Welcome to a momentous occasion! Today marks our 100th consecutive episode of the Sports CDP Crash Course, and we’re flipping the script to bring you a celebration like no other. Today, the host is our CEO and Founder, Stefan Lavén, but spotlight is on a remarkable individual who’s been the heartbeat of our podcast journey—Lorraine Moalosi.Lorraine is more than just a name; she’s the soul of our podcast. Her dedication is unmatched, and her leadership in Communications and PR at Data Talks has been instrumental in shaping our narrative. As the mastermind behind Data Talks’ “Women in Sports: Beyond the Hashtag” initiative, she is a beacon for positive change and inclusion in the sports data realm. And for our loyal listeners, she’s the voice that guided you through the captivating journey of 99 Sports CDP Crash Course episodes.So, here’s to Lorraine Moalosi, the driving force behind our podcast and a true champion of progress. Join us as we delve into her insights, celebrate the journey so far, and anticipate the exciting road ahead. This 100th episode is not just a milestone—it’s a testament to the power of passion, dedication, and the incredible stories that shape our sports data narrative.

Join Karen Ramirez in this month’s podcast as she talks about the exciting rise of women’s rugby. From university teams to the Allianz Premiership Women’s Rugby Club tournament launch, Karen explores the game’s journey, emphasizing its impact on communities and players.As we look forward to major tournaments like the Women’s Six Nations Championship and the Women’s Rugby World Cup, Karen highlights how women’s rugby breaks away from its elitist image and makes a positive difference. She shares inspiring stories of trailblazers like Maggie Alphonsi and Zainab Alema, showcasing the game’s diversity and inclusivity.Tune in to learn how women’s rugby is not just a game but a force for positive change on and off the field!

In this episode of Sports CDP Crush Course, we host Nancy Hensley, a dynamic leader in AI and data-driven technology and a founding member of Mercury 13. This revolutionary ownership group focuses on acquiring majority stakes in women’s football teams across Europe and Latin America. Nancy shares her journey into the sports industry, emphasizing the transformative potential of AI in reshaping how sports are consumed.The discussion explores Mercury 13’s mission to challenge the ownership paradigm in women’s football, advocating for sustainability and profitability. Nancy underscores her commitment to empowering female athletes through data and analytics, promoting a player-centric approach.For more insights and to connect with Nancy, check out her profiles on LinkedIn, and Twitter.

Most clubs overcomplicate the process of creating effective sports marketing campaigns while others oversimplify this. Finding the right balance can be a complex task, and mistakes can happen. In this episode we discuss ten common mistakes that clubs may make when developing their sports marketing campaigns:One, some lack clear Objectives: Failing to establish specific and measurable objectives for the marketing campaign can lead to aimless efforts and difficulty in evaluating success. For example for your next campaign, are you focusing more on increasing attendance first and foremost or are you interested in increasing revenue? While these objectives are not mutually exclusive, for some clubs, particularly smaller clubs or women’s clubs who are still developing their audience, it can sometimes be a choice between the two. So before you start your next campaign, think through your objectives and the order in which you will prioritse them.Something to keep in mind also is to avoid an overemphasis on Sales: Putting too much focus on direct sales or promotional offers in every campaign can lead to fan fatigue and reduce the authenticity of the marketing efforts. This is a common mistake that clubs make.Another common mistake that clubs make is neglecting the target audience: Not understanding the preferences, demographics, and behaviors of the target audience can result in campaigns that do not resonate or connect with fans. This mistake usually arises from another mistake - Ignoring Data and Analytics: Failing to use data and analytics to inform decisions and measure campaign performance can result in missed opportunities for optimization. No matter how small your club is, you can still use data to inform all your decisions when it comes to creating campaigns. Check out our platform demo in the description below to see how this can look.Neglecting Fan Feedback: Failing to consider and address fan feedback and suggestions can result in missed opportunities for improvement and fan engagement. Fan feedback can be a whole host of activities. For example, a drop in attendance or purchases is one of the biggest feedback possible. And if there is a tendency towards a drop or an increase in purchases at a certain time of the sports cyle or whenever your club is playing in a specific location, that is all the feedback you need to know that you need to make a change.Another common mistake that clubs making when sending out campaigns isPoor Timing: Launching marketing campaigns at the wrong time can cause them to go unnoticed or overshadowed by other events and promotions. This mistake is made worse by Insufficient Creative Content: Inadequate or uninspiring creative content can fail to capture the attention and interest of the target audience. For example, if you are facing relegation, it is not enough to send out your next campaign with please buy tickets for the next game. You have to use effective storytelling techniques to appeal to your fans.In sum, to create successful sports marketing campaigns, clubs should set clear campaign objectives, avoid an overemphasis on sales, understand their supporters, through the use of data, and take on fan feedback. Avoiding these common mistakes can help clubs better connect with their fans and achieve their marketing goals.

