Creating the 4%: Real Life Stories From The Fitness Industry's Top Instructors

Maria Costello

Stories of motivation, discipline, failure & success from your favorite fitness instructors. A podcast about how to create an impactful & meaningful class, which amounts to 4% of a person's day. Made with sweat for Fit Pros by Fit Pros. Support the podcast by following on instagram:https://www.instagram.com/costello_maria_/https://www.instagram.com/creatingthe4pod/ read less
Health & FitnessHealth & Fitness

Episodes

Lauren Perry: Reading Energy As An Instructor, Mastering One Thing & Creating One Of ClassPass Top Studios Of 2023
24-03-2023
Lauren Perry: Reading Energy As An Instructor, Mastering One Thing & Creating One Of ClassPass Top Studios Of 2023
FOLLOW THE PODCAST ON INSTAGRAM:https://www.instagram.com/creatingthe4pod/Don't forget to rate & review the podcast on spotify and apple podcasts! It helps us so much when you do! Born & Raised in Alaska she always knew owning her own business was her destiny. After college in Seattle, Lauren Perry decided to stay but the event planning future she had originally envisioned just wasn’t working.Her love for fitness and cycling quickly evolved into the opening of her very own studio. Lauren opened City Cycle in 2015 with the philosophy of integrity, respect, and a genuine desire to give back to the community. In 2019 & 2023, City Cycle was voted the number one fitness studio in all of Seattle and she was voted best fitness instructor in Seattle by Classpass. Lauren is a Lululemon ambassador and has worked with brands like Carbon 38, and you can get your dose of inspo on her blog don’t sweat it!She is passionate about helping other entrepreneurs and offers consulting, social media support, training for instructors, and more!Through years of building a brand, managing a team, and HUNDREDS of cycling classes later, she’s learned some pretty amazing life lessons that she will share with us today.It is an honor to welcome Lauren Perry to the creating the 4% podcast this week!Follow Lauren on IG:https://www.instagram.com/laurentbowman/Follow City Cycle on IG:https://www.instagram.com/citycycleseattle/Learn more about City Cycle:https://citycycleondemand.uscreen.io/
Madison Ciccone: The Knock, Her Journey To Serve & Inspire Others & Being Wicked Fearless
28-02-2023
Madison Ciccone: The Knock, Her Journey To Serve & Inspire Others & Being Wicked Fearless
FOLLOW THE PODCAST ON INSTAGRAM:https://www.instagram.com/creatingthe4pod/Don't forget to rate & review the podcast on spotify and apple podcasts! It helps us so much when you do! She went from the friday night velvet ropes scene in Los Angeles to SoulCycle Master Instructor.Madison Ciccone grew up in Rhode Island with big dreams of working in the Music Industry. After completing her education in Nashville, she packed her bags and off to Hollywood she went! During her time in the Golden State, she was an intern at the Ellen DeGeneres show, worked in ad agencies, digital marketing, as an executive assistant for some prominent A listers like Simon Fuller, she also worked on music videos, Rihanna’s tour wardrobe, with some bartending & front desk hours at Equinox, you know, as one does, to make ends meet. Madison was in the thick of the all too familiar career grind until the day she heard  “the knock” SoulCycle WeHo happened to be across the street from the Equinox she worked at and when she decided to take a class with a friend the dots that connected her entire FitPro journey began to form.It is easy to connect them looking back, but what you don’t know about this athlete with the heart of a champion, is that she is so much more than an indoor cycling instructor. I had the honor of taking her class this summer and confirming first hand that she is a REAL ONE people, and I cannot wait to share her incredible story with you.Entrepreneur, Podcast Host, Confidence & Mindset Coach, Community Cultivator, Social Media Influencer, and same last name as Madonna, MaddzTaddz has been featured in Shape Magazine, PopSugar, The Today Show, Byrdie and New York Magazine. With 45k followers on instagram, Madison has leveraged her platform to advance her passion for philanthropy work with organizations like Life Rolls On & most recently the Pan Mass Challenge, where she took a break from tapbacks to ride 100 miles in 100 degrees to raise money for the Dana Farber Cancer Institute.Fresh off her birthday, her engagement and her fabulous trip to Pariiiii, Joyful, Loving and above all FEARLESS, it is an honor to welcome Madison to the Creating The 4% Podcast this week!
