PODCAST

The Growth Zone

Christian Bartsch

The Growth Zone Podcast covers in 2022 topics from Innovation, Business, Startups, Marketing, ESG and interviews with industry leaders. Our Mission is to help people to grow their business by applying sustainable business strategies in marketing and leadership. Thereby local communities enjoy more environmentally responsible and socially responsive contributions from the business world. | In Marketing we cover the core areas of sales funnels, branding, positioning, lead generation and online advertising. | When talking about startups we will look into innovation, funding, investment, technology as well as artificial intelligence. | An entrepreneur can not be successful if the mindset is dislocated. Confidence is so important for a good starting out into networking and gaining clients. | When you gain access to the knowledge and guidance of an experienced entrepreneur you can grow using coaching and mentoring. Hence, leadership, strategy and finding a solution to a conflict is so vital. | Subscribe to our newsletter at meetchrisbartsch.com/newsletter

Can you attract talent as a startup using Employeer branding?
In this episode, Christian will disuss the need to attract talent as a startup. Is using Employeer branding a way to get passionate people via social media like LinkedIn or Reddit or Discord? In contrast to large corporations, startups can not offer excessive salaries, benefits and a long history of business continuity. Depending on the culture of the region where the startup is getting its employees from, you will notice a different rate of recruiting and retention success. Some cultures are very risk averse, so that you have to look for a bit crazy people who do not fit the corporate hiring profile. You will realize that being a bit crazy is actually not that bad. This is where diversity becomes you competitive advantage in relation to any kind of difference in regards to mainstream life styles. It is not always easy to work with crazy people but maybe you are not aware that you are crazy too. Otherwise why would you want a bunch of crazy people in your startup? The crazy people change the world. The fearful only maintain status quo in fear of change and risk. GET THIS BOOK >>> Don't miss out on how to generate more leads with a simple but focused approach to using social media for B2B busineses: Get the 2022 edition of "Social Marketing - Reaching your audience so they can buy from you with trust" written by Christian Bartsch. It is availabe at Amazon, Barnes and Noble and other retailers: ISBN: 979-8-488609-90-7 Softcover ISBN: 979-8-797126-01-0 Hardcover ASIN: B078WX5VKF Kindle edition or read more about it here: https://meetchrisbartsch.com/books-on-marketing/
Yesterday
33 mins
Investors want to invest in sustainable opportunitiesDiversity helps scale marketing effectiveness
23-03-2022
23 mins
Spot marketing narratives of fake sustainable products
If you think your buyers are stupid then you are disrespectful of your audience. It does not matter if you are trying to push a product or a political statement. There will be doubt in listeners ears as the subconscious can spot dishonest intentions. We seldom hear of greenwashing in today’s media. It is not really very interesting to them as it does not generate a lot of views or listeners. Nevertheless, people are being educated on real sustainable products and products that have simply been manipulated to appear environmentally friendly. As a matter of fact, many politicians do not really care about your health, safety or livelihood. They only care about their own pockets and status. Hence, you need to educate yourself. Looking at the growing trend towards greener products and adoption of the ESG framework, companies can generate substantial profits while being committed to environmentally and socially responsible business models. Business leaders who really want to be successful in the next decade will have to change their way of doing business. Looking at this, we as buyers, sellers, and marketeers must change our fundamental mindsets. Only then we can access the richness of being ESG compliant. Let us discuss the advantage of sustainable products and how our marketing approach needs to be realigned for a better corporate governance.  For more insights, you can read Christian’s Blog or his upcoming book called “Sustainable Business Strategies” (ISBN 979-8-4239-8286-7). Have you read Christian's latest book on Social Marketing (ISBN 979-8-4886-0990-7)? Get it here on amazon https://www.amazon.com/dp/B09PW8L75Q
16-03-2022
30 mins
Your clients want a different kind of sustainable products
09-03-2022
32 mins
How will ESG affect Marketing campaigns?How tech startups rapidly grow their B2B sales?Where is the value in mentoring for bootstrapped startups
Christian discusses with Shawn Thomas (Nashville, Tenesse) on following topic: Where is the value in mentoring for bootstrapped startups? The key reasons young entrepreneurs are failing: 1) feasibility study not done 2) market fit not clearly identified 3) lack of sales knowledge 4) no business experience 5) lack of situational awareness 6) lack of access to other people's business experience Entrepreneurs who have a lack of experience and funds benefit from a mentoring community as it allows them to access knowledge and advice at an affordable cost. That is why you need to make sure that when choosing a mentor you ar talking to someone who really has business experience other than selling mentorship / coaching services. You can get in touch with Shawn Thomas at: https://www.acceleratorsorg.com/   Are the questions you need answered in future episodes? Suggest topics for future podcast episodes: https://meetchrisbartsch.com/how-you-can-suggest-a-podcast-topic-for-the-growth-zone-show/ Are you looking to increase your revenue by creating new products or service offers? To achieve true market innovation you need to design your entire value to market strategy in alignment with the requirements of the P9 concept. This allows SMEs and corporates to grow their market share where competition is not in sight. If you are a business leader with $10m+ Revenue and want to know more about how Christian advises business leaders on market innovation, then contact him here: meetchrisbartsch.com
11-10-2021
46 mins
How B2B Saas companies double their revenue in 90 days when nobody knows themHow organisations survive in industries that experience disruption.
