This week, returning from Thanksgiving, we are grateful for both Mike Kaput and Paul Roetzer joining us to share the latest AI news. Together, they tackle the latest OpenAI developments, analyze Andrej Karpathy's insightful video on LLMs, explore Ethan Mollick's new article on AI's business impact, and cover the latest AI advancements from various companies. 00:02:41 — AGI, Q* and the latest drama at OpenAI 00:21:59 — Andrej Karpathy’s “The Busy Person’s Intro to LLMs,” is now on YouTube 00:41:14 — Ethan Mollick’s article on how AI should cause companies to reinvent themselves 00:49:54 — Anthropic releases a new version of Claude, Claude 2.1 00:52:42 — Inflection unveils Inflection-2, an AI model that may outperform Google and Meta 00:55:10 — Google’s Bard Chatbot can now answer questions about YouTube videos 00:56:37 — ElevenLabs Speech to Speech tool 00:58:06 — StabilityAI releases Stable Video Diffusion 00:59:39 — Cohere launches a suite of fine-tuning tools to customize AI models. Meet Akkio, the generative business intelligence platform that lets agencies add AI-powered analytics and predictive modeling to their service offering. Akkio lets your customers chat with their data, create real-time visualizations, and make predictions. Just connect your data, add your logo, and embed an AI analytics service to your site or Slack. Get your free trial at akkio.com/aipod. Listen to the full episode of the podcast: https://www.marketingaiinstitute.com/podcast-showcase Want to receive our videos faster? SUBSCRIBE to our channel! Visit our website: https://www.marketingaiinstitute.com Receive our weekly newsletter: https://www.marketingaiinstitute.com/newsletter-subscription Looking for content and resources? Register for a free webinar: https://www.marketingaiinstitute.com/resources#filter=.webinar Come to our next Marketing AI Conference: www.MAICON.ai Enroll in AI Academy for Marketers: https://www.marketingaiinstitute.com/academy/home Join our community: Slack: https://www.marketingaiinstitute.com/slack-group-form LinkedIn: https://www.linkedin.com/company/mktgai Twitter: https://twitter.com/MktgAi Instagram: https://www.instagram.com/marketing.ai/ Facebook: https://www.facebook.com/marketingAIinstitute

In light of the developments from OpenAI over the weekend, we are coming to you with a new episode a little ahead of schedule. Following OpenAI’s announcement on Friday, there has been widespread speculation about future implications amidst other significant developments. Join us this week as Paul provides a brief history of OpenAI’s journey, a recap of recent events, and thoughts on what is yet to come. 00:01:46 — An overview of this weekend's events; Sam Altman fired, Greg Brockman quits 00:06:35 — Taking flight while OpenAI crashes 00:13:09 — Three factors that initially jumped out to Paul 00:15:10 — The history and structure of OpenAI explained 00:33:35 — Superintelligence and navigating the future of AGI 00:36:00 — Altman’s next steps towards GPT-5 and development of OpenAI 00:42:15 — The current state of affairs of Sam Altman, Microsoft and OpenAI 00:49:49 — Final thoughts on the beginning of a transformational time Meet Akkio, the generative business intelligence platform that lets agencies add AI-powered analytics and predictive modeling to their service offering. Akkio lets your customers chat with their data, create real-time visualizations, and make predictions. Just connect your data, add your logo, and embed an AI analytics service to your site or Slack. Get your free trial at akkio.com/aipod. Listen to the full episode of the podcast: https://www.marketingaiinstitute.com/podcast-showcase Want to receive our videos faster? SUBSCRIBE to our channel! Visit our website: https://www.marketingaiinstitute.com Receive our weekly newsletter: https://www.marketingaiinstitute.com/newsletter-subscription Looking for content and resources? Register for a free webinar: https://www.marketingaiinstitute.com/resources#filter=.webinar Come to our next Marketing AI Conference: www.MAICON.ai Enroll in AI Academy for Marketers: https://www.marketingaiinstitute.com/academy/home Join our community: Slack: https://www.marketingaiinstitute.com/slack-group-form LinkedIn: https://www.linkedin.com/company/mktgai Twitter: https://twitter.com/MktgAi Instagram: https://www.instagram.com/marketing.ai/ Facebook: https://www.facebook.com/marketingAIinstitute

Last week's episode of The Marketing AI Show delved into the recent GPT announcement and this week, we're taking it a step further with insights from our hands-on testing. Join us in episode 72 as we explore the latest capabilities of GPTs, delve into predictions about the rapid approach of AGI, and share our thoughts on the newly released AI wearable by former Apple experts, which, frankly, met our expectations. Stay tuned for an in-depth analysis and much more in this exciting episode! 00:01:49 — Our Hands-on testing with GPTs 00:23:31 — A new paper was released that proposes a framework for classifying AGI 00:36:30 — Wearable 'Ai Pin' launched by Humane 00:44:48 — Bill Gates claims AI is going to completely change how you use computers 00:47:59 — The Actors Strike in Hollywood has come to an end 00:50:28 — Meta to require advertisers to disclose AI content in political ads 00:54:13 — Microsoft announces five steps to protect electoral processes in 2024 00:56:52 — Amazon is training a new large language model, Olympus 00:59:43 —Google AI features across performance max campaigns within Google Ads Meet Akkio, the generative business intelligence platform that lets agencies add AI-powered analytics and predictive modeling to their service offering. Akkio lets your customers chat with their data, create real-time visualizations, and make predictions. Just connect your data, add your logo, and embed an AI analytics service to your site or Slack. Get your free trial at akkio.com/aipod. Listen to the full episode of the podcast: https://www.marketingaiinstitute.com/podcast-showcase Want to receive our videos faster? SUBSCRIBE to our channel! Visit our website: https://www.marketingaiinstitute.com Receive our weekly newsletter: https://www.marketingaiinstitute.com/newsletter-subscription Looking for content and resources? Register for a free webinar: https://www.marketingaiinstitute.com/resources#filter=.webinar Come to our next Marketing AI Conference: www.MAICON.ai Enroll in AI Academy for Marketers: https://www.marketingaiinstitute.com/academy/home Join our community: Slack: https://www.marketingaiinstitute.com/slack-group-form LinkedIn: https://www.linkedin.com/company/mktgai Twitter: https://twitter.com/MktgAi Instagram: https://www.instagram.com/marketing.ai/ Facebook: https://www.facebook.com/marketingAIinstitute

