Nata PR School (EN)

Natalie Bibeau

Learn how to combine public relations and social media to make yourself known with the advice of an international PR expert who will reveal the pros's secrets. read less
BusinessBusiness

Episodes

183- Intelligent Public Relations
4d ago
183- Intelligent Public Relations
Undoubtedly, you hear about artificial intelligence every day, just like me. I started to ponder what "intelligent" public relations would look like? Public relations like the ones we practice at NATA PR agency. Here's what came to mind: Intelligent public relations are: Thoughtful;Take the time to analyze the context; Don't follow trends.  Thinking Thinking means making connections. And with the speed of social media constantly streaming content, thinking has become a luxury. A luxury not to be ignored if you have a business that wants to retain its market share. Consulting an "intelligent" public relations agency is an excellent strategy to help you think better. How do we recognize a public relations agency that practices intelligence? Well, here are some clues: The agency won't tell you at the first meeting that it can solve all your communication problems;The agency will ask you for information about your competitors, your market, your challenges, and what you want to achieve;It will honestly tell you no if it feels it can't serve you well;It will ask you for time to make you a tailor-made offer: an intelligent offer. Taking the time to analyze the context An intelligent public relations agency will take the time to: Listen to you;Ask you questions;Analyze your market;Do research. Depending on your market and the targeted clientele, working with TikTokers can be optional. We have clients who don't work with personalities or spokespeople and don't even want to hear the word influencers. But these brands like opinion leaders. A chef who chooses to talk about a device like Thermomix will undoubtedly have an impact on your clientele, for example. That's the added value of intelligent PR: proposing activations and communications that go beyond current trends. Not following the flavor or the month This means: Not selling you an event at all costs, even if you're celebrating an important anniversary.Not imposing paid partnerships with influencers/TikTokers of the moment simply because they have a large community - there's no indication that they are potential customers.Sharing our field knowledge with clients, telling the truth, and not selling ready-made recipes. Intelligent public relations truly care about their clients and feel they are part of the adventure. These intelligent agencies see you from the inside and not just through smoke and mirrors. So I invite you to seek out intelligent partners and agencies, strong in their expertise and heartfelt intelligence. We are preparing a workshop that will be offered next March. Sign up for our list so you don't miss anything: www.natapr.com I am here to help you. Nata GET FEATURED FOR FREE➤ ⁠⁠⁠⁠⁠⁠⁠⁠https://prschool.natapr.com/evergreen_en⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠THE FREE NATA PR MODEL➤ ⁠⁠⁠⁠⁠⁠⁠⁠https://prschool.natapr.com/Le-Modele-NATA-PR⁠⁠⁠⁠⁠⁠⁠⁠ SIGN UP TO OUR LISTS➤ ⁠⁠⁠⁠⁠⁠⁠⁠www.natapr.com⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠INSTAGRAM➤ ⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/nata_pr_school/⁠
182- Public Relations: How Long Does It Take to Get known?
21-02-2024
182- Public Relations: How Long Does It Take to Get known?
You're probably like me, and you love shortcuts. You may have discovered ChatGPT and the time and money it saves you. And here you are with your new product, program, or service that you're launching in a few weeks, and you want sales to be instantaneous. I understand you! And I would like to promise all our clients that in a few months, dare I say a few weeks, the major media will all be excited and will report and write articles about them. But although humans love the shortest paths, they often need time to adopt novelties and process new information. "How long does it take to get noticed?" several of our clients ask us. There is no universal answer to this question. I have seen many campaigns have different levels of success (faster or slower) depending on several factors: Is it a product that meets a pressing need?Do trends favour promotional work?Is it a product that creates instant desire? Remember the COVID-19 vaccines; there was a real pressing need, but it was a global emergency. Have you noticed the extent of the media coverage obtained by pharmaceutical giants? Yes, I know it's an extreme example, but it perfectly illustrates a pressing need. I love trends because we often rely on them to get our clients noticed. Think of the vegan wave that affects not only the food industry but also cosmetics and even fashion. A new Ferrari, a luxury product, can create a pressing need and instant desire among our journalist friends (and their consumers), depending on the industry. Suppose you participate in a reality TV show viewed by millions of people. In that case, your fame will skyrocket; overnight, depending on the country, you will be recognized on the street and gain thousands (sometimes millions) of followers on your social media. But for the rest of the universe, it's different, it often takes: time;telling your story from several angles;investing in continuous communication and presence.   So, how long does it take to get known when you're just a mortal or a young company? Several months, sometimes years, by being consistent with a continuous public relations strategy. I invite you to sign up for our lists so you don't miss anything. www.natapr.com I am here to help you. Nata GET FEATURED FOR FREE➤ ⁠⁠⁠⁠⁠⁠⁠https://prschool.natapr.com/evergreen_en⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠THE FREE NATA PR MODEL➤ ⁠⁠⁠⁠⁠⁠⁠https://prschool.natapr.com/Le-Modele-NATA-PR⁠⁠⁠⁠⁠⁠⁠ SIGN UP TO OUR LISTS➤ ⁠⁠⁠⁠⁠⁠⁠www.natapr.com⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠INSTAGRAM➤ ⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/nata_pr_school/⁠
181- Public Relations: Is the Press Release Useful?
14-02-2024
181- Public Relations: Is the Press Release Useful?
"We've already sent out press releases and never received any requests. I've often heard this phrase from skeptical new clients unfamiliar with public relations. These are often companies that have invested little in marketing and advertising. Yet, they see their competitors getting media attention and being active on social media platforms. They want to do the same but are only sometimes willing to invest the time and money necessary for a public relations agency to develop a proper campaign. These companies have several things in common: They were founded long before the Internet era.They experienced success at a time when competition was low.They have a limited marketing department. They contact us because: Younger companies, often born on the web, are starting to take significant market share from them.They believe just one press release is enough to get major interviews. These companies believe that in a few months, or even just a few weeks, they will be more visible than their younger competitors, who have built themselves up on the web, social media, and public relations. How often have I seen these companies thank their marketing director and terminate contracts with agencies they work with, convinced that the formula was wrong and that everything cost too much? On the other hand, their competitors understood that they needed to invest in their image, promotion, public relations, and partnerships with different brands or spokespeople. It takes time for the magic to happen. And already, some of these companies have either disappeared or are on the verge of disappearing. Your tolerance is likely insufficient if you see advertising, public relations, and social media as expenses rather than investments. You won't be able to do what your competitors do: Keep getting featured and talked aboutBe present with their consumersTell their story and share their successes If your customers only see you in the supermarket where your highly visible young competitor is on the same shelf, which product will they choose? So yes, public relations is much more than sending a press release and waiting for someone to contact you. We sometimes send out more than a dozen weekly press releases and know how to grab attention. I invite you to subscribe to our lists to avoid missing anything. www.natapr.com I'm here to help. Nata GET FEATURED FOR FREE➤ ⁠⁠⁠⁠⁠⁠https://prschool.natapr.com/evergreen_en⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠THE FREE NATA PR MODEL➤ ⁠⁠⁠⁠⁠⁠https://prschool.natapr.com/Le-Modele-NATA-PR⁠⁠⁠⁠⁠⁠ SIGN UP TO OUR LISTS➤ ⁠⁠⁠⁠⁠⁠www.natapr.com⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠INSTAGRAM➤ ⁠⁠⁠⁠⁠⁠https://www.instagram.com/nata_pr_school/⁠
180- NATA PR SCHOOL: Doors are closing!
