Women in The Coaching Arena

Joanna Lott

Are you a coach who's passionate about making a difference and building a thriving coaching business? Join Joanna Lott, a business mentor and ICF certified coach, as she shares practical and emotional tools to help you succeed in the coaching arena. In each weekly Thursday episode of The Women in the Coaching Arena Podcast, Joanna provides valuable insights and actionable advice on various topics, such as business strategy, marketing, mindset, energy and entrepreneurship. Whether you're just starting or have years of experience, this podcast is for you. You have a gift that needs to be shared and Joanna is here to help you do it. read less
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Episodes

51 | How to create an online course or group program quickly
Today
51 | How to create an online course or group program quickly
Let's talk about the exciting world of creating online courses or group programs quickly. If you're on the verge of launching your own program or course, this episode is packed with valuable insights and practical steps to take your idea from conception to launch in no time.Introduction [00:00:00]Jo discusses the perfect timing for the topic, aligning with the start of her five-day challenge aimed at helping listeners create their online programs quickly.Phase 1: Idea Creation [00:01:00]Identifying Your Unique Offering: Understand what you want to create, focusing on your skills, know-how, and the problems you aim to solve.Creating Your Signature Framework: Jo emphasizes the importance of developing a unique model, drawing from her own "Lott Last Minute Launch Formula" as an example.Phase 2: Validating Your Offer [00:06:00]The Importance of Validation: Before diving into creation, ensure your program meets an actual need. Jo shares her past experiences of creating programs that lacked market demand, highlighting the significance of this often-overlooked step.Phase 3: Creation [00:07:00]Crafting Engaging Content: Tips on creating a compelling welcome video and ensuring your content drives action and results.Deciding on Content Delivery: Jo discusses the benefits of drip-feeding content versus creating it all at once, sharing her strategy to maximize productivity during a planned retreat.Phase 4: Launch [00:10:00]Ramping Up Visibility: Jo shares her current phase with the program "Elevate," detailing the exhaustive efforts in increasing visibility and preparing for a successful launch.Understanding Conversion Rates: With practical examples from her challenge, Jo outlines the importance of knowing your numbers and setting realistic expectations for your launch success.Conclusion [00:15:00]Jo wraps up by summarising the four phases covered in the episode: idea creation, offer validation, program creation, and launch. She extends an invitation to join her program "Elevate," which closes on March 8th, emphasising that it's not an evergreen offering. Here's the link with all the details Elevate - online course and group mastery (joannalottcoaching.com)Key Takeaway: Creating an online course or group program doesn't have to be a daunting task. With clear steps, dedication, and a bit of creativity, you can quickly launch a program that not only reflects your unique expertise but also meets the needs of your target audience.Join Elevate: Don’t miss out on the chance to join "Elevate." This comprehensive program is designed to guide you through every step of creating and launching your online course or group program. Sign up before it closes on March 8th! Elevate - online course and group mastery (joannalottcoaching.com)Useful LinksJoin Elevate before 8 March for £300 off the retail price.How to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programme
50 | How to get clients without social media
1w ago
50 | How to get clients without social media
If you wonder whether social media is a prerequisite to a business this episode is for you. Whether it's due to a personal preference, a desire to target organisations, or simply wanting to explore alternative growth strategies, this episode is packed with insights and actionable tips that can transform the way you attract clients.Episode Highlights:Introduction [00:00:00]Jo celebrates the podcast's milestone of reaching 50 episodes, sharing her gratitude for the listeners' support and reflecting on the podcast's impact on her business and coaching community.Leveraging Your Personal Network [00:02:00]Discover the power of tapping into your personal connections to grow your business. Jo discusses overcoming the fear of judgment and provides practical advice on how to clearly communicate your niche and offer to friends and family.Speaking Engagements and Workshops [00:06:00]Learn how face-to-face interactions, even in a digital format, can significantly boost your visibility and credibility. Jo shares success stories and encourages exploring opportunities for speaking at events or hosting workshops.Strategic Partnerships [00:08:00]Explore the benefits of collaborating with others who share your target audience. From referral agreements to guest speaking, strategic partnerships can be a game-changer in expanding your reach.Content Marketing [00:09:00]Dive deep into the world of content marketing with long-form content such as blogging, podcasting, or even writing a book. Jo emphasises the importance of establishing thought leadership and nurturing relationships with your audience.Email Marketing [00:11:00]Understand the unmatched value of building an email list as a direct line to your audience. Jo shares strategies for growing your list and engaging your subscribers with valuable content and offers.Key Takeaways:Personal Network: Start by sharing your journey and offerings with those closest to you. It's a foundational step that can lead to unexpected opportunities.Engagements & Workshops: Nothing beats the personal touch. Seek out or create platforms where you can directly engage with potential clients.Strategic Partnerships: Collaborate with others who can introduce you to your ideal clients. It's about creating mutually beneficial relationships.Content Marketing: Invest in creating valuable, long-form content that resonates with your audience and establishes your expertise.Email Marketing: Grow and nurture your email list. It's a crucial asset for direct communication and promotion of your services.Useful LinksHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your...
