Kayley Hamilton, 2 times emmy award winning entertainment reporter (uplvlagency.com) and I discuss the latest strategies form the world of PR this week. We do a deep dive into how thought leaders are created focusing on Neil Degrass Tyson's strategies that have made him a global name. We also look at framing stories when pitching to journalist of different ages and backgrounds. We look at the power of influencer of people like Taylor Swift and the strategies behind her high profile as well looking at the economics of influence engagement and how any organisationc an take part. And we look at a campaign Kayley has been running for a TikTok influencer platform called https://soundme.live/ *THE PROJECT* * www.PR-ology.com - new strategies from the world of PR to apply to your campaigns today * SUBSCRIBE * * Video and Audio links here - https://thepublicrelationspodcast.com/listen/ Or search for "The Public Relations Podcast" on all good podcast apps * Connect with me - LinkedIn - https://www.linkedin.com/in/richard-midson/ * Website and weekly newsletter - https://thepublicrelationspodcast.com/ * Come on the show as a cohost - https://thepublicrelationspodcast.com/one-sheet/ *GUEST* Kayley Hamilton Owner of https://www.uplvlagency.com/

David Barkoe joins me this week on the show to discuss the latest strategies in PR. We focus on conferences and events this time, looking at what any independent agency or in-house PR comms pro should be thinking about when setting up stands at events. We talk about what it takes to get noticed by journalists and give some practical experiences we've had on both sides as journalists and PRs. We also talk about the role of influencers in pharmaceutical marketing again and any industry that has a negative perception. David Shares how his team organised his own mini-event for journalists for multiple clients at once and shares his strategies on how they got people there.  We also talk about remote working in PR and answer listener questions on topics like "How far should you spin a message". *THE PROJECT* * www.PR-ology.com - turning the best ideas in the show into actionable tutorials * SUBSCRIBE *  * Video and Audio links here - https://thepublicrelationspodcast.com/listen/ Or search for "The Public Relations Podcast" on all good podcast apps  * Connect with me - LinkedIn - https://www.linkedin.com/in/richard-midson/ * Website and weekly newsletter - https://thepublicrelationspodcast.com/  * Come on the show as a cohost - https://thepublicrelationspodcast.com/one-sheet/  *GUEST* David Barkoe - https://www.linkedin.com/in/david-barkoe/ Carve Communications - https://carvecomms.com/

Another episode packed with discussion about PR techniques this week in The Public Relations Podcast. In this episode, we're talking with Jon Woodroof from Twotone. We discuss why mass press releases are very much out now and targeted outreach is in and how to do it. We talk about how to become a go-to resource for journalists and how to build lasting personal relationships in the industry. Among the discussion are unique ways to engage your audience, from hosting tattoo parties to crafting newsletters that actually get read. With the changing landscape in public relations, authenticity and collaboration have never been more crucial. We also delve into the importance of a long-term focus over quick results, and why data should inform but not dictate your strategies. We discuss employee advocacy programmes and how they can be implemented. We even discuss how you could partner with rival firms or organisations in a way that benefits you both. As usual, the episode is packed with actionable insights and discussion that you can either try yourself or inspire ideas that help in your own campaigns. * SUBSCRIBE *  - Video (subscribe on YouTube)  - Audio: Search for "The Public Relations Podcast" on all good podcast apps  * Website and weekly newsletter - https://thepublicrelationspodcast.com/  * Come on the show as a cohost - https://thepublicrelationspodcast.com/one-sheet/  * Let me know what you want more or less of as well in the show - info@thepublicrelationspodcast.com

What can you expect this week? Everything from PR work-life balance to influencer marketing, working with clients, picking case studies for content creators and more. Once again we're delving into the new era of PR. In this episode with Nathan Miller of Miller Ink Inc. a Los Angeles-based PR and comms firm, we discuss a huge number of topics including:- - Authenticity in Influencer Marketing: We talk about the need to redefine influencers to clients from traditional makeup and fashion stars to anyone who can influence online. - We talk about how B2B comms is being done on platforms like TikTok and YouTube. - We discuss a way of using AI for brainstorming while out jogging. - We discuss client-PR relationships and getting the best out of them. - We have questions from listeners including how to find good case studies and the importance of spotting trends. It's a packed show.

Barbie has dominated the headlines this year. How did PR people, communicators and toy makers take advantage of it? What were the challenges and rewards? I had a good chat with Heather Wagner Reed of Juice Consulting (https://juiceconsulting.com/) about this. We searched for ideas we liked and discussed how it was a great opportunity (for about a month) for Public Relations professionals. We discussed a lot more though from political PR moments to AI tools for PR pros and answered some questions about influencers and working with the traditional press. As usual, we've tried to give our thoughts in the hope that these might help you trigger your ideas for things you can use in your own campaigns. I hope it helps. Guest: Heather Wagner Reed (https://juiceconsulting.com/) * SUBSCRIBE * - Video (subscribe on YouTube) - Audio: Search for "The Public Relations Podcast" on all good podcast apps * Website and weekly newsletter - https://thepublicrelationspodcast.com/ * Come on the show as a cohost - https://thepublicrelationspodcast.com/one-sheet/ * Let me know what you want more or less of as well in the show - info@thepublicrelationspodcast.com

Welcome back to the first full episode of the new format of The Public Relations Podcast. Today, we look at the work Twitter/X are doing to try to rehabilitate their brand with their most important target audience, their advertisers. We look at the importance of deep research in crafting compelling narratives, how to improve responses from press releases, how to work with influencers in the tech space and the importance of listening to the public and looking for opportunities in what they are saying. And we're looking for your ideas too. To take part head to https://thepublicrelationspodcast.com/poll A packed show with lots of actionable PR ideas to integrate into your own strategies.