07-02-2024
180- NATA PR SCHOOL: Doors are closing!
As you may know, our program aimed at getting you known and featured for free by journalists and influencers is in its 4th edition. The doors will close on February 13th, and given that I dedicate all my time to managing a relations agency, I don't know when I'll be able to offer this training again. I'm really looking forward to seeing you in class and helping you get known! Because the more people talk about you, the more you are featured on social media and online, the more you'll gain the trust of consumers who will want to buy your products and services. Every day, you see journalists and influencers talking about brands similar to yours, but you don't know why they're not contacting you to talk about you? I understand how you feel. And I also know how to capture the attention of journalists and influencers. Even better, I can teach and show you how to do it! Have you created an exceptional product or service that will help many people, but few know about it? It's useless to invest huge sums in production if you don't have a marketing plan that includes the right tools such as public relations and social media to make yourself known. You don't have a specific plan yet.You have a better product than your competitors, but no one talks about it.You've tried social media, and it doesn't sell.You've spent a lot of money on influencers, but it hasn't paid off. You don't know how to use public relations. If you recognize yourself, know that you're in the right place. Our training program is for you if you have a service or product to launch or if you want to know how to attract the attention of the media/influencers. I've spent a lot of time thinking, testing, teaching, creating, and improving the material to simplify your work as much as possible. The NATA PR SCHOOL is for you if: You want simple tactics to learn how to use public relations.You're looking for an easy method (6 steps) based on practice to implement immediately to make yourself known.You want to learn how to select the best media and influencers to get noticed. If you want the guidance of an experienced expert to develop a customized PR campaign according to your needs. So, the NATA PR SCHOOL is for you! I don't know any similar program created and taught by a public relations agency leader. I became passionate about public relations when I was a marketing professional. The NATA PR SCHOOL is a tailor-made and accessible program for everyone who wants to integrate public relations into their tasks, just like I did when I was a marketing professional. It's simple; I could recruit you to come work at the NATA PR agency once you've completed the program. Even if you don't want to do your public relations yourself, you'll understand what your public relations colleagues and agencies under your supervision are doing. DOORS CLOSE ON FEBRUARY 13, 2024 We open the doors on February 6, 2024, and will close them on February 13, 2024. I rarely offer this program since I dedicate most of my time to managing the NATA PR agency. Don't miss it! GRAB YOUR SEAT TODAY! https://prschool.natapr.com/evergreen_en⁠⁠⁠⁠⁠ Don’t miss our next training, get on our list! www.natapr.com N GET FEATURED FOR FREE➤ ⁠⁠⁠⁠⁠https://prschool.natapr.com/evergreen_en⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠THE FREE NATA PR MODEL➤ ⁠⁠⁠⁠⁠https://prschool.natapr.com/Le-Modele-NATA-PR⁠⁠⁠⁠⁠ SIGN UP TO OUR LISTS➤ ⁠⁠⁠⁠⁠www.natapr.com⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠INSTAGRAM➤ ⁠⁠⁠⁠⁠https://www.instagram.com/nata_pr_school/⁠
179- Public Relations: How I Discovered This Profession
31-01-2024
179- Public Relations: How I Discovered This Profession
Before becoming an expert in public relations and founding NATA PR agency over 20 years ago, I held the position of communications and marketing director for ten years, working for companies such as an opera house, a theatre, a record label, and a television production company. My last marketing job was for a clothing brand in Canada and the United States: Parasuco Jeans. As I only sometimes had the budget to hire a PR professional for my team or retain the services of a public relations agency, I wondered how I could incorporate this activity among all my other marketing responsibilities. This led me to develop the famous NATA model in six steps. In fact, I asked myself the following questions: What was the maximum time I could dedicate to PR?Which media/journalists would most likely tell my proposed story?Why would they talk about what I had to offer? I used to believe that only extroverted and talkative personalities could excel in public relations. I had the misconception that if I couldn't boast about a project launched by the company I worked for, I couldn't convince a journalist. To my surprise, I realized that by presenting a project simply and without "fluff," I could capture the interest of major journalists! I discovered that I maximized my visibility by: Proposing a subject in the right way.Doing some research to find the right journalist.Making relevant follow-ups. I got into the public relations game, and in less than 2 hours per week, I managed to generate interviews and articles. I became passionate about public relations and love their evolution through social media and influencers. NATA PR receives requests to develop public relations campaigns every week for often exciting and innovative services and products. Innovative companies But as these companies cannot yet afford the monthly fees of an agency – we're talking about several thousand dollars per month. Marketing professionals Marketing professionals and social media experts also consult us to integrate public relations into their tasks without knowing where to start. So, I decided to create a tailor-made, simple, and accessible program for those who want to integrate public relations into their tasks, just as I did when I was a marketing professional. This is the fourth version of the program, which is now highly effective. You will love this program and even have fun doing it: 6 modules,6 short videos and exercises,6 live meetings with me. Once you complete the program, I might even consider recruiting you to work at NATA PR. Even if you want to avoid managing your own public relations, you will understand what your public relations colleagues and agencies under your supervision do. DOORS OPENING We open the doors on February 6, 2024, and close them on February 13, 2024. I rarely offer this program because I dedicate most of my time to managing NATA PR. Take advantage of it!  GRAB YOUR SEAT TODAY! https://prschool.natapr.com/evergreen_en N GET FEATURED FOR FREE ➤ ⁠⁠⁠⁠https://prschool.natapr.com/evergreen_en⁠⁠⁠⁠  ⁠⁠⁠THE FREE NATA PR MODEL ➤ ⁠⁠⁠⁠https://prschool.natapr.com/Le-Modele-NATA-PR⁠⁠⁠⁠ SIGN UP TO OUR LISTS ➤ ⁠⁠⁠⁠www.natapr.com⁠⁠ ⁠⁠⁠⁠⁠INSTAGRAM ➤ ⁠⁠⁠⁠https://www.instagram.com/nata_pr_school/⁠
178- Public Relations are Like Going to the Gym
24-01-2024
178- Public Relations are Like Going to the Gym
