The Personal Brand Business Show - Personal Branding, Social Media Marketing, Sales & Expert Business for the Entrepreneur

Bob Gentle Personal Branding & Monetization Coach

Building a business around your personal branding is challenging for many reasons. Listen in as Bob Gentle speaks with expert Entrepreneurs, Consultants, Marketers and Creators from around the world to unpack their Personal Brand Businesses and discover what really makes them work. Leave the B.S. behind and discover the real stories of what success takes from the people making that happen every day. Guests aren't just great at what they do. They innovate traditional business models and find new ways to deliver value, scale, teach or serve and ultimately build wealth, impact through a strong Personal Brand. Guests on the Personal Brand Business Show™ are drawn from all points on the Personal Brand and Entrepreneurial spectrum. Some are early stage and some are mature. Some are practitioners adding value to the Expert Business space and others have leveraged Personal Branding and online business models to do incredible things. Each interview opens a new window into the wonderfully diverse world of Entrepreneurs, Creators, Coaches and other Expert Business owners. Each interview offers new perspectives,, impetus, motivation and nourishment we need to continue to grow both as human beings and to grow our businesses. About your host : Bob Gentle is a world renowned Personal Brand and Expert Business strategic advisor, coach and through his company AmplifyMe provides logistical, creative and technical support to expert business owners globally. Bob is also the creator of the Personal Brand Business Roadmap™ ~ Everything you need to Start, Scale or just Fix your Expert Business. Download it for FREE at amplifyme.agency/roadmap Rated in the Global top 2.5% of all podcasts. ( Listenotes ) read less
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Episodes

Mindset as a Skillset, Mark Panciera
2d ago
Mindset as a Skillset, Mark Panciera
This week on *The Personal Brand Business Show* I sit down with Mark Panciera, the CEO of The Pacific Institute, for a deep dive into the power of mindset and performance. Mark shares his expertise on controlling and changing our thoughts, managing the "monkey mind," and addressing blind spots and limitations in both personal and professional life.Some highlights from this week's show.Mindset Matters: Discover why being aware of your thoughts is crucial and how you possess the power to change them.Taming the Monkey Mind: Learn effective techniques to stop the downward spiral of negative thoughts.Blind Spots: Understand the concept of personal and professional blind spots and how awareness, acceptance, action, and celebration can drive change.Leadership as a Catalyst: Find out why leaders must work on their own mindsets to instigate positive change within their teams.Comfort Zone Dynamics: Embrace the importance of stepping out of your comfort zone and how a one-time affirmation can shift your mindset.---About Mark.Mark Panciera is an accomplished business owner, community leader, executive and entrepreneur. As the CEO and Partner of The Pacific Institute, Mark focuses his efforts on driving human performance in organizations, teams, and individuals, working with Fortune 1,000 companies, financial institutions, government agencies, healthcare and educational systems, athletic teams, and non-profit organizations. A well-recognized TED Talk presenter, speaker, and author, Panciera is frequently asked to share his insights and experience. He has appeared on ABC's Wall Street Journal Report, CNBC, and CBC (Canadian Broadcast Company). Additionally, he is a trusted media resource and has been quoted in Forbes, the New York Times, the Miami Herald, and the Fort Lauderdale Sun Sentinel, with featured articles appearing in USA Today and Inc. Magazine. With a strong commitment to community service Mark has been the recipient of numerous recognitions and awards for his exemplary service to many groups and causes. Mark earned a BA in Business Administration from the University of South Florida and an MBA from Florida Atlantic University.https://thepacificinstitute.com/markpanciera-iyf/----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.