27-09-2021
49 mins
How do businesses build a solid Brand Development in a disrupted industry?
In this episode Christian discusses with Benjamin Shapiro (San Francisco): How do businesses build a solid Brand Development in a disrupted industry? Key insights of this episode will be: 1) How to build a constant flow of content? 2) Users are now constantly bombarding with requests for attention 3) Advertorial that delivers value to the right person at the right time wins 4) Companies need to understand the foundation of their marketing efforts 5) What are the pods for differentiation in a disruptive market? Who is Benjamin Shapiro? He is an omnichannel marketer that specializes Brand Development and Growth Strategies. Benjamin is also the managing director of a network of boutique consultants that specialize in helping companies identify, reach and monetize their customers. You can reach his site at: https://benjshap.com or connect with him via LinkedIn: https://www.linkedin.com/in/benjshap/   Are the questions you need answered in future episodes? Suggest topics for future podcast episodes: https://meetchrisbartsch.com/how-you-can-suggest-a-podcast-topic-for-the-growth-zone-show/ Are you looking to increase your revenue by creating new products or service offers? To achieve true market innovation you need to design your entire value to market strategy in alignment with the requirements of the P9 concept. This allows SMEs and corporates to grow their market share where competition is not in sight. If you are a business leader with $10m+ Revenue and want to know more about how Christian advises business leaders on market innovation, then contact him here: meetchrisbartsch.com
20-09-2021
28 mins
What is the difference between growth and scaling?
Listen to this podcast episode as Christian discusses with Andie Monet (Texas): What is the difference between "growth" and "scaling", and why it's important. Key learnings: - can't scale before you aren't growing - profits shrink despite revenue with wrong growth approach - scale by streamlining process Who is Andie Monet? Are the questions you need answered in future episodes? Suggest topics for future podcast episodes: https://meetchrisbartsch.com/how-you-can-suggest-a-podcast-topic-for-the-growth-zone-show/ Are you looking to achieve true market innovation? If you are a tech founder you will have realized that developing a perfect market is a long journey. A product idea alone does not make a valuable investment. Investors expect to see a proof or concept and market fit. A new product that tackles an untouched market segment needs time to build a revenue growth curve. "Know what to do - when and how. The why will lead you to your destination", Christian Bartsch. According to Christian, that companies are most successful when they understand why and how to implement a strategy. To be consistent you must know the "where" of your organisational journey. Christian is passionate about technology driven business models and enjoys conversations with company leaders who are willing to put in the effort to build a sustainable business driven by an effective purpose. That is why he is a board member of tech companies and advises corporate leaders in multiple countries. He guides the CEOs along the the necessary steps. You need to know what to do when and how.
24-08-2021
59 mins
How to build innovation ecosystems or clusters that lead to a sustainable growth
Enjoy this podcast episode Where Christian and Jennifer speak about: How to build innovation ecosystems or clusters that lead to a sustainable growth Who is Jennifer Wilde? Jenny is currently serving as Managing Director at Innovation Ecosystem, an organisation offering practical tools and support to deliver a step change in innovation effectiveness. A leader in System Innovation, they enable organisations to solve challenging problems, and find the right solutions to build high impact change. Are the questions you need answered in future episodes? Suggest topics for future podcast episodes: https://meetchrisbartsch.com/how-you-can-suggest-a-podcast-topic-for-the-growth-zone-show/ Are you looking to achieve true market innovation? If you are a tech founder you will have realised that developing a perfect market is a long journey. A product idea alone does not make a valuable investment. Investors expect to see a proof or concept and market fit. A new product that tackles an untouched market segment needs time to build a revenue growth curve. "Know what to do - when and how. The why will lead you to your destination", Christian Bartsch. According to Christian, that companies are most successful when they understand why and how to implement a strategy. To be consistent you must know the "where" of your organisational journey. Christian is passionate about technology driven business models and enjoys conversations with company leaders who are willing to put in the effort to build a sustainable business driven by an effective purpose. That is why he is a board member of tech companies and advises corporate leaders in multiple countries. He guides the CEOs along the the necessary steps. You need to know what to do when and how.
