423 Managing Your Startup Through a Crisis and Making Face Shields for Healthcare Workers w/ Ian Rosenberger

Going Deep with Aaron Watson

06-04-2020 • 40 mins

Two years ago, Ian Rosenberger and his company took a leap forward by launching a backpack. It was made from Thread International’s first product, fabric made from plastic waste that had been recycled.

The backpack raised $571,000 on Kickstarter and represented an important new chapter for the business.

At the beginning of 2020, they launched two specific brands; Day Owl (for consumers) and First Mile (for brands like Reebok, Puma, and Converse to buy the fabric).

In this conversation, Ian and Aaron discuss the strategy behind the rebrand, managing a retail company through the 2020 Coronavirus pandemic, and how Day Owl re-tooled their facility to make Personal Protective Equipment for healthcare workers.

Pittsburgh’s best conference to Expand your Mind & Fill your Heart happens once a year.

Ian Rosenberger’s Challenge; Identify the Day Owls in your world and figure out how you can support them.

Connect with Ian Rosenberger

Day Owl Website

Day Owl Instagram

If you liked this interview, check out episode 336 for our first conversation with Ian Rosenberger where we discuss recycling waste, mission-driven startups, and the grit required to survive.



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