Did you know that for some sports fans being identified with their favorite team is more important than being identified with their work and social groups, and as important to them as being identified with their religion? Sports provide a sense of belonging and identity for fans who get to experience the highs and lows of the teams winning or losing together. Sports fans are known for their intense loyalty. But I am sure you already know all this of you are working in the sports industry.But did you know that according to a study conducted by Nielsen’s Sports, almost 40% of fans believe that male sports is money-driven. So, there is a disillusionment of sorts taking place. That is why in today’s episode we are focusing on the topic, “Fans just want to be seen” and we have a perfect example case of this.Recently, one of our customers launched a campaign using our platform. The campaign was simply about thanking the fans for their continued support. See, this particular club had broken a lot of records, and they fully understood that this could not have been possible without the fans, and they wanted the fans to know that they knew this and appreciated it. There were no. “buy tickets now” or “buy merch here” CTAs. Just thank you. And do you know what happened next?The club’s fans made six figures worth of purchases, of which a total of 89% was membership renewal. This campaign was the club’s biggest campaign in revenue created since starting to work with us. The moral of the story - fans just want to be seen.So, how can you ensure that your club’s fans are seen and acknowledged?Firstly, give credit where credit is due, just like in the example case we just looked at. Send out thank you campaigns. And get specific. Saying thank you for your support and then slapping someone’s name in the campaign might seem disingenuous. So, specify the moments in which your fans' support was crucial. E.g. maybe you recently won or lost the playoffs and got relegated to a lower league, thank the fans for being there and communicate the significance of their support.Secondly, send out the right offers to the right segments. For example, if you have a membership scheme, why not create exclusive content, discounts and perks that you know your members will appreciate. For non-members, why not tell them a bit about the club and offer them experiences such as meet and greets so that they can become members. Remember, fans don’t want to be used for their money, they want to be seen.Thirdly, stay consistent and transparent. Maintain consistent and transparent communication with fans regarding team decisions, policies, and changes. Even if the news is not positive, honesty and transparency can build trust. Trust is crucial to any relationship, and the fan/club relationship is no exception.Most importantly, remember to maintain an emotional connection with your fans. That is the key to increased loyalty. An emotional connection with fans has many benefits. For example, Emotionally engaged fans are more likely to be actively involved in supporting the team. They attend games, buy merchandise, and share their passion with others, contributing to the club's success both on and off the field. When fans have positive emotional experiences with a club, they are more likely to share their experiences with others. Word-of-mouth marketing and positive testimonials can attract new fans and customers. And finally, clubs with emotionally connected fan bases are more likely to experience long-term success. This is because fan loyalty and engagement are valuable assets that contribute to sustained growth and prosperity.

In this episode, we sit down with David Kiryo, a Customer success manager at Data Talks, to explore the world of data-driven success in the sports industry. David shares his experiences working with international clubs like PAOK FC, the Dolphins in Australia, Lewes FC in the UK, and Crvena Zvezda in Serbia, helping them achieve exceptional campaign results. He emphasizes the importance of fan engagement and how it goes beyond revenue generation.David discusses the power of Data Talks’ platform, which offers a 360-degree view of supporters, collecting data from various sources in one convenient place. He highlights the benefits of fan engagement strategies that build emotional connections with supporters. From simple giveaways to gamification and interactive campaigns, David explains how appealing to supporters’ emotions can create long-term loyalty and increased revenue.Join us in this engaging conversation as we discover the power of data, fan engagement, and how Data Talks is changing the game for sports clubs and organizations.

In this episode, Karen Ramirez, the founder of Sporting Sheores, returns as a guest host to focus on the vital role of coaching in sports, both on and off the field.We celebrate Simone Biles’ remarkable comeback, showcasing the importance of mental health in sports. We emphasize the need for athletes to prioritize mental well-being, mirroring the ebbs and flows of sports and life.Join us in recognizing the impact of coaching, resilience, and mental well-being in the world of sports.

