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Marketing Vanguard

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The word “vanguard,” is defined as “a group of people leading the way in new development or ideas.” Marketing Vanguard: the podcast, spotlights the people who are driving the industry forward. It will feature valuable, must-listen nuggets of marketing-leadership wisdom, humility, stories, strategic insights, and growth opportunities in an era of ever more complex industry pressures and realities. Together we’ll dive into what's driving the decision-makers of today to move the needle of some of the world’s most exciting brands in incremental or monumental ways.

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Episodes

From Quirkiness to Global Relevance: Unveiling the Journey of Crocs' Iconic Transformation with CMO Heidi Cooley
01-02-2024
From Quirkiness to Global Relevance: Unveiling the Journey of Crocs' Iconic Transformation with CMO Heidi Cooley
On this week's episode, host Jenny Rooney sits down with Heidi Cooley, Chief Marketing Officer of Crocs, to delve into the brand's transformative journey. From embracing quirkiness to fostering authentic collaborations and maintaining a consumer-centric focus, Crocs stands out as a vibrant brand with a global fan base proudly known as "Croc Nation." In Cooley's first seven years at Crocs, they have authentically embraced collaborations with brands like Balenciaga, and KFC, and personalities like Post Malone and Lil Nas X. During the conversation, Cooley shares her global approach to branding, Crocs' unique brand values, and the brand's approach to maintaining a singular brand personality.Companies that go on to lead their industry or pioneer new ones know the power of shipping fast. Contentful’s composable content platform gets you from inspiration to launch without skipping a beat, so teams can focus on building the most impactful experiences possible.What makes composable content different from a traditional, siloed CMS? While a CMS can only manage content for one specific channel at a time, a composable infrastructure breaks content down into small, modular components that can be reused and published for multiple brands, use cases, channels, and regions.With Contentful, digital teams can:Easily compose intelligent, customizable experiences at any scale.Free up digital teams to collaborate and launch content experiences quickly and efficiently.Effortlessly tap into their creativity with dynamic features like AI Content Type Generator and Workflows.Discover the momentum your content can drive. Get Started at Contentful.com with Contentful’s composable content platform today. Hosted on Acast. See acast.com/privacy for more information.
Outlook 2024: BNY Mellon's Natalie Sunderland on Leadership and Innovation
30-01-2024
Outlook 2024: BNY Mellon's Natalie Sunderland on Leadership and Innovation
In this special episode recorded at ADWEEK's Outlook 2024 event in New York City, host Jenny Rooney sits down with Natalie Sunderland, Chief Marketing & Communications Officer at BNY Mellon to discuss her career transition from a decade in tech startups to joining BNY Mellon. During the conversation, Sunderland shares the similarities between the innovative spirit of BNY Mellon and the startup environment, positioning the institution as a dynamic player in the financial sector. She also provides insights into the company's 240-year history, its status as the oldest bank in America, and the ongoing transformation to stay relevant in the ever-evolving financial landscape.Later in the episode, they discuss Sunderland's views on the role of marketing within BNY Mellon, emphasizing the alignment of marketing and communications to drive earned media. Sunderland reflects on her leadership style, encouraging her team to think innovatively and contribute to reshaping the company's narrative.Companies that go on to lead their industry or pioneer new ones know the power of shipping fast. Contentful’s composable content platform gets you from inspiration to launch without skipping a beat, so teams can focus on building the most impactful experiences possible.What makes composable content different from a traditional, siloed CMS? While a CMS can only manage content for one specific channel at a time, a composable infrastructure breaks content down into small, modular components that can be reused and published for multiple brands, use cases, channels, and regions.With Contentful, digital teams can:Easily compose intelligent, customizable experiences at any scale.Free up digital teams to collaborate and launch content experiences quickly and efficiently.Effortlessly tap into their creativity with dynamic features like AI Content Type Generator and Workflows.Discover the momentum your content can drive. Get Started at Contentful.com with Contentful’s composable content platform today. Hosted on Acast. See acast.com/privacy for more information.
From Purpose to Popularity: CMO Michelle Peterson on Kendra Scott's Marketing Triumphs
25-01-2024
From Purpose to Popularity: CMO Michelle Peterson on Kendra Scott's Marketing Triumphs
On this week's episode, host Jenny Rooney sits down with Michelle Peterson, CMO of Kendra Scott to discuss the brand's remarkable journey, consumer trends, and the dynamics of the jewelry industry.During the conversation, Peterson shares her journey from chemical engineering to the CMO role and discusses the multi-generational brand’s founding in a bedroom over 20 years ago and its evolution into a lifestyle jewelry company.  Peterson also highlights the importance of connection over transaction and how the brand's focus on giving back creates emotional connections with consumers. Companies that go on to lead their industry or pioneer new ones know the power of shipping fast. Contentful’s composable content platform gets you from inspiration to launch without skipping a beat, so teams can focus on building the most impactful experiences possible.  What makes composable content different from a traditional, siloed CMS? While a CMS can only manage content for one specific channel at a time, a composable infrastructure breaks content down into small, modular components that can be reused and published for multiple brands, use cases, channels, and regions.  With Contentful, digital teams can:  Easily compose intelligent, customizable experiences at any scale.  Free up digital teams to collaborate and launch content experiences quickly and efficiently.  Effortlessly tap into their creativity with dynamic features like AI Content Type Generator and Workflows.  Discover the momentum your content can drive. Get Started at Contentful.com with Contentful’s composable content platform today.  Hosted on Acast. See acast.com/privacy for more information.
