Tomorrow's Bites

Scaling up is a groundbreaking point for every company, food or not. It is probably the fiercest of challenges. How do you face that one? Robin Simsa shares the lessons learned from navigating the challenges of scaling 3D extrusion technology and creating innovative plant-based products. He reflects on the hurdles of building a production facility, initially estimated to take one year but ultimately taking four, emphasizing the importance of persistence and adaptability. Robin explains why starting small, testing the market, and refining processes are crucial for long-term success. He also discusses the difficulties of reaching mainstream audiences and the opportunities in niche markets. In just 7 min, we explore the journey of turning plant-based innovation into reality. Listen to the full episode with Robin ⁠⁠⁠⁠here⁠⁠.⁠⁠ 👋 GET IN TOUCH WITH US 👥 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Linkedin⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠📸 Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 🌎 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠

What if the solution to our broken food system was hiding in plain sight—on your dinner plate? For Marc Coloma, it was a moment of clarity: plant-based foods weren’t just a trend; they were a necessity. But how do you convince the world to embrace change when culinary traditions and consumer skepticism stand in the way? In this episode, Marc shares his journey from social activist to founder of EUR, a leader in the plant-based food revolution. He dives into the challenges of creating sustainable, innovative products that honor culinary traditions while appealing to modern tastes. Marc explores the power of community and non-conformism in driving change, as well as the critical role of technology in reshaping food choices. We dived into topics like: Building a Community Around Plant-Based Eating Product Development and Market FitInnovative Technology in Plant-Based ProductsChallenges and Opportunities in the Plant-Based SectorThe Role of Brand Identity and CommunityThe Future of Plant-Based FoodsInnovative Marketing Strategies in Plant-Based FoodsData-Driven Approaches to Consumer EngagementUnexpected Lessons from the Food IndustryMedia Influence and Misinformation in Food ChoicesAdvice to Younger Entrepreneurs 🙏 LEAVE A REVIEW  If you like our podcast please leave us a review on your favourite platform – even one sentence helps! Thank you for your support; it helps the show a lot and it helps others to discover the show!  👋 GET IN TOUCH WITH US 👥 ⁠Linkedin⁠ 📸 ⁠Instagram⁠ 🌎 ⁠⁠Website⁠ 😊 The Guest: Marc Coloma Look into the company ⁠Heura

Picture this: you’re a food business owner, ready to launch a new product, but the regulatory maze feels like a foreign language. That’s why today we’re doing something different, welcome to our To-the-Point series! These 15-minute episodes bring in top experts to tackle specific challenges you’ve shared, offering quick, actionable insights to help you make an impact. Here’s the deal: you’ll get a preview here, but for the full episode and to submit your own challenge, subscribe through the link. Don’t miss this exclusive series, let’s dive in!  Today, we’re covering everything from novel foods to labelling practices in the EU and UK, packed with insights to guide your next steps. Link to sign up and share your challenge here. 🙏 LEAVE A REVIEW  If you like our podcast please leave us a review on your favourite platform – even one sentence helps! Thank you for your support; it helps the show a lot and it helps others to discover the show!  👋 GET IN TOUCH WITH US 👥 ⁠Linkedin⁠ ⁠ 📸 Instagram 🌎 ⁠⁠Website⁠

Let me tell you one thing you might not know: Food is the most important thing. It has shaped our history, societies, and whole journey as humanity. Take a couple of minutes to let that sink in. In this episode, Carolyn Steel, architect, speaker and author of the books Sitopia and Hungry City, takes us on her journey from architecture to food advocacy, sharing her vision of ‘Sitopia’—a world where food shapes the way we live, just as profoundly as it has shaped societies throughout history. Carolyn discusses how urban life often masks the true impact of our food choices, detaching us from the real costs of cheap food and sustainable production. She emphasizes the need for true cost accounting, tax, and land reforms to bring our food system back in balance. She argues that food can serve as a powerful lens for addressing larger societal questions, from health to environmental impact. The conversation delves into the disconnect between cities and food sources, exploring how food can reconnect communities and empower individuals. Carolyn shares how, through valuing food culture, educating communities, and supporting local food systems, we can begin to create a world where every meal helps shape a better future. This thought-provoking episode challenges us to see food as much more than sustenance—it’s a tool for reimagining urban life and building a resilient society. We discussed: 00:00 The Fundamental Role of Food in Life 10:04 The Journey from Architecture to Food Studies 20:12 Food as a Lens to Understand Cities 29:49 The Evolution of Food Culture and Its Impact 40:04 Towards a Sustainable Food Future 40:58 Rethinking Food Systems and Society 45:32 The Role of Land and Farming in Sustainability 51:58 Empowering Communities Through Food 57:58 The Psychological Impact of Food Choices 01:03:12 Collaboration for a Sustainable Future 01:08:44 Practical Steps for Food Professionals 🙏 LEAVE A REVIEW  If you like our podcast please leave us a review on your favourite platform – even one sentence helps! Thank you for your support; it helps the show a lot and it helps others to discover the show!  👋 GET IN TOUCH WITH US 👥 ⁠⁠Linkedin⁠⁠ 📸 ⁠⁠Instagram⁠⁠ 🌎 ⁠⁠⁠Website⁠⁠ 😊 The Guest: ⁠Carolyn Steel Look into her books: Hungry City and Sitopia