How to do more by doing less, with Charles Alexander
15-07-2024
How to do more by doing less, with Charles Alexander
In our latest episode, we dive deep with Charles Alexander, a productivity powerhouse who helps business owners transform their work lives. From tackling the glorification of busyness to making the dream of a four-day workweek a reality, this conversation is packed with actionable insights!Here are three key takeaways you won't want to miss:Balance Over Busyness: Charles urges us to question our addictive need to always be busy, comparing it to unhealthy habits like overeating. Balance is key!Track and Transform: He likens understanding time usage to tracking calories when getting in shape. Before implementing any time management techniques, track where your hours are going using tools like Clockify or RescueTime.Leverage and Outsource: Focus on high-leverage activities and eliminate, batch, automate, or outsource lower-value tasks. Boost efficiency and reclaim your time!About Charles.Charles Alexander has been a full-time Business Coach since 2007. He has coached over 2,000 entrepreneurs to grow their businesses and helped over 250 people start businesses. Then he decided to practice what he preached. After years of seeing the need for video marketing, he started creating Explainer Videos for Busy Professionals in 2015. That part-time business is now a full-time business with proven systems and a team. Charles is the author of Best New Seller on Amazon, Start Now Quit Later and he is the host of the podcast, Do More By Doing Less. Now he uses those real-world experiences and humor to help overwhelmed entrepreneurs and busy professionals to Create Your Own 4 Day Work Week in 90 Days or Less Lastly, and most importantly, Charles is happily married to his wife Sarah and is the proud father of three kiddos, Ava, Lilly, and Lane.https://www.yourcharlesalexander.com/----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.
The Coaching Business Flywheel, with Robbie Swale
08-07-2024
The Coaching Business Flywheel, with Robbie Swale
Welcome to another episode of The Personal Brand Business Show! Today, Bob and Robbie Swale dive deep into the intricacies of building and growing a coaching business. Inspired by Jim Collins' concept of the virtuous cycle, Robbie introduces the Coaching Business Flywheel—a powerful framework designed to gain momentum and achieve sustainable growth over time.In this episode, you'll discover the importance of curating clients, balancing genuine connections with business goals, and the transformative power of co-created experiences. We'll also explore Robbie's "Twelve Minute Method" for productivity and his perspectives on confidence, courage, and effective communication about finances.About RobbieRobbie Swale is a leadership coach and the author of the 12-Minute Method series of books. Alongside his direct client work, he has run coaching, training and facilitation for organisations including Moonpig, Deutsche Bank, 64 Million Artists and the University of Edinburgh. He is the creator of The Coach’s Journey and The Coaching Business Flywheel, and host of The Coach’s Journey Podcast, where he interviews coaches about their journeys into coaching and how they developed successful coaching businesses.http://www.thecoachsjourney.com/----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.
How your brand can win the new AI search game, with Jason Barnard
10-06-2024
How your brand can win the new AI search game, with Jason Barnard
Times of transition are times of opportunity and as search marketing and SEO scramble to adapt t generative AI powered search results and conversational search, small brand have more opportunity to thrive than they perhaps realise.This week on the podcast I'm speaking with Jason Barnard, the 'Brand SERP ( search engine rank positioning ) Guy' about how you brand shows up in search is about so much more than Google rankings and that in the brave new world of GEO ( Generative Search Optimisation ) personal brands have a lot to get excited about.About JasonJason Barnard (The Brand SERP Guy) is an entrepreneur and CEO of Kalicube. Jason specialises in Online Brand Management and his superhero skill is his ability to influence and reshape Google's focus on an individual or a company.This isn't just optimization; it's a strategic manipulation of digital perceptions. He's been working on Google since the year it was incorporated, and he has been successfully manipulating Google from day one. Literally. How many people do you personally know who can say that!Jason's Website : https://solutions.kalicube.com/the-kalicube-process-has-solved-digital-marketing----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.