It was another week of exciting news in the world of AI! Paul and Mike discuss recent ChatGPT announcements from OpenAI’s inaugural DevDay, xAI’s announcement of their new conversational AI agent Grok, and Gavin Baker’s analysis of enduring foundational models. There is lots to catch up on and understand, tune in to learn more! 00:02:26 — OpenAI made big ChatGPT announcements at DevDay and unveiled “GPTs” 00:19:33 — xAI and Elon Musk announced Grok, xAI’s new conversational AI Agent 00:30:28 — AI watcher, Gavin Baker, breaks down the future of foundational models 00:37:17 — Microsoft 365 CoPilot is now available for select enterprise customers 00:40:53 — Hubspot acquires Clearbit 00:43:01 — AI godfather Yann LeCun warns against AI one-percenters monopolizing power  00:47:01 — AI leaders submit letter of concern to Biden over open-source AI development 00:48:50 — AI company creates chatbot of AI journalist and commentator, Sinead Bovell, without her consent Meet Akkio, the generative business intelligence platform that lets agencies add AI-powered analytics and predictive modeling to their service offering. Akkio lets your customers chat with their data, create real-time visualizations, and make predictions. Just connect your data, add your logo, and embed an AI analytics service to your site or Slack. Get your free trial at akkio.com/aipod. Listen to the full episode of the podcast: https://www.marketingaiinstitute.com/podcast-showcase Want to receive our videos faster? SUBSCRIBE to our channel! Visit our website: https://www.marketingaiinstitute.com Receive our weekly newsletter: https://www.marketingaiinstitute.com/newsletter-subscription Looking for content and resources? Register for a free webinar: https://www.marketingaiinstitute.com/resources#filter=.webinar Come to our next Marketing AI Conference: www.MAICON.ai Enroll in AI Academy for Marketers: https://www.marketingaiinstitute.com/academy/home Join our community: Slack: https://www.marketingaiinstitute.com/slack-group-form LinkedIn: https://www.linkedin.com/company/mktgai Twitter: https://twitter.com/MktgAi Instagram: https://www.instagram.com/marketing.ai/ Facebook: https://www.facebook.com/marketingAIinstitute

Paul and Mike look into the “tricks-and-treats” of AI news this Halloween on Episode 70 of the Marketing AI Show! This week, our hosts examine the White House Executive Order on AI, Apple’s announcement to spend $1 billion on AI yearly, and OpenAI’s Chief Scientist’s discussion on his hopes and fears for the future of AI. 00:03:16 — White House issues ambitious executive order on development and oversight of AI 00:25:17 — Apple is set to spend around $1 billion per year in developing its own generative AI capabilities.  00:31:58 — Ilya Sutskever discusses his hopes, fears, and the “earth-shattering” effects of AI in the future 00:39:59 — DadJokeGPT, experimenting with generative AI creativity 00:45:20 — MAII’s hands-on experience with fixing recorded speech with Overdub + AI Actions from Descript 00:48:23 — Amazon rolls out AI-powered image generation to help advertisers deliver a better ad experience for customers 00:51:29 — Generative AI, SEO, and what leaders should know: Google search in the future 00:56:26 — Google agrees to invest up to $2 billion in OpenAI rival Anthropic Use BrandOps data to drive unique AI content based on what works in your industry. Many marketers use ChatGPT to create marketing content, but that's just the beginning. BrandOps offers complete views of brand marketing performance across channels. Now you can bring BrandOps data into ChatGPT to answer your toughest marketing questions.  The AI for Agencies Summit is a virtual half-day summit happening on November 2. The AI for Agencies Summit is designed for marketing agency practitioners and leaders who are ready to reinvent what’s possible in their business and embrace smarter technologies to accelerate transformation and value creation. To register, go to AIforAgencies.com and use the code AIPOD50 to get $50 off your ticket. Listen to the full episode of the podcast: https://www.marketingaiinstitute.com/podcast-showcase Want to receive our videos faster? SUBSCRIBE to our channel! Visit our website: https://www.marketingaiinstitute.com Receive our weekly newsletter: https://www.marketingaiinstitute.com/newsletter-subscription Looking for content and resources? Register for a free webinar: https://www.marketingaiinstitute.com/resources#filter=.webinar Come to our next Marketing AI Conference: www.MAICON.ai Enroll in AI Academy for Marketers: https://www.marketingaiinstitute.com/academy/home Join our community: Slack: https://www.marketingaiinstitute.com/slack-group-form LinkedIn: https://www.linkedin.com/company/mktgai Twitter: https://twitter.com/MktgAi Instagram: https://www.instagram.com/marketing.ai/ Facebook: https://www.facebook.com/marketingAIinstitute