Sustainability, Collaboration, and Purposeful Business: How Nespresso is Brewing Success
18-01-2024
Sustainability, Collaboration, and Purposeful Business: How Nespresso is Brewing Success
On this week’s episode of Marketing Vanguard, host Jenny Rooney sits down with two leaders from Nespresso, CEO Alfonso Gonzalez Loeschen and Head of Marketing and Interim VP of Sustainability Jessica Padula.   During the conversation, they discuss Nespresso's unwavering commitment to sustainability, the collaboration between the CEO and the Head of Marketing, and the brand's purposeful approach to business.    Companies that go on to lead their industry or pioneer new ones know the power of shipping fast. Contentful’s composable content platform gets you from inspiration to launch without skipping a beat, so teams can focus on building the most impactful experiences possible.    What makes composable content different from a traditional, siloed CMS? While a CMS can only manage content for one specific channel at a time, a composable infrastructure breaks content down into small, modular components that can be reused and published for multiple brands, use cases, channels, and regions.    With Contentful, digital teams can:    Easily compose intelligent, customizable experiences at any scale.  Free up digital teams to collaborate and launch content experiences quickly and efficiently.  Effortlessly tap into their creativity with dynamic features like AI Content Type Generator and Workflows.    Discover the momentum your content can drive. Get Started at Contentful.com with Contentful’s composable content platform today.  Hosted on Acast. See acast.com/privacy for more information.
Taking Creative Risks with Kathy Collins Senior Vice President and Chief Revenue Officer at Frontdoor
11-01-2024
Taking Creative Risks with Kathy Collins Senior Vice President and Chief Revenue Officer at Frontdoor
On this week’s episode of Marketing Vanguard, we hear from Kathy Collins, senior vice president & chief revenue officer, at Frontdoor, Collins is an accomplished leader with a proven track record for driving growth, innovation, and operational excellence. She has broad experience across all facets of strategy and marketing. During the conversation, Collins shares Frontdoor's mission and the unique aspects of its services, such as connecting homeowners with experts through a video chat app for quick solutions to home-related issues. She also discusses her transition to the chief revenue officer role and the significance of aligning with the CFO and analytics partners. Companies that go on to lead their industry or pioneer new ones know the power of shipping fast. Contentful’s composable content platform gets you from inspiration to launch without skipping a beat, so teams can focus on building the most impactful experiences possible.What makes composable content different from a traditional, siloed CMS? While a CMS can only manage content for one specific channel at a time, a composable infrastructure breaks content down into small, modular components that can be reused and published for multiple brands, use cases, channels, and regions.With Contentful, digital teams can:Easily compose intelligent, customizable experiences at any scale.Free up digital teams to collaborate and launch content experiences quickly and efficiently.Effortlessly tap into their creativity with dynamic features like AI Content Type Generator and Workflows.Discover the momentum your content can drive. Get Started at Contentful.com with Contentful’s composable content platform today. Hosted on Acast. See acast.com/privacy for more information.
Navigating the Marketing Puzzle: A Conversation with Kraft Heinz's CMO Christina Kenz
04-01-2024
Navigating the Marketing Puzzle: A Conversation with Kraft Heinz's CMO Christina Kenz
On this week’s episode, we sat down with Christina Kenz, chief growth and sustainability officer at Kraft Heinz. During the conversation, Kenz delves into her extensive career, which includes roles at PepsiCo, Danone, and now Kraft Heinz, why she describes herself as a coach, and why she believes marketing is like solving a puzzle. She also discusses the complexity of first-party data strategies, Kraft Heinz’ aims to read consumer behavior, create agile strategies, and implement personalization at scale. Companies that go on to lead their industry or pioneer new ones know the power of shipping fast. Contentful’s composable content platform gets you from inspiration to launch without skipping a beat, so teams can focus on building the most impactful experiences possible.What makes composable content different from a traditional, siloed CMS? While a CMS can only manage content for one specific channel at a time, a composable infrastructure breaks content down into small, modular components that can be reused and published for multiple brands, use cases, channels, and regions.With Contentful, digital teams can:Easily compose intelligent, customizable experiences at any scale.Free up digital teams to collaborate and launch content experiences quickly and efficiently.Effortlessly tap into their creativity with dynamic features like AI Content Type Generator and Workflows.Discover the momentum your content can drive. Get Started at Contentful.com with Contentful’s composable content platform today. Hosted on Acast. See acast.com/privacy for more information.