18-08-2021
32 mins
How to automate your tasks of your business which lead to business growth
Enjoy this podcast conversation which Christian had with Pieter K de Villiers on workflow efficiency: How to automate your tasks of your business which lead to business growth. You can reach Pieter at: https://macantacrm.com or via LinkedIn: https://www.linkedin.com/in/pieter-k-de-villiers-3443b031/ Who is Pieter K de Villiers? Pieter is CEO and co-founder of Macanta Software Ltd and a small business systems & automation expert. He works with business owners to design, systemise and automate their business, in order to free them up from the day-to-day and help cure their business from the cancer of two-minute tasks. Pieter is the author of the Amazon #1 International bestseller Barefoot Business. Pieter was born and raised in South Africa, moving to the UK in 1997. He is husband to Sophie, a medical oncology consultant, and papa to the awesome Amélie & Olivia. Pieter has a passion for Hi-Fi, music, books, single malt whisky and Smoker BBQs, but doesn’t like wearing shoes much.   Are the questions you need answered in future episodes? Suggest topics for future podcast episodes: https://meetchrisbartsch.com/how-you-can-suggest-a-podcast-topic-for-the-growth-zone-show/ Are you looking to achieve true market innovation? If you are a tech founder you will have realized that developing a perfect market is a long journey. A product idea alone does not make a valuable investment. Investors expect to see a proof or concept and market fit. A new product that tackles an untouched market segment needs time to build a revenue growth curve. "Know what to do - when and how. The why will lead you to your destination", Christian Bartsch. According to Christian, that companies are most successful when they understand why and how to implement a strategy. To be consistent you must know the "where" of your organisational journey. Christian is passionate about technology driven business models and enjoys conversations with company leaders who are willing to put in the effort to build a sustainable business driven by an effective purpose. That is why he is a board member of tech companies and advises corporate leaders in multiple countries. He guides the CEOs along the the necessary steps. You need to know what to do when and how.
14-08-2021
34 mins
How to scale a startup that will make corporates want to be part of the founder's journey.
Take the time to listen to this podcast episode where Christian discusses with Fernando Clemente (florida) about marketing strategies that increase the value of a business: How to scale a startup that will make corporates want to be part of the founder's journey. Who is Fernando Clemente? He started Mule in 2018 after he worked in several different industries and realized how much potential there was to educate businesses on different marketing strategies and help them grow. Fernando is one of the most motivated and hardworking people I have EVER met! He believes so darn much about Mule that besides putting food on the table for himself, the rest of the money he makes goes back into making this business thrive! You can reach his company at: https://digitalmule.com or connect with Fernando via LinkedIn: https://www.linkedin.com/in/fernando-clemente23/ Are the questions you need answered in future episodes? Suggest topics for future podcast episodes: https://meetchrisbartsch.com/how-you-can-suggest-a-podcast-topic-for-the-growth-zone-show/ Are you looking to achieve true market innovation? If you are a tech founder you will have realized that developing a perfect market is a long journey. A product idea alone does not make a valuable investment. Investors expect to see a proof or concept and market fit. A new product that tackles an untouched market segment needs time to build a revenue growth curve. "Know what to do - when and how. The why will lead you to your destination", Christian Bartsch. According to Christian, that companies are most successful when they understand why and how to implement a strategy. To be consistent you must know the "where" of your organisational journey. Christian is passionate about technology driven business models and enjoys conversations with company leaders who are willing to put in the effort to build a sustainable business driven by an effective purpose. That is why he is a board member of tech companies and advises corporate leaders in multiple countries. He guides the CEOs along the the necessary steps. You need to know what to do when and how.
11-08-2021
35 mins
How to use market research in b2b to be laser focused on solving the relevant problems of their niche market.
