Level Up Your Marketing with Vicki & Laura

It’s this time of year when we start thinking ahead - dreaming - planning - scheming! What can we manifest in the coming year? Well we’re discussing exactly that in this podcast - what does it take to set yourself up for success this year? What kind of business are you shaping? How do you make that happen? We’ll share with you what each show of the season will be about, to tease you with some fresh ideas. We’re live on IBGR radio each week and the show is released as a new podcast the following week. Have marketing questions? Drop us a note on social media @twofouronebranding We're happy to answer you directly. If you like this and want to work with Vicki & Laura, you'll find them at www.twofouronetraining.com. Be sure to check out the fun, engaged marketing club, The Level-Up League, you may want to join! https://www.twofouronetraining.com/level-up-league

Did you know that 93% of New Year's resolutions fail by January 15? How can we become more successful? It's no wonder dreamers get a bad name. Because dreams without plans are just that dreams, no action, just a wonderful wish. So start this year by setting goals to achieve your dream, then make a plan to achieve those goals. That's what this episode is all about. It's exciting to think that we really can do whatever we set our intention to.

One of the most commonly overlooked steps when launching a business or a new product is to first build your audience. It can result in a failed launch and a broken spirit. In this episode we'll share more about this and other mistakes that when you're aware of the, you'll be able to avoid. A launch campaign should be fun and exciting. Listen in to make yours more fun and fulfilling. We share stories and examples of the importance of testing your product or service before launch. Plan for success… and enjoy memorable effective launch campaigns. Have marketing questions? Drop us a note on social media @twofouronebranding - we're happy to answer you directly. If you like this and want to work with Vicki & Laura, you'll find them at www.twofouronetraining.com. Be sure to check out the fun, engaged marketing club, The Level-Up League, you may want to join!

You're sitting on a great business idea but you don't want to tell anyone in case they steal it and do it for themselves. In this episode of Level-Up Your Marketing we discuss how to get great value from collaborating on ideas, events, projects and promotions. Our own personal story is one where our startup success was only possible through collaboration and today we're sharing many of the reasons why there is power in collaboration. So if you'd like to know more, lean in, listen and level-up! Have marketing questions? Drop us a note on social media @twofouronebranding - we're happy to answer you directly. If you like this and want to work with Vicki & Laura, you'll find them at www.twofouronetraining.com. Be sure to check out the fun, engaged marketing club, The Level-Up League, you may want to join!

Since time began storytelling has held a powerful place in communications. Stories can conjure images and feelings, trigger the imagination and inspire action. In this episode we share some of the reasons that stories hold such power... listen in. Once upon a time... Have marketing questions? Drop us a note on social media @twofouronebranding - we're happy to answer you directly. If you like this and want to work with Vicki & Laura, you'll find them at www.twofouronetraining.com. Be sure to check out the fun, engaged marketing club, The Level-Up League, you may want to join!

A kid who fixed neighbour's lawnmowers for money at age 10 who went on to become a creative mastermind and successful entrepreneur working with Bermuda's biggest brands... and a kid who grew up without a TV who became a television reporter and producer! These are the stories of Vicki & Laura and in this show they'll help you define what makes up your own story, and they offer advice on how to use it effectively in your marketing. Have marketing questions? Drop us a note on social media @twofouronebranding - we're happy to answer you directly. If you like this and want to work with Vicki & Laura, you'll find them at www.twofouronetraining.com. Be sure to check out the fun, engaged marketing club, The Level-Up League, you may want to join!

You're likely familiar with the marketing strategy to 'surprise and delight' and there's a science behind it. There's a reason for doing it and in this episode of Level-Up Your Marketing with Vicki & Laura, we share a little insider information about the value of surprise and delight and why it should feature in your plans for 2021 and beyond. We'll share ideas of how you can use this strategy and a good mindset to adopt when executing it. Tune in! Have marketing questions? Drop us a note on social media @twofouronebranding - we're happy to answer you directly. If you like this and want to work with Vicki & Laura, you'll find them at www.twofouronetraining.com. Be sure to check out the fun, engaged marketing club, The Level-Up League, you may want to join!

All successful small business startups have a gift to share with their audience, their customers, their community, heck the world! How good are you at sharing that gift beyond your inner circle of existing clients? Lean in and listen in to this episode for ideas on how to publish your gift so that you can make a difference with what you do, for even more people. Have marketing questions? Drop us a note on social media @twofouronebranding - we're happy to answer you directly. If you like this and want to work with Vicki & Laura, you'll find them at www.twofouronetraining.com. Be sure to check out the fun, engaged marketing club, The Level-Up League, you may want to join!

Once you know how journalists think you will never need to pitch again! Every business owner can become familiar and confident with media relations and this episode of Level-Up Your Marketing with Vicki & Laura will help you get there. As former journalists with several years of experience, we share writing tips and thoughts on how to ‘hook and keep’ your reader or viewer engaged from one paragraph to the next.  A journalist knows what makes a good story and what people want to read and hear about. Sit back, listen in and let us guide you in Thinking Like a Journalist.  Have marketing questions? Drop us a note on social media @twofouronebranding - we're happy to answer you directly. If you like this and want to work with Vicki & Laura, you'll find them at www.twofouronetraining.com. Be sure to check out the fun, engaged marketing club, The Level-Up League, you may want to join!