49 | Overcoming people pleasing for women entrepreneurs
15-02-2024
49 | Overcoming people pleasing for women entrepreneurs
Today we're covering a topic that resonates with so many of us: people pleasing. Inspired by recent conversations with fellow women entrepreneurs, this episode explores the ingrained habits that lead us to overcommit, undercharge, and undervalue our work. We'll discuss how to break free from these patterns and prioritise our needs and business goals.Key Takeaways:Understanding People Pleasing [00:01:00]: We delve into the societal expectations that condition women to always say "yes," be kind, and agreeable, leading to a cycle of overcommitment and undervaluing our work.Impact on Women Entrepreneurs [00:02:00]: The episode highlights how saying "yes" to misaligned projects and requests can hinder our business success and personal well-being. Jo shares personal anecdotes and strategies for asserting boundaries and politely declining requests that don't serve our goals.Strategies to Overcome People Pleasing [00:06:00]: Discover practical steps to shed the people pleaser label, including self-reflection, setting clear boundaries, practicing assertiveness, and seeking support from a network of empowering women.Empowerment Through Boundary Setting [00:08:00]: Moving away from people pleasing doesn't make you less kind or generous. It's about honoring your needs and your business with the same dedication you've always given to others.Jo's Personal Insights:Jo shares insights from her own journey and from conversations with other successful women entrepreneurs, emphasising the importance of recognising our value and the impact of our choices on our business and personal life.Useful LinksJoin my FREE 5 Day Challenge to learn how to start and launch an online course or group programme in 3 streamlined steps.Download the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
48 | How I made £160K with a digital course
08-02-2024
48 | How I made £160K with a digital course
Jo Lott shares her journey of creating and earning £160,000 from her digital course over the last two years. This episode is not just a success story; it’s a reflection of how you can take fast messy action to create and leverage digital courses so you scale your business and impact. Here's what you'll uncover in Episode 48:Introduction: The Journey Begins[00:00:00] Jo warmly welcomes her listeners, emphasizing the podcast's commitment to sharing practical and emotional tools for coaches. She introduces the episode's theme, focusing on the honest, not-hyped reality of creating a profitable digital course.The Launching Point[00:01:00] Jo discusses her decision to openly share her earnings, a rare move designed to provide a transparent look at what it truly takes to create and profit from an online course or group coaching program.Pre-Sale Announcement[00:02:00] Exciting news about Jo’s upcoming course on creating digital courses or group coaching programs, including a special pre-sale offer for podcast listeners.My £160K Course Journey[00:03:00] Jo narrates her initial plunge into the digital course realm, highlighting the common misconceptions and the reality of building a foundation for success.Building and Launching the Course[00:06:00] Insights into the creation process, the challenges of prioritization, and the strategy of pre-selling to ensure commitment and accountability.Marketing Strategies and Launching Lessons[00:08:00] Jo shares her experience with launching her course through a five-day challenge, underscoring the importance of organisation and preparation in marketing.Key Lessons Learned[00:11:00] Jo distills her journey into essential lessons, including the importance of value over volume, authentic marketing, constant feedback and iteration, and strategic scaling.Actionable Tips for Aspiring Course Creators[00:17:00] Practical advice for those looking to create and market their own group programs, emphasizing the need for a solid niche, compelling content, and a robust launch plan.Summary and Invitation[00:19:00] Jo summarises the key points discussed, reiterates the special offer for her upcoming course, and extends an invitation to listeners seeking guidance in creating their digital courses.Closing Thoughts[00:20:00] A heartfelt message from Jo about her mission to empower women to build successful businesses, making a significant impact while managing their busy lives.Join the MovementInterested in creating your own digital course? Contact Jo today at joanna@joannalottcoaching.com for exclusive access to her course with a 30% pre-sale discount. This offer is only available for the first 10 people who purchase by Thursday 8 February. Useful LinksFREE 5 Day Challenge: Online Course and Group Mastery Challenge - sign up now - starts 26 FebHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the...