I like to say that public relations is like going to the gym. You can read about the subject, understand the basic principles, and even discuss it with your colleagues, but if you never go to the "PR gym," you only grasp a vague theory. It's like reading about muscle development and never lifting weights to build them. Or, for those familiar with meditation, think about those who claim to have read about it and understand without ever having meditated for a single minute in their lives. Do you see the extent of the lack of knowledge? We often have these discussions about our profession with many of our marketing friends. They believe they know everything about public relations, yet often only possess a vague, outdated theory. But beware, know that I am a marketing professional, and I speak about my colleagues with great affection. But I know everything they don't know or don't understand about public relations. They don't know that public relations: is the organic core of any good marketing plan,is there to build connections with influencers who talk about our clients without remuneration,represent 80% of PR results, which are articles and mentions online, thus on the web,is a major element contributing to the enhancement of companies' SEO,allow for a massive increase in brand visibility,help reach new audiences,consists of articles and online mentions you can share on social media. Solopreneurs, marketing specialists, I invite you to come to the PR gym with me. Even if you don't want to do your own public relations, you will understand what your public relations colleagues and agencies under your supervision do. Our new program includes 6 modules and 6 live sessions with me. It's like if you were coming to work at NATA PR agency, and I had to quickly train you to generate results. It's simple, effective, and fun. Yes, public relations is a profession where you can truly have fun. Book your spot today. The doors open on February 6th and close on February 13th, 2024. Sign up for our lists to not miss anything. I am here to help you. Nata GET FEATURED FOR FREE ➤ ⁠⁠⁠https://prschool.natapr.com/evergreen_en⁠⁠⁠  ⁠THE FREE NATA PR MODEL ➤ ⁠⁠⁠https://prschool.natapr.com/Le-Modele-NATA-PR⁠⁠⁠ SIGN UP TO OUR LISTS ➤ ⁠⁠⁠www.natapr.com⁠ ⁠⁠⁠INSTAGRAM ➤ ⁠⁠⁠https://www.instagram.com/nata_pr_school/⁠
177- Public Relations in Less Than 2 Hours Per Week
17-01-2024
177- Public Relations in Less Than 2 Hours Per Week
Are you, like me, looking for shortcuts to quickly understand and apply the basics of a new activity? Theory isn't your thing? That's precisely what has been on my mind for several years now. Whenever I need to learn and understand how to use a new tool, I turn to someone who can help me and teach me the shortest paths to achieve my goals. I remember asking a blogger (the influencer profession didn't exist yet!) to show me how to use Twitter. The same goes for Instagram and TikTok; there are several accessible online courses. I even enrolled in a fantastic Instagram course created by a German influencer! The quality of the courses available on the internet is truly remarkable. Also, like many solopreneurs and start-up businesses on the web offering exceptional products and services, they contacted our agency, NATA PR. I wanted to create a course with our best strategies and most effective shortcuts. Many of these businesses that contact us every week still need to have the necessary revenue to afford the services of the NATA PR agency, paying several thousand dollars in fees per month. So, the course I propose is designed to be accessible in 5 easy payments of $500 per month. It consists of 6 modules, and I accompany you every step of the way. I completely redesigned our method. This new version is even more condensed and simplified. Highly effective, the NATA PR SCHOOL will allow you to generate results even more quickly. You know you need to go beyond your social media to reach a larger audience in the coming months and wonder where to start? You see your competitors getting attention in magazines, on major media websites, and by influencers, and you wonder how to do it? That's why I created the NATA PR SCHOOL: to teach you how, in less than two hours per week, you can integrate PR into your marketing plan to increase your visibility and sales. There are three things you can easily do every week to prepare: Watch what your competitors are doing.Read what is written about them.Check the headlines in your industry. These three simple actions will prepare you for the NATA PR SCHOOL training, where you will have direct access to me every week to fully integrate the 6 modules. And all of this in less than 2 hours per week! Our training, GET FEATURED FOR FREE provides access to a course we offer all our new employees. Many have university degrees in public relations, communication, and marketing, but they have never communicated with journalists and influencers. So, I teach you all the practical aspects, all the shortcuts to generate results quickly, and all of this in less than two hours per week. So why wait? Join our community of professionals and determined entrepreneurs looking to improve public relations and boost businesses. Sign up now on our lists by downloading our free template here: THE FREE NATA PR MODEL ➤ ⁠⁠⁠⁠https://prschool.natapr.com/Le-Modele-NATA-PR⁠⁠⁠⁠ We look forward to accompanying you on your public relations journey to help you succeed! I am your certified PR Coach who can guide your business development. I am here for you. Nata GET FEATURED FOR FREE ➤ ⁠⁠⁠⁠https://prschool.natapr.com/evergreen_en⁠⁠⁠⁠  SIGN UP TO OUR LISTS ➤ ⁠⁠⁠⁠www.natapr.com⁠⁠⁠⁠⁠⁠⁠⁠  INSTAGRAM ➤ ⁠⁠⁠⁠https://www.instagram.com/nata_pr_school/⁠
176- Public Relations: What Major Companies Do
10-01-2024
176- Public Relations: What Major Companies Do
There's nothing better to rekindle our inspiration than to take a closer look behind the scenes at major companies, those brands that evoke our admiration. Some may find studying the success of giants discouraging, but I suggest a change in perspective. Let's consider this exercise as simple and fun game. Why not choose to think that these success machines represent a world of possibilities?  It's much more exciting than saying, "I'll never make it" or "it's impossible." After all, humans created them and knew how to implement the necessary tools to, among other things, make themselves known and get people talking about them. These achievements are based on three fundamental activities that enable companies to reach their clients and consumers: AdvertisingPublic relationsSpokespersons Indeed, you can combine these activities to maximize visibility and sales, but you can also choose to focus on a specific activity. For example, you can target spokespeople if your product appeals to influential moms on Instagram or TikTok. The web offers unprecedented democratization, allowing the launch and promotion of a business at a lower cost and talking about it on social media. You can undertake various actions without breaking the bank, quickly test products, affordable advertising campaigns, and public relations. In the past, to sell products, one had to open expensive shops, print brochures, or negotiate with stores to sell products on their shelves. The path to fame could be long and very costly. Today, major companies systematically integrate public relations into their marketing plans, often in parallel with advertising. Some luxury houses even prefer advertising and public relations, excluding any collaboration with ambassadors, a choice that alone deserves a dedicated podcast. However, regardless of their strategic choice, all these companies use public relations. They evolve like you with the new possibilities the web, social media, and influencers offer. I particularly appreciate this quote attributed to Mark Twain, Marcel Pagnol, and others:  "They did not know it was impossible, so they did it." I invite you to explore this world of possibilities: integrate your own public relations into your marketing plan at a reduced cost. If you dream of making yourself known, of making your voice heard through an exceptional solution or product, our program at NATA PR SCHOOL is designed to help you realize your dreams step by step. Join me when the doors of NATA PR SCHOOL open on February 6, 2024. If you're listening to this episode after that date, sign up for our lists to stay informed about our upcoming training sessions. Feel free to contact me for a free consultation to determine if this program is right for you. I am here to help. Nata GET FEATURED FOR FREE ➤ ⁠⁠⁠https://prschool.natapr.com/evergreen_en⁠⁠⁠  THE FREE NATA PR MODEL ➤ ⁠⁠⁠https://prschool.natapr.com/Le-Modele-NATA-PR⁠⁠⁠ SIGN UP TO OUR LISTS ➤ ⁠⁠⁠www.natapr.com⁠⁠⁠⁠⁠  INSTAGRAM ➤ ⁠⁠⁠https://www.instagram.com/nata_pr_school/⁠
175- Why Learn Public Relations
03-01-2024
175- Why Learn Public Relations
