My guest this week on the podcast is Jenna Farmer, a PR strategist and journalist.  Whether you're looking for practical tips to do your own PR, guided resources to get you started or to work with Jenna on a 121 basis, Jenna can help you get your business out there through the right kind of press coverage.

With Christmas right around the corner, now is the perfect time as a product business to leverage seasonal PR opportunities. I spoke with Jenna about how you can get your products featured in gift guides and roundups.

Even though we are already in October, Jenna assured me it's not too late to start reaching out to journalists. Jenna shares insider tips for identifying relevant media targets, crafting effective pitches, providing the assets journalists need, and more. Whether you're new to PR or a seasoned pro, Jenna's advice will help you make the most of the Christmas PR window and get your products in front of more people.

Listen in to hear Jenna share:

• An introduction to herself and her business (01:40)
• When to start thinking about PR for Christmas (02:06)
• How Christmas PR differs to PR at other times of the year (04:18)
• The sort of PR opportunities to look for (07:00)
• How good PR gives your product authority (08:24)
• How to find gift guides you may want to be included in (09:12)
• What to send a journalist you are pitching to (16:01)
• Putting together a press release (16:29)
• How to do PR without getting overwhelmed (21:12)
• The importance of keeping going and not getting disheartened (22:43)

USEFUL RESOURCES:

Jenna Farmer Website

Jenna Farmer Instagram

Jenna Farmer Linked In

Jenna’s Facebook Group: Get Your Business In The Media With Jenna Farmer

Free Resource: How To Write The Perfect Press Release

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