47 | From open slots to fully booked
01-02-2024
47 | From open slots to fully booked
In this empowering episode, Jo Lott reveals the transformative roadmap to becoming a fully booked coach. Uncover the pivotal role of niching, the art of building a personal brand, and innovative marketing strategies. Jo shares real-life success stories and practical tips to guide coaches at every stage of their journey. Tune in for an episode filled with actionable insights to elevate your coaching business. Topics:Understanding Your Niche:[00:01:00] The significance of niching in a global economy and the depth of niching beyond the basic help statement.Building a Strong Personal Brand:[00:05:00] The role of authenticity in personal branding and the impact of sharing your personal story.Effective Marketing Strategies:[00:06:00] Strategies for building an online presence, focusing on deep marketing strategies, and a recommendation for Brandocity for branding needs.Client Relationship and Referral Building:[00:08:00] The importance of relationships in business growth and creating excellent client experiences for referrals.Sales Funnel and Conversion Techniques:[00:09:00] Understanding the coaching buyer's journey and the importance of patience in building trust.Conclusion:[00:12:00] Jo underscores the need for resilience, adaptability, and an expert identity for success in coaching. She encourages listeners to trust in their abilities and make a difference.Useful LinksFREE 5 Day Challenge: Online Course and Group Mastery Challenge - sign up now - starts 26 FebBrandority - Websites and BrandingHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
46 | Why this moment matters
25-01-2024
46 | Why this moment matters
This episode focuses on the importance of the present moment in developing a successful coaching business. If you're looking for motivation and why now is a good time to go for it in your business, you'll find it in this episode. [00:02:00] Commit to the Journey: Jo emphasises the importance of recognising the long-term commitment required in building a successful coaching business. It's about understanding the dedication needed for both developing coaching skills and business acumen.[00:06:00] The Power of Immediate Action: Discusses the necessity of taking swift, decisive action on your ideas to prevent procrastination. Highlights the law of diminishing intent and the importance of acting quickly to make your goals a reality.[00:08:00] Set Ambitious Goals: Focuses on the importance of setting challenging and ambitious goals. This step underscores the value of the journey and progress made towards these goals, contributing to significant growth.[00:10:00] Create Practical Steps: Details breaking down large, ambitious goals into smaller, actionable steps. This approach is about making overarching objectives more manageable and achievable through daily or incremental actions.[00:12:00] The Art of the Possible: Covers finding inspiration in the successes of others and using that as fuel for your own journey. It involves changing your perspective from comparison to inspiration and learning from personal triggers to understand what aspects of others' success can be motivating.Useful LinksFree Ultimate Success Planner for Coaches 2024How to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
45 | How to become a successful solopreneur
18-01-2024
45 | How to become a successful solopreneur
Jo Lott offers an empowering guide on 'How to Become a Successful Solopreneur', laying out a detailed 10-step roadmap to transition from dreaming to doing, tailored for both aspiring and established entrepreneurs in the coaching arena.[00:00:00] - Opening and WelcomeJo introduces the podcast and its missionThe episode focuses on transitioning from dreaming to doing for entrepreneurs and solopreneurs[00:01:00] - The Need for Action in Building Your EmpireEmphasis on taking the first step in building a businessOverview of the 10-step roadmap for success[00:02:00] - Step 1: Identify Your StrengthsImportance of understanding personal strengths and finding your nicheUsing a full life reflection to uncover unique niches[00:03:00] - Step 2: Embrace an ObsessionThe role of passion and motivation in driving business successThe necessity of obsession in the initial business years[00:04:00] - Step 3: Master Your CraftThe importance of consistent practice in skill masteryContinuous learning and refinement in coaching and marketing[00:05:00] - Step 4: Share