From lawsuits to the expansion of AI Agents, we are back with even more AI news this week on Episode 69 of The Marketing AI Show. Paul and Mike explore the growing role of AI Agents on the internet, discuss Air Street Capital's 2023 State of AI Report, and delve into a recent study highlighting executive’s worries about today's workforce skills becoming outdated within two years because of AI. 00:05:00 — The rise of AI Agents on the Internet 00:16:06 — Air Street Capital just released its sixth annual State of AI report 00:26:00 — Bombshell survey from edX reveals exec's belief that half of all skills in today’s workforce will not be relevant two years from now, thanks to AI. 00:35:08 — Marc Andreessen Techno-Optimist Manifesto 00:42:00 — Upcoming U.S. election indicative of a misinformation disaster due to AI-generated fake content 00:45:42 — Google announces they will defend users of its generative AI products  00:47:22 — Anthropic being sued by Universal Music Group 00:49:07 — DALL-E 3 available to all users in ChatGPT Plus and Enterprise 00:52:52 — Descript teases new AI updates Use BrandOps data to drive unique AI content based on what works in your industry. Many marketers use ChatGPT to create marketing content, but that's just the beginning. BrandOps offers complete views of brand marketing performance across channels. Now you can bring BrandOps data into ChatGPT to answer your toughest marketing questions.  The AI for Agencies Summit is a virtual half-day summit happening on November 2. The AI for Agencies Summit is designed for marketing agency practitioners and leaders who are ready to reinvent what’s possible in their business and embrace smarter technologies to accelerate transformation and value creation. To register, go to AIforAgencies.com and use the code AIPOD50 to get $50 off your ticket. Listen to the full episode of the podcast: https://www.marketingaiinstitute.com/podcast-showcase Want to receive our videos faster? SUBSCRIBE to our channel! Visit our website: https://www.marketingaiinstitute.com Receive our weekly newsletter: https://www.marketingaiinstitute.com/newsletter-subscription Looking for content and resources? Register for a free webinar: https://www.marketingaiinstitute.com/resources#filter=.webinar Come to our next Marketing AI Conference: www.MAICON.ai Enroll in AI Academy for Marketers: https://www.marketingaiinstitute.com/academy/home Join our community: Slack: https://www.marketingaiinstitute.com/slack-group-form LinkedIn: https://www.linkedin.com/company/mktgai Twitter: https://twitter.com/MktgAi Instagram: https://www.instagram.com/marketing.ai/ Facebook: https://www.facebook.com/marketingAIinstitute

It was another interesting and busy week in the world of AI. Paul and Mike talk about tech updates with Zoom, Adobe, and DALL-E 3, and how OpenAI is on pace to reach $1 billion in revenue in the next 12 months. Wow! Tune in to learn more. 00:04:14 — Zoom’s AI companion 00:15:31 — DALL-E 3 00:25:21 — Adobe Creative Cloud’s AI updates 00:37:56 — Replit AI for all 00:41:27 — AI that identifies strangers online  00:46:03 — OpenAI is on track to generate $1B in 12 months 00:48:32 — AI deepfakes in the music industry 00:51:02 — Meta’s new AI characters Use BrandOps data to drive unique AI content based on what works in your industry. Many marketers use ChatGPT to create marketing content, but that's just the beginning. BrandOps offers complete views of brand marketing performance across channels. Now you can bring BrandOps data into ChatGPT to answer your toughest marketing questions. http://brandops.io/marketingaishow The AI for Agencies Summit is a virtual half-day summit happening on November 2. The AI for Agencies Summit is designed for marketing agency practitioners and leaders who are ready to reinvent what’s possible in their business and embrace smarter technologies to accelerate transformation and value creation. To register, go to AIforAgencies.com and use the code AIPOD50 to get $50 off your ticket. AIforAgencies.com Listen to the full episode of the podcast: https://www.marketingaiinstitute.com/podcast-showcase Want to receive our videos faster? SUBSCRIBE to our channel! Visit our website: https://www.marketingaiinstitute.com Receive our weekly newsletter: https://www.marketingaiinstitute.com/newsletter-subscription Looking for content and resources? Register for a free webinar: https://www.marketingaiinstitute.com/resources#filter=.webinar Come to our next Marketing AI Conference: www.MAICON.ai Enroll in AI Academy for Marketers: https://www.marketingaiinstitute.com/academy/home Join our community: Slack: https://www.marketingaiinstitute.com/slack-group-form LinkedIn: https://www.linkedin.com/company/mktgai Twitter: https://twitter.com/MktgAi Instagram: https://www.instagram.com/marketing.ai/ Facebook: https://www.facebook.com/marketingAIinstitute

There was no shortage of AI product updates this week! We are back with lots of exciting AI news for episode 67 of The Marketing AI Show. Paul and Mike break down their experiences with ChatGPT Vision, delve into AI tech controversies, discuss a more personalized AI assistant with Bard, and more. 00:04:14 — MAII Tests ChatGPT’s Vision capabilities 00:23:14 — Rewind introduces controversial wearable AI pendant 00:35:41 — Google announces Assistant with Bard 00:43:06 — Adobe aims to improve AI image editing with Project Stardust 00:45:30 — Canva begins Magic Studio rollout 00:48:41 — Zoom expands features of AI companion 00:51:55 — Asana introduces new AI features 00:54:45 — Tom Hanks warns followers against synthetic AI Media 00:58:47 — Anthropic in talks to raise at least $2 billion more in funding Use BrandOps data to drive unique AI content based on what works in your industry. Many marketers use ChatGPT to create marketing content, but that's just the beginning. BrandOps offers complete views of brand marketing performance across channels. Now you can bring BrandOps data into ChatGPT to answer your toughest marketing questions. http://brandops.io/marketingaishow The AI for Agencies Summit is a virtual half-day summit happening on November 2. The AI for Agencies Summit is designed for marketing agency practitioners and leaders who are ready to reinvent what’s possible in their business and embrace smarter technologies to accelerate transformation and value creation. To register, go to AIforAgencies.com and use the code AIPOD50 to get $50 off your ticket. AIforAgencies.com Listen to the full episode of the podcast: https://www.marketingaiinstitute.com/podcast-showcase Want to receive our videos faster? SUBSCRIBE to our channel! Visit our website: https://www.marketingaiinstitute.com Receive our weekly newsletter: https://www.marketingaiinstitute.com/newsletter-subscription Looking for content and resources? Register for a free webinar: https://www.marketingaiinstitute.com/resources#filter=.webinar Come to our next Marketing AI Conference: www.MAICON.ai Enroll in AI Academy for Marketers: https://www.marketingaiinstitute.com/academy/home Join our community: Slack: https://www.marketingaiinstitute.com/slack-group-form LinkedIn: https://www.linkedin.com/company/mktgai Twitter: https://twitter.com/MktgAi Instagram: https://www.instagram.com/marketing.ai/ Facebook: https://www.facebook.com/marketingAIinstitute

