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In this episode of the Born to B2B podcast, Liam chats with Kartik Rao, Strategic Marketing Director at Additive Industries, a revolutionary metal 3D printing company that counts top brands like the Alfa Romeo F1 Team and GKN Aerospace as customers. Liam and Kartik explore the importance of becoming a user of your own product, delve into their biggest marketing bugbears and discuss their hopes for the future of the industry.