Christa Dellebovi: Bringing The Climbing Modality To Casual Exercisers & The Intersection Of A Challenging Workout & Accessibility
22-12-2022
Christa Dellebovi: Bringing The Climbing Modality To Casual Exercisers & The Intersection Of A Challenging Workout & Accessibility
FOLLOW THE PODCAST ON INSTAGRAM:https://www.instagram.com/creatingthe4pod/Don't forget to rate & review the podcast on spotify and apple podcasts! It helps us so much when you do! She is a Colorado Native who started her career in business with an MBA in Sports and Entertainment Management. Christa Dellebovi worked for the Colorado Rapids Major League Soccer Club for six years.Spending her days in suits and her early mornings and evenings in leggings teaching fitness, led her to uncover her purpose…. and she traded in her heels for sneakers and never looked back.  Christa is certified to teach various modalities from Heart-Rate Based Training, to Indoor Cycling, Barre, and much more.This badass instructor, dog lover with 12 years of experience in Fitness, is the driving force behind CLMBR, a revolutionary brand founded in 2019 that uses an ergonomic vertical climbing machine that provides the perfect combination of cardio conditioning and strength training. Christa is the CLMBR Director of Training and Education overseeing class programming in their Colorado and West Hollywood studios, the on-demand workouts as well as leading the team of instructors.Featured on the today show, rolling stone magazine, good house keeping, women’s & men’s health, Forbes, and with investors like Mr. Worldwide, Odell Beckham Jr., Novak Djokovic and Hov there is only one way to the top and that’s CLMBR baby!It is an honor to welcome Christa Dellebovi to Creating The 4% podcast this week!Follow her on instagram:https://www.instagram.com/christa_rose_fit/Learn more about CLMBR here:https://clmbr.com/the-machine
Maria Disla: Being A Culture Curator, Understanding Diversity Beyond Race, & Self-Awareness As An Instructor
07-12-2022
Maria Disla: Being A Culture Curator, Understanding Diversity Beyond Race, & Self-Awareness As An Instructor
FOLLOW THE PODCAST ON INSTAGRAM:https://www.instagram.com/creatingthe4pod/Don't forget to rate & review the podcast on spotify and apple podcasts! It helps us so much when you do! DR Born and Brooklyn raised, she has felt the rhythm her entire life.Maria Disla, a former Tech Start Up Senior Partner, found herself burned out and relocated to LA after a health scare forced her to revisit her lifestyle.Missing the convenience and accessibility of New York’s boutique fitness scene, and the lack of Hispanic diversity on the podium, she set out to redefine the studio experience in sunny San Diego.In 2016 she Founded Pure Indoor Cycling and eventually her passion for music, remixes, and badass beats propelled her to fall headfirst in love with instructing as well. Maria, a woman of many talents, enjoys video editing, photography, binge watch trashy reality tv shows, murder mystery podcasts & the occasional DJ gig. Pure is celebrating 6 years as one of San Diego’s top studios offering both in-person and digital classes. Maria & her team have been featured on Refinery 29, Tiem Athletic Instructor Spotlight, and chances are you may have also seen her on their IG grid. Additional features include abc10 news, the Gritty Leadership Conference in San Diego, & Fox 5 News just to name a few.It is with PURE delight, that I welcome Maria Disla to Creating the 4% Podcast this week! Follow Maria On Instagram:https://www.instagram.com/maria_spins/Learn more about PURE here:https://purestudio.com/
Joanna Lohman: Authenticity, Discomfort, Being Jo To The Power Of 10 & Blazing The Path Of Social Change As The Rainbow Warrior
11-10-2022
Joanna Lohman: Authenticity, Discomfort, Being Jo To The Power Of 10 & Blazing The Path Of Social Change As The Rainbow Warrior
FOLLOW THE PODCAST ON INSTAGRAM:https://www.instagram.com/creatingthe4pod/Don't forget to rate & review the podcast on spotify and apple podcasts! It helps us so much when you do! She is a 16 year former soccer Pro Athlete AND a US Soccer Women’s National Team Member.Joanna Lohman is a Mindset Coach, co-author of the book Raising Tomorrow’s Champions, a CELESBIAN who has built a platform for social impact advocating for gender equality, human rights, equal pay and so much more. She was the first player in Washington Spirit History to have her jersey retired. Her ted talk, and her work as a Sport Diplomat for the State Department have led her to help shape and influence the minds of high performing students and athletes around the world.Joanna’s passion for living an unabashedly authentic life based around deep-rooted acceptance and discovering a comfort in her own skin, is SO inspiring and I am just so excited to share her story with you.  A wife, A dog mom to Dewey, The Johawk, JoLo, The Rainbow Warrior, #23 it is an HONOR to welcome Joanna Lohman to Creating The 4% Podcast this week!A REAL LIFE PRO ATHLETE she is verified with a blue check on IG people!Follow Jo on IG here:https://www.instagram.com/joannalohman15/Check out her TED talk here:https://www.youtube.com/watch?v=vYF-A9ztjGcPurchase Raising Tomorrow's Champions:https://rtcsoccer.com/Visit JoLo's website:https://joannalohman.com/