Vicki and Laura are not all about doom and gloom but in this episode you’ll find us talking about how to handle PR when things go wrong. It can be large or small, a mistake or a crisis and to you the business owner it will likely feel worse than it is.  Tune in to know how to react and how to prepare for when it seems like the ‘sky is falling’! Have marketing questions? Drop us a note on social media @twofouronebranding - we’ll get right back to you. If you like this and want to work with Vicki & Laura, you'll find them at www.twofouronetraining.com. Be sure to check out the fun, engaged marketing club, The Level-Up League, you may want to join!

You've heard people referred to as a thought leader but have you ever considered that you might be one? A thought leader is someone with a positive reputation for helping others with their knowledge and insight. Listen in to learn how YOU can become a thought leader in your space. Have marketing questions? Drop us a note on social media @twofouronebranding - we’ll get right back to you. If you like this and want to work with Vicki & Laura, you'll find them at www.twofouronetraining.com. Be sure to check out the fun, engaged marketing club, The Level-Up League, you may want to join!

Are you spending money on areas of marketing that aren't bringing you any real return on investment? Do you know which of your marketing efforts are really paying off well? In this episode we'll talk through why it's important to keep an eye on your marketing numbers so you can be sure that you're not spinning your wheels with no return or reward. Marketing can be time consuming, and you want to know that it's paying off. So please lean in, listen in and level up! Have marketing questions? Drop us a note on social media @twofouronebranding - we’ll get right back to you. If you like this and want to work with Vicki & Laura, you'll find them at www.twofouronetraining.com. Be sure to check out the fun, engaged marketing club, The Level-Up League, you may want to join!

This season's Level-Up Your Marketing podcast has been a fun ride and in this episode we look back at all of the tools and tactics we've discussed and how it fits into the bigger picture. Although it's the season finale it's a great place to start - you can pick and choose which episode to listen to next! Enjoy. Have marketing questions? Drop us a note on social media @twofouronebranding - we’ll get right back to you. If you like this and want to work with Vicki & Laura, you'll find them at www.twofouronetraining.com. Be sure to check out the fun, engaged marketing club, The Level-Up League, you may want to join!

This is the fourth part of the overview show for Season 3 - it gives you a heads up on what's coming for the next 12 weeks and it's jam packed with goodness! Laura & Vicki are two gals from Bermuda who take pride in helping startup businesses to level-up on their potential, be bold, reach further and live their best life, with a specialisation in marketing. If you like this, connect with us at twofouronebranding.com or for Level-Up Your Marketing courses and membership, see twofouronetraining.com

This is part 3 of the overview of Season 3 - it gives you a heads up on what's coming for the next 12 weeks and it's jam packed with goodness! Laura & Vicki are two gals from Bermuda who take pride in helping startup businesses to level-up on their potential, be bold, reach further and live their best life, with a specialisation in marketing. If you like this, connect with us at twofouronebranding.com or for Level-Up Your Marketing courses and membership, see twofouronetraining.com

This Overview show is made up of 4 segments giving you a heads up on what's coming for Season 3. It's jam packed with goodness! Laura & Vicki are two gals from Bermuda who take pride in helping startup businesses to level-up on their potential, be bold, reach further and live their best life. If you like this, connect with us at twofouronebranding.com or for Level-Up Your Marketing courses and membership, see twofouronetraining.com

Welcome to Level-Up Your Marketing, we're pleased to meet you. We're two gals from Bermuda who take pride in helping startup businesses to level-up on their potential, be bold, reach further and live their best life. It doesn't take a special person to know marketing, anyone can do it if they know how. So grab a cuppa and a notepad, then sit back and enjoy the show! If you like this, connect with us at twofouronebranding.com or for Level-Up Your Marketing courses and membership, see twofouronetraining.com

Your Brand Foundation is built on your personal and professional values. In this episode we deep dive on how your values translate into good business. If you're looking for brand clarity, this is one not to miss. Listen in and level-up! If you like this, connect with us at twofouronebranding.com or for Level-Up Your Marketing courses and membership, see twofouronetraining.com

We all have a favourite coffee shop that's our go-to place but what makes it better than all the other coffee shops in the area? In this episode you'll get thinking about what makes your business stand apart from others in your industry, so you can build upon those qualities. Listen in and level-up! If you like this, connect with us at twofouronebranding.com or for Level-Up Your Marketing courses and membership, see twofouronetraining.com

Your brand is "what people say about you when you're not in the room" and in this podcast we deep dive into this concept, asking you questions like - what do you want people to be saying about you, and how to set yourself up for a strong, impactful brand. Listen in and level-up! If you like this, connect with us at twofouronebranding.com or for Level-Up Your Marketing courses and membership, see twofouronetraining.com