You want to stop the scroll? You need a Hook Point, with Brendan Kane
If you post anything on social media then you’ll be familiar with the slightly vain frustration of people whizzing past your post without giving it a glance.
Yes - those people might just be stupid. But it’s more likely that you didn’t hook them.
Today, on the podcast, I’m speaking with Brendan Kane about Hook Points.
If you’re wondering what a Hook Point is - and you should be if this matters to you - then you can listen in and discover exactly how to deploy them in your content and actually stop the scroll.
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