In this episode of "Marketing the Game," we dive into a pressing debate in women's sports: the impact of giving away free tickets. Explore the heartwarming pros, where free tickets can ignite a lifelong passion for the sport and create an electrifying atmosphere in the stadium. But we also navigate the financial reality, delving into concerns like revenue loss and the potential devaluation of the sport. Is there a middle ground that champions athletes, supports growth, and ensures financial sustainability without compromising perceived value? Tune in to explore the complexities and nuances of this important debate in women's sports. Join us as we weigh the options and discuss how to strike a balance that uplifts and empowers. Learn how we've assisted women's sports clubs in navigating this intricate landscape. To find out more, please contact Philip Nordfeldt for the DACH region, Alex Josimovic for APAC, and Palmer Foster for the UK to learn more and get your support.Transcript:Today we continue with our Marketing the Game series. we're exploring a topic that's been sparking debates across the nation – the pros and cons of women's sports clubs giving away free tickets. Let's start with the heartwarming pros that can make you believe in the power of generosity. First and foremost, free tickets can be a game-changer for women's sports clubs. They can fill stadiums with passionate fans, creating an electric atmosphere that players thrive on. Imagine the joy on a young girl's face when she gets her hands on a free ticket. It's not just about that single match; it's about igniting a lifelong passion for the sport. And with this increase in accessibility in women’s sports comes greater exposure, and who doesn’t like greater exposure. Increased fan attendance is not simply just a statistic; it's the beating heart of women's sports. These fans, new and old, become a part of something bigger, and that sense of belonging can be truly magical. And it is this magic that viewers behold in awe when watching the games on their TV screens or mobiles in the comfort of their homes. Never underestimate the power of a full stadium to transform a match from typical to phenomenal.But, as we delve into the cons, we must navigate the tricky waters of financial reality. One of the most pressing cons is revenue loss. Women's sports clubs, often struggling for financial support, can't afford to give away tickets without feeling the pinch both short term and long. Moreover, the issue of perceived value arises. When something is handed out for free, it may inadvertently imply that it has little worth. Can we afford to devalue the hard work and dedication of these athletes? While free tickets may attract larger crowds, they can lead to a lower perceived value of the sport. If something is free, does it mean it's not worth paying for? Furthermore, sponsorship impacts can be a real concern. Sponsors invest in sports for visibility, and if the stands are full of free ticket holders, the value of that visibility can dwindle. However, before we make our final call, let's reflect on the emotional aspect of this debate. Can we truly quantify the impact of inspiring the next generation of female athletes? When young eyes light up at the sight of their idols, it's a moment of pure inspiration. And what about fan engagement? The heart of any sport is its fans, and inviting more people into the fold can strengthen the bond between players and supporters. But here's the argument: rather than giving away tickets, why not find a balance? Women's sports deserve to...

In this episode of our series "Marketing the Game," we delve into the crucial art of timing in sports marketing campaigns. Discover the delicate balance between fan excitement and strategic planning. Explore how well-timed campaigns can boost sales, enhance fan experience, and fill stadiums to the brim. We unveil a useful campaign timing cheat sheet for sports clubs and explore the exciting world of gamification, extending the fun of the game beyond matchday. Learn about Data Talks Sports CDP, a tool that combines timing precision with fan insights to create marketing magic. Don't miss this episode where timing takes centre stage in winning over the hearts of fans on and off the field.

At the beginning of the year, in March 2023, the team from Data Talks attended the Women in Football Be Inspired Conference in partnership with Barclays at Wembley Stadium. Lorraine Moalosi, our Head of Communications and PR joined a panel discussion entitled, "Marketing the game: commercializing women's football". She was joined by Lyndsey Clark, Marketing Specialist at UEFA, Misha Sher, the Global Head of Sport, Entertainment & Culture at Essencemediacom, Maggie Murphy, the CEO of Lewes FC, and Sara Hunter, Senior Commercial Manager, Women's Football at the FA. This incredible panel was hosted by Lisa Parfitt, Co-Founder of The Space Between Sports and a Director of Women in Football.This was such a relevant discussion that the room was filled with keep audiences from wall to wall wanting to hear more about how to go about "marketing the game". Here's a brief summary of some highlights from the session, provided by Women in Football UK:“Knowing your audience is key,” said Lorraine Moalosi, Head of PR & Communication at Data Talks. The appetite for women’s football has grown exponentially in recent years and Lorraine told the audience: “We need to dream higher and set higher goals – because we know we can achieve them.”Often women’s football is let down by resources, and audience insight data is lacking in the women’s game, which makes it difficult for clubs to analyse audiences. Sara Hunter, Senior Commercial Manager, Women's Football at the FA, admired how companies like Amazon obsess over their customers and believes sport can learn a lot from this.Maggie Murphy, CEO at Lewes FC, recalled how her club brought in their audiences: “We had a target audience of ‘unwelcome women’ – those who might like the game but have never attended a match because they might not feel welcome.” The values of the club and what you stand for are as important as the product on the pitch, she told us.

