How to package and present your products - with Vicki Weinberg

Bring Your Product Idea to Life

08-07-2022 • 24 mins


EPISODE NOTES This week on the podcast my focus is packaging, and how you present the products that you are going to sell. It’s an episode packed full of practical advice, that takes you through all the different things to consider when putting together the packaging for your product. Firstly I share why good packaging matters, and how you can use it to elevate and market your brand.  Then we dig into the practical side, legislation to be aware of, Amazon marketplace requirements to consider if you want to sell via Amazon, and where to get your packaging made. Finally I share my top tip for how to ensure you have the best packaging for your products.  Listen in to hear me share: Why packaging is important (00:38) Elevating your brand via your packaging (02:42) The importance of robust packaging that protects your products (04:58) Choosing and designing your product packaging (08:57) What to put on your packaging (12:54) Packaging legislation to be aware of (15:10) Amazon marketplace packaging requirements to be aware of (16:33) Where to get your packaging made (17:54) Do you need a packaging designer? (19:46) My final tip (21:28) USEFUL RESOURCES: https://vickiweinberg.com/how-to-package-your-product-2/ (Blog: How To Package Your Product To Sell) https://vickiweinberg.com/5-branding-essentials-for-product-businesses/ (Blog: 5 Branding Essentials For Small Businesses by Cara Sayer) https://vickiweinberg.com/captivate-podcast/how-to-brand-your-physical-products-with-cara-bendon/ (Podcast: Episode 80 How To Brand Your Physical Products with Cara Bendon) https://www.gs1uk.org/ (GS1 Website) - for Amazon barcodes LET’S CONNECT https://www.facebook.com/groups/productcreatorsclub (Join my free Facebook group for product makers and creators) https://www.instagram.com/vickiweinberguk/ (Find me on Instagram) http://www.vickiweinberg.com (Work with me)  Mentioned in this episode: Get on the waitlist for my Group Product Creation Programme Join the waitlist to be first to hear when you can join Create a Product to Sell and get a free 1:1 call with me when you sign up! https://checklist.vickiweinberg.com/waitlist Join my Free Facebook group for product creators & makers Join my Free Facebook group for product creators & makers