Listen to this podcast conversation Christian had with Sean Campbell on B2B Market Research: How to use market research in b2b to be laser focused on solving the relevant problems of their niche market. Understand how B2B Market Research can help you avoid blindfolds and capture true market opportunities. Who is Sean Campbell? Sean is the CEO of Cascade Insights and is based in Oregon City (USA). Sean Campbell's company Cascade Insight focuses on B2B Market Research. He's mentoring companies on how to build a marketing pipeline that won't break the bank and grow sustainable companies with consistent revenue streams. You can find out more about Cascade Insights here: https://cascadeinsights.com or connect with Sean Campbell via LinkedIn: https://www.linkedin.com/in/seancampbell/ Are the questions you need answered in future episodes? Suggest topics for future podcast episodes: https://meetchrisbartsch.com/how-you-can-suggest-a-podcast-topic-for-the-growth-zone-show/ Are you looking to achieve true market innovation? If you are a tech founder you will have realized that developing a perfect market is a long journey. A product idea alone does not make a valuable investment. Investors expect to see a proof or concept and market fit. A new product that tackles an untouched market segment needs time to build a revenue growth curve. "Know what to do - when and how. The why will lead you to your destination", Christian Bartsch. According to Christian, that companies are most successful when they understand why and how to implement a strategy. To be consistent you must know the "where" of your organisational journey. Christian is passionate about technology driven business models and enjoys conversations with company leaders who are willing to put in the effort to build a sustainable business driven by an effective purpose. That is why he is a board member of tech companies and advises corporate leaders in multiple countries. He guides the CEOs along the the necessary steps. You need to know what to do when and how.
08-08-2021
39 mins
How startups can benefit from closing the VC Diversity Gap
Listen to this podcast episode #241 where Christian discusses with Marjorie Radlo-Zandi: "How startups can benefit from closing the VC Diversity Gap." She provides insights during the podcast into: 1) Why diversifying both by gender and race in VC’s and Angel Investors makes good economic sense? 2) Why investors are looking to invest into more diverse founding teams? 3) Why people of both gender and people of color make a winning difference in startups? Marjorie Radlo-Zandi is a Angel Investor and board member of several tech companies. She is based in the Boston area. Find out more about Jazzas: https://www.jazzas.com/ or connect with Marjorie Radlo-Zandi on LinkedIn: https://www.linkedin.com/in/marjorieradlozandi/ >>>>>>>>>>>>>>>>> Are the questions you need answered in future podcast episodes? Tell us at https://meetchrisbartsch.com Get more helpful content on achieving true market innovation. Build that essential competitive advantage in a rapidly changing market place. "Know what to do - when and how. The why will lead you to your destination", Christian Bartsch. The new world expects companies to have purpose and positive impact. Your strategic leadership drives product and service innovation. Marketing sales and client retention  increase revenue and profitability. According to Christian, that companies are most successful when they understand why and how to implement a strategy. To be consistent you must know the "where" of your organisational journey. Christian is passionate about technology driven business models and enjoys conversations with company leaders who are willing to put in the effort to build a sustainable business driven by an effective purpose. That is why he is a board member of tech companies and advises corporate leaders in multiple countries. He guides the CEOs along the the necessary steps. You need to know what to do when and how.  Furthermore, he advocates for more progressive universities that provide students up to date education. He has identified key trends that will influence the next 20 years of innovation. They significantly impact graduating students in their ability to build a career that has a real meaning and contributes to improving the world for the benefit of all creatures on the planet. That is why he believes that we need more private universities with sustainable business models that actually deliver more than just a degree. They must be life changing so that the world also changes for the better. They provide problem solving knowledge, #confidence to bring about ideas and provide #mentorship based on life experiences.
05-08-2021
36 mins
How to design as product roadmap that leads to a successful product launch?
Take the time to listen to Christian's podcast conversation with Jay Haynes (@jayhaynes) on following topic: How to design as product roadmap that leads to a successful product launch? This episode leads you to answering these 2 fundamental product roadmap questions of a post pandemic era: 1) how do you achieve a systematic approach? 2) which product strategy is a better approach: a) Analysing your customer's real unsolved problems? b) Copying the existing competition Find out more about York & Chapel: https://www.thrv.com/ or connect with Jay on LinkedIn: https://www.linkedin.com/in/jayhaynes Are the questions you need answered in future podcast episodes? Tell us at https://meetchrisbartsch.com Get more helpful content on achieving true market innovation. Build that essential competitive advantage in a rapidly changing market place. "Know what to do - when and how. The why will lead you to your destination", Christian Bartsch. The new world expects companies now to have purpose and positive impact. Your strategic leadership drives product and service innovation. Marketing sales and client retention  increase revenue and profitability. According to Christian, that companies are most successful when they understand why and how to implement a strategy. To be consistent you must know the "where" of your organisational journey. Christian is passionate about technology driven business models and enjoys conversations with company leaders who are willing to put in the effort to build a sustainable business driven by an effective purpose. That is why he is a board member of tech companies and advises corporate leaders in multiple countries. He guides the CEOs along the the necessary steps. You need to know what to do when and how.  Furthermore, he advocates for more progressive universities that provide students up to date education. He has identified key trends that will influence the next 20 years of innovation. They significantly impact graduating students in their ability to build a career that has a real meaning and contributes to improving the world for the benefit of all creatures on the planet. That is why he believes that we need more private universities with sustainable business models that actually deliver more than just a degree. They must be life changing so that the world also changes for the better. They provide problem solving knowledge, #confidence to bring about ideas and provide #mentorship based on life experiences.