After travels to Miami and Austin (Paul), and Baltimore (Mike) for events and presentations, the team is back together in Cleveland to record episode 66 of The Marketing AI Show. And the AI news didn’t slow down. The guys break down the biggest happenings and advancements including further development of ChatGPT, Meta, Anthropic, Spotify, and more. 00:05:09 — Kevin Roose took ChatGPT’s new features to the test 00:26:13 — Meta introduces AI Experiences 00:37:12 — Amazon invests $4B in Anthropic 00:45:47 — Spotify clones podcasters’ voices 00:51:21 — Writers Guild and studios reach a deal 00:54:11 — Getty trains licensed images 00:57:03 — Google indexes public Bard conversations in search results 01:00:49 — Student use cases for AI Use BrandOps data to drive unique AI content based on what works in your industry. Many marketers use ChatGPT to create marketing content, but that's just the beginning. BrandOps offers complete views of brand marketing performance across channels. Now you can bring BrandOps data into ChatGPT to answer your toughest marketing questions.  http://brandops.io/marketingaishow AiAdvertising. Start winning with AiAdvertising’s innovative approach to maximizing budget and performance. Use AI to optimize campaigns by gaining deep customer insights, drawing out motivations and behaviors, enabling intelligent targeting, and ensuring messages hit the mark. Stop wasting time, money, and resources. Let AiAdvertising lead while you take the credit! Visit their website to learn more! http://www.aiadvertising.com/aipod Listen to the full episode of the podcast: https://www.marketingaiinstitute.com/podcast-showcase Want to receive our videos faster? SUBSCRIBE to our channel! Visit our website: https://www.marketingaiinstitute.com Receive our weekly newsletter: https://www.marketingaiinstitute.com/newsletter-subscription Looking for content and resources? Register for a free webinar: https://www.marketingaiinstitute.com/resources#filter=.webinar Come to our next Marketing AI Conference: www.MAICON.ai Enroll in AI Academy for Marketers: https://www.marketingaiinstitute.com/academy/home Join our community: Slack: https://www.marketingaiinstitute.com/slack-group-form LinkedIn: https://www.linkedin.com/company/mktgai Twitter: https://twitter.com/MktgAi Instagram: https://www.instagram.com/marketing.ai/ Facebook: https://www.facebook.com/marketingAIinstitute

We’re back with an exciting week of AI news! This episode was recorded Sunday, Sept. 24, only to wake up to Anthropic/Amazon news, and ChatGPT updates! But more on that next week. In the meantime, Paul and Mike break down some exciting updates from OpenAI, Sequoia Capital, Microsoft, and more. 00:02:44 — DALL-E 3 00:08:12 — Sequoia Capital’s Act 2 of their Gen AI Market Map 00:18:45 — AI and the accounting industry 00:30:06 — Bard and the Google apps connection 00:33:29 — Microsoft announcements at its Surface and AI event 00:37:56 — EU Act implementation 00:42:28 — Jim Thune and Amy Klobuchar unveil major AI bill 00:43:00 — Famous writers join Authors Guild in class action lawsuit 00:46:17 — TikTok rolls out new label for AI-generated content 00:48:01 — Andy Crestodina’s AI for SEO blog post 00:49:58 — Twitter hides X posts with external links This episode is brought to you by AiAdvertising. Start winning with AiAdvertising’s innovative approach to maximizing budget and performance. Use AI to optimize campaigns by gaining deep customer insights, drawing out motivations and behaviors, enabling intelligent targeting and ensuring messages hit the mark. Stop wasting time, money, and resources. Let AiAdvertising lead while you take the credit! Visit www.aiadvertising.com/aipod to learn more! Listen to the full episode of the podcast: https://www.marketingaiinstitute.com/podcast-showcase Want to receive our videos faster? SUBSCRIBE to our channel! Visit our website: https://www.marketingaiinstitute.com Receive our weekly newsletter: https://www.marketingaiinstitute.com/newsletter-subscription Looking for content and resources? Register for a free webinar: https://www.marketingaiinstitute.com/resources#filter=.webinar  Come to our next Marketing AI Conference: www.MAICON.ai Enroll in AI Academy for Marketers: https://www.marketingaiinstitute.com/academy/home Join our community: Slack: https://www.marketingaiinstitute.com/slack-group-form LinkedIn: https://www.linkedin.com/company/mktgai Twitter: https://twitter.com/MktgAi Instagram: https://www.instagram.com/marketing.ai/ Facebook: https://www.facebook.com/marketingAIinstitute

Live from Los Angeles! As Mike records from Anaheim prepping for the California of Realtors annual REimagine event, and Paul Roetzer is coming off the heels of a whirlwind trip to Munich for an event he keynoted, they sit down for a quick 56 minutes to regroup on the latest in artificial intelligence, business, and marketing. Paul and Mike discuss: AI and the workforce: professional services plus AI’s impact on our work, and what’s next for AI? And then, a handful of rapid-fire topics for you. This episode is brought to you by AiAdvertising. Learn more at www.aiadvertising.com/aipod. 00:02:48 — Major service firms pivoting to AI 00:21:04 — AI and its impact on our work 00:42:59 — Where AI is going based on real-world experience 00:38:34 — “Getting this right with AI” according to Silicon Valley 00:43:32 — Dreamforce AI updates 00:46:22 — Google Gemini nears release 00:48:27 — Deutsche Bank and generative AI 00:51:08 — Newsom’s executive order on AI 00:52:39 — Stable Audio launches Listen to the full episode of the podcast: https://www.marketingaiinstitute.com/podcast-showcase Want to receive our videos faster? SUBSCRIBE to our channel!   Visit our website: https://www.marketingaiinstitute.com Receive our weekly newsletter: https://www.marketingaiinstitute.com/newsletter-subscription   Looking for content and resources? Register for a free webinar: https://www.marketingaiinstitute.com/resources#filter=.webinar  Come to our next Marketing AI Conference: www.MAICON.ai Enroll in AI Academy for Marketers: https://www.marketingaiinstitute.com/academy/home