Several years ago, I was single and didn't take vacations. I didn't want to travel alone, having done it numerous times before, and I preferred occupying my mind with running my beloved business and promoting our clients. However, I felt a certain weariness and mental fatigue, and my brain needed a break. Like many of you, I have to make a living, and I don't have unlimited financial resources. I allowed myself to dream and let my mind imagine what I would do if I didn't need to work. I pictured myself searching for the best university courses worldwide: an art history course in England, business training from renowned professors at Harvard Business School or HEC, and so on. I could, at least for two weeks, pretend to be financially independent and attend a training program somewhere in the world. Spanish is a language I know but don't master perfectly, so I envisioned myself taking intensive Spanish courses in Barcelona, a city I had always wanted to visit. I did some online research and found that the University of Barcelona offered intensive courses for 4 hours a day over 15-day periods. Those vacations were among the best in my life. I love learning, and there's nothing better than allowing my brain to indulge in new learning activities for two weeks. I returned home with renewed and fantastic energy. I love learning, and I believe learning new things is accessible to each of us. Just find what interests and motivates you. I also love understanding how social media and TikTok work and implementing new processes to grow the NATA PR agency. Among the many quotes from Warren Buffet's partner, the famous Charlie T. Munger, who passed away in 2023, I particularly like this: "Those who keep learning will keep rising in life." So, yes, learning the basics of public relations will make you a bit wiser, but more importantly, it will give you: A head start over your competitorsAn understanding of the power of wordsPractical knowledge of the mediaA powerful tool to make yourself heard You dream of becoming known, of making your voice heard because you have a solution, a wonderful product that can help so many people. Our program at NATA PR SCHOOL is precisely for that. It aims to help you achieve your dreams, one small step at a time, one little dream after another. So, come work with me during the next opening of the doors to NATA PR SCHOOL on February 6, 2024. But if you listen to this episode too late, sign up for our lists to stay informed about our upcoming training sessions. Feel free to contact me for a free consultation to find out if this program is for you. I am here to help you. Nata GET FEATURED FOR FREE ➤ ⁠⁠https://prschool.natapr.com/evergreen_en⁠⁠  SIGN UP TO OUR LISTS ➤ ⁠⁠www.natapr.com⁠ THE FREE NATA PR MODEL ➤ ⁠⁠https://prschool.natapr.com/Le-Modele-NATA-PR⁠⁠ ⁠INSTAGRAM ➤ ⁠⁠https://www.instagram.com/nata_pr_school/⁠
174- Public Relations and Dreams
27-12-2023
174- Public Relations and Dreams
Do you still have dreams to fulfill? Are you dreaming of new achievements, new experiences that excite you? Since the beginning of the pandemic, the world has undergone significant changes, and we find ourselves on the brink of an economic recession. Conflicts are shaking several countries, and human communities worldwide are affected by unspeakable atrocities. In my opinion, dreaming allows humans to: surviveenvisionachieve It is not uncommon for many of us, caught in the work-family cycle, to lose sight of our dreams. Some even stop dreaming altogether. So, what do you do when there's not much mental space left for dreaming? I particularly appreciate the technique of James Clear, the author of the book "Atomic Habits." He suggests asking yourself, "What is the smallest step you can take to move in a new direction?" Often, when I lack inspiration, especially when I have no desire to complete a task, I set the timer on my iPhone for 10 or 15 minutes. This technique always proves fruitful. I am constantly amazed at what I can write or accomplish in 10-15 or 30 minutes. I encourage you to do the same to awaken your dream machine, your wonderful brain. Start with what is possible today: what is the small dream you can activate right now? For example, if you've wanted to start meditating for a long time, why not: take 5 minutes to meditate in your car before going home, allowing yourself to imagine being on a beach in Bora Bora,find a meditation podcast to listen to on your way to work. A few weeks ago, I started making a list of small and medium dreams that I regularly revisit: have dinner at the Tour d'Argent with my loved one,have fun at work and experience more joy. Dreams have powerful engines. Simply writing "have fun at work" provides instructions to my brain. I take advantage of my visits to clients, invite my teams to share these moments of pleasure, and we have lunch in a luxury store's café just for the joy of it. The pleasure of sharing and realizing small dreams. That's what will gently lead you to bigger dreams. Do you dream of making yourself known, of making your voice heard because you have a wonderful solution, a product that can help so many people? Our program at the NATA PR SCHOOL is precisely for that. It aims to help you achieve your dreams, one small step at a time, one little dream after another. So, come work with me at the next opening of the doors of the NATA PR SCHOOL on February 6, 2024. But if you're listening to this episode too late, sign up on our lists to stay informed about our upcoming sessions. We look forward to hearing about your PR dreams for the next year.  I am here for you. Nata THE FREE NATA PR MODEL ➤ ⁠https://prschool.natapr.com/Le-Modele-NATA-PR⁠ Workshop/3-DAY Challenge ➤ ⁠https://prschool.natapr.com/defi-3-jours-082023-EN⁠  GET FEATURED FOR FREE ➤ ⁠https://prschool.natapr.com/evergreen_en⁠  THE FREE NATA PR MODEL ➤ ⁠https://prschool.natapr.com/Le-Modele-NATA-PR⁠ SIGN UP TO OUR LISTS ➤ ⁠www.natapr.com⁠ INSTAGRAM ➤ ⁠https://www.instagram.com/nata_pr_school/⁠
173- Public Relations: Annual Goals
20-12-2023
173- Public Relations: Annual Goals
Here we are, near the end of the year, and perhaps, like me, you are motivated by future prospects and the upcoming year. The ending year of 2023 has been filled with challenges for me: my partner left the company, and we had to find new offices for our teams in Montreal and Toronto. Some of our new collaborators struggled to integrate into our culture and create what we asked of them. We had to let them go. And not to mention the numerous changes on the client side, where we saw a turnover from 2 to 3 new marketing directors for several of them. Some of the goals I had set for myself have been achieved, but I had to reassess my projects and concentrate on finding solutions to all these challenges that presented themselves one after another. To the extent that I often said I couldn't wait for 2024. We are almost there, and I am preparing this podcast with enthusiasm because I love projecting into the future. Why set goals for three, two, or one year? Well, simply to better use your wonderful brain. Let me explain. Our brain is here to serve us, and we often don't know how to use it well. So, setting goals allows your brain to search for solutions for you. For example, if I am looking for new strategic partners to recommend new clients to me. Writing, for example, finding 2 new strategic partners will put my brain on the lookout for these new partners and suggest going to networking events or conducting different searches on LinkedIn. I will open up to information about companies that would not have otherwise caught my attention. It's like deciding to buy a Polestar 2 car, and suddenly, you see them everywhere on the road. Setting goals has the same effect. When you select a goal, whether financial, weight loss, growth, or something else, you give your brain a direction. Then, you need to make it easier to determine when you want to achieve your goal. To return to my goal of finding 