Kelly Clifton Turner: Be A Learner Not A Knower, Breaking Down The 4th Wall & Saying Yes
04-10-2022
Kelly Clifton Turner: Be A Learner Not A Knower, Breaking Down The 4th Wall & Saying Yes
FOLLOW THE PODCAST ON INSTAGRAM:https://www.instagram.com/creatingthe4pod/Don't forget to rate & review the podcast on spotify and apple podcasts! It helps us so much when you do! She joined YogaSix from the beginning at their first location in Southern California. Kelly Clifton Turner’s journey as a yoga instructor for this powerhouse Xponential brand began in 2012. She is the Vice President of Training & Experience and has been featured on US News & World Report, Well + Good, Livestrong, Self Magazine, O Magazine, & Good Morning America proving you can totally hold a wine glass or bottle with wine friendly yoga posesKelly Clifton Turner has her ERYT-500 aka she is a Registered Yoga Teacher, meeting the prestigious Yoga Alliance requirements.With more than 130 studios open and more than 500 licensed locations across the globe, YogaSix is the largest franchised yoga brand worldwide. This Fit Pro & Corporate Executive keeps busy as a wife and mom to a beautiful boy named Hank and a cat named dingleberry. Her colleagues describe her as tenacious, an unsurpassed work ethic, all with a touch of light hearted humor while simultaneously cultivating complete buy-in from team members.Calm Mind. Strong vibe. Sweat Tribe.It is an honor to welcome Kelly Clifton Turner to the creating the 4% Podcast this week!Follow Kelly on instagram:https://www.instagram.com/peepturner/Learn about Yoga Six:https://www.yogasix.com/
Lanae Rhodes: SLT, The Importance Of A Rigorous Training Program & The Journey From Peer To Leader
27-09-2022
Lanae Rhodes: SLT, The Importance Of A Rigorous Training Program & The Journey From Peer To Leader
FOLLOW THE PODCAST ON INSTAGRAM:https://www.instagram.com/creatingthe4pod/Don't forget to rate & review the podcast on spotify and apple podcasts! It helps us so much when you do! A California native, she has been a lover of movement her entire life and feels most at home in her body when dancing. After college Lanae Rhodes moved to NYC and her dancing career began. Like many others she found an easy transition from Dance into Fitness through a Craig’s List Ad. LOL remember Craig’s List? Good Times. Lanae taught the very first ever class at SLT almost 11 years ago! SLT (Strengthen, Lengthen, Tone) Founded in NYC in 2011 is a 50-minute class utilizing a Megaformer (a machine invented by Sebastien Lagree to intensify Pilates workouts) to provide a challenging, low impact workout. Over the years, SLT has gained a following of celebrity devotees like Chrissy Teigen, Sofia Vergara, Nina Agdal, Emmy Rossum and even Victoria’s Secret models.She started as an instructor, moved on to be a master instructor and eventually to be director of training and development. A devout yankees fan, Lanae is also involved with Broadway Bares benefiting Broadway Cares/Equity Fights AIDS.She has been featured on the daily front row, youbeauty.com, and her Shitzu Elton is a regular participant in her SLT on demand classes. Her mantra: Whoever said orange is the new pink is seriously disturbed is one we can all relate to. I am honored to welcome Lanae to the podcast this week!Follow Lanae on instagram:https://www.instagram.com/lanaekristine/Donate to Broadway Bares:https://donate.broadwaycares.org/fundraiser/3898245https://sltnyc.com/
Kyle Bergman: Swoveralls, Imposter Syndrome, Shark Tank & The Great Fantastic
12-07-2022
Kyle Bergman: Swoveralls, Imposter Syndrome, Shark Tank & The Great Fantastic