Your JourneyBuilding authenticity and connection by sharing personal experiencesUsing public sharing as a tool to attract an audience[00:06:00] - Step 5: Attract Your TribeAttracting a community that resonates with your messageRefining your niche based on who you attract[00:07:00] - Step 6: Solve ProblemsUnderstanding and addressing the challenges of your audienceRealizing the value of solving specific problems for clients[00:08:00] - Step 7: Package Your SolutionsDeveloping services that offer solutions to identified problemsReference to previous podcast episodes for deeper insights[00:09:00] - Step 8: Establish Your Coaching PracticeSetting up the business infrastructure and client onboarding processesBuilding a strong brand and defining rates[00:10:00] - Step 9: Build Strong Client RelationshipsThe significance of relationships in business growthFostering lifelong client relationships and referrals[00:11:00] - Step 10: Expand Your ImpactBroadening reach through collaboration and networkingUtilising other networks to grow your audience[00:12:00] - Successful Solopreneur ExamplesMarie Forleo, Tony Robbins, Mel Robbins, Brendon Burchard, Gabby BernsteinEach coach's unique approach and success story[00:14:00] - Closing RemarksThe importance of taking action and staying committedEncouragement to take a small step today for future successUseful LinksHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at:
44 | Choose Your Hard
11-01-2024
44 | Choose Your Hard
In this empowering episode of "Women in the Coaching Arena," Jo delves into the critical choice between different types of challenges in business and life, offering insightful reflections and practical advice for coaches navigating the complexities of entrepreneurship. Tune in to explore why embracing your chosen 'hard' can lead to immense personal growth and fulfillment.[00:00:00] IntroductionJo Lott, a business mentor and ICF accredited coach, welcomes listeners.Discussion on the challenges faced by coaches, including fear, self-doubt, comparison, and anxiety.[00:01:00] Choose Your HardJo shares a pivotal quote: "Choose your hard" and reflects on its meaning.Personal anecdotes about her business challenges and the anxiety of change and growth.[00:02:00] The Reality of EntrepreneurshipJo discusses the constant challenges in running a business.Emphasises that entrepreneurship is hard but fulfilling.[00:03:00] The Never-ending To-Do ListJo talks about the difficulty in switching off from business responsibilities.The constant planning and thinking about business, even during downtime.[00:04:00] Success Myths on Social MediaDebunking the myth that success is easy.Sharing insights from masterminds and personal experiences about the everyday challenges of entrepreneurship.[00:05:00] Comparing Corporate Work and EntrepreneurshipReflections on the differences in workload and challenges between corporate roles and entrepreneurship.Discussing the politics and limitations in a corporate environment.[00:06:00] Finding Fulfillment in Hard WorkThe unfulfilling nature of corporate work versus the rewarding aspect of entrepreneurship.Jo talks about the alignment with personal values and the freedom entrepreneurship offers.[00:07:00] The Joys and Challenges of Building a BusinessThe responsibilities and uncertainties of growing a business.The rewarding nature of entrepreneurship and personal growth.[00:08:00] The Continuous Growth JourneyEmphasizing the importance of continual personal and business growth.Facing and overcoming challenges as a crucial part of entrepreneurship.[00:09:00] Making the ChoiceEncouraging listeners to reflect on their choices and the types of challenges they want to tackle.Discussing the importance of small actions leading to significant successes.[00:10:00] Client Stories and InspirationSharing a story of a client, Yvonne, and her transition to full-time entrepreneurship.The growth and learning experienced through entrepreneurship.[00:11:00] Embracing the ChallengesAcknowledging that success is never easy and that challenges are common.Discussing the importance of accepting and facing challenges.[00:12:00] Continuous Self-ImprovementInsights from Gabby Bernstein's and Denise Duffield Thomas's experiences on continuous personal development.The ongoing work on mindset and self-improvement.[00:13:00] Conclusion and ResourcesJo invites listeners to share their choices and reflections.Useful LinksHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching...
