Working with charity partners - Lucy Jeffrey - Bare Kind

03-11-2023 • 38 mins

Today on the podcast, I'm speaking to Lucy Jeffrey, the founder of Bare Kind, a bamboo sock company that saves endangered animals by donating 10% of the profits to the animal on the sock. She's also the co-founder of Candid Founders, a Youtube channel that shares the highs and lows of growing Bare Kind so other business owners can learn from their journey.

Lucy shares how she manages the logistics of partnering with over 25 charities, and how her willingness to follow her gut and take a risk led her to quit her job in the pandemic, set up Bare Kind, and enjoy rapid growth.

Lucy shares mindset tips for those tricky cold outreach calls, and why it is so important to share the lowlights of business, as well as the highlights.

It’s a really inspiring episode that will lift your spirits, and encourage you to keep going.

An introduction to herself and her business (01:36)
What inspired her to start Bare Kind (02:11)
Designing her products (04:51)
Partnering with charities and designing the right sock for them (05:51)
Managing the logistics of donating income from the sock sales to charities (08:46)
Find manufacturers for socks (10:07)
The benefits of having been in person to visit her manufacturers in Turkey (11:51)
Quitting her job and setting up Bare Kind in lockdown (15:07)
The power of taking risks and following gut instinct (16:45)
Transitioning from being a solopreneur to having a team (19:12)
Selling via wholesale and using Faire (22:41)
How to get out of your own way and do cold outreach (24:32)
Systemizing wholesale (26:51)
How her Youtube channel Candid Founders came about (28:01)
Why it is important to share the lowlights as well as the highlights of business (31:11)
Her number one piece of advice for product creators (33:34)