Creating a business around your passions - with Kate Whorlow - Time for Me Tea

Bring Your Product Idea to Life

11-08-2023 • 53 mins

My guest today is  Kate Whorlow from Time For Me Teas.  Kate helps women to make time for themselves by nourishing and rejuvenating their mind and body while sipping on organic, loose leaf herbal tea blends which are not only beneficial, but taste great too.

Kate is also a herbalist, and she has worked in a pharmacy, and she has pulled all her skills together to create a business that works for her. Kate is incredibly knowledgeable, and explains how to find the right herbal tea for you, why herbal tea bags from supermarkets can taste bitter, and the best way to make a cup of tea.

We also cover how Kate has used fairs and communities to build her business, and the value of face to face interactions with your customers when running an online business.

Listen in to hear Kate share:

  • An introduction to herself and her business (01:37)
  • How chronic illness led her to discover herbs and blending her own teas (02:05)
  • The inspiration for setting up her Tea Business (02:54)
  • Creating teas that deliver the benefits and taste great (05:31)
  • Capturing her recipes (09:43)
  • The benefits of herbal teas (10:44)
  • How her teas differ from supermarket herbal teas (18:09)
  • How to make the perfect cup of herbal tea, that doesn’t taste bitter (21:03)
  • Converting sceptics into raving fans (22:31)
  • Selling related products (24:58)
  • Transitioning from selling to friends and family to running a ecommerce business and selling at fairs (27:29)
  • The importance of face to face interaction with her customers (33:27)
  • Personalised tea subscription boxes (38:27)
  • Get your own personalised tea consultation (47:32)
  • Her number one piece of advice for product creators (48:58)


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