In Episode 19 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Simon Hayter, Partner & Group Head of Data at Knight Frank, where they discuss some of the major problems the Data & Analytics industry is currently facing.

In a world where most organisations require data professionals to be many things to many people, Simon outlines some of his concerns and the role which academia plays, which includes:

• Why you should be customer-driven, not data-driven
• Why you need to understand what you need from your data function
• The importance of "pulling" and not "pushing"
• How all data roles are equal
• Why most organisations put "big-tech" companies on a pedestal
• Why you should view data as you do money
• That the grass isn't always greener
• Why you'll never have a finished product
• How the lines have become blurred in regards to skill-sets
• Why the same person can't own Analytics & Compliance
• The need to bring data literacy to all academic subjects
• Why "data courses" are setting up the future generations for failure
• How consultancies instigated the data hype