The Office Hours Interview: BNAC

The Office Hours Interview w/ Ernest Wilkins

28-01-2021 • 1 hr 7 mins

Brand New A Collective is an enlightened think-tank that translates ideas into actionable, memorable and exciting experiences, which come to life in live events, partnerships, and digital/social content. Let Clubhouse tell it, marketing across cultural industries is a series of tactics or sheer luck that can only be manifested in a reactive way — say, your brand goes viral because a guy did a Tiktok while drinking your product on a skateboard while listening to Fleetwood Mac — versus what it actually is, understanding people in your culture and moving with intention to serve their wants and needs. These two not only understand that, but they leverage a community-focused strategy that allows them to make major moves, like the 1800 Seconds campaigns they did in collaboration with 1800 Tequila, Pusha T, and Future.

These two are the best and have so much insight and I lowkey want them to run for office?


Office Hours with Ernest Wilkins is written and curated by Ernest Wilkins in Chicago, IL. For more, check out officehoursnewsletter.com

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