2 new strategic partners, I decided to identify one in January and contact them. The next one is planned for March. This year, I mentioned that I wanted to go to yoga three times a week. Well, I didn't manage at all. But three months ago, revisiting this goal, I told myself that I could at least go once a week. I am now at 2 times a week. See, you have to revisit your goals, and sometimes, when the world forces us to put our energy elsewhere, nothing stops us from returning to our wishes. I often set ambitious goals that make me act but that I only sometimes manage to achieve in the desired time. Often, I need a few more months or even a few years. So, don't give up on your dreams; tell yourself that you just need more time. If your goals are very high, try to make them measurable. You want to generate an extra million in revenue this year; what does that mean per month, what actions do you need to take, and what do you need to put in place? Do you aim to increase your visibility and become known to a more significant number of potential clients? Our program at NATA PR SCHOOL is precisely for that. To help you set easily achievable goals in less than 2 hours per week. So, come and work with me during the next opening of the doors of NATA PR SCHOOL on February 6, 2024. But if you listen to this episode too late, sign up on our lists to stay informed about our upcoming training sessions. Looking forward to hearing about your goals for the following year. How do you proceed? What works for you? I'm here for you. Nata THE FREE NATA PR MODEL ➤ https://prschool.natapr.com/Le-Modele-NATA-PR Workshop/3-DAY Challenge ➤ https://prschool.natapr.com/defi-3-jours-082023-EN  GET FEATURED FOR FREE ➤ https://prschool.natapr.com/evergreen_en  THE FREE NATA PR MODEL ➤ https://prschool.natapr.com/Le-Modele-NATA-PR SIGN UP TO OUR LISTS ➤ www.natapr.com INSTAGRAM ➤ https://www.instagram.com/nata_pr_school/
172- Public Relations: The Right Words
13-12-2023
172- Public Relations: The Right Words
If you are an entrepreneur or even a young marketing director, it is highly likely that the sale of your services and products occupies your thoughts, perhaps even obsesses you. Increasing your revenue is undoubtedly a major priority. I completely understand! Have you noticed that certain words and phrases you use generate more interest, reactions, and even lead to sales? I would like to discuss with you the importance of words and how public relations can be a powerful tool to disseminate your messages and keywords. Practice over the next few days and note what catches your attention in advertising, articles you read, or on social media. Why do some messages grab your attention? - Color - Typography - Animated images, etc. However, what will have a lasting impact is THE WORDS! The words you choose will resonate, or not, with your potential clients. Choosing the right words, often called keywords or key messages in our profession, is of crucial importance. Think about it, as these words will determine whether your product or service will be chosen. There is a universal rule here that resonates with all human beings: our brains are constantly seeking solutions for our survival. Yes, it's a bit strong to talk about survival, but it's the same mechanism that prompts us to buy one product over another. If the words you choose respond to these brains seeking solutions, ways to "survive," you will be successful. Think about survival, even for us fortunate enough to live in North America, in a peaceful country with abundant resources, as solutions to our concerns: - Sales - Notoriety - Losing weight - Earning more money - Taking time for oneself. Certainly, the survival mode has nothing to do with our contemporaries living in war-torn countries, but our brains function in the same way and respond favorably to the "right words." Finding what will resonate with journalists and influencers is an extremely important part of our work as public relations professionals. So, come work with me during the next opening of the doors of the NATA PR SCHOOL on February 6, 2024. If you listen to this episode too late, sign up for our lists to stay informed about our upcoming training sessions. I look forward to hearing the words that resonate with you and bring you sales! I am here for you. Nata THE FREE NATA PR MODEL ➤ https://prschool.natapr.com/Le-Modele-NATA-PR Workshop/3-DAY Challenge ➤ https://prschool.natapr.com/defi-3-jours-082023-EN  GET FEATURED FOR FREE ➤ https://prschool.natapr.com/evergreen_en  THE FREE NATA PR MODEL ➤ https://prschool.natapr.com/Le-Modele-NATA-PR SIGN UP TO OUR LISTS ➤ www.natapr.com INSTAGRAM ➤ ⁠https://www.instagram.com/nata_pr_school/
171- Public Relations for Clarity
06-12-2023
171- Public Relations for Clarity
It took me a while to succinctly describe what the field of public relations is all about. When you visit the websites of public relations agencies, you'll notice numerous creative descriptions to illustrate PR services. It's normal if you need help understanding what PR professionals do. I've explored various directions to describe our activity:  - increase visibility - enhance brand value - boost notoriety.  All of this is true but remains unclear to the majority. A reputable agency, which I won't name, goes for the motto:  "We make every conversation count." "It takes a little magic to earn a place in culture..." Even I don't understand what this prominent agency offers. Yet, the very nature of the public relations profession remains unchanged: building relationships with journalists and influencers to get our clients talked about in traditional or social media. Period. What has changed is the advent of social media and the rise of influencers. Well, today, I would tell you: We make our clients known. We get them featured for free. We get them known—plain and simple. How do we do this? Well, through our relationships. Yes, the most important word in "public relations." Does that sound obvious to you? This concept of "making known" came to me when I was working with the fantastic Kris Plachy, an exceptional business coach. During a Zoom meeting a few years ago, she asked me, "I have an idea of what public relations is, but what do you actually do?" Spontaneously, what came out of my mouth was: "We help our clients get known." And the wonderful Kris responded with, "Ah! I understand now!" So, don't get discouraged if you still need to clarify your main message and services. One of our students pinpointed what set him apart from all his fabulous services by enrolling in the NATA PR SCHOOL and reflecting on what would compose his first press release. He found his central message. So, yes, public relations bring clarity to your messages and services when they are of a high standard. We've decided to reopen the doors of the NATA PR SCHOOL on February 6, 2024. But if you're listening to this episode too late, sign up for our lists to stay informed about our upcoming courses. Clarity may seem simplistic and insignificant, but everything falls into place when you've found that sentence, the answer to: - What do you offer? - And why would they talk about you? Which is the first step in the NATA model. Want clarity? Contact me, and I'll be happy to help. I'm here for you. THE FREE NATA PR MODEL ➤ https://prschool.natapr.com/Le-Modele-NATA-PR Workshop/3-DAY Challenge ➤ https://prschool.natapr.com/defi-3-jours-082023-EN  GET FEATURED FOR FREE ➤ https://prschool.natapr.com/evergreen_en THE FREE NATA PR MODEL ➤ https://prschool.natapr.com/Le-Modele-NATA-PR SIGN UP TO OUR LISTS ➤ www.natapr.com INSTAGRAM ➤ https://www.instagram.com/nata_pr_school/
170- Public Relations and Differentiation
29-11-2023
170- Public Relations and Differentiation