Inside Elon Musk’s struggle for the future of AI We just got a never-before-seen look at how—and why—Elon Musk decided to go all-in on artificial intelligence. This comes from an article by Walter Isaacson in Time, and is adapted from his upcoming book Elon Musk, which publishes today! Issacson’s name may ring a bell, as he’s also the author of the Steve Jobs biography.) In the article, Issacson gives new details on the actions Elon Musk has taken to get highly involved in the future of AI. It turns out that Musk has become increasingly worried about the development of advanced AI—and considers it probable that we develop superintelligent AI that poses an existential risk to humanity if not properly shepherded into existence. Much of his discontent seems to have come from rocky relationships with Google over its acquisition of DeepMind and displeasure that OpenAI, which he co-founded, pivoted away from being a non-profit lab releasing AI advancements for everyone to use and build upon. As Isaacson details, Musk has spent years developing dedicated AI capabilities across his companies, including Neuralink, Tesla, and SpaceX. He’s also actively considering how to use Twitter’s data to fuel AI systems. Now, he’s founded an overarching AI company called xAI to tie together all these AI efforts—and tapped a former AI expert at DeepMind, Igor Babuschkin, to join the company. His goal? To ensure AI develops in a way that benefits humanity and guarantees that superintelligent AI doesn’t cause existential risks to the species at large. Musk has made some bold public statements before; it will be interesting to see what develops.  We tested out Google Duet AI Google recently released Duet AI for Google Workspace, an AI copilot across popular Google apps like Docs, Sheets, Slides, Gmail, and Meet—and Marketing AI Institute took a deep dive into its capabilities. Over the last week, we’ve spent hours kicking the tires of different Duet AI capabilities across the main apps…and we definitely have some thoughts on how marketers and business leaders can take advantage of these new AI capabilities. Microsoft offers legal protection for AI copyright infringement challenges Microsoft just announced Copilot Copyright Commitment, a policy that provides legal protection for customers sued for copyright infringement when using Microsoft's AI systems like GitHub Copilot and Bing Chat.  This comes as the explosion of generative AI tools has raised concerns about reproducing copyrighted material without attribution, and Microsoft aims to give customers confidence in deploying AI without worrying about copyright issues by covering any legal damages. The policy covers Microsoft AI products that use built-in guardrails, as the company faces ongoing litigation over Copilot's alleged copyright violations from scraping code.  "As customers ask whether they can use Microsoft’s Copilot services and the output they generate without worrying about copyright claims, we are providing a straightforward answer: yes, you can, and if you are challenged on copyright grounds, we will assume responsibility for the potential legal risks involved," writes Microsoft. A big statement. What does that mean for businesses?  Enjoy the episode…and stick around for the rapid-fire topics, including announcements at INBOUND, Time’s Top 100 People in AI, and much more.

Introducing ChatGPT Enterprise OpenAI announced they’re launching ChatGPT Enterprise. This is a version of ChatGPT with enterprise-grade security and privacy, unlimited higher-speed GPT-4 access, longer context windows, advanced data analysis capabilities, customization options, and more.  The move appears to be a response to enterprise demand for a safe, compliant version of ChatGPT, says OpenAI. “Since ChatGPT's launch just nine months ago, we’ve seen teams adopt it in over 80% of Fortune 500 companies. We've heard from business leaders that they’d like a simple and safe way of deploying it in their organization.” Now, it looks like they’re getting just that. New Google AI Updates at Google Cloud Next 23 Google made some big AI announcements at Google Cloud Next ‘23. The event was headlined by Google’s announcement that Duet AI for Workspace, its generative AI tool in Gmail, Docs, Sheets, Slides, Chat, and Meet, is now generally available and has a no-cost trial.  As part of the event, Google also announced new models in Vertex AI, their suite of APIs for foundational models. You can now access Llama 2 and Code Llama from Meta using Vertex AI—and Claude 2 is coming soon. Also mentioned, there is a new digital watermarking functionality for Imagen, Google’s image generation technology. This is powered by Google DeepMind’s SynthID and could give us a preview of how we’ll be accurately identifying AI-generated images and text in the future. OpenAI disputes authors’ claims that every ChatGPT response is a derivative work OpenAI has finally broken its silence after being sued by a number of authors, all of whom allege that ChatGPT was illegally trained on their work without permission. OpenAI is looking to dismiss the lawsuits, saying: "the use of copyrighted materials by innovators in transformative ways does not violate copyright."  Unlike plagiarists who seek to directly profit off distributing copyrighted materials, OpenAI argued that its goal was "to teach its models to derive the rules underlying human language" to do things like help people "save time at work," "make daily life easier," or simply entertain themselves by typing prompts into ChatGPT. Citing a notable copyright case involving Google Books, OpenAI also reminded the court that "while an author may register a copyright in her book, the 'statistical information' pertaining to 'word frequencies, syntactic patterns, and thematic markers' in that book are beyond the scope of copyright protection." Enjoy the episode! It was a busy week in the world of AI! Listen to the full episode of the podcast: https://www.marketingaiinstitute.com/podcast-showcase Want to receive our videos faster? SUBSCRIBE to our channel! Visit our website: https://www.marketingaiinstitute.com Receive our weekly newsletter: https://www.marketingaiinstitute.com/newsletter-subscription Looking for content and resources? Register for a free webinar: https://www.marketingaiinstitute.com/resources#filter=.webinar  Come to our next Marketing AI Conference: www.MAICON.ai Enroll in AI Academy for Marketers: https://www.marketingaiinstitute.com/academy/home Join our community: Slack: https://www.marketingaiinstitute.com/slack-group-form LinkedIn: https://www.linkedin.com/company/mktgai Twitter: https://twitter.com/MktgAi Instagram: https://www.instagram.com/marketing.ai/ Facebook: https://www.facebook.com/marketingAIinstitute