Coaching Shaped Success Strategies, with Janine Coombes
03-06-2024
Coaching Shaped Success Strategies, with Janine Coombes
Coaches and consultants deliver their services in more ways than you can imagine. They're creative people who change the world. But there's a problem. Great people who do great things can often find it hard to connect with the people who most need them. It's sad and today that's what we're going to step towards fixing.In today's discussion titled "Coaching Shaped Success Strategies," we're joined by Janine Coombes. Janine delves into practical and focused marketing strategies, the nuances of pricing, and the importance of positioning for coaches.There's a lot of value in the conversation for everyone - whether you have a coaching or consulting element in your business or not.About JanineJanine Coombes is a marketing and sales strategist specialising in service offer positioning, pricing and sales for ambitious coach-shaped-people. She’s a dynamic and engaging speaker who has shared the stage with Deborah Meaden and regularly appears on internationally renowned stages such as Atomicon, MarketEd Live and You Are The Media. With over 20 years of experience she has an extensive background in business and marketing having worked with big brands like EE, Orange and Europcar as well as hundreds of entrepreneurs and service based business owners. Her sweet spot is helping coaches and consultants to earn drastically more from their 1:1 services without slogging their guts out or moving to a more complicated business model. She has a business degree, a post-graduate marketing diploma (CIM Dip). She’s a skilled writer and one of the most creative content creators out there having garnered international attention with her sketch style show The Secret Marketing Show.Janine's Jetpack : https://janinecoombes.co.uk/jetpack/----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.
How to excel as a consultant, with Deb Zahn
20-05-2024
How to excel as a consultant, with Deb Zahn
In today's episode of podcast, I chat with Deb Zahn. Deb shares what it takes to become a successful 🤓 consultant, tackling common hurdles like imposter syndrome, and the importance of deeply understanding buyer needs. She dives into how self-reflection and clarity can transform your approach, while emphasising delivering tailored value over rigid processes. We also discuss practical steps for aspiring consultants, from identifying ideal 💥 clients to effective outreach strategies. For those eager to elevate their consulting game, this episode is one not to miss.⚡️Here are three key takeaways you'll gain from tuning in:💡 Overcoming Imposter Syndrome: Deb offers practical advice on combating self-doubt by reflecting on past successes and gathering evidence of your skills.💡 Understanding Your Buyer: The importance of knowing your target audience and tailoring your approach to meet their specific needs and preferences. Deb's insights can help fine-tune your marketing and outreach strategies.💡 Effective Pricing Strategies: Learn how to set your consulting prices strategically, considering factors like scope and value, and why your past salary should not be the basis for your consulting fees.----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.
A Legacy where Dreams Come True, with Terry Weaver
13-05-2024
A Legacy where Dreams Come True, with Terry Weaver
My favourite movie of all time is Disney's supposed flop 🚀 Tomorrowland. Why? - because it's about how the collective power of positivity and creativity can change the world in very real ways. It's also sci-fi... and a lot of fun.Most people have never seen it. This makes Bob sad.In business this movie is never far from my thoughts. I meet a lot of people but meeting Terry Weaver reminded me powerfully of Tomorrowland. HIs business is - Dreams.As well as being the host of one of the podcast 'Making 🐘 Elephants Fly', authored a book of the same name and he's one of the most impressive coaches I've met. In addition he hosts 'The Thing' conference which he runs twice a year and is a regular speaker around the world.This episode is also full of Tailor Swift references. 🫰Some key take aways.❤️ Dream and Do: Terry emphasizes the necessity of not just dreaming big but also taking actionable steps towards realizing those dreams. This includes creating environments like mastermind events where ideas can be nurtured through collective wisdom and mutual support.❤️ Leadership of Giving Permission: A profound aspect discussed by Terry is the concept of leadership that involves giving others permission to dream and the belief to achieve those dreams. True leadership empowers and opens up possibilities for others.❤️ Live Intentionally: Get inspired to storyboard your life, using Terry's insights on living with intentionality and focusing on what truly matters, ensuring your personal and professional life aligns with your deepest values and aspirations.Terry's Website : https://terryweaver.com/----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.