43 | Lessons from a Multi-Millionaire Tennis Enthusiast
04-01-2024
43 | Lessons from a Multi-Millionaire Tennis Enthusiast
Here are three key lessons Jo learned from a millionaire business owner she sat next to at a dinner at Centre Court in Wimbledon recently. Lesson 1: Surrounding Yourself with Excellence (00:01:28)Surrounding yourself with people who are better than you and doing amazing things can change your perspective on money and success.Lesson 2: Speedy Decision Making (00:02:55)Making quick and firm decisions saves time and allows for more success compared to procrastinating and spending too much time considering the next move.Lesson 3: Pursuing Goals with Urgency (00:04:12)Taking immediate action and pursuing goals in the fastest way possible ensures quicker achievement and reduces time wastage.If you're ready to make quick decisions then join Jo in Offer to Market in 30 Days, a one off programme where you'll make quick decisions and action to generate sales calls. Starts 8 January. Here are the details and sign up information:https://go.joannalottcoaching.com/OfferToMarketIn30Days Useful LinksHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
42 | The Future of Coaching: Insights from the 2023 ICF Global Coaching Study
28-12-2023
42 | The Future of Coaching: Insights from the 2023 ICF Global Coaching Study
Jo discusses the findings of the 2023 ICF Global Coaching Study. She highlights the significant growth in the coaching industry post-pandemic, the demographics of coaches and clients, and the rise of coaching specialisations. The growth and evolution of coaching (00:01:21)Discussion on the resilience and growth of the coaching industry post-pandemic, with a focus on the increase in coaches and tips for success.Demographics of coach practitioners and clients (00:02:55)Insights on the current demographics of coach practitioners, including generation, gender, and qualifications, as well as the gender balance of coaching clients.Coaching specialisations and revenue drivers (00:04:12)Exploration of the growing trends in business coaching, leadership coaching, and executive coaching, along with the impact of experience and corporate sponsorships on coaches' income.Useful LinksHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
41 | Scale and Leverage in Coaching to Maximise Your Impact & Income
21-12-2023
41 | Scale and Leverage in Coaching to Maximise Your Impact & Income
You started your business to work in line with your values and purpose.A business that not only supports your family and lifestyle but feeds your soul and lights you up. But balancing your time and family life, with your mission and dreams is a struggle.Would you like it to be easier?Then, this is going to help you sooooo much!This week, Jo is talking about leverage and scale in your coaching business.Maximising Your Impact and Scaling Your Coaching Business (00:01:28)Jo discusses the importance of scaling and leveraging your coaching business to reach more clients and make a bigger impact. It explores the reasons why coaches may want to scale their business and offers strategies for transforming a 1-to-1 coaching model into a 1-to-many model.The Power of Leverage in Coaching (00:08:03)This section focuses on the concept of leverage and how coaches can make their existing assets work harder for them. Jo discusses leveraging marketing efforts, such as repurposing podcast content into blog posts and social media posts. She also mentions automation and standardised processes to save time and energy.Practical Steps to Scale and Leverage Your Coaching Business (00:09:26)Jo provides practical steps for coaches to start scaling and leveraging their coaching business. She suggests assessing current offerings for adaptation, creating webinars or short courses, and identifying tasks that can be automated or delegated. The importance of filtering decisions through the lens of scale and leverage is emphasised.Useful LinksHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
40 | Behind the Scenes 2023
14-12-2023
40 | Behind the Scenes 2023
Over the past four years, Jo has made it a tradition to document her entrepreneurial journey through annual reviews. These honest reflections, sharing both the highs and lows, are a wonderful thing to look back on. 2023 was a pivotal year for Jo, centered around one core goal: Embracing more support. It was a year of significant growth and learning, and there may be a lot in her journey that could resonate with or inspire you.Reflection on behind the scenes (00:00:42)Reflection on the behind the scenes of Jo's business in 2023, including connecting with people on LinkedIn and consistent posting.The framework (00:01:28)Covering the framework used for reflection.What went well (00:02:44)Successes of Jo's business in 2023, including delegating the connection process, consistent email list management, and launching the podcast.Client Success Stories and Achievements (00:11:13)Jo discusses the number of clients she has worked with and highlights the success stories and achievements of her clients.Simplifying Business Offers and Increasing Income (00:12:30)Jo talks about keeping her business model simple and the success of her offers. She also mentions earning more income compared to the previous year.Priorities for 2024: Family, Work-Life Balance, and Systemizing Business (00:16:03)Jo shares her priorities for the upcoming year, including putting her family first, achieving a better work-life balance, and systemising her business to reduce reliance on personal energy.Useful LinksRead the full blog of my Annual Review 2023 and the previous year's reviewsAttend the live free planning workshop on 14 DecemberHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