Pirated books are powering generative AI The Atlantic just released a major investigative journalism piece that proves popular large language models, like Meta’s LLaMA, have been using pirated books to train their models—a fact that was previously alleged by multiple authors in multiple lawsuits against AI companies. The article states, “Upwards of 170,000 books, the majority published in the past 20 years, are in LLaMA’s training data. . . . These books are part of a dataset called “Books3,” and its use has not been limited to LLaMA. Books3 was also used to train Bloomberg’s BloombergGPT, EleutherAI’s GPT-J—a popular open-source model—and likely other generative-AI programs now embedded in websites across the internet.” According to an interview in the story with the creator of the Books3 dataset of pirated books, it appears Books3 was created with altruistic intentions. Reisner interviewed the independent developer of Books3, Shawn Presser, who said he created the dataset to give independent developers “OpenAI-grade training data,” in fear of large AI companies having a monopoly over generative AI tools. The 2023 State of Marketing AI Report findings Marketing AI Institute, in partnership with Drift, just released our third-annual State of Marketing AI Report. The 2023 State of Marketing AI Report contains responses from 900+ marketers on AI understanding, usage, and adoption. In it, we’ve got tons of insights on how marketers understand, use, and buy AI technology, the top outcomes marketers want from AI, the top barriers they face when adopting AI, how the industry feels about AI's impact on jobs and society, who owns AI within companies, and much more. Paul and Mike talk about some of the most interesting findings from the data. You can now fine-tune GPT-3.5 Turbo OpenAI just announced a big update: You can now fine-tune GPT-3.5 Turbo to your own use cases. This means you can customize the base GPT-3.5 Turbo model to your own needs, so they perform much better on use cases that may be custom to your organization’s specific needs. For instance, you might fine-tune GPT-3.5 Turbo to better understand text that’s highly specific to your industry or business. You might also fine-tune models to sound more like your brand in their outputs or remember specific examples or preferences when producing outputs, so you don’t have to spend resources and bandwidth on highly complex prompts every time you use a model. Notably, OpenAI says: “Early tests have shown a fine-tuned version of GPT-3.5 Turbo can match, or even outperform, base GPT-4-level capabilities on certain narrow tasks.” They also note fine-tuning for GPT-4 will be coming this fall. Plus…the rapid-fire topics this week are interesting, so stick around for the full episode. Listen to the full episode of the podcast: https://www.marketingaiinstitute.com/podcast-showcase Want to receive our videos faster? SUBSCRIBE to our channel! Visit our website: https://www.marketingaiinstitute.com Receive our weekly newsletter: https://www.marketingaiinstitute.com/newsletter-subscription Looking for content and resources? Register for a free webinar: https://www.marketingaiinstitute.com/resources#filter=.webinar Come to our next Marketing AI Conference: www.MAICON.ai Enroll in AI Academy for Marketers: https://www.marketingaiinstitute.com/academy/home Join our community: Slack: https://www.marketingaiinstitute.com/slack-group-form LinkedIn: https://www.linkedin.com/company/mktgai Twitter: https://twitter.com/MktgAi Instagram: https://www.instagram.com/marketing.ai/ Facebook: https://www.facebook.com/marketingAIinstitute

AI is going to eliminate way more jobs than anyone realizes AI is going to eliminate way more jobs than anyone realizes, according to a new in-depth article from Business Insider. The publication says AI could disrupt over 300 million jobs worldwide but also add trillions in value to the economy. The article dives into a number of data points that support this conclusion from various sources, including the fact that non-generative and generative AI is estimated to add between $17 trillion and $26 trillion to the global economy. While it’s very hard for economists and technologists to predict exactly what happens next, the article does a solid job of curating the current thinking from some of the top minds and institutions—including AI’s impact on employment and career skills. AI’s exciting and uncertain impact on schools Kids are in full swing going back to school here in the U.S., but there are equal parts excitement and uncertainty as schools everywhere try to grapple with the chaos and opportunity provided by AI tools like ChatGPT. We’re seeing more schools release policies or guidance on the use of AI in the classroom, but those policies and guidelines are often different in tone and content. Some schools are cracking down on AI use in the classroom, and restricting how students are able to use it. Others appear to be taking a positive view of the technology, attempting to guide students and educators on how to make the most of AI tools in a sensible way. Given how important the topics are, and how much uncertainty there is around these policies, we wanted to explore them more in-depth given how quickly AI has upended education as usual. New York Times considers legal action against OpenAI as copyright tensions swirl The New York Times is exploring suing OpenAI over using its articles to train AI models like ChatGPT without permission, according to reporting from NPR, setting up a potential major copyright battle over generative AI. The Times is concerned ChatGPT competes with it by answering questions using the paper's original reporting. If AI tools replace visiting news sites, it threatens the Times' business. The Times is also concerned about how OpenAI’s systems get information by scraping the internet, and potentially copyrighted material, to train models. The Times and OpenAI have been discussing a licensing agreement for the Times’ content, but NPR seems to indicate this has gone so poorly the Times is now considering legal action. And, unsurprisingly, there’s a lot more covered. Listen to the full episode of the podcast: https://www.marketingaiinstitute.com/podcast-showcase Want to receive our videos faster? SUBSCRIBE to our channel! Visit our website: https://www.marketingaiinstitute.com Receive our weekly newsletter: https://www.marketingaiinstitute.com/newsletter-subscription Looking for content and resources? Register for a free webinar: https://www.marketingaiinstitute.com/resources#filter=.webinar  Come to our next Marketing AI Conference: www.MAICON.ai Enroll in AI Academy for Marketers: https://www.marketingaiinstitute.com/academy/home Join our community: Slack: https://www.marketingaiinstitute.com/slack-group-form LinkedIn: https://www.linkedin.com/company/mktgai Twitter: https://twitter.com/MktgAi Instagram: https://www.instagram.com/marketing.ai/ Facebook: https://www.facebook.com/marketingAIinstitute