Nurturing Legacy & Lasting Impact, with Mike Young
06-05-2024
Nurturing Legacy & Lasting Impact, with Mike Young
Today on the podcast I'm joined by Mike C Young, a fourth-generation family business operator from Bakersfield, California, who explores into the secrets behind multi-generational success and lasting legacy in his new book 'The Farmers Code'. Mike shares his perspective on the importance of building a personal brand that genuinely reflects your values and allows you to make an ever increasingly positive impact not only on family but the world. Whether you are part of a multi-generational business or just starting out, this episode is packed with valuable lessons on creating a meaningful and enduring impact.Some highlights1. Building a Meaningful Legacy: Understand the foundation of your personal and business actions—focus on love, integrity, and respect.2. Authenticity in Branding: Present yourself genuinely; it’s the cornerstone for developing a meaningful personal and business brand.3. Multigenerational Business Strength: Foster a supportive environment that nurtures strengths and supports weaknesses, paving the way for sustained success.Mikes Website : https://mikecyoung.com/----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.
How to activate BRIGHT Mode, with Niki Hutchison
29-04-2024
How to activate BRIGHT Mode, with Niki Hutchison
I'm not a fan of expensive 😨 markets research for small business. But I love Niki Hutchison's description of going detective 🕵️‍♂️ mode to really go deep into discovering what your client really needs as opposed to what you or everyone else assumes they need.Building a niche business around your personal brand is easy when you have a unique perspective on how to move your clients forwards in ways which truly matters to them.This week Niki and I explore networking, events, market research and the rewards for leaders when they step up and own their visibility.Here's what you'll discover in this episode.1. 🖐️ The Power of Presence: Discover how Niki leveraged speaking opportunities to carve out a name for herself in the world of podcasts and workshops.2. 🖐️ The Domino Effect of Networking: Learn why networking should be at the core of your business strategy and how it can significantly impact your personal brand.3. 🖐️ The Art of "Detective Mode" Marketing: Get your magnifying glass ready as you uncover the secrets to efficient, grassroots market research that won't bust your budget.4. 🖐️ The BRIGHT Framework: Shine a light on your path to success with this six-element guide that Niki promises will keep you fully booked.5. 🖐️ Cultivating a Marketing Culture: Grasp the importance of visibility, personal leadership, and a proactive marketing ethos within your business – directly from the expert's mouth.Nii's website: https://www.nikihutchison.com/----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.
Unlocking the Solar System Video Strategy, with Dan Bennett
22-04-2024
Unlocking the Solar System Video Strategy, with Dan Bennett
Smart people don't take action without a plan. And for that reason a lot of smart people miss out on some of the most amazing opportunities.Video is hands down the best format for building high value personal brand authority and for moving people to work with you.But without a plan it just looks like a lot of work with no clear structure or outcome. Today on the podcast I'm speaking with Dan Bennett about the simple planning ( the Solar 🪐 System Methodology Framework ) which you can use to put order into the chaos, know exactly what to create and who it's for and relax - knowing you can now launch your video marketing and join us in the stars. ( Too much? )🖐️ Grace and Self-Kindnes: Dan shared the necessity of being kind to ourselves when venturing into video creation. Learn why allowing yourself room to grow and improve is crucial for your personal brand journey.🖐️ In-Depth Video Strategy Tips: Discover Dan's approach to creating a seamless flow of content. His tips on leading an audience from quick, eye-catching videos to in-depth masterclasses could be a game-changer for your brand!🖐️ Crafting Engaging Content: Dan emphasizes the blend of entertainment, education, inspiration, and practicality. Find out how to add at least two of these elements to make your videos irresistible.🖐️ Mastering Camera Confidence: Overcoming video cringe is achievable. Dan and Bob discuss the psychological barriers of being on camera and how to transcend them to shine authentically and confidently.🖐️ The "Solar System" Methodology Framework: A unique proposition by Dan Bennett. Grab a link to his notion page, and dive deep into a structural approach that simplifies the process of content creation and distribution.About DanWith over 15 years of experience in the video production industry, Dan Bennett has journeyed from working with Fortune 500 giants like Harley Davidson and Bud Light to founding Video For Entrepreneurs helping people who film themselves. His mission? To level the playing field for smaller businesses, helping them shine on camera just as brightly as the 'big dogs' with hefty budgets.Dan's expertise spans a diverse portfolio, including projects for iconic brands like Camaro and Nerf, as well as in-depth involvement in Corporate and Government contracting as well as smaller