Dear PR Friends, if, like me, you own your own business and numerous competitors operate in your industry, could you tell me in a single short sentence what sets you apart from the competition? In what ways are you different? This is a consideration we don't take lightly at NATA PR agency. Every year, this theme comes up for discussion. What sets us apart from other agencies offering similar services? Every year, the answer to this crucial question varies and evolves. I felt the desire to share my initial thoughts on this matter this year. I'll probably revisit it in a future podcast episode because it's a crucial point and often the cornerstone of all our PR operations with our clients. I remember, a few years ago, I enlisted the services of Chris Bergeron, an advertising visionary who has now become an author and Vice President of Strategy, Inclusive Creativity at Cossette. It was with her that I developed the famous NATA Model: six steps for a successful campaign that you can download for free at the bottom of this episode. The answer that year to the famous question "What sets us apart?" was: Our method, our structure – we have a defined plan and need to make it tangible to explain our services that remain mysterious to several of our clients. Today, the definitive answer to what sets us apart has not yet been identified. With all the profound changes we have undergone since the pandemic, my initial answers are a return to the basics: - As we are a bilingual agency (French-English), our Francophone side gives us a human warmth that Anglophone agencies lack. - We work with pleasure. - We are attentive. - We offer outstanding/quick service. - Our expertise is unique. New agencies do not offer the strategic support that we have due to the thirty years of experience of the founder. Yes, me, your humble servant. I am always in the mindset of a beginner who has much to learn and yet possesses what I call "data," my useful statistics that often prove accurate. I don't like to talk about extensive experience; it sounds very pompous. But it's certain that I have accumulated years of knowledge that are extremely useful. We train our teams, we support young talents, and above all, we help them grow within our company. This gives us a unique, exceptional culture and allows us to offer outstanding service. That's where I am in my initial reflections. The second wave will come with our teams from different offices in LA, Miami, Toronto, and Montreal. It's a fantastic opportunity to exchange ideas with all these different markets and diverse cultures. So, stay tuned for more. We'll talk about distinction in a future episode. And you, what sets you apart? THE FREE NATA PR MODEL ➤ https://prschool.natapr.com/Le-Modele-NATA-PR Workshop/3-DAY Challenge ➤ https://prschool.natapr.com/defi-3-jours-082023-EN  GET FEATURED FOR FREE ➤ https://prschool.natapr.com/evergreen_en THE FREE NATA PR MODEL ➤ https://prschool.natapr.com/Le-Modele-NATA-PR SIGN UP TO OUR LISTS ➤ www.natapr.com INSTAGRAM ➤ https://www.instagram.com/nata_pr_school/
169- Public Relations: The Necessary Tools
22-11-2023
169- Public Relations: The Necessary Tools
One of our students is ready to send out his press release. His superiors have asked him to do so as quickly as possible, before the opening of the new store. "Everyone needs to know that we have a new store," they tell him. After reviewing the essential information, my final question was quite simple: what images do you have on hand for journalists to illustrate their articles? My student had no images of the store or sketches, which are now computer-generated and provide a very close idea of reality, the famous "renderings." You can send a press release without images, and you may have the chance that the nearest newspaper can send its photographer. But it's risky. It's better to wait until you have all the information, and the images of the new store are crucial here. If the new point of sale is on a busy street, having an image of the store's facade will be most useful. We simply cannot do it without images of quality today. And this is where step number 4 of the NATA PR Model comes into play, reminding us that images are essential. At NATA PR agency, we invited journalists to the opening of a flagship store for a major international brand, and we received the photos only a few days after our event. Well, the media waited to receive the photos to publish articles. And that's for the best because an article without an image does not have the same impact and will not capture the attention of many readers. I challenge you to find an article in a magazine or newspaper that is not accompanied by an image or a photo. You will see that it's rare, and I promise you will have a hard time finding even one. The press release still has its place, and photos have become indispensable. According to CISION's survey on the state of the media: 73% of journalists request and use them. I suggest prioritizing photos over videos if you have to make budgetary choices. Photos will be useful on your website and social media and accompanying your press release. With high-quality professional images, you increase your chances of getting noticed. Imagine a product you want to promote that has no photos. The same goes for a store, a new shop, etc. If you sell services like us, photos of you will be useful. What to do if you have no image to accompany your press release? Well, delay sending information until you have an image. You often have only one chance to make a good impression. If a journalist contacts you after receiving your press release and asks for images, they will move on to the next issue if you don't have a photo to represent your product or service. Here is step number 4 of our model: the necessary tools. You can download it for free at the bottom of this episode. THE FREE NATA PR MODEL ➤ https://prschool.natapr.com/Le-Modele-NATA-PR Workshop/3-DAY Challenge ➤ https://prschool.natapr.com/defi-3-jours-082023-EN  GET FEATURED FOR FREE ➤ https://prschool.natapr.com/evergreen_en THE FREE NATA PR MODEL ➤ https://prschool.natapr.com/Le-Modele-NATA-PR SIGN UP TO OUR LISTS ➤ www.natapr.com INSTAGRAM ➤ https://www.instagram.com/nata_pr_school/
168- Public Relations: The Real Influencers
15-11-2023
168- Public Relations: The Real Influencers
One of the great mysteries surrounding public relations professionals is undoubtedly everything related to their contacts and the famous lists of journalists, formerly known as the address book. And as perception and beliefs are often more powerful than reality, our clients believe, probably like you, that we know all journalists and influencers in the universe by their first names. They think that we know all the media in the galaxy and that we know exactly what is happening in real-time on social media. We are indeed present in the media and influence field, and we have significant knowledge of what is happening there. But, my dear PR friends, possessing all this knowledge in real-time is impossible for a human like you and me. I hear you, and you're probably thinking, like me, that this might be one of the things that artificial intelligence can bring us. Honestly, I hope so. It would allow us to save a lot of time that we could use to approach and serve our clients even better. It's simple, all our employees at the NATA PR agency, from the assistant to the senior account manager (including myself), spend hours doing contact research every week. As we serve clients all over North America, we have an ocean of media and contacts at our fingetips. We have tools and databases that are very useful to us. But just like for you, our number 1 ally remains for now: Google. Finding the foremost journalists is one thing, but when looking for freelance writers that the media works with, there is nothing better than Google to help us in our research. If you are like many of our NATA PR SCHOOL students, alone in your marketing department, or a solopreneur who needs to maximize their time to promote their products and services, nothing beats step no. 3 of the NATA PR Model, which you can download for free at the bottom of this episode. After answering the first question of