39 | Build Your Client Pipeline Now: Essential Strategies for 2024
07-12-2023
39 | Build Your Client Pipeline Now: Essential Strategies for 2024
Join the Free Live 2024 Planning Workshop on 14 December - click here to register 2024 Visionary Planning Workshop (kartra.com)This week Jo introduces a metaphor of a staircase, each step representing a phase in the journey of potential clients, from awareness to purchase. She suggests strategies for building awareness, deepening engagement and trust. Jo emphasises the importance of good marketing and believes a solid strategy can help you show up as an expert. Building Awareness and Interest (00:01:29) The first step of the client acquisition staircase is about building awareness and interest through social media posts, networking events, and introductory emails or calls.Deepening Engagement and Trust (00:04:38) Midway steps involve strategies like creating lead magnets, nurturing through email and social media, networking follow-ups, and sharing valuable insights to deepen engagement and trust with potential clients.Establishing Expertise and Credibility (00:07:01) Higher steps focus on showcasing expertise through blogs, podcasts, YouTube channels, published articles, guesting at events, webinars, and live events to establish credibility and position yourself as an expert in the field.00:11:56 - The Power of Good Marketing Jo emphasises the importance of good marketing and how it can make a massive difference in the world. She mentions how the podcast has helped people make huge progress and how having a strategy can make someone feel like an expert and make a difference.00:13:00 - Joining the Business of Coaching Program Jo mentions their coaching program, "The Business of Coaching," and invites listeners to join. She mentions that she is not taking on clients this month, but interested individuals can start in January and receive an extra month of free content over Christmas.00:13:50 - Thank You for Listening. There are free resources available on the website joannalottcoaching.com. Please share the episode with a friend and leave a review.Useful LinksHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
38 | B2B vs B2C: Which is Right for Your Coaching Business?
30-11-2023
38 | B2B vs B2C: Which is Right for Your Coaching Business?
In last week's free workshop, a question came up that resonated with many of you, and I'm excited to delve into it further in this week's Women in the Coaching Arena podcast.Should you focus on business-to-business (B2B) or direct-to-client (B2C) sales in your coaching practice? This decision is crucial, especially in executive, leadership, or career coaching, as it significantly influences your marketing strategies, lead generation activities, and overall messaging.The Pros and Cons of B2B and B2C Coaching (00:01:20)This topic discusses the differences between business-to-business (B2B) and business-to-client (B2C) coaching, including the pros and cons of each approach.Marketing Strategies for B2B Coaching (00:05:02)This topic explores the marketing strategies and activities that are effective for business-to-business (B2B) coaching, including building relationships with decision-makers, attending industry events, and showcasing thought leadership.Marketing Strategies for B2C Coaching (00:06:04)This topic discusses the marketing strategies and activities that are effective for business-to-client (B2C) coaching, including social media marketing, personal branding, and connecting directly with potential clients.Useful LinksHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
37 | Fast Track to £2K: Your 2 Week Money Making Mission
23-11-2023
37 | Fast Track to £2K: Your 2 Week Money Making Mission
🌟 Challenge Time: £2K in 2 Weeks! 🚀🌈 It’s easy to sit back at this time of year and think it’s too near Christmas to make any money.So I’m excited to bring you something actionable in today’s podcast episode of Women in the Coaching Arena! 🎧🔥 Challenge Alert! Ready to make the final month of 2023 profitable? Join me in the £2K in 2 Weeks Challenge. 🎯 It's not just about money; it's about breaking barriers, shattering doubts, and embracing your true potential. 