#93 GA4, the CDP of the future you didn’t know you had (With Rick Dronkers @ Data to Value)

The Measure Pod

05-01-2024 • 48 mins

Full show notes, transcript and AI chatbot - https://shorturl.at/gkrMU You can now watch this episode as a vodcast over on YouTube - https://youtu.be/YdobyGA4DWg 00:00:00 - Introduction 00:06:00 - Unifying data with CDPs 00:07:35 - The Composable CDP concept 00:09:09 - GA4's position in the CDP ecosystem 00:11:35 - Google Optimize Sunset and GA4's future 00:20:08 - The future of GA4 and its integration capabilities 00:28:03 - The challenges of making CDPs actionable 00:35:22 - The importance of data activation 00:37:26 - The Reality of Implementing CDPs in organisations 00:40:15 - Major use cases for CDPs 00:44:11 - Rapid fire questions ----- Episode Summary: In this week's episode of The Measure Pod we welcomed Rick Dronkers back from Data to Value. We talked about all things CDP and GA4. We specifically digged into the evolution of GA4, what it means for marketing, and the current trend around the composable CDP. ----- Quotes of the Episode: "...So I understand why did the new GA se

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