Specsavers Brilliant Bollard Banter, Content, and CRMs
🤓 Why do Specsavers' stunts work, while others give the ick?
✍️ Do marketers rely too much on content marketing?
🗄️ And what's the worse thing you can do to your CRM?
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🤓 Why do Specsavers' stunts work, while others give the ick?
✍️ Do marketers rely too much on content marketing?
🗄️ And what's the worse thing you can do to your CRM?