💪In our latest episode, I spill the beans on how I transformed my Easter break into a new front door 🤣🚪 It's all about intention, action, and commitment. And guess what? You can do it too! ✨Setting the Intention (00:02:14) Jo Lott discusses the importance of setting a money goal and visualising the desired outcome, sharing her personal experience of earning £3000 in two weeks while on vacation.Getting the Plan Together (00:05:38) Jo talks about breaking down money goals and suggests different ways to make money as a coach, such as offering 1-to-1 coaching, group programs, voxer days, in-person events, power hours, and done-for-you services.Taking Action (00:09:49) Jo emphasises the importance of taking action and being proactive in promoting your coaching services, including strategies like increasing visibility through social media, speaking at events, and reaching out to companies for collaboration opportunities.Setting Goals and Deadlines (00:10:52) Speaker 1 discusses the importance of setting goals and deadlines, and the benefits of ending the year with money in your pocket and making a difference in someone's life.Active Engagement and Providing Value (00:12:04) Speaker 1 talks about the significance of actively engaging in Facebook groups, providing value, and building trust through social proof.Closing Actively and Handling Objections (00:13:01) Speaker 1 emphasizes the need to actively close deals, address objections, and maintain a strong presence even after the initial offer is made.Useful LinksRegister Here For The Free Live Workshop: Generic To Genius - How to choose a profitable niche and offer without losing your authentic voice - Thursday 23 November at 10am - 11amJoin me Live IN PERSON on Thursday 30 November from 10.30-4pm to Dare Greatly in The Coaching Arena, Barnes SW London. £149.Download the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
36 | How Facebook ads revolutionised my understanding of messaging and marketing
16-11-2023
36 | How Facebook ads revolutionised my understanding of messaging and marketing
Have you ever seen Facebook ads and thought 'uuuhhhgg why are they so OTT?'. Jo shares her insights on the importance of effective messaging in business. She discusses her experiences with Facebook ads and how it enhanced her marketing skills. Jo also talks about the significance of choosing a profitable niche based on passion and market needs. She emphasises the need for early validation of the niche to resonate with the target audience. Jo also mentions her upcoming free workshop on 30 November and encourages listeners to sign up using this link. The power of messaging (00:02:40)Explains the importance of using specific and understanding language to resonate with clients and stand out in marketing.Different angles for messaging (00:04:05)Discusses various ways to bring uniqueness and specificity into messaging, such as industry-specific, expertise-oriented, and personal preference-based approaches.Validating niche and offer (00:08:03)Jo Emphasises the need to validate the niche and offer early on by considering the intersection of passion, skills, and market needs, and finding a "must-have" problem to solve.The importance of messaging in business (00:11:24)Discussion on how messaging impacts business, the nuances of messaging, and the use of Facebook ads for understanding the impact of messaging.Using storytelling and images in messaging (00:11:24)Exploration of how storytelling and visual elements can enhance messaging, and the importance of selecting a niche based on both passion and market needs.Tailoring messaging to different target audiences (00:11:24) Explanation of how messaging should be adapted for different target audiences, such as retirees starting a business versus influencers selling to their followers.Useful LinksSign up here: From Generic to Genius: how to choose a profitable niche and offer - Free LIVE workshop on 23 November at 10-11am GMT.Meet me live to prepare for a profitable 2024 in Barnes, London, on 30 November Download the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
35 | Behind the Scenes: An exciting new chapter in my business
09-11-2023
35 | Behind the Scenes: An exciting new chapter in my business
Ever wondered what's going on behind the scenes in a business? You'll find out what's happening for me at the moment in my business. The new mentor and business shift (00:01:15) Jo discusses signing up with a new mentor and the impact it has had on her business.Incorporating the company (00:03:40) Jo talks about incorporating her company and the new possibilities it brings.Trademarking the podcast (00:05:45) Jo shares the process of trademarking her podcast and the importance of evaluating the risk involved.ICF Reaccreditation Jo shares that she's just received her ICF reaccreditation for a further 3 years.The Journey from Executive Coaching to Career Coaching (00:10:25) Jo discusses her transition from executive coaching to career coaching and the joy she found in helping people leave jobs they hated and pursue work they love.The Challenge of Choosing One Ideal Client (00:11:39) Talks about the difficulty of trying to do two things well and the importance of choosing one ideal client and one message for your business.The Importance of a Mentor and Reflecting on Personal Learnings (00:12:58) Jo emphasises the value of having a mentor and shares how their own experiences in career and executive coaching have helped them in their business. They also encourage listeners to share their own milestones and learnings.Buy The Coaches Planner - Turn Your Qualification into ClientsInstant Access - Digital Fillable Version (you can also print this!)Order Your Copy of The Coaches' Planner on AmazonUseful LinksSign up here: From Generic to Genius: how to choose a profitable niche and offer - Free LIVE workshop on 23 November at 10-11am GMT.Meet me live to prepare for a profitable 2024 in Barnes, London, on 30 November How to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