How can we bring research from academia into real-world applications? Alie de Boer explains the importance of connecting scientific findings with industry practices to make nutrition research truly impactful. She highlights the role of public-private partnerships and the need for professionals who understand both science and industry to bridge this gap. By fostering communication and collaboration, Alie believes we can turn research into innovative products that promote healthier and more sustainable living. In just 7 min, we explore how to make academic knowledge accessible and actionable. Listen to the full episode with Alie ⁠⁠⁠here⁠⁠.⁠ 👋 GET IN TOUCH WITH US 👥 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Linkedin⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠📸 Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 🌎 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠

Going to Market can take more than 15 years within sectors like in BioGreenTech (food, agriculture, renewable chemicals)! Imagine spending over a decade developing a groundbreaking agricultural technology only to watch it get stalled by regulations and public skepticism. This is the reality in biogreen-tech, where innovation faces both time and other scaling hurdles. In this episode, Roger shares his journey from Ohio farm boy to bio-green tech venture capitalist, shedding light on the unique challenges and rewards of investing in agriculture innovation. He discusses why a strong commercialization strategy is essential for bio-green tech startups and how founders must align with investors’ expectations for success. Roger emphasizes the long road to market for agricultural tech, often spanning 15-20 years, and shares insights from his own investments, from regulatory roadblocks to the hype cycles that shape the industry. The conversation also dives into complex topics like greenwashing, the GMO debate, and the balance between tech and regenerative practices. With candid reflections on sustainable success and the future of agri-tech, this episode offers a powerful look at what it takes to drive true innovation in food and agriculture. We discussed: Roger's Transition from Academia to Venture CapitalDefining Bio-Green and Agri-Tech and Its ImportanceKey Factors for Bio-Green and Agri-Tech Startups' SuccessThe Role of Management and Team DynamicsAligning Founders' Vision with Investor ExpectationsChallenges in the Agri-Tech EcosystemInvestment Strategies and Market DynamicsNavigating the Long Path to MarketLessons from Early InvestmentsThe Future of Venture Capital in Agri-TechNavigating Regulatory Challenges in BiotechnologyBuilding a Diverse Investment PortfolioThe Hype Cycle and Its Impact on InnovationGreenwashing and Authentic InnovationThe Debate on GMOs and Public PerceptionThe Role of Large Corporations in AgriculturePolicies for Supporting BioGreenTech InnovationEffective Communication Strategies for Entrepreneurs 🙏 LEAVE A REVIEW  If you like our podcast please leave us a review on your favourite platform – even one sentence helps! Thank you for your support; it helps the show a lot and it helps others to discover the show!  👋 GET IN TOUCH WITH US 👥 ⁠Linkedin⁠ 📸 ⁠Instagram⁠ 🌎 ⁠⁠Website⁠ 😊 The Guest: Roger Wyse Look into the company ⁠Spruce Capital Partners

How does misinformation shape our choices in food? Robbie Lockie breaks down the tactics used to mislead consumers, from distorting scientific facts to creating fear around plant-based foods. He explains the importance of media literacy and why it’s crucial to verify sources before sharing information. Robbie also highlights the role of the meat industry in pushing disinformation and contrasts this with the more grassroots spread of misinformation in the plant-based space. In just 9 min, we explore how transparency and awareness can combat misleading narratives in the food industry. Listen to the full episode with Robbie ⁠⁠here⁠⁠. 👋 GET IN TOUCH WITH US 👥 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Linkedin⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠📸 Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠ 🌎 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠

Imagine reaching for a snack labeled as “boosting immunity” or “supporting heart health,” only to find out there’s little scientific evidence to back those claims. In this episode, Dr. Hans Verhagen, a toxicologist and nutritionist, sheds light on the rigorous yet often overlooked process behind health claims in the food industry. With a background in chemistry and expertise in food toxicology, Dr. Verhagen shares his journey and the challenges of merging toxicology and nutrition in public health. He breaks down the lengthy EU regulatory process for novel foods and the importance of starting safety considerations early. Dr. Verhagen also critiques systems like Nutri-Score, which, he argues, lack substantial scientific backing. This conversation dives deep into the role of thorough scientific evidence, human studies, and regulation in ensuring safe, effective food products, while addressing emerging challenges in food safety and public trust. We discussed: - Introduction and Background - Challenges in Food Safety and Public Health - The Lengthy Regulatory Process for Novel Foods - Key Factors for Making Health and Nutrition Claims - Recommendations for Companies - Evaluating Health Claims in the Food Industry - The Critique of the Nutri-Score System - Regulation for Food Supplements - The Role of Policy and Regulation - Risk Benefit Assessment 👋 GET IN TOUCH WITH US 👥 ⁠⁠Linkedin⁠⁠ 📸 ⁠⁠Instagram⁠⁠ 🌎 ⁠⁠⁠Website⁠⁠ 😊 The Guest: ⁠Hans Verhangen⁠⁠ Look into at his consultancy firm

What’s driving the shift in alcohol consumption? Johan explains how consumers are opting for quality over quantity, with cocktails replacing beer-heavy nights as people become more health-conscious. He also touches on the growing demand for transparency in the alcohol industry, discussing the challenges of listing ingredients while protecting trade secrets, especially for small distillers. In 9 min, we explore how the future of alcohol is being shaped by consumer preferences for moderation, quality, and transparency. Listen to the full episode with Johan ⁠here⁠. 👋 GET IN TOUCH WITH US 👥 ⁠⁠⁠⁠⁠⁠⁠⁠⁠Linkedin⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠📸 Instagram⁠⁠⁠⁠⁠⁠⁠⁠ 🌎 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠

In a world where industrial agriculture dominates, what if the key to solving climate change lies in something as simple as how we farm? Philippe shares a striking insight: healthy soil, often dismissed as mere dirt, could be our greatest ally in battling floods, droughts, and even malnutrition. This episode dives into Philippe’s journey, from feeling disconnected from nature to becoming a leader in regenerative farming. Philippe, co-founder of Climate Farmers, explains how regenerative agriculture goes beyond sustainability—it's about farming in harmony with nature's principles. By nurturing soil health, boosting biodiversity, and improving water retention, regenerative farms not only produce more nutrient-dense food but can even be more profitable than conventional methods. We discussed: Philippe's Journey & Connection with NatureUnderstanding Regenerative FarmingThe Importance of Healthy SoilsThe Future of Greenhouses & SupermarketsChallenges & Solutions for FarmersMisconceptions about Regenerative FarmingSupporting Farmers in Transitioning to Regenerative AgricultureThe Journey of creating Climate FarmersBuilding a Movement & FarmersInfluencing EU Agricultural Policy for Regenerative PracticesTowards a Regenerative Agriculture Verification System & Transparency 🙏 LEAVE A REVIEW  If you like our podcast please leave us a review on your favourite platform – even one sentence helps! Thank you for your support; it helps the show a lot and it helps others to discover the show!  👋 GET IN TOUCH WITH US 👥 ⁠Linkedin⁠ 📸 ⁠Instagram⁠ 🌎 ⁠⁠Website⁠ 😊 The Guest: Philippe Birker⁠ Look into the company ⁠Climate Farmers

Can animals play a sustainable role in feeding the world? Ruud from Kipster shares his journey from conventional farming to pioneering a new model where animals are fed only "rest products"—food waste that humans cannot consume. He explains how inefficiencies in the traditional system are driving environmental costs and how Kipster aims to shift the industry by relying on waste streams rather than good grains. In just 9 min, we explore how this approach can change farming for the better and why it’s the future we need. Listen to the full episode with Ruud here. 👋 GET IN TOUCH WITH US 👥 ⁠⁠⁠⁠⁠⁠⁠⁠Linkedin⁠ ⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠📸 Instagram⁠⁠⁠⁠⁠⁠⁠ 🌎 ⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠

