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In this episode, we dive deep into the ethical considerations of digital marketing, focusing on user data privacy and consumer trust. Join me for a discussion on how businesses can align their digital marketing practices with ethical principles while delivering outstanding customer experiences. From the importance of transparency and consent to the need for GDPR compliance and data security, we explore how to navigate the fine line between personalisation and privacy invasion. I'll share valuable insights on building trust through authenticity, enhancing customer experience, embracing social responsibility, and practicing data-driven empathy. So, grab a cuppa, tune in, and let's unravel the secrets of ethical digital marketing that will keep your customers delighted and coming back for more!

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