stints in Film & Television. This rich background fuels his commitment to equipping entrepreneurs, professionals, and teams with the skills to look and sound their best in front of the lens.At Video For Entrepreneurs, Dan has pioneered transformative tools like "3-Hour Studio," designed to unlock the power of video content for business growth and “Hot Sauce Editing” which serves creators and companies by solving their pain points in post production through a monthly subscription video editing service.His philosophy is simple yet profound: Entrepreneurs are inherently excellent. Dan's role is to unveil this excellence, enabling his clients to captivate new audiences with their authentic stories.His website : https://vfe.media/vfe----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community :
The CARE Framework: Jessica Phillips's Approach to Relationship Marketing
15-04-2024
The CARE Framework: Jessica Phillips's Approach to Relationship Marketing
For your business to forge genuine connections with your ❤️ clients, build a community of fans and not just customers - it needs to be about something bigger than your profit margin. This week on the Personal Brand Business Show I'm speaking with Jessika Phillips from the Now Marketing Groups, host of the legendary Social Media Week Lima and author of the C.A.R.E framework.Join us as we discuss how every business 🫵, should they choose to, can connect more deeply, aim for bigger impact and foster true community - all that while amplifying the bottom line and your impact.💥 *Build with Belief* - Every team member needs to live and breathe the company's belief system. Your brand manifesto isn't just a document; it's a compass that guides all your business decisions.💥 *Service over Sales* - At the core of enduring customer relationships is the emphasis on service and giving. As Jessika Phillips exemplifies with her company, Now Marketing Group, nurturing a sense of belonging cultivates brand loyalty far more than any hard sell could.💥 *Culture is King* - The company's culture shapes its marketing success. Leadership should not only endorse but exemplify the brand philosophy for genuine authenticity. Remember, people can spot a fake from a mile away.Don't miss out on the full breadth of insights from Jessika Phillips about creating deep-rooted business connections and the C.A.R.E framework for brand building. 🌱🔗 Find more details at nowmarketinggroup.com/care and be part of the conversation on Messenger, LinkedIn, and Facebook. If you've found value in this podcast, please give us a five-star review or a like and subscribe on YouTube!----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.
The Art of Brand Flyte, with Rich Brooks
08-04-2024
The Art of Brand Flyte, with Rich Brooks
This week on the podcast I had the pleasure of talking with *Rich Brooks*, founder of Flyte New Media ✈️ and the Agents of Change brand. Among many things Rich shared a strategic pivot in business that has not only changed the game for his agency but also for anyone looking to make their mark in the digital space.Having been in business for over 25 years, Rich stepped away from day-to-day client work to focus on what truly drives business growth: content creation, sales, and owning the stage. By building and supporting a talented team, he harnesses their expertise and elevates the entire business.👉 3 Key Takeaways: ⚡️Embrace Visibility: Rich underscores the power of putting yourself out there. Your personal brand is pivotal, whether through staging events, engaging on local news, or leveraging adverts.⚡️Diversify Your Approach: Relying on a single channel for business is perilous. Rich advocates for a multi-channel strategy encompassing content marketing, relationships, outbound sales, and events like conferences and summits.⚡️Leverage Expertise: Building relationships with experts outside your immediate team can massively expand your business potential, providing more comprehensive solutions and elevating your brand's authority.➡️ Check out Rich's insights on not only surviving but thriving in today's agency landscape ( or any service based business ) by having the right mindset, embracing collaboration, and consistently learning from the wider community. Don't miss out on this valuable conversation!For more details about the upcoming summit, visit https://www.theagentsofchange.com/summit and join the fun on April 24th to 26th!About RichRich Brooks is founder and president offlyte new media, a digital agency in Portland, Maine, that’sbeen in business forover26years. He is a nationally recognized speaker on entrepreneurship,digital marketing, and social media.He foundedThe Agents of Change, an annual conference and weekly podcast that focuses onsearch, social & mobile marketing. Rich is the author ofThe Lead Machine: The Small Business Guide to Digital Marketing, a popular and well-received book that helps entrepreneurs and marketers reach more of their ideal customers online.He appears regularly as the “tech guru” on the evening news show, 207, which airs on the NBCaffiliates in Maine. He has also appeared inInc.Magazine, The Huffington Post, Fast Company.com, CNN.com, the Social Media Examiner, and many other news sources for stories on digital marketing.----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.
