Money and Leadership

Greg Archer

Welcome to the Money and Leadership podcast, I'm your host Greg Archer, a seasoned CFO and business owner.

Every business tells a story through its financial activity.  If you listen closely enough, then it will tell you where you've been, where you are, and where you're headed.  The rest of your story has yet to be written.

Unlike any other position in a company, every decision that's made will come across the desk of the CFO.  From marketing and sales to employees and company culture to production and operations, understanding the financial inputs and outputs of all aspects of a business is crucial for sustainable growth and long-term success.

On this podcast, we dive deep into the world of business, uncovering the connections between values, decisions, and financial outcomes. In each episode, we'll explore a different facet of running a business, providing valuable insights and practical advice that will empower you to make informed decisions to write the story that will achieve your goals.

So Whether you're an entrepreneur, an experienced business owner, or aspiring to start your own venture, this podcast is for you.

I believe that by aligning your values and decisions with your financial strategies, you can build a  business that attracts great customers, retains loyal employees, and is both sustainable and highly profitable.

Welcome to Money and Leadership, and thank you for allowing me to be a part of your story.

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9 Steps to define your Core Values (#003)
9 Steps to define your Core Values (#003)
Defining Core Values for a company is important, but the baseline for Company Values MUST start with the owner of the company. If your Core Values are clearly understood, you have a solid foundation for defining your Company's Core Values.Unfortunately, most business owners don’t take the time to define their Core Values because: They don’t understand the impacts it will have on their business They don’t fundamentally understand what Core Values areThey are unsure of what others will think of themThey don’t want to look in the mirrorThey don’t know how to go about defining themIf you take the time to go through this exercise, then I promise you will start seeing and understanding situations differently.Step 1: Write down a list of "values" wordsStep 2: Write the definition of each wordStep 3: Circle the Top 20Step 4: Define “why” each resonates with youStep 5: Find Synonyms and Antonyms to the written wordsStep 6: Now Group your Top 20 words and group by themesStep 7: Prove itStep 8: What are your Top 3 to 5?Step 9: Bonus Step - Ask trusted advisors to evaluate your valuesNow that you have defined your own Core Values, you can go to your team with the foundation for building values for your company… but that is a lesson for another day.Cheers!GregP.S. I would love to hear your Core Values -  DM me on LinkedIn and let me know! @gregarchercfo P.P.S. If you aren’t happy with what you discovered, you can always change your core values by intentionally changing your behavior.  We become what we think and how we act.  Downloadable Handout - Click Here Need help with the Number in your business?  Find me at