Today I'm talking to Liz Cooke from Chester & Cooke. Liz designs and makes country living products for the home, garden, horse, and dog. Liz shares her product business journey, and how she transitioned from a career in finance to starting her business and designing wooden products, which her husband then makes and they sell.
We discussed the challenges of pricing handmade products, the power of offering customisation to your customers, and the areas to prioritise learning about and investing in when running your own business.
Liz has also won quite a few awards, and had some great PR successes, including being commissioned by ITV show Love Your Weekend to make a welly rack. We discuss how these came about, the channels that Liz finds more successful in helping people to find her business.
Listen in to hear Liz share:
If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support
Mentioned in this episode:
Get on the waitlist for my Group Product Creation Programme
Join the waitlist to be first to hear when you can join Create a Product to Sell and get a free 1:1 call with me when you sign up!...