27-10-2020
E6: Why do companies need purpose?
Vittorio Cerruli, from Purpose House, Anne-Cecile Turner, representing The Ocean Race and Jill Savery, from 11th Hour Racing discuss what purpose means for a company, what benefits and opportunities purpose brings and how one can be incorporated using the Ocean Race as a live example.
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Directed by Alexis Eyre.
Produced by Ceri Hurford-Jones.