Sell More 🥳 : Putting the Buyer First, with Carole Mahoney
01-04-2024
Sell More 🥳 : Putting the Buyer First, with Carole Mahoney
If you don't sell anything - you don't have a business. Most small business owners avoid sales and so their businesses stay small. So how can we be systematically proactive in sales - and not have it get super awkward all the time. Well, I have a treat for you this week...In today's episode, Carole Mahoney compares the sales process to driving a car. Remember, you're at the wheel, but it's the buyer setting the pace. Carole offers really practical nsights on not taking rejection personally, focusing on buyer needs with a 'not about me' mantra. We dived deep into the red flags in your sales pipeline, the art of proactive prospecting, and the sheer importance of sales for your business success. If you're battling the discomfort of pitching or sales conversion, this is the episode that will shift your mindset and sharpen your skills, all whilst maintaining that crucial authentic connection with your clients. Some of the key themes we covered. ⭐️ Comparing sales process to driving ⭐️ Personal nature of small business selling ⭐️ Identifying red flags in sales pipeline ⭐️ Proactive prospecting in business ⭐️ Transitioning casual conversation to sales ⭐️ Overcoming sales-related fear and misconceptionsAbout CaroleComing from a long line of entrepreneurs, the surprising, real story of Carole Mahoney is that she used to hate sales - that is, until she taught herself how to change her mindset. She grew up in a family that taught her that the key to business growth is the experience a buyer has with a business. But, when set out in sales herself, she made all the same mistakes most sales professionals make - she made it all about herself and found it difficult to get traction with buyers. Rather than throwing in the towel and getting a traditional 9-5, Carole shifted her mindset and transformed her marketing agency into a thriving sales coaching agency. Using her passion for growing small businesses and improving success for business owners and sales professionals, Carole now shares her hard-won perspectives with audiences across the country as a trusted author, keynote speaker, and sales mentor. Carole recognized that a "me first" mentality was damaging the success of sales professionals and their reputation with buyers. Developing and using data and scientific research, she has proven time and again how invaluable a "Not About Me" approach is to sales performance and industry integrity. The author of the hot new release book Buyer First, Carole has been called the "Sales Therapist" by a Harvard Business School professor, where she coaches on sales for the Entrepreneurial MBA program. She is also the Chair of the Boston Emblaze, been named as a top sales influencer by LinkedIn and Sales Hacker, and voted a top sales coach by Ambition. As the founder of Unbound Growth, she uses sales specific data gathered from over 2.2 million sales professionals to determine what it takes to be a great seller or leader, and combines that with the behavioral research of how we change behaviors. This science and data backed process helps uncertain sales and business leaders reduce the guesswork out of hiring the right salespeople and cuts their hiring time and costs in half with a 91 % success rate. With custom sales training and coaching programs salespeople and managers have gone from on plan to consistently achieving 130-160% of quota in less than 6 months with a 98% annual customer retention rate." Carole is passionate about helping small businesses (and gardens) grow and giving sales professionals the tools they need to achieve success in their industry. Carole's Website https://carolemahoney.com----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or...
