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Creating a tech product - with Liam Murphy - Stix Mindfulness
Liam Murphy is the inventor and founder of Stix - the world’s first hand-held sensory product designed to encourage children to take control of their wellbeing by making mindfulness fun. The Stix Remotes use audio, haptic feedback and calming lights to guide kids through fun and interactive therapeutic activities involving balancing, deep breathing, guided meditations and more, whilst the companion app gamifies the experience, rewarding children for practicing mindfulness.
Liam came up with the idea of Stix whilst in his final year of university and I was fascinated to learn how he went from concept to reality, to bring a tech product with an accompanying app to life.
Liam shares how accelerators and Kickstarter campaigns have helped him create Stix. Liam also shares lots of useful ideas about how he has tweaked and refined his website so it answers customer queries about a product they have never seen before.
It’s a really inspiring episode, and Liam brings real creativity and imagination to bringing an original product idea to life.
Listen in to hear Liam share:
- An introduction to himself and his product Stix (01:40)
- The inspiration for creating Stix (02:28)
- How he became interested in the benefits of mindfulness (03:59)
- How Stix works and support children (05:16)
- Creating a product that also has an app (06:04)
- Using an accelerator program to access the technology and expertise to build the product (08:15)
- From final year project at university to product business (10:04)
- Their launch strategy (13:25)
- How they educate parents about how Stix can help their children (14:44)
- How they evolved and tweaked their website (14:59)
- Using case studies and videos to demonstrate the effectiveness of Stix (17:33)
- Working with schools (19:34)
- His number one piece of advice for other product creators (22:11)
- Advice for running a successful Kickstarter campaign (25:33)
USEFUL RESOURCES:
The Central Research Laboratory
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