When Kate Phillips left a career in marketing to become a recipe creator, she thought she had bid farewell to a life of ROI and brand development.

Then one day, she went viral. And then she went viral again. And again.

186,000 followers later, she realised that marketing has a way of sneaking back around on you.

On this episode of The Marketing Matinee, I speak with Kate about her journey from B2B marketer to making it as a food content creator.

We cover:

🤷 Why creators can't ignore brand when starting out

🏆 How to capitalise on that 'viral moment'

😅 The pressure to keep one-upping yourself as a content creator

💸 The ROI that matters in food content