It’s been another interesting week in the world of AI…with a few things we need to keep our eyes on. Paul and Mike break it all down—and then some—on this week’s episode of The Marketing AI Show. Anthropic CEO joins the Dwarkesh podcast to talk about the future of AI. Dario Amodei, CEO and co-founder of Anthropic (maker of the Claude 2 large language model released in July of this year), just gave a wide-ranging interview on the future of AI. The interview took place on a recent episode of the Dwarkesh Podcast (linked in the show notes). It’s a must-listen, primarily because these types of interviews aren’t all that common. Due to considerations around competition and security, the heads of major AI outfits don’t always share in-depth their views on the industry and where it’s going. Not to mention, Amodei himself has a relatively small footprint online, so hearing from him is even less common. We’d encourage you to listen to the entire episode, but on our podcast, Paul and Mike call out some big highlights that have us thinking a little differently about the future of AI. Red-teaming at DEF CON finding flaws and exploits in chatbots If you aren’t familiar with “red-teaming,” it’s a critical aspect of making generative AI models that are as safe and aligned as possible. For example, GPT-4 was red-teamed for 6 months before its release in March 2023. This week, top hackers from around the world have converged at DEF CON in Vegas to find flaws and exploits in the latest chatbots from OpenAI, Google, Anthropic, and Stability. The teams working on red teaming often find these exploits by trying to “break” these systems in novel ways and by imagining creative, though nefarious, ways in which AI tools can be misused. The Washington Post shares examples of red-teaming: “AI red teams are studying a variety of potential exploits, including “prompt attacks” that override a language model’s built-in instructions and “data poisoning” campaigns that manipulate the model’s training data to change its outputs.” The results of the competition will be kept under wraps for a few months, so companies have time to address any issues highlighted by the red teaming efforts. Award-winning author finds AI-generated books written in her name Author Jane Friedman, who has written multiple books and was named a “Publishing Commentator of the Year” for her work in the publishing industry, woke up to a nightmare this week. A reader emailed her about her new book which just hit Amazon. The nightmare wasn’t due to getting a terrible review from a reader, it was due to the fact Friedman hadn’t written a new book at all. Friedman quickly discovered that half a dozen books had been published under her name that she didn’t write—and the books were AI-generated. The fake titles have since been removed from Amazon, but not before Friedman met resistance from the company. Paul and Mike explain the situation…and the implications. There are rapid-fire topics to be discussed, including Zoom backtracking since last week’s episode, and much, much more. Tune in!

Huge updates for ChatGPT are announced OpenAI just announced huge updates for ChatGPT that hold the potential to transform how we use this popular AI tool. The updates include a number of things including: Prompt examples: At the beginning of a new chat, you’ll now see examples to help you get started; Suggested replies: ChatGPT now suggests relevant ways to continue your conversation; GPT-4 by default: When starting a new chat as a Plus user, ChatGPT will remember your previously selected model — no more defaulting back to GPT-3.5; Upload multiple files: You can now ask ChatGPT to analyze data and generate insights across multiple files. This is available with the Code Interpreter beta for all Plus users; Stay logged in: You’ll no longer be logged out every 2 weeks; Keyboard shortcuts: Work faster with shortcuts, like ⌘ (Ctrl) + Shift + ; to copy last code block. Try ⌘ (Ctrl) + / to see the complete list. Also, missing from the update announcement but spotted by entrepreneur Neal Khosla on Twitter (and confirmed by Marketing AI Institute) it looks like the cap on messages in GPT-4 (within ChatGPT Plus) has gone away.  A new, autonomous AI agent debuts from OthersideAI Matt Shumer, the CEO of OthersideAI, maker of the popular AI writing tool Hyperwrite, just debuted an AI system called “Agent-1,” a breakthrough model that can operate software like a human. Agent-1 will power the company’s Personal Assistant product, which lets you give AI commands that it can then execute autonomously using your web browser. In a demo video posted to Twitter, Shumer showed Agent-1 controlling a Google Cloud dashboard on its own. Other demo videos of Personal Assistant have shown the tool autonomously planning travel for a user and drafting and sending an email to team members on its own based on a simple command given by the user.  A vertical-specific LLM launches - and is a good example of what’s possible Writer, a leading AI software tool and friend of Marketing AI Institute, has released a large language model designed specifically for use in healthcare. The model is called Palmyra-Med, and Writer says it has outperformed both GPT-4 and medically trained human test-takers on PubMedQA, the leading benchmark for biomedical question answering. Unlike a generic model like GPT-4, which knows a little bit about a lot of things and, as such, can be used for a wide variety of tasks, Palmyra-Med is specifically trained on publicly available sets of medical data. Writer clearly hopes to make generative AI much more accessible to healthcare organizations. Historically, adoption in healthcare of LLMs has been limited, given healthcare organizations’ needs for specific medical accuracy from AI tools and robust security and compliance features that many AI systems lack. How will this change AI in an industry like healthcare? There are many more topics to be discussed, including McKinsey’s annual report, and a peek inside what’s happening over at Zoom.

That’s a wrap on MAICON 2023, and Paul and Mike break down some common themes, key takeaways, thoughts on what’s next, and much, much more. And while our annual Marketing AI Conference was top of mind the most, a story on Sam Altman and more news on generative AI’s impact on jobs were two topics that needed to be covered. A recap of MAICON 2023 In case you’ve missed it, it’s been a huge week here at Marketing AI Institute as we just wrapped up our 2023 Marketing AI Conference (MAICON) last Friday. This event was our biggest yet by far, with 700+ amazing marketers and business leaders coming together in Cleveland (our home base) to share, collaborate, learn, and grow together. We had a spectacular lineup of speakers, 2+ days of incredible content, and world-class conversations and connections between some of the top professionals in AI, marketing, and business. Paul and Mike talked through some of the highlights. Whether you attended or weren’t able to make it, we hope this portion of the podcast creates some value for you and helps you learn more about this unique event in our industry. The Atlantic posts an interesting story on Sam Altman The Atlantic just published one of the most comprehensive deep dives into OpenAI—its history, where it stands today, and where it’s going. And this article was informed by several in-depth interviews with CEO and co-founder Sam Altman. Titled “Does Sam Altman Know What He’s Creating?”, the article looks at how OpenAI went from near-failure trying to develop rudimentary AI models to GPT-4, which Altman described to the reporter as an “alien intelligence.” This article is long but well worth reading in full. The link is below. There’s too much to summarize in this short paragraph, so be sure to tune in. You won’t regret it!  Generative AI and another look at the future of work Will AI take your job? According to some new research from McKinsey, it’s complicated. McKinsey just released a report called “Generative AI and the future of work in America.” In this report, they attempt to forecast AI’s impact on employment in the U.S. Overall, McKinsey said that employment changes caused by AI that they’ve been tracking in earlier research “are happening even faster and on an even bigger scale than expected.” Some of the research’s key findings include: By 2030, activities that account for up to 30 percent of hours currently worked across the US economy could be automated—a trend accelerated by generative AI.  Generative AI could enhance the way STEM, creative, and business and legal professionals work rather than eliminating a significant number of jobs outright.  Automation’s biggest effects are likely to hit other job categories, which include office support, customer service, and food service employment. An additional 12 million occupational transitions may be needed by 2030. As people leave shrinking occupations, the economy could reweight toward higher-wage jobs. Workers in lower-wage jobs are up to 14 times more likely to need to change occupations than those in highest-wage positions, and most will need additional skills to do so successfully. Women are 1.5 times more likely to need to move into new occupations than men. The United States will need workforce development on a far larger scale as well as more expansive hiring approaches from employers. Employers will need to hire for skills and competencies rather than credentials, recruit from overlooked populations (such as rural workers and people with disabilities), and deliver training that keeps pace with their evolving needs. There’s plenty more data in this research that is worth checking out, and this is a segment in the podcast worth listening to.

