The SME Marketing Podcast

Nick Copson, Nigel Black & Dom Le Roy

The SME Marketing Podcast ad-free weekly podcast aims to be light-hearted and entertaining, but provides you with the extra knowledge you need to succeed at marketing in a digital world. It’s designed for SMEs but we’re confident there’s something in each episode for every size business, or whatever your role. Combining the latest trends and topics with a few expert opinions, interviews, and tactics, to give you the edge. Listen over lunch, or on your commute, to Nick Copson, digital transformation specialist, and Dom Le Roy, online analytics expert, chat with host, Nigel Black, brand & product marketing professional, on the topics that matter most to your business success.

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Are You Giving Too Much Away?
11-04-2023
Are You Giving Too Much Away?
In this episode: We share our views on the negative impact of having too many promotional messages and how some businesses are confusing potential customers with too many choices.
Are You Giving Too Much Away?
11-04-2023
Are You Giving Too Much Away?
In this episode: We share our views on the negative impact of having too many promotional messages and how some businesses are confusing potential customers with too many choices.
In The News
15-03-2023
In The News
In this episode: We share the latest headlines in marketing news and discuss valuable updates SMEs should know about.
10 Cost Effective Marketing Tactics
14-03-2023
10 Cost Effective Marketing Tactics
In this episode: We provide 10 cost-effective marketing ideas for any business, discussing the benefits of each.Request a FREE Online Marketing Health Check
The Growing Influence of Influencers
23-02-2023
The Growing Influence of Influencers
In this episode: We welcome Marketing Automation Manager, Laura Robinson, as we discuss the growing influence of influencers. We’ll share our views on influencer marketing, plus share real-world examples of how your brand can utilise this marketing tactic.
Getting Your Business Fit for 2023
06-02-2023
Getting Your Business Fit for 2023
In this episode: We discuss immediate and accessible marketing approaches that your business can take to inject cashflow, from immediate conversion to bookings, we discuss digital transformation approaches that drive the bottom line.
Looking Back At Our 2022 Predictions
03-02-2023
Looking Back At Our 2022 Predictions
In this episode: We look back at our 2022 trend predictions and see whether we were right, or horribly wrong! Join us for the first episode of 2023.
The Question Session
09-01-2023
The Question Session
In this episode: We answer and discuss all the marketing-related questions we’ve received since our last episode, everything from social ads to how to become number one in your area or industry.
Christmas, Black Friday and The World Cup - How To Plan
01-11-2022
Christmas, Black Friday and The World Cup - How To Plan
In this episode: We get festive and provide guidance on how to collectively navigate Christmas, Black Friday and the World Cup.Looking to save time this Christmas? Our 5-minute guide reveals the 7 simple tips you can use to promote your business.Download NowFREE GUIDE - 7 Simple Tips to Promote Your Business This Christmas
Marketing in a Recession
30-09-2022
Marketing in a Recession
In this episode: We talk about recession and how you should be marketing your business during an economic downturn and decline in consumer confidence.
TikTok Chit-Chat
05-08-2022
TikTok Chit-Chat
In this episode: We chit-chat over TikTok, providing an intro to the fastest growing social platform and sharing how your business could benefit from using TikTok to promote your brand, product or service.
The Cost-Of-Living Crisis: What It Means For Marketing
18-07-2022
The Cost-Of-Living Crisis: What It Means For Marketing
In this episode: We touch on the UK's current hot topic of cost of living and what it means for marketing and advertising. We share our own experiences plus valuable insight and guidance on how you can navigate this challenging time for consumers.
Should You Be Advertising on Twitter?
20-05-2022
Should You Be Advertising on Twitter?
In this episode: We’re talking about Twitter, in light of the recent social media platform being bought by Elon Musk, plus we debate whether you should consider advertising with Twitter.For more information on Twitter for business, visit Twitter For Business
Preparing For A Cookieless World
14-04-2022
Preparing For A Cookieless World
In this episode: We talk cookies, not freshly baked kind, but third-party cookies and why Google is removing them in 2023. Find out how this impacts your online marketing and listen in as we share guidance on how to prepare for a cookieless world.
What Is A Lead Magnet and How Can You Get One?
07-04-2022
What Is A Lead Magnet and How Can You Get One?
In this episode: We dive into the world of lead magnets, helping you to better understand what they are, real-world examples of best use and most importantly, how you can use lead magnets to create sales leads.
How To Plan A New Website
29-03-2022
How To Plan A New Website
In this episode: We discuss our views on how to set out planning a new website, Listen in as we talk everything from site plans to content and domain names to creation platforms.Here's a link to Miro, an Online Whiteboard Tool to help with site planning.
Stats We Loved From 2021
11-03-2022
Stats We Loved From 2021
In this episode: Not only do we share what we've been up to this week, we talk stats, that's right, pure statistics! We pick out the best marketing stats from 2021, from budgets to SEO, social to user behaviours, we highlight the key insight to help you plan for 2022.
The 1-Page Marketing Plan | Part 3
11-03-2022
The 1-Page Marketing Plan | Part 3
In this episode: Part 3 of 3, we explore the key info needed for Phase 3 of the 1-page marketing plan, the 'after' or 'customer' phase. Listen in as we discuss delivering a world-class experience, how to increase customer lifetime value and how to orchestrate and stimulate referrals, summarising the 1-page marketing plan approach.The 1-Page Marketing Plan by Allan Dib
The 1-Page Marketing Plan | Part 2
04-03-2022
The 1-Page Marketing Plan | Part 2
In this episode: Part 2 of 3, we move into Phase 2 of the 1-page marketing plan, the 'during' or 'lead' phase. Listen in as we talk lead capture and lead nurturing systems plus conversion strategies.The 1-Page Marketing Plan by Allan Dib
The 1-Page Marketing Plan | Part 1
25-02-2022
The 1-Page Marketing Plan | Part 1
In this episode: We chat marketing plans, but not just any marketing plans,  the one page marketing plan. Based on The 1-Page Marketing Plan book written by Allan Dib from Successwise.com. In Part 1, we discuss the importance of planning, and phase 1 of 3, the 'before' or 'prospect' phase. The 1-Page Marketing Plan by Allan Dib
6 Digital Marketing Trends for 2022
21-01-2022
6 Digital Marketing Trends for 2022
In this episode: We judge ourselves, and each other, by reviewing our 2021 marketing predictions, plus we provide what we believe to be the key trends for 2022, in addition to finding out if Nick has finally downloaded TikTok.