This week Ian Truscott and regular guest, rockstar strategy advisor Jeff Clark, former Research Director at SiriusDecisions/Forrester, discuss a recent report published by LinkedIn - The 5 Principles Of Growth In B2B Marketing - Empirical Observations on B2B Effectiveness.
Ian chats with one of his favourite industry chums, Cathy McKnight, VP of Strategy and Consulting and Chief Solver of Problems with The Content Advisory who returns for her fourth appearance on the show. Cathy has over 20 years of global experience and expertise in content strategy, content management, intranets, customer experience and the tech that help make these things happen. With this experience, she has helped dozens of companies realize their content, marketing and communication objectives, leading strategic business transformation initiatives and the detailed execution of enterprise technology implementations. This week they discuss her passion project, Unchartered Journeys, a podcast telling the stories of some amazing women.
Finally, Ian winds down the week in the Rockstar CMO virtual bar with Robert Rose, the Chief Trouble Maker at The Content Advisory. We stay close to home for a virtual cocktail as Robert shares five questions we should ask ourselves as we head to the middle of the year and shares a little bit about a new project - Experience Advisors.
Enjoy!
The people:
Ian Truscott on LinkedIn and Twitter
Jeff Clark on LinkedIn and Twitter
Cathy McKnight on LinkedIn and Twitter
Robert Rose on Twitter and LinkedIn
The mentions:
Rockstar CMO Advisors
The 5 Principles Of Growth In B2B Marketing - Empirical Observations on B2B Effectiveness
Ian's interview with Irene Nehrkorn-Kayn
The revamped Rockstar CMO blog
Cathy's project: Unchartered Journeys
Robert's project: Experience Advisors.
Robert’s The Content Advisory Blog
The music:
Piano Music is by Johnny Easton, shared under a creative commons license
Stienski & Mass Media – We’ll be right back on YouTube
Mad Men Theme - RJD2's Beautiful Mine on YouTube
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