With MAICON 2023 just around the corner, Paul Roetzer and Mike Kaput break down very different directions of AI this week. From incredible to dumb, from thorough to questionable, there’s lots to break down. Meta’s incredible new (free!) ChatGPT competitor is here Meta’s latest announcement has big implications for the world of AI. The company announced that its new, powerful large language model, LLaMA 2, will be available free of charge for research and commercial use. The model is “open source,” which means anyone can copy it, build on top of it, remix it, and use it however they see fit. This puts an extremely powerful large language model into anyone’s hands—and gives them the appropriate permissions to build products with it. But that’s not all. It signals a major strategic direction that Meta is taking to compete with other AI companies—one that could have an effect on AI safety. Some major AI players place serious restrictions on the use and release of their models, often due to concerns about how models might be misused if they’re put in the wrong hands without guardrails. Meta is taking the opposite approach, believing that getting the technology into anyone and everyone’s hands will make the technology better much faster—and more quickly help Meta reveal and address issues that contribute to safety, like the use of the model to produce misinformation or toxic content. Will this new approach be successful?  Elon Musk changes Twitter to X Musk is in this news again. As of the morning of the podcast recording (July 24, 2023), he has formally rebranded Twitter as X. The platform formerly known as Twitter hasn’t changed much aside from its logo, but it seems like Musk and leadership are viewing it as just one piece of a much larger entity.  In a somewhat cryptic set of tweets, CEO Linda Yaccarino said: “X is the future state of unlimited interactivity – centered in audio, video, messaging, payments/banking – creating a global marketplace for ideas, goods, services, and opportunities. Powered by AI, X will connect us all in ways we’re just beginning to imagine.” In the past couple weeks, Musk has also announced xAI, his new company dedicated to building “good” artificial general intelligence and competing with OpenAI, among others. Time will tell what this means for the future of the brand. Meta, Google, and OpenAI Make AI Responsibility Promises to the White House Seven major AI companies—Amazon, Anthropic, Google, Inflection, Meta, Microsoft, and OpenAI—have all agreed to safety commitments proposed by the White House. The commitments include promises to engage in “security testing” carried out by independent experts, using digital watermarking to identify AI-generated vs. human-generated content, testing for bias and discrimination in AI systems, and several other safety-related actions. It should be noted these are simply voluntary commitments publicly announced by the companies and the White House, not any type of formal regulation or legislation. We discuss this on this week’s episode and will keep our eyes on this for you. Tune into the last pre-MAICON 2023 episode! We’ll be back next week with more news, more insights, and lots of MAICON takeaways to share with you all.

AI-Powered Content Strategy In exciting news, this podcast, The Marketing AI Show, recently surpassed 100,000 downloads. That’s exciting and a huge milestone for us, but the story is the content strategy…and AI’s role in it. Prior to October 2022, the podcast format was interview-style, where Paul was vetting experts, scheduling interviews, and more, causing inconsistency. This led to the podcast being an afterthought in the marketing strategy. Then in October, we put the weekly podcast at the center of our content strategy.  Today, each episode averages more than 4,500 downloads. To put that in perspective, we had 4,800 downloads the entire year of 2022! Plus, we’ve heard from listeners all over the world about how the podcast has impacted them, and how they’ve come to rely on it for their weekly AI news. In this podcast episode, we’re going to talk a bit about how the podcast became key to our content strategy and how AI makes it possible to efficiently produce high-quality episodes that perform. Claude 2 from Anthropic Major AI company Anthropic just announced the release of Claude 2, its new foundational AI model. Similar to ChatGPT, you can engage with Claude 1 and now Claude 2 through natural language prompts to perform a range of functions, like generating text, answering questions, and producing code. Claude 2 has improved reasoning from Claude 1, and even scores above the 90th percentile on the GRE reading and writing exam. Some of the changes are impressive, including most notably, the number of tokens you can input into Claude 2 is massive. You can input up to 100,000 tokens into a single prompt, which, says Anthropic, “means that Claude can work over hundreds of pages of technical documentation or even a book.” Is 100,000 a lot? Yes…The Great Gatsby would be about 72,000 tokens! There are also so many other great benefits and enhancements. Paul and Mike break them down in the 2nd story of the podcast.  Major Google Bard updates Google just announced a ton of new features for Bard, its ChatGPT-like conversational agent. Bard is now available in 40 languages and many more countries than before, including the European Union. Some of the other major updates include changing the tone and style of Bard's responses to five different options, you can drop images into it and have Bard perform a range of tasks related to the image, you can share Bard’s responses with others via shareable links, and more. Tune in to the podcast to hear more of the updates both from a functionality as well as a UX standpoint.  We cover a lot of ground this week, and per usual, it was another big week in AI news stories, so be sure to tune in!