#94 Why don’t people understand tech SEO and analytics? (with Matt Jones @ Freelancing Friends)

The Measure Pod

12-01-2024 • 55 mins

Full show notes, transcript and AI chatbot - https://shorturl.at/bgn48 You can now watch this episode as a vodcast over on YouTube - https://youtu.be/dwGiFdW-DGg 00:00:00 - Introduction 00:02:38 - Matt Jones' background and Freelancing Friends podcast 00:03:16 - Matt's entry into data marketing 00:06:02 - The intersection of Tech SEO and analytics 00:09:25 - The challenge of proving SEO value 00:15:06 - Justifying the spend on Tech SEO 00:21:23 - Explaining Tech SEO to non-experts 00:24:15 - Keeping up with SEO and algorithm changes 00:31:31 - The challenges of experimentation in Tech SEO 00:38:04 - The future of SEO with Generative AI 00:45:13 - The future of search beyond Google ----- Episode Summary: In this week's episode of The Measure Pod we spoke with Matt Jones, a Technical SEO freelancer, and creator of the Freelancing Friends community and podcast. We spoke about his personal journey to getting where he is today, the crossovers between Tech SEO and analytics, and the potenti

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