The Law of Authenticity - with Bob Burg

The Brand Boss Show

09-08-2022 • 31 mins

For me to interview this week's podcast guest is quite literally a dream come true.

For over 30 years Bob Burg has been successfully showing entrepreneurs, leaders, and sales professionals how to communicate their value and accelerate their business growth.

Although for years he was best known for his sales classic, Endless Referrals, it’s his business parable, The Go-Giver, coauthored with John David Mann that has created a worldwide movement.

While part of a four-book series, The Go-Giver itself has sold more than one million copies and been translated into 30 languages. It was rated #10 on Inc. Magazine’s list of The Most Motivational Books Ever Written, and was on HubSpot’s 20 Most Highly Rated Sales Books of All Time.

It was also the first book my business mentor gave me very early on in my entreprenurial journey that has shaped how I do business ever since.

Listen in as Bob and I discuss the Law of Authenticity, what it really means, and the impact it can have on your business.

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