Levelling up your Linkedin in 2024, with Louise Brogan
25-03-2024
Levelling up your Linkedin in 2024, with Louise Brogan
My favourite social networking site right now is LinkedIn. It's the one I've been on longest ( longer than Facebook or Twitter ) and the one I know best. But Linkedin has some secrets...This week on the Podcast I'm joined by Louise Brogan, LinkedIn Educator and Evangelist and we are going to shine a light on some powerful LinkedIn features I promise you didn't know about.Here are the 3 key takeaways to transform your LinkedIn game:🎯 Authentic Video Content: Despite the buzz around AI-generated posts, there's no substitute for the genuine character and energy you bring to video content. It's a game-changer for building connections.🔗 Valuable Networking: LinkedIn's not just about numbers; it's the quality of conversations and value exchange that count. Forge a network based on shared interests and contribute meaningfully.📈 Engagement Over Metrics: True engagement isn't always visible in the analytics. Focus on fostering discussions and providing value that resonates with your audience to truly elevate your brand.About Louise Louise Brogan runs a boutique marketing agency working with entrepreneurs, SME’s and professionals who want to raise their profile through LinkedIn in a genuine and valuable way.  Louise is an international speaker, and hosts the LinkedIn with Louise Podcast and YouTube channel. For the past three years, Louise has been a Small Business Britain Champion and hosts small business netwalks in Belfast on a monthly basis. In 2019, Louise was invited to attend No 10 Downing Street to represent small business and was invited in 2022 to meet King Charles at Buckingham Palace at a reception honouring Small Business contributions to the UK economy.https://louisebrogan.com/----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.
Blitzing your Marketing with Empathy & Authenticity, with Abi Sea
04-03-2024
Blitzing your Marketing with Empathy & Authenticity, with Abi Sea
Join us this week as we dive deep with Abi Sea, a renowned copywriter, content creator, and messaging coach, who brings a fresh perspective to marketing and personal branding. Listen on on a conversation that is sure to inspire any entrepreneur looking to make a positive impact and build a genuine connection with their audience.🔑 In this episode, we explore:- The foundational role of websites in establishing authority and trust in your personal brand.- Abi’s Blitz framework for creating marketing messages that resonate with empathy, hope, and truth.- The transformative power of hosting niche-specific events like the Adventures in Marketing conference.About AbiAbi is a copywriter, messaging coach and content writer for big-hearted coaches and creative business owners. She is passionate about helping good people figure out how to talk about the work they do in a way that feels great and makes sales. Abi works with a strong sense of integrity and operates a strictly no-fake-twattery policy, which means she is honest, open and authentic in the way she works with clients and shows up online. She has over 25 years of experience working in sales, marketing, and communications and has been writing web copy and content for clients since 2015. She's co-founder of Scotland's most exciting business and marketing event - Adventures in Marketing, and is a features writer for Freelancer Magazine. Outside of work, Abi lives in Scotland with her two kids, two cats, and two husbands. Just joking - one husband. She's the world's worst sea swimmer, averaging around 1 dip a year, and is very keen on hobbies that involve lots of colour: crochet, embroidery, jewellery making and growing cut flowers.Blitz your Messaging Must-Haves : https://payhip.com/b/Uvir8----Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.
Marketing your Personal Mission, with Beth Miller
19-02-2024
Marketing your Personal Mission, with Beth Miller
Traditional industries are shaken up by disrupters. Disrupters change the way the game is played and in doing so - change the industries they work in. This week I'm joined by pet-preneur and social entrepreneur Beth Miller to talk about her personal mission to make the world more dog friendly and in doing so - change the world.1️⃣ Overcoming personal challenges and health issues due to overworking, Beth's experience reiterates the necessity for entrepreneurs to acknowledge their strengths and limitations, advocating a focused and balanced approach to business and personal life.2️⃣ The establishment of a virtual dog friendly summit exemplifies innovative thinking in entrepreneurship, showing how a global platform can educate and address niche-specific issues like canine welfare and community dog friendliness, and the economic opportunities arising from the pet industry.3️⃣ Beth Miller's "unfair advantage" concept, using her passion and advocacy for dogs, sheds light on how entrepreneurs can utilise unique personal attributes to differentiate and advance their businesses and personal brands in the marketplace.---Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business.www.amplifyme.agency/roadmap----Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentleJoin the Amplify Insiders Facebook Community : www.amplifyme.agency/insidersPlease take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.