Leadership through a Creative lens can be defined as when you're in a leadership role and you feel that the whole team is pushing in the same direction. It's a very rewarding feeling. Rob McCrea reminds us that understanding that in a leadership role, you have to serve the people who work with you. You have to make sure that they have everything that they need in order to be able to do their jobs properly. But also for them to feel fulfilled, to feel part of something that's important to feel connected. As a leader, that responsibility sits with you, how you structure the organisation that you're leading will actually either allow that to happen or not allow it to happen. If it doesn't allow it to happen, your organization or your company won't be as successful and you'll have a high turnover of staff.