When Kate Phillips left a career in marketing to become a recipe creator, she thought she had bid farewell to a life of ROI and brand development. Then one day, she went viral. And then she went viral again. And again. 186,000 followers later, she realised that marketing has a way of sneaking back around on you. On this episode of The Marketing Matinee, I speak with Kate about her journey from B2B marketer to making it as a food content creator. We cover: 🤷 Why creators can't ignore brand when starting out 🏆 How to capitalise on that 'viral moment' 😅 The pressure to keep one-upping yourself as a content creator 💸 The ROI that matters in food content

When does a company website start looking a little... bloated? On this week's episode of The Marketing Matinee, MJO talks with the MD of web agency brand new notebook Tom Garfield about the latest trends in corporate pages. Plus, on the panel, he'll be joined by brilliant Alice Widger 🥛 from Milk it Digital, and Sue Fisher from LostAtSea Marketing to talk SEO, LinkedIn cringe, and what to do about marketing's age discrimination problem.

"We Need to Talk with MJO" is now "The Marketing Matinee". For our first show, we’ll be talking to Livvy Moore, who is the creative director at This Here, about why sports brands need to be asking better questions when it comes to marketing to women.  Plus, Rowena Wilding from Wilding Marketing will be joining me on the We Need to Talk panel, where we’ll be exploring WTF a fractional CMO does, and whether we’ve found the worst LinkedIn ad of all time.

🤓 Why do Specsavers' stunts work, while others give the ick?✍️ Do marketers rely too much on content marketing?🗄️ And what's the worse thing you can do to your CRM?

How much would you pay be a member of a marketing community? Marketing is awash with communities: Slack channels, WhatsApp groups, and Meet-ups are part and parcel of doing the job. But with some groups now charging for membership, can marketers afford not to pay to play? On this episode of We Need to Talk, MJO speaks with Head of Marketing & Community at Up World Timothy Radhanauth-Ranger where we'll discuss communities, memberships, and the ROI. Because on this show, we have issues, and we need to talk.

It's 2024, which is mildly offensive and frankly untrue since the 1990s were only 10 years ago (facts).Well, unfortunately, we have issues, so let's talk. Marketing-related bollocks and other nonsense on LinkedIn dot com.  This week, MJO is joined by Rob Garner from Abstraction Labs to discuss returning to the office, recruitment marketing, and why having a website that looks like Windows 3.11 could be a winner.

We're back, baby, and we need to talk... specifically, about the state of the marketing jobs market.In a time of all-encompassing bullshittery, the jobs market has taken a pounding. Many marketers find themselves putting on a "Open to Work" badge around their LinkedIn photo.So, what's happening? Who's hiring? What's it like on the job hunt circuit? And what can marketers do get things moving?MJO will be joined by an all-star cast from the marketing world, including JAMES WHITELOCK (Thinkin'Circles) Robert Woodford (The Marketing Junction) and copywriter Luca Rosi.Why? My sweet child, we have issues, and we need to talk.

Marketing is the 'everything' department. We're expected to keep dozens of plates spinning. Naturally, it's a recipe for a classic case of good 'ol burnout.But what IS burnout? How do you distinguish between it and work stress? And what action can you take to stave it off?On the next ep of We Need to Talk with MJO, MJO will be joined by wellness expert Rebecca Heald to talk burnout and taking charge.Because when it comes to burnout, we have issues, and we need to talk.

What's the dumbest thing you've done while building a marketing team?This week, we need to talk about building teams. When you're running a solo shop, you forget that one day you might have someone with you to do the marketing bits too.But what's the best way to ensure they're still with you when you come to hire the second, third, and fourth people?I'll be joined by old mate Chris Howard, CMO at LACE Partners, because when it comes to building teams, we have issues, and we need to talk.

This week, MJO speaks with the fantastic Rowena Wilding about two contrasting topics: Elon Musk's dipshittery and Barbie's marketing awesomery.

What's it like moving from a career in recruitment marketing to, say, marketing one of the most respected SaaS brands in the industry? On this week's episode, MJO speaks with Paiger marketing manager Kieron Mayers about his move from recruitment into tech marketing, the differences, the pace, and advice for those looking to do the same.

The UK recruitment industry contributes a whopping £43bn to the country's economy.And yet, you don't have to go far to find examples of recruiters behaving badly.So, we need to talk about our industry's PR and how it can fight the dodgy, sleazy rep it often gets.And Kate Shoesmith, Deputy CEO at old mate Recruitment & Employment Confederation is gonna help us do it.And then we're gonna SAVE THE WORLD, by gum.

It's Cannes Lions, bay-baaay! And you know what that means? Hundreds of marketing pros have descended on the South of France to waggle their huge budgets and talk bollocks about ChatGPT. But you know who isn't going to Cannes? The humble recruitment marketer. Wanna know why? We're too busy trying to talk up brands in an industry few people actually like, much less respect. On this episode of We Need to Talk, MJO opens the floor to the listeners on LinkedIn Live and invites them to answer a single question: Can recruitment's reputation be salvaged?

As the weather in the UK tries valiantly to launch “Summer” brands across the world are pulling out the rainbow-coloured decorations in the name of Pride. Everything from logos through to packaging, are getting that LGBTQ+ bump. But what is supposed to be a celebration of love and authenticity has been seemingly hijacked and become just another thing for brands to jump on. What could be a timely opportunity for companies to demonstrate real, tangible support for their LGBTQ+ employees, customers, and clients has been reduced to base commodification and banal virtue signalling. They call it rainbow washing, and we need to talk about it. MJO is joined by Laura Marshall from Focus Cloud Group, and member of the LGBTQ+ community, to explore what a meaningful Pride looks like for brands, and how they can sustain that for the other 11 months of the year.

We're kicking the door down on another episode of We Need to Talk. MJO is joined by Darren Westall from Paiger to dish on all things AI, personal branding, and if there's any reason to believe Twitter can be salvaged.

OKAY, FINE. This is technically the third edition of We Need to Talk, but it's the first one that MJO remembered to record. He's not only mad with himself, he's disappointed. On this week's episode, MJO is joined by Jessica Ross from Smashtag Social, where we kick the can about how to grow the junior members of a marketing time. Plus, we dunk on the pointlessness of B2B awards, as well as the usual view from the mountaintop, and pub chatter about the stupid robot (who chooses to call itself ChatGPT for now). Because when it comes to marketing, we have issues, and we need to talk.