our model and telling your story in the 2nd step, you are wondering to whom to send your information. Which journalists and influencers will be interested in your story? Yes, that's step three. And to start, you may only have 5 contacts: 2 journalists and three influencers. But if you have done your research on Google, you know that these 5 contacts often talk about your industry and are interested in the services you offer. Where to start to find what we call the real influencers? Well, see what the brands you admire and your competitors are doing. What are the specialized publications in your industry? Does your local newspaper talk about entrepreneurs like you? Focus your research circle on a minimal number of media/influencers and add a few contacts (2-3) each week. It is better to have a list 10 contacts of what we call "real influencers" interested in your activity than a list of 2000 contacts that a friend provided you. According to CISION's annual media survey, journalists say they receive less than 25% of press releases that are useful to them… so see, do your research and contact the real journalists, and your chances of capturing their interest are significant. THE FREE NATA PR MODEL https://prschool.natapr.com/Le-Modele-NATA-PR Workshop/3-DAY Challenge https://prschool.natapr.com/defi-3-jours-082023-EN  GET FEATURED FOR FREE https://prschool.natapr.com/evergreen_en THE FREE NATA PR MODEL  https://prschool.natapr.com/Le-Modele-NATA-PR SIGN UP TO OUR LISTS  www.natapr.com INSTAGRAM  https://www.instagram.com/nata_pr_school/
167- Public Relations: Telling Your Story with ChatGPT
08-11-2023
167- Public Relations: Telling Your Story with ChatGPT
I've already talked about my initial impressions of ChatGPT in episodes 140 and 161. Since then, I've extensively used this new tool, which has, in a way, become my new assistant for writing my podcast texts and translations. For those who may not know, I always record 2 podcasts per week, one in French and one in English. Once again, I've noticed that my curiosity has become increasingly useful. The fear of making mistakes or not knowing has greatly diminished over the years. It's simple, I know, and I accept not knowing. And it's from this realization that I move forward. The thought that keeps me going is always this one. I'll share it with you, and use it if it resonates with you: "I know I can always learn new things." This simple thought creates in me an emotion of energy and strength, making me want to explore. So, that's what I do with the free version of ChatGPT. I experiment and learn to use it better and better. For those familiar with our six-step model, you probably know that we encourage you to tell your story at step 2 (download the document for free at the bottom of the episode). This is where ChatGPT comes into play. The second step is often challenging for many of you who have the belief that you find it difficult to write or that you lack writing talent. Well, dear friends, no more excuses! ChatGPT is your new assistant. Yes, you know, it's that new virtual employee who writes beautifully and translates astonishingly. Yes, I love using ChatGPT, which allows me to work faster and can write better than me. I always write an initial version of my podcasts in French, my native language that I'm quite proficient in. There are certainly more than ten episodes that I then send to my virtual assistant, ChatGPT, and ask it to correct my text and provide an improved version. And every time, I'm amazed by the quality of the suggestions. Yes, I continue to modify some parts of the text that I find don't exactly convey my thoughts, but the improvement is astounding. I even teach you how to use it at the NATA PR SCHOOL, precisely when we address step 2 of the model: telling your story. I propose a very simple technique to start writing your press releases or outreach emails, which is the point form technique. For example: • NATA PR Public Relations Firm • Established in 2000 • Specializes in luxury and high-end consumer products: beauty, design, fashion, and food Results Of course, here's a more concise version of the presentation of NATA PR: Founded in 2000, NATA PR is a public relations firm specializing in luxury and high-end products, covering the fields of beauty, design, fashion, and food. Our company is known for its ability to promote excellence and innovation within these sectors by establishing privileged relationships with the media and opinion leaders. NATA PR embodies elegance and uniqueness, offering a trusted partnership for brands looking to shine in a demanding market. My final edited version: Founded in 2000, NATA PR is a public relations firm specializing in luxury and high-end products, covering the fields of beauty, design, fashion, and food. We establish privileged relationships with the media and opinion leaders. The agency's expertise in network development, public relations, social media, and message creation to reach and engage consumers is anchored in its creed: "We influence the real influencers." So, no more excuses, PR friends! Go explore ChatGPT. The more specific questions you ask it, the more it will provide you with texts that suit your needs. THE FREE NATA PR MODEL https://prschool.natapr.com/Le-Modele-NATA-PR Workshop/3-DAY Challenge https://prschool.natapr.com/defi-3-jours-082023-EN  GET FEATURED FOR FREE https://prschool.natapr.com/evergreen_en  THE FREE NATA PR MODEL https://prschool.natapr.com/Le-Modele-NATA-PR SIGN UP TO OUR LISTS  www.natapr.com INSTAGRAM https://www.instagram.com/nata_pr_school/
166- Public Relations: Getting Noticed
01-11-2023
166- Public Relations: Getting Noticed
When I talk to students from the NATA PR SCHOOL or entrepreneurs, one of the topics we often discuss is how to make sure our emails are read and generate interest. How to capture the attention of the media and influencers through public relations, but also how to get the attention of consumers. Although this is our profession, this step, which is also the first of the six-step NATA model, is one of the most important steps we use every week. Step 1 of the NATA model is this famous question: Why would they talk about you? If you don't have our model, you can simply download it by clicking on the link at the bottom of this episode. Many brands and some of our clients frequently ask us this question. So I decided to explore this crucial step again in this podcast. One of our students who is in the process of writing his first press release also shared his sales email with me. Well, you can also use this question to create your first introductory email because, yes, public relations as we practice it is very similar to selling . I often say that we do "soft selling," a form of gentle sales. Our profession often involves suggesting our clients' products and services to journalists and influencers. We "sell" them the idea that their readers or fans will be interested in our clients' products/services. We must generate the desire to talk about our suggestions, in a way, create an emotion of desire in our interlocutors. The same goes when you approach potential customers who don't know you. You must: 1- Identify what their issues, problems, and irritations are. 2- Offer them your solution and make it desirable. For journalists and influencers, you must: 1- Identify what their readers/fans are looking for and like. 2- Offer them these ideas. When you answer the first step of our model: why would they talk about you? – the answer could resemble the headline of a newspaper article. For example: Company X launches a new product Y. Or Company X incorporates artificial intelligence into the development of its formulas. The latest developments and current trends will interest journalists and influencers. Your potential customers, on the other hand, are looking for solutions to their issues: lack of time, weight loss, their competitors are making a lot of noise, etc. The shorter and more aligned with what they are seeking your answers to these questions are, the more positive results you will achieve. The more answers and sales you will have. It's as simple as that. Humans seek solutions to their problems. Become the solution they are looking for. Let’s say you are looking for ways to increase your sales, and the following questions obsess you: 1- How to increase your visibility? 2- How can you make yourself known? 3- You wonder how to get people talking about you in the press and on social media. And yes, we have the solutions for you at NATA PR agency and NATA PR SCHOOL. See, use the same questions and see what your answers are. Sometimes you need to experiment to generate reactions and capture your audience's interest! THE FREE NATA PR MODEL https://prschool.natapr.com/Le-Modele-NATA-PR Workshop/3-DAY Challenge https://prschool.natapr.com/defi-3-jours-082023-EN  GET FEATURED FOR FREE https://prschool.natapr.com/evergreen_en THE FREE NATA PR MODEL https://prschool.natapr.com/Le-Modele-NATA-PR SIGN UP TO OUR LISTS www.natapr.com INSTAGRAM https://www.instagram.com/nata_pr_school/