You probably know good chocolate, but have you ever tried the authentic one? In this episode, Nick Davis, a passionate craft chocolate maker, shares his journey from journalism to creating high-quality, ethically sourced chocolate with his own company, One One Cacao. Raised in a religious home, Nick's values of doing right and making a positive impact shaped his approach to chocolate making. He emphasizes the importance of the beans, the fermentation process, and building relationships with small farmers to ensure sustainability and quality. Nick discusses the challenges facing the craft chocolate industry, from scaling up production to competing with larger companies and navigating new EU deforestation laws. Despite these hurdles, he sees growth potential, especially in exploring new flavors and reaching untapped markets. The conversation also touches on the importance of valuing all parts of the food system to build a more sustainable future, concluding with Nick's hopes for the industry's future and the role of tourism in supporting craft chocolate makers. We discussed: Inspiration from Grenada Chocolate CompanyBalancing Authenticity and Consumer PreferencesThe Importance of Beans in Chocolate MakingBuilding Trust with Farmers and Challenges in the IndustryThe Future of Craft ChocolateChallenges and Opportunities in the Craft Chocolate IndustryThe Importance of Ethically Sourced ChocolateScaling Up Production and Reaching New MarketsThe Impact of New Deforestation Laws in the EUDistribution Challenges in the Craft Chocolate IndustryThe Role of Tourism in Supporting Craft Chocolate MakersProud Moments in the Chocolate-Making JourneyThe Future of One One CocoAddressing Food Waste in the Food System and much more.. 🙏 LEAVE A REVIEW  If you like our podcast please leave us a review on your favourite platform – even one sentence helps! Thank you for your support; it helps the show a lot and it helps others to discover the show!  👋 GET IN TOUCH WITH US 👥 ⁠⁠⁠Linkedin⁠⁠⁠ 📸 ⁠⁠⁠Instagram⁠⁠⁠ 🌎 ⁠⁠⁠⁠Website⁠⁠⁠ 😊 The Guest: ⁠⁠Nick Davis Look into the company ⁠⁠One One Cacao Sponsor: ⁠⁠⁠The Future Of Protein Production⁠⁠⁠ (20% off use code 'TMMB20'):

Can you imagine a world without chocolate? The world is running out of coca. There is a growing deficit of over 100,000 tons, driven by aging trees, diseases, and the impact of climate change. In this short, Jack Steijn explains how the imbalance between production and consumption is leading to record-high prices, yet many farmers are not benefiting due to unfair trade practices. Jack discusses potential solutions, including agroforestry, better research, and policy changes, to help farmers adapt to shifting weather patterns and pests. In just 6 min, we uncover the real story behind the cocoa crisis and what can be done to save the industry. Listen to Jack's full episode here. 👋 GET IN TOUCH WITH US 👥 ⁠⁠⁠⁠⁠⁠⁠Linkedin⁠ ⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠📸 Instagram⁠⁠⁠⁠⁠⁠ 🌎 ⁠⁠⁠⁠⁠⁠⁠⁠Website⁠

It is estimated that 26.5 million tons of food are lost to waste in kitchens every year. That needs to be changed. In this episode, Vojtech shares his journey in promoting sustainability in the kitchen. He challenges traditional views on food by breaking the divide between ‘main products’ and ‘byproducts,’ revealing the culinary potential in items often discarded, like carrot tops and leek greens. Learn how to become a zero-waste chef in profession and in your own kitchen. We discussed: The background of VojtechDiscovering the Culinary World and Food WasteHis lessons from Michelin Restaurants.Confronting Chefs with Food Waste Solutions.How creativity and innovation can be applied to using food byproducts and reducing waste.Cultural Differences in Approaching Food.How to change the Way We Think About Food.The future of home cooking and the food industry relies on a shift in mindset towards reducing waste. and much more.. 🙏 LEAVE A REVIEW  If you like our podcast please leave us a review on your favourite platform – even one sentence helps! Thank you for your support; it helps the show a lot and it helps others to discover the show!  👋 GET IN TOUCH WITH US 👥 ⁠⁠Linkedin⁠⁠ 📸 ⁠⁠Instagram⁠⁠ 🌎 ⁠⁠⁠Website⁠⁠ 😊 The Guest: ⁠Vojtech Vegh Look into the company ⁠Surplus Food Studio Sponsor: ⁠⁠The Future Of Protein Production⁠⁠ (20% off use code 'TMMB20'):

