Harry Middleditch of D F Middleditch in Suffolk has won our award for Winter Oats! With a smashing variable Cost of Production of £48.50/t. This fascinating conversation with Harry explored how he continues to evolve his operation to futureproof his farm and stay profitable - including his salient insight of “optimising costs” instead of simply “cutting costs.” We’re also joined by Alli McEntyre Gaharan, Event Director for Cereals, who explains some of the many opportunities and challenges that lay behind organising one of the biggest Ag events in the calendar.