Beyond Blooms: One Florists Touching Faith Journey w/ Valerie Crisostomo

The Purpose Collective

06-02-2024 • 39 mins

A florist is one of the most beautifully, creative professions, so of course it can be used for the glory of God.

Valerie Crisostomo has always had a love of flowers and recently she has been able to merge her love for flowers with her love of God.

Valerie’s background started in lodging and events. She is an event planner by trade and studied hospitality at The Dedman School of Hospitality at Florida State University. After graduation, she relocated to Atlanta and began a vibrant career in hospitality working at the St. Regis Atlanta. In the years following, she  worked for a few event planning firms and ultimately assumed the Event Director position at The Hotel Clermont while simultaneously working as the lead designer and event planner at her company, One Soul Events.

During the pandemic, she began seeking out community in the floral industry and sought out florists who looked like her which led to her starting Black Girl Florists. BGF is an organization whose goal is to support and celebrate Black women in floristry.

In this episode, dive into:

  • When Valerie came to know Jesus for herself
  • What led to her becoming an event planner and eventually a florist
  • The role her faith plays in her business
  • How she ensures her business and other responsibilities don’t overshadow her time with God

Check out the show notes for this episode here: https://pavielle.com/167

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