27-07-2021
33 mins
How a message that resonates with a B2B audience strengthens your revenue growth?
Take the time to listen to Christian's podcast conversation with Dave Ho on following topic: How a message that resonates with a B2B audience strengthens your revenue growth? The episode lead you to answering these 2 fundamental marketing questions of a post pandemic era: 1) How can you reevaluate and strengthen your position in the market? 2)You communicate a message that resonates with a B2B audience? Find out more about York & Chapel: https://www.yorkandchapel.com/ or connect with Dave on LinkedIn: https://www.linkedin.com/in/dave-ho-2b0b787/ Are the questions you need answered in future podcast episodes? Tell us at https://meetchrisbartsch.com Get more helpful content on achieving true market innovation. Build that essential competitive advantage in a rapidly changing market place. "Know what to do - when and how. The why will lead you to your destination", Christian Bartsch. The new world expects companies now to have purpose and positive impact. Your strategic leadership drives product and service innovation. Marketing sales and client retention  increase revenue and profitability. According to Christian, that companies are most successful when they understand why and how to implement a strategy. To be consistent you must know the "where" of your organisational journey. Christian is passionate about technology driven business models and enjoys conversations with company leaders who are willing to put in the effort to build a sustainable business driven by an effective purpose. That is why he is a board member of tech companies and advises corporate leaders in multiple countries. He guides the CEOs along the the necessary steps. You need to know what to do when and how.  Furthermore, he advocates for more progressive universities that provide students up to date education. He has identified key trends that will influence the next 20 years of innovation. They significantly impact graduating students in their ability to build a career that has a real meaning and contributes to improving the world for the benefit of all creatures on the planet. That is why he believes that we need more private universities with sustainable business models that actually deliver more than just a degree. They must be life changing so that the world also changes for the better. They provide problem solving knowledge, #confidence to bring about ideas and provide #mentorship based on life experiences.
23-07-2021
28 mins
Identify how your business can grow by understanding the strategies of amazon's social ecommerce.
Benefit from listening to Christian's conversation with Brian Gioia (S50 Agency) based in Norwalk Conneticut: Identify how your business can grow by understanding the strategies of amazon's social ecommerce. For more information visit Brian's LinkedIn profile or go to https://www.s50.agency/   Are the questions you need answered in future podcast episodes? Tell us at https://meetchrisbartsch.com Get more helpful content on how to achieve true market innovation so that you gain that essential competitive advantage in a rapidly changing market place. "Know what to do - when and how. The why will lead you to your destination", Christian Bartsch. Provide your enterprise the necessary purpose and positive impact the world is expecting of corporates and SMEs. Being effective in your strategic leadership drives product and service innovation beyond average expectations. Your marketing sales and client retention will help increase your revenue and profitability. Todays' customers and employees are very aware of filtering out market participants that do not help improve our planet. Christian has seen that SMEs and realigned corporates are most successful when they understand why and how to implement a strategy. To be consistent you must know the "where" of your organisational journey. Christian is passionate about technology driven business models and enjoys conversations with company leaders who are willing to put in the effort to build a sustainable business driven by an effective purpose. That is why he is a board member of tech companies and advises corporate leaders in multiple countries. He guides the CEOs along the the necessary steps. You need to know what to do when and how.  Furthermore, he advocates for more progressive universities that provide students up to date education. He has identified key trends that will influence the next 20 years of innovation. They significantly impact graduating students in their ability to build a career that has a real meaning and contributes to improving the world for the benefit of all creatures on the planet. That is why he believes that we need more private universities with sustainable business models that actually deliver more than just a degree. They must be life changing so that the world also changes for the better. They provide problem solving knowledge, #confidence to bring about ideas and provide #mentorship based on life experiences.
22-07-2021
31 mins