FOLLOW THE PODCAST ON INSTAGRAM:https://www.instagram.com/creatingthe4pod/Don't forget to rate & review the podcast on spotify and apple podcasts! It helps us so much when you do! All links mentioned in episode are below:USE CODE: 4PERCENT for 15% off a pair of Swoverallshttps://swoveralls.com/Follow Swoveralls and Kyle on instagram:https://www.instagram.com/swoveralls_/https://www.instagram.com/coachbergy/Watch Swoveralls on Shark Tank episode:https://www.youtube.com/watch?v=_4D31xgTi0oCheck out the buzzfeed article that sparked Kyle's idea:https://www.buzzfeed.com/juliegerstein/these-sweatpants-overalls-are-making-me-have-so-many-feelingHe is a self described idea guy with execution skills. Kyle Bergman, is a bit of a renaissance man and he is the Founder and Chief Swoveralls Officer at Swoveralls, a company which was featured on Shark Tank. A degree in Psychology, a World championship competition with the Israeli Lacrosse Team, A job as a Buyer & Planner for Bloomingdales & Birch Box & Adjunct Professor @ NYU, teaching an undergraduate intro to supply chain course. And he also teaches a foundations of technology management course all while being a Fit Pro Part Time. He is currently Coaching at Mile High Run Club, Orange Theory  & Throwback Fitness in NYC. He is Training for an Iron Man Triathlon, He is a husband, A boss and a colleague all while helping people live healthier lives through Fitness.Dearly Beloved, we are gathered here today to get through this thing called life. But Kyle Bergman isn’t getting through it. He IS LIVING IT HONEY, out here doing THE MOST and living life to the fullest. A concept his mom often referred to as THE GREAT FANTASTIC.I am honored to welcome Kyle Bergman to the creating the 4% Podcast. Kyle Welcome!
The PWR House: Leading From The Starting Line, The Military & Life As A PWR Couple
10-06-2022
The PWR House: Leading From The Starting Line, The Military & Life As A PWR Couple
FOLLOW THE PODCAST ON INSTAGRAM: https://www.instagram.com/creatingthe4pod/Don't forget to leave a review of the podcast on spotify and apple!They are the married couple behind THE PWR House of Fairbanks AlaskaStephanie originally from upstate NY grew up as a dancer and an athlete. After highschool she decided to move “north to the future” and within two weeks met Clint. An infantryman stationed at Fort Wainwright Alaska.Clint was born in Arkansas but grew up in Tenessee. At a very young age he knew he wanted to serve his country & joined the ROTC as a high schooler. After September 11th, Clint enlisted in the Army to defend his county. A Veteran of the War In Iraq, and a former black hawk pilot, Clint served in the US ARMY for 20 years before retiring.Clint: thank you for your honorable service to this country. In 2005, 10 months after meeting, they got married and through various deployments and life as a military family, Stephanie worked in the Fitness Industry as a NASM CPT, AFAA Indoor Cycling & Dance Coach, with additional certs in Youth Training and Nutrition. But she found herself burned out and under appreciated. A story, a lot of FIT PROS I am sure can relate.Clint knew it was time for a change. After some convincing Stephanie was on board and in 2019 together they created THE PWR HOUSE.What started out as a small space in two short years has since grown to double the size, offering Cycling, Boxing, Barre, Strength Training, Personal Training, Nutrition Coaching and so much more.The PWR House has been voted Fairbanks Alaska’s Top Gym, Top in Customer Service, and Top Trainers every single year.It is an honor to welcome Stephanie & Clint Woodard to the creating the 4% podcast this week!Learn more about our guests:https://www.instagram.com/thepwrhousefbx/https://www.instagram.com/stephanie.woodard_pwr/https://www.thepwrhouse907.com/
Caley Crawford: Broadway, Scaling The Row House Brand, Motherhood & Leaning Into The Three S's
18-05-2022
Caley Crawford: Broadway, Scaling The Row House Brand, Motherhood & Leaning Into The Three S's
Follow our podcast on instagram: https://www.instagram.com/creatingthe4pod/Please take a moment to RATE & REVIEW on SPOTIFY & APPLE PODCASTS!A Texas native, She began her fitness journey in New York City alongside her acting/singing career in 2011. Fitness was a perfect side gig while she pursued musical theatre and performed on Broadway. Caley Crawford has done everything from personal training, Dance, CrossFit to Rowing! She started with Row House at the original location in Manhattan. She was the Head of Programming & Fitness for the founding studios in Manhattan, then took a full time role in California as the Director of Education when Row House merged with Xponential. Alongside her role at the corporate office, she also coaches for local studios in the Orange County area as well as digital classes!From the retail floor at lululemon to Hamilton Themed Row Classes, Caley has a passion for innovation and developing client experiences. She is a NASM CPT & AFPA Pre and Post Natal Fitness Specialist, has competed in indoor rowing events and has been featured in Bustle, The Today Show, AM New York, Runners Connect and The Observer just to name a few.In 2021 she gave birth to her daughter Austin, a month before Xponential’s big move to go public. Currently Row House has 96 studios open but if you are not near a studio you can access Xponential PLUS for digital classes across their various brands.It is an honor to welcome a woman who only needs the music and the mirror….. to the creating the 4% podcast: Caley Crawford!!Follow Caley on instagram: https://www.instagram.com/caley_crawford/Learn more about Row House: https://www.therowhouse.com/the-workout