165- Why Take Advantage of Public Relations
25-10-2023
165- Why Take Advantage of Public Relations
Why Take Advantage of Public Relations Influence is taking up an increasingly prominent role, and you might be wondering why you continue to use public relations. This question is asked by several brands, including some of our clients. That's why I've decided to explore these questions with you. As many of you probably know, I am no longer at the beginning of my career, and I, like you, see how the web and social media are evolving. I'm certainly one of the last people at NATA PR to watch traditional television and read certain printed newspapers and magazines. However, like my younger colleagues from Generations Y, Z, and A, I continue to evolve and read numerous publications on my computer and tablet. I particularly enjoy discovering how major media outlets use social media, such as The New York Times, Le Monde, Vogue, and many others. So, why continue to leverage public relations? 1. First and foremost, to continue maximizing your online visibility. 2. To avoid ceding the entire space to your competitors. 3. To continue communicating intelligently. What do the major companies you admire do to increase their visibility? 1. They implement online and traditional advertising programs. 2. They develop both organic and paid influencer programs. 3. They use public relations, especially for print media (20%), but primarily for their online presence (80%). So, why deprive yourself of public relations? If you don't communicate with journalists in your industry and never support their publications, don't be surprised if they don't talk about you. However, if you continue to send them relevant information and content, they will continue to cover you and your updates. At NATA PR, we only develop a proposal with a public relations program, of course, complemented by an influencer program (organic and paid). These programs share many commonalities and converge at fantastic opportunities. Recently, the Elle Canada team, to whom we sent one of our clients' complete Khol collections, had fun with our client's products on their TikTok account. See, this is just a small example, but it's only possible if you have an integrated public relations program in your marketing plan. If you establish a partnership with an influencer and use them in one of your advertising campaigns, know that traditional media outlets and many magazines will be interested in this news. Once again, if you don't communicate what you're doing to traditional media, these visibility opportunities will not be extended to you. Major brands and your competitors who understand how to benefit from public relations are communicating with these journalists and will get the visibility you are looking for, If you're not among these propositions, it's as if you don't exist. Also, if you're interested in exploring a part of our program, I invite you to sign up for our Workshop/3-DAY Challenge. It consists of three short 30-minute presentations where you can start writing your press release and finding journalists and influencers. The link is at the bottom of the episode. I hope to see you at the workshop Workshop/3-DAY Challenge  https://prschool.natapr.com/defi-3-jours-082023-EN  GET FEATURED FOR FREE https://prschool.natapr.com/evergreen_en THE FREE NATA PR MODEL https://prschool.natapr.com/Le-Modele-NATA-PR SIGN UP TO OUR LISTS www.natapr.com INSTAGRAM https://www.instagram.com/nata_pr_school/
164- Public Relations and Affiliate Programs
18-10-2023
164- Public Relations and Affiliate Programs
Hello PR friends! For this episode, I wanted to explore a topic that is relatively new to me and my team and is certainly evolving: affiliate programs. We understand the principles of these programs and have implemented them for a few clients. But we aim to make it a well-oiled and effective service to offer to our clients. Perhaps in a few months, I will have a different opinion of what many in the United States call "Affiliate PR." So, here's where we stand today and what I understand about "affiliation." The platforms where influencers can sign up to receive a percentage or a fixed amount of the sales they generate are becoming more numerous. I am particularly looking at what Amazon is doing in this regard, as they often lead the way in all things related to the web. So, why am I interested in affiliate programs? For over a year now, every time we present our clients' products in New York or Los Angeles, stylists, and an increasing number of journalists in the fashion industry, ask us if our clients have an arrangement with their publishing house to talk about their new products and insert a clickable link. And yes, that famous link that readers can click to go to our client's sales site, where they will be offered a percentage if the sale is completed, of course. As is often the case, our American friends are ahead of the curve on this topic, but I see more and more magazines featuring products with links that direct the reader to the websites of Sephora, Amazon, major pharmacy chains, or any site other than that of our clients. We can understand why magazines are embracing this new system because traditional advertising revenue often no longer suffices to ensure their survival. These new earnings are obviously essential, it must be said. Affiliation is also offered to influencers who talk about certain products to their community, offering them a code or a specific discount. This code allows the brand to know if the influencer's community is interested in their brand and is purchasing their products. And quite often, it's not the influencers perceived as representing the brand in the best way that generate the most sales. More than once, we have seen our clients' opinions change upon seeing the sales of influencers who were not among their top candidates. But when the sales roll in, the aesthetics of photos and videos suddenly become less important. Yes, sales speak, it's the name of the game. What about you? Have you implemented an affiliate program? Are you satisfied with it? I would love to hear from you on this subject. Feel free to contact me; you will find my contact information on our website. Also, if you're interested in exploring a part of our program, I invite you to sign up for our Workshop/3-DAY Challenge. It consists of three short 30-minute presentations where you can start writing your press release and finding journalists and influencers. The link is at the bottom of the episode. I hope to see you at the workshop Workshop/3-DAY Challenge  https://prschool.natapr.com/defi-3-jours-082023-EN  GET FEATURED FOR FREE  https://prschool.natapr.com/evergreen_en  THE FREE NATA PR MODEL  https://prschool.natapr.com/Le-Modele-NATA-PR SIGN UP TO OUR LISTS  www.natapr.com INSTAGRAM  https://www.instagram.com/nata_pr_school/