In this episode of the Data Talks Sports CDP Crash Course Podcast, we’re once again joined by Karen Ramirez, the founder of Sporting Sheroes. As every month, Karen takes the lead as our guest host, delving into the dynamic realm of sports sponsorship.Today Karen is discussing “Leading safeguarding initiatives in sports”. Discover how strong leadership can ensure safety in sports and learn to combat discrimination, racism, and misogyny. We’ll discuss practical steps, like easy complaint processes and support for those affected.Tune in for valuable insights and motivation to drive positive change, addressing crucial societal issues in the sports world.

Welcome to another episode of our new series “Marketing the Game”, where we delve deeper into the world of sports marketing segmentation to help you better understand the strategies and techniques used to reach your target audience.We’re presenting an extensive list of 50 dynamic segments that can elevate your ROI and drive profitability. Tune in to discover a diverse range of segments, from loyal season ticket holders to engaged social media followers, VIP box seat enthusiasts, and fans of specific players. Whether you’re targeting international supporters, collaborating with local schools, or engaging fitness enthusiasts, we’ve got you covered.Uncover the power of catering to each segment’s unique interests and needs, and witness how personalized marketing can amplify engagement, loyalty, and your sports club’s success.In no particular order:New Season Ticket HoldersSeason Ticket RenewalsVIP Box Seat HoldersSingle Game Ticket BuyersCorporate Suite ClientsFamily Package BuyersStudent Discount Ticket BuyersGroup Ticket BuyersFan Club MembersSocial Media EngagersMerchandise BuyersOnline Store BrowsersEmail SubscribersApp UsersMobile Ticket UsersConcession Stand PurchasersAttendees of Special EventsAway Game Travel Package BuyersInternational FansLocal FansFans of Specific Player(s)Youth Sports Program ParticipantsSchool and College PartnershipsSponsors and PartnersMembers of Youth OrganizationsBirthday Package BuyersSenior Citizen Discount Ticket BuyersFan Survey RespondentsContest and Giveaway ParticipantsNon-Local Fans (Potential Travel Package Buyers)Fans Interested in MemorabiliaFans Interested in Autograph SessionsFitness Enthusiasts (Gym or Health Club Collaborations)Charity and Community Event ParticipantsFans Interested in Game Day ExperiencesFans Interested in Fan Engagement AppsAlumni of Local Schools/CollegesSubscribers to Premium Content (Podcasts, Video Series)Fantasy Sports PlayersSocial Responsibility Supporters (Eco-Friendly Initiatives, etc.)Fans of Rival Teams (Promote Friendly Rivalry Events)Inactive Fans (Engagement Reactivation)Event Ticket Upgraders (From Regular to Premium Seating)Early Access SubscribersFans with Seasonal Preferences (Summer vs. Winter Sports)Event Attendees with ChildrenFans Interested in Behind-the-Scenes ExperiencesFans Interested in Player Meet-and-Greets

Join us in this episode as we explore the world of content marketing with Ross Simmonds, CEO of Foundation Marketing. Ross shares his journey from a fantasy football blog in university to becoming a leading digital marketing strategist.Ross walks us through the four key pillars of effective content marketing: research, creation, distribution, and optimization. He also provides actionable insights for sports organizations, big or small, to connect with their audiences effectively.Learn the power of “create once, distribute forever” and how it can transform your content strategy. Ross’s diverse client experiences, from SaaS companies such as Canva to FMCG brands like Kit Kat and unconventional businesses like companies that sell dirt, highlight the creativity and innovation that can be applied across industries.Connect with Ross on social media at @thecoolestcool and visit https://rosssimmonds.com/ to explore his work. If you’re ready to take your content marketing game to the next level, don’t miss this episode!