James FitzGerald: Mastering The Consistency & Rhythm Of Physical Expression, Intention & The Journey To Autonomy
11-05-2022
James FitzGerald: Mastering The Consistency & Rhythm Of Physical Expression, Intention & The Journey To Autonomy
Follow our podcast on instagram: https://www.instagram.com/creatingthe4pod/Rate & Review on SPOTIFY & APPLE PODCASTS! He has mastered the consistency & rhythm of physical expression. James FitzGerald was the first-ever men’s champion at the CrossFit Games back in 2007, and since then he’s built a reputation as one of the fitness industry’s most thoughtful and prolific coaches.The long term concept of his philosophy is to have people learn so that they never have to see you the fitness coach ever again. A controversial and very polarizing statement that you don’t often hear in Fitness these days.As the Founder of OPEX Fitness, James has dedicated his life to bringing honor to the coaching profession. The OPEX Coaching Certificate Program (CCP) reflects his 25 plus years of coaching expertise and is set apart by providing comprehensive coaching theory as well as practical application of its principles.He has revolutionized personalized fitness through education both digitally and in person.It is an absolute honor to have James FitzGerald open Season 2 with Episode 21. Some of the concepts & ideas we discuss will be hard for all of us to hear. It was hard for me, but I am really proud of this episode and this conversation. Change isn’t easy as a FIT PRO and James will challenge everything you think you know about Fitness.I have never wanted to invite people on the podcast who will just agree with me. I invited James to come on because his ideas allow me to think about the work we do as Fit Pros differently. I hope you will listen and share your feedback with me on instagram! DMs are always open.Connect with OPEX Fitness here:https://www.opexfit.com/https://www.instagram.com/opexfitness/
Amy Jordan: From Executive At Marvel Studios To Revolutionizing Pilates With The Invention Of The WundaFormer, Surviving Cancer & Creating Movement From The Inside Out
28-04-2022
Amy Jordan: From Executive At Marvel Studios To Revolutionizing Pilates With The Invention Of The WundaFormer, Surviving Cancer & Creating Movement From The Inside Out
FOLLOW THE PODCAST ON INSTAGRAM:https://www.instagram.com/creatingthe4pod/In 2006 during a difficult time in her life, Amy Jordan discovered Pilates and decided to leave a career as an Entertainment Marketing Executive to pursue her new passion. In 2008 she opened her first high energy pilates studio and by 2009 she was using her credit cards to buy the reformers needed to open her second studio with only $217 left in her bank account.But as her business grew Amy knew the traditional reformer machine was missing essential elements she wanted to incorporate in her classes. Fueled by her continued study of traditional Pilates and the desire to share wellness through movement far and wide, inspiration struck and in 2010, she sketched the now-patented WundaFormer, and envisioned WundaBar Pilates which currently has 10 studio locations in CA, NY and NJ.In 2017, Amy translated the in-studio experience on the WundaFormer to a repertoire that can be done on the mat, extending the reach and benefits of the WundaBar Pilates Method beyond the studio walls with WundaBar On Demand.In the middle of the Pandemic, this Pilates visionary and proud mother of two, received devastating news and was diagnosed with a Rare aggressive cervical cancer.Amy Jordan's guiding belief when it comes to wellness is that You are perfect wherever you are today, and her goal is to empower you to have the best experience in your own skin!Featured on the today show, livestrong.com, shape magazine, forbes, pop sugar, well + good to name a few, it is an honor to welcome Amy Jordan to creating the 4% podcast on this FINAL EPISODE OF SEASON 1!Don't forget to leave a review of the podcast on spotify & apple podcasts!Learn more about our guest:https://www.instagram.com/amyjordanofficial/https://www.wundabar.com/https://www.instagram.com/wundabarpilates/Check out Amy's Newest Invention: WUNDACOREhttps://www.kickstarter.com/projects/wundacore/wundacore-resistance-ringhttps://wundacore.com/