34 | Goals, Grit, and Growth: A Real Talk on Coaching Success
02-11-2023
34 | Goals, Grit, and Growth: A Real Talk on Coaching Success
Jo discusses the significance of setting goals in your business and the effort required to achieve them. She shares her personal experiences and emphasises the importance of hard work, commitment, and consistency. She also discusses the transformative power of small habits and the journey towards a goal. She highlights that every experience contributes to your future success.The cost of achieving goals [00:01:27]Discussion on the challenges and sacrifices involved in pursuing and achieving goals in a coaching business.The philosophy of goal cost [00:05:09]Jo explores the concept of goal cost and the importance of analysing the costs and benefits associated with achieving goals.Personal growth and goal setting [00:08:46]Discussion on the personal growth and fulfillment that can be achieved through setting and pursuing goals as a coach.The importance of embracing hard work and the journey [00:11:09]Jo discusses the transformative power of small habits, the rewards of hard work, and the disappointment of achieving a goal without enjoying the process.The true cost of achieving goals [00:12:34]Explores the idea that meaningful change takes time and effort, and emphasises the value of previous experiences and efforts in achieving future success.The importance of resilience [00:13:52]Highlights the need for coaches to cultivate resilience and serve as pillars of strength for their clients, encouraging them to set audacious goals and stay committed to their dreams.Useful LinksSign up here: From Generic to Genius: how to choose a profitable niche and offer - Free LIVE workshop on 23 November at 10-11am GMT.Meet me live to prepare for a profitable 2024 in Barnes, London, on 30 November How to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
33 | Detaching your self-worth from your work
26-10-2023
33 | Detaching your self-worth from your work
How often have you attached your self-worth to your business success? 🚢You’re on a high when you’re gaining clients……And you’re on a low when there’s no clients.Detaching Self-Worth from Work [00:00:38]Exploring the negative spiral of tying self-worth to work success and the impact it has on taking action.Navigating the Coaching Storm [00:02:45]Discussing the challenges and struggles faced in growing a coaching business and the importance of maintaining self-worth amidst the ups and downs.Resilience in the Face of Shame [00:09:54]Exploring the power of shame and the need to build resilience in order to overcome fear, judgment, and shame in pursuing business success.The benefits of daily meditation [00:12:33]Jo discusses the importance of daily meditation in building their business and how it helped her manage her emotions and mindset.The importance of inner work in building a successful business [00:13:38]Jo emphasises the significance of doing inner work and cultivating the right mindset to achieve success in business, highlighting that it goes beyond just finding a niche.Promotion of a new training on securing coaching clients [00:14:59]Jo mentions a recently recorded training that provides a roadmap for building a coaching business and offers deeper insights into core elements for securing more coaching clients. You can access it here.Useful LinksSign up here: From Generic to Genius: how to choose a profitable niche and offer - Free LIVE workshop on 23 November at 10-11am GMT.Meet me live to prepare for a profitable 2024 in Barnes, London, on 30 November How to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
32 | Transform Curious Clickers into Coaching Clients Now
19-10-2023
32 | Transform Curious Clickers into Coaching Clients Now
Jo discusses the buyer's journey and the stages of awareness that potential clients go through. She emphasises the importance of empathy and relatability in moving clients through these stages and crafting an irresistible message. Jo also shares insights on selling to organisations. She recommends educational selling and a multi-touch approach for maximum visibility. Understanding the Awareness Journey [00:01:28]Explains the different stages of a buyer's journey, from being unaware of their problems to becoming aware of possible solutions.Crafting an Irresistible Message [00:03:49]Discusses the importance of creating a message that combines emotion, logic, and urgency to convert potential clients.Navigating the Organisational Maze [00:07:44]Provides strategies for building relationships, tailoring solutions, and leveraging educational selling when selling to organizations.Episode Summary [00:12:22]Useful LinksDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.