Welcome to the inaugural episode of our new series ‘Marketing the Game.’ In this episode, we delve into the captivating realm of sports marketing segmentation – a crucial cornerstone for optimizing ROI and achieving KPIs. Join us as we unravel the nuances between static and dynamic segments, spotlighting real-world scenarios where each strategy shines. From crafting tailored campaigns for broad demographics to hyper-personalized engagement based on real-time user behavior, we’ll uncover the power of segmentation in sports marketing. Tune in to grasp the essence of striking a balance between these strategies for a winning marketing playbook. This is your ticket to understanding the heartbeat of sports marketing segmentation. Stay tuned for more in our ‘Marketing the Game’ series!

In this episode of the Data Talks Sports CDP Crash Course Podcast, Karen Ramirez, the founder and skipper of Sporting Sheroes, takes the reins as our guest host. She delves into the captivating world of sports sponsorship, focusing on evolving partnerships for teams, clubs, and events.Karen explores the intricate relationship between sports and the gambling industry, reflecting on recent developments and debates around advertising bans. She highlights the changing dynamics of sponsorship, particularly in light of societal shifts towards health and well-being. Drawing parallels to the past bans on tobacco advertising, Karen shares her perspective on the potential for the sports industry to align with sponsors who embody shared values. Tune in to gain invaluable insights from Karen Ramirez and join the engaging discussion about the intersection of sports and sponsorship.

Join us in this podcast episode as Data Talks Head of Communication Lorraine Moalosi sits down with Chris Jonasson, the General Secretary of the Swedish Esports Federation. With unwavering dedication spanning a decade, Chris has been at the forefront of the movement to establish Esports as a legitimate sport in Sweden. We delve into the remarkable journey undertaken by the non-profit Swedish Esports Federation, which was founded to foster and enhance the Esports landscape in the country.Marking a historic milestone on May 28th, 2023, Sweden officially recognized Esports as a sport, owing much of this achievement to Chris’s tireless efforts. In this conversation, we explore the challenges, triumphs, and pivotal moments that characterized this path-breaking odyssey.Chris offers insights into the Federation’s instrumental role in advocating for Esports, shaping regulations, and uniting the community.

With data's exponential growth and AI's rise, digitalization is transforming the sports industry. However, many sports organizations are slow to embrace these changes, which can create challenges in an increasingly competitive landscape. We explore the idea of leveraging data to enhance fan experiences, boost ticket sales, secure sponsorships, and generate revenue. While clubs shouldn’t adopt every new trend, we provide several guidelines to help them navigate the technology landscape effectively. By embracing technology and innovation, clubs can create a win-win situation for all stakeholders involved in the sports industry.

Join us for a special podcast episode featuring Data Talks founder and CEO Stefan Lavén and Lewes FC commercial manager Stef McLoughlin as they present an exciting technology and data showcase at Sports Pro Live at Kia Oval in London. Gain valuable insights on effectively leveraging supporter data, avoiding common pitfalls that most clubs face, and learn how to create an authentic "person-to-person" connection with your fans. Discover the transformative power of data in enhancing fan relationships and revolutionizing the sports industry. Don't miss this captivating discussion on the future of sports and technology.

FIFA Women´s World Cup 2023 is finally here!In this episode, the founder of Sporting Sheroes and our guest host Karen Ramirez highlight the commercial challenges and opportunities surrounding the event. She emphasizes the importance of securing sponsors aligned with the tournament’s values and relatability while cautioning against deals that go against morals.Karen also stresses the need for strategic planning, documenting the journey, and implementing risk and reputational management measures. Despite the hurdles faced, she encourages support for women’s sports and celebrates the incredible athletes participating in the tournament.

Join us in this episode as we welcome Edem Spio, co-founder, co-host, and senior producer of the Africa Business of Sport podcast. With a strong background as a director at the Africa Sport Business Group and a strategic advisor at the Golden City Football Club in Johannesburg, South Africa, Edem is an expert in the business of sports.In this conversation, we explore Edem’s passion for women’s sports, with a particular focus on African women’s football. Discover his insights on the global sports recruitment industry and the exciting opportunities it presents.Tune in as we delve into the world of sports business, gaining valuable perspectives from Edem Spio, a dedicated advocate for the advancement of women’s sports in Africa.