What are the biggest challenges in Uganda’s food system? Jonan Asingwire breaks down the key issues, from the short food chain in rural areas to the structured yet wasteful system in cities like Kampala. With no efficient food preservation infrastructure, the country faces high levels of food waste. Jonan also discusses the dilemma of increasing food production to tackle hunger while balancing environmental sustainability. He emphasizes the need to build capacity, connect academia with policy, and empower young people to become catalysts of change. In just 10 min, we explore Jonan’s vision for a more sustainable and resilient food system in Uganda. 👋 GET IN TOUCH WITH US 👥 ⁠⁠⁠⁠⁠⁠Linkedin⁠ ⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠📸 Instagram⁠⁠⁠⁠⁠ 🌎 ⁠⁠⁠⁠⁠⁠⁠Website⁠

Victor Penev, co-founder and CEO of Edamam, discusses the importance of food and longevity. He shares his mission to increase the average lifespan of Bulgarians to over 90 years and his belief that everyone should live a long, meaningful life. Victor talks about his diverse interests and how he became passionate about food. He also discusses his experience as a serial entrepreneur and the challenges of finding product-market fit. Victor explains how Edamam organizes food data to help people make informed and personalized food choices. He emphasizes the individuality of dietary needs and the importance of sticking to the mission while being adaptable. In this conversation, Victor Penev discusses the challenges of building Edamam and the importance of finding product-market fit. He also shares his philosophy on fundraising and the role of passion and patience in being a successful founder. Victor emphasizes the significance of food in longevity and the need for a more efficient food system. He provides insights on mentoring and finding a mentor, as well as the importance of defining what makes life meaningful. In this conversation we will talk about: Victor's Mission for LongevityVictor's Personal Journey and Passion for Helping OthersFood Culture in Different CountriesVictor's Experience as Co-founder of Bulgaria's Largest Internet CompanyFinding Product-Market FitStrategies and Lessons for Finding Product-Market FitThe Role of Edamam's Database in Making Better DecisionsPersonalized Strategies for Longevity Through FoodBuilding Edamam and ChallengesExploring LongevityThe Role of Food in LongevityThe Food System and Resource EfficiencyMentoring Startups in the Food Tech IndustryFinding a Mentor 🙏 LEAVE A REVIEW  If you like our podcast please leave us a review on your favourite platform – even one sentence helps! Thank you for your support; it helps the show a lot and it helps others to discover the show!  👋 GET IN TOUCH WITH US 👥 ⁠⁠Linkedin⁠⁠ 📸 ⁠⁠Instagram⁠⁠ 🌎 ⁠⁠⁠Website⁠⁠ 😊 The Guest: ⁠Victor Penev Look into the company ⁠Edamam Sponsor: ⁠⁠The Future Of Protein Production⁠⁠ (20% off use code 'TMMB20'):

How can regenerative agriculture reshape the food system for a more sustainable future? Andrés Jara explains why long-term thinking is crucial when investing in nature and highlights the need for the food industry to adapt to the slower processes of nature, rather than expecting fast returns. We discuss how local farming and community-based agriculture can provide solutions to global challenges, contrasting the values of individualism in Europe with the community focus seen in South America. Andrés also emphasizes how commodifying food has devalued the work of farmers and urges for a shift toward fairer, community-driven food systems. In just 9 min, we explore Andrés Jara's insights into building a more resilient and sustainable food industry. You can listen to the full episode with Andrés ⁠⁠here⁠⁠ 🙏 LEAVE A REVIEW  If you like our podcast please leave us a review on your favourite platform – even one sentence helps! Thank you for your support; it helps the show a lot and it helps others to discover the show!  👋 GET IN TOUCH WITH US 👥 ⁠⁠⁠⁠⁠Linkedin⁠ ⁠⁠⁠⁠⁠ ⁠⁠⁠⁠📸 Instagram⁠⁠⁠⁠ 🌎 ⁠⁠⁠⁠⁠⁠Website⁠

