Select your cookie preferences
We use cookies and similar tools that are necessary to enable you to make purchases, to enhance your experiences and to provide our services, as detailed in our
Creating and selling diversity dolls - with Stephanie Mensah - Bibinee Dolls
This week my guest on the podcast is Stephanie Mensah, the founder of Bibinee Dolls. Bibinee Dolls are a range of early years soft diversity dolls, which help to encourage learning through play and positive representation.
Stephanie’s business launched at the beginning of this year, and she has already achieved great things, getting stocked at Very and Littlewoods. Stephanie explains how her children’s own experience at nursery inspired her to create this range, how she went about manufacturing the dolls and ensuring that they met safety standards.
Stephanie explains how customer feedback has informed the development of her range of products which now also includes clothing and accessories. Most of all Stephanie is just a really inspiring person to listen to - she shares what drives her, what inspires her and how she has navigated setbacks. It really is an episode packed full of positivity and inspiration.
Listen in to hear Stephanie share:
- An introduction to herself and her business (01:25)
- Her range of dolls and what they look like (02:49)
- How her children’s experience at nursery inspired her to create the dolls (06:40)
- Making sure the dolls were usable and durable for very young children (11:38)
- Finding a manufacturer to work with (13:57)
- How her mum inspired her with her own business (16:08)
- Overcoming setbacks and what keeps her going (17:36)
- Finding stockists (20:09)
- Her experience at Trade Shows, The Baby Show (23:51)
- Customers reaction and learning that there is a wider market for the dolls (25:15)
- Challenging gender stereotypes and responding to customer requests (27:02)
- The process of getting safety certifications for toys (32:50)
- Their sustainability policy and what this involves (36:26)
- Her number one piece of advice for product creators (40:14)
USEFUL RESOURCES:
LET’S CONNECT
Join my free Facebook group for product makers and creators
Buy My Book: Bring Your Product Idea To Life
If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support
Mentioned in this episode:
Get on the waitlist for my Group Product Creation Programme
Join the waitlist to be first to hear when you can join Create a Product to Sell and get a free 1:1 call with me when you sign up!...
You Might Like