In this episode, José from Eatable Adventures discusses the crucial role of integrating startups with the food industry to drive change. He highlights challenges in food production, the impact of technology on younger generations, and the need for sustainable food systems. José shares insights on common startup mistakes, like misreading the market, and stresses the importance of engaging with industry leaders. He also explores how open innovation is fostering collaboration between startups and corporations, with investors playing a key role in supporting this growth. How to reduce risks associated with early-stage investments. Lastly, José touches on Spain’s food innovation boom and Eatable Adventures' plans to expand in Europe and Latin America. We discussed: Integrating Startups and the Food IndustryMaking Farming Appealing to Younger GenerationsDeveloping Meaningful Solutions by Understanding the MarketThe Promising Growth of Food Innovation in SpainThe Early Days of the Food Tech and Agri-Tech Market in SpainThe Importance of Open InnovationCollaboration between Startups and CorporationsInvestment Trends in Food Tech and Agri-TechThe Future of Eatable Adventures 🙏 LEAVE A REVIEW  If you like our podcast please leave us a review on your favourite platform – even one sentence helps! Thank you for your support; it helps the show a lot and it helps others to discover the show!  👋 GET IN TOUCH WITH US 👥 ⁠Linkedin⁠ 📸 ⁠Instagram⁠ 🌎 ⁠⁠Website⁠ 😊 The Guest: José Luis Cabañero Look into the company Eatable Adventures Sponsor: ⁠The Future Of Protein Production⁠ (20% off use code 'TMMB20'):

How has communication around nutrition evolved, and what impact has it had? Carrie Ruxton explains the growing polarization in nutrition debates, comparing it to politics, where people argue emotionally about diets like carnivore vs. plant-based or high-carb vs. low-carb. She emphasizes that there is no single "right" diet and that multiple healthy options exist. Carrie also discusses how social media amplifies extreme views, often giving more weight to influencers than experts, which can be harmful. She advocates for a balanced approach to eating and warns of the risks of blindly following trends. In just 8 min, we dive into the complexities of modern nutrition communication. You can listen to the full episode with Carrie ⁠here⁠ 🙏 LEAVE A REVIEW  If you like our podcast please leave us a review on your favourite platform – even one sentence helps! Thank you for your support; it helps the show a lot and it helps others to discover the show!  👋 GET IN TOUCH WITH US 👥 ⁠⁠⁠⁠Linkedin⁠ ⁠⁠⁠⁠ ⁠⁠⁠📸 Instagram⁠⁠⁠ 🌎 ⁠⁠⁠⁠⁠Website⁠

Dr. Willemijn Vermeer and Bregje Luyten dive into the fascinating world of consumer behavior, breaking down why making sustainable food choices is so difficult for most people. They reveal how fear-based health campaigns can be powerful tools, but only when paired with practical, easy-to-follow advice. You’ll hear about their research on promoting plant-based eating, especially among MBO students, and the challenges posed by social norms, price perceptions, and daily routines. In this episode, Willemijn and Bregje discuss how key life changes, like starting a new study, offer unique opportunities for shifting eating habits toward more sustainable options. They also explain how cognitive biases, such as the desire to stick with familiar habits, often block behavior change. You’ll learn how cultural influences, like Asian cuisine, are helping to make plant-based eating more appealing and how meat consumption is gradually decreasing, particularly in urban environments. You'll gain a deeper understanding of what really drives food choices, how social factors shape them, and actionable insights that can help you make more sustainable decisions in your own life. This conversation is packed with valuable takeaways that can shift your perspective and empower you to be part of the change toward healthier, more sustainable eating habits. We discussed: The Impact of Fear Appeals in Health Campaigns Challenges in Promoting Sustainable and Healthy Food ChoicesExploring Plant-Based Eating as a Sustainable OptionThe Influence of Perceived Price, Routines, and Social NormsThe Impact of Social Norms and AvailabilityCognitive Biases That Hinder Behavior ChangeCultural Influences and the Inspiration for Plant-Based EatingThe Future of Sustainable Eating: Predictions and Trends 🙏 LEAVE A REVIEW  If you like our podcast please leave us a review on your favourite platform – even one sentence helps! Thank you for your support; it helps the show a lot and it helps others to discover the show!  👋 GET IN TOUCH WITH US 👥 ⁠⁠Linkedin⁠⁠ 📸 ⁠⁠Instagram⁠⁠ 🌎 ⁠⁠⁠Website⁠⁠ Connect with Dr. Willemijn and Bregje Sponsor: ⁠The Future Of Protein Production⁠ (20% off use code 'TMMB20'):