I'm thrilled to announce that starting 10th October 2023, we're taking "The Public Relations Podcast" in a fresh direction.The goal is to create a weekly "must-listen" show where a guest host and I try to unpack recent campaigns, discuss emerging PR tools (especially AI) and dive into questions and comments in our 'Community Bag' segment.Plus, this show is all about people on the frontline doing the work today. This is "practical PR". That also means I want you on as a guest as well to share what you are finding.Why the change in the format?PR is changing fast. As we move into this new era of AI and heightened public scepticism, old-school tactics are becoming obsolete. But the skill of building relationships with the public, in order to achieve a goal, is going to become more important than ever.I'm hoping this show will be packed with actionable insights that you can use every week, whatever size of operation you belong to and wherever you are in the world, from Europe, to the Americas, to Asia, to APAC.If you're looking for ideas on how to cope with the future of PR, join us by clicking "follow" or "subscribe", wherever you are.It starts next week, 10th October. I hope to see you there!#publicrelations #pr #communications #marketing

Is long-form content just a passing trend, or is it fundamentally changing how consumers and B2B audiences engage with brands? We discuss it with Jacquie Potter, Managing Director - Corporate & Business at Ogilvy PR ANZ We also uncover some interesting research about where today's decision-makers are really consuming their content - and it's not just LinkedIn. Surprisingly, platforms like TikTok are playing a bigger role than you might think, raising questions about the future of B2B marketing as a whole. Plus we're looking ahead to series 6.

There are just 2 more episodes to go in this interim series 5.5 of The Public Relations Podcast. This series has the bits of interviews we never got to run in series 5 of the show. Today it's the final bits from the chat I had with Jeroen Bos from PR.co If you heard the original chat you'll know it was a fascinating one because Jeroen is a real forward thinker about the industry. In this un-released section, we discuss AI, it's ability to handle press releases and even chat with itself between organisations. We also reflect on the essence and purpose of public relations. There is just over a month to go now until Season 6 begins with the totall new format. Don't forget the free newsletter at ThePublicRelationsPodcast.com

In episode 5 or series 5.5 (how many 5's can you get?) we speak to Kayley Hamilton, a 2X Emmy Award-winning producer from Los Angeles and the founder of KAYLEY Media. Kayley is not only a PR but a former journalist who understands how to use the "personal" to create connections with journalists and the public. It's a chat that is packed with actionable ideas. Kayley talks about the importance of personal narratives in public relations and the parallels between journalists chasing headlines and brands striving for connection. You'll hear firsthand tales of celebrity encounters and the intertwining of showbiz with PR. Whether you're a PR pro, a business owner, or a media junkie, this episode reveals the secret sauce behind what makes a story truly captivating. Join us as we bridge the worlds of Hollywood, traditional news outlets, and modern PR tactics to uncover the magic behind the story.

Sign up to the newsletter at ThePublicRelationsPodcast.com Welcome back to series 5.5 of The Public Relations Podcast, a series of "parts" of chats which were never or only partly used in the previous shows due to lack of time. In this one we chat to Alexandra Annable from the non-profit "Techfugees", and shed light on the interplay between technology, the refugee experience and PR. In the previous episode, where Alexandra first appeared, she shared some of the strategies and techniques she uses in her work but today we get the bigger picture. Alexandra touches on how her work as a PR impacts displaced individuals. She talks about how she views the people she is working with as an untapped potential for bridging the digital skills gap. She provides a glimpse into her typical day, highlighting the role of crisis management in her profession. Discussions revolve around the importance of strategic storytelling, ensuring genuine partnerships, and the pitfalls of "greenwashing." And finally, we talk about the nuances of PR in a humanitarian context and a few techniques.

In this episode, I have two chats for you. 1) We delve into the future of PR, the impact of technology, and the integration of various functions within organizations with Lucy Newcomb from Salt and Shein, an executive recruitment company focused on PR-related roles 2) We talk about authenticity with fearless podcaster, Dr. Rita Jablowski. Her no-nonsense approach has gained her a dedicated fan base despite the fact she makes the show all by herself. So what can PR people learn from her about developing a connection with an audience through "authenticity"? Note: The chat with Rita contains some candid conversations and some language that may not be suitable for all audiences but it does reflect how being authentic allows you to connect with a target audience who want that.

In this second episode of series 5.5, I chat with Jon Woodroof from TwoToneams.nl a cycling-focused PR agency. We delve into the topic of using personal passion combined with strategic thinking to fuel PR success in a competitive niche. We talk about everything from campaigns to managing an agency to AI and more. If there was one main message it would be this:- Being a 'doer' rather than just a spokesperson builds real connections and trust with the media.

We're back for a season 5.5 and if you don't know why it's called 5.5 then you haven't signed up to the newsletter yet at ThePublicRelationsPodcast.com! In this thought-provoking episode, Matt Holmes from Poem (an international PR agency in Australia) challenges the traditional approach to public relations, stressing the need for data-driven insights and consumer psychology to steer strategies, rather than relying on gut feelings. We talk about the evolution of the industry and the importance of a two-way conversation with consumers. The conversation further delves into the importance of data, not only as a tool for market trends and consumption behaviour but also in achieving emotional resonance in campaigns. Matt also emphasizes the need for human-centred narratives and storytelling to captivate audiences. And we talk about AI. Despite advancements in AI, why the 'human bit' of the profession will always be crucial.

A.I. has a problem. It's a problem that could influence the future of Public Relations and Communications roles. In this final episode of series 5 of The Public Relations Podcast, we look at the future of AI in public relations. Will AI take over the role of communications professionals? How should comms pros adapt to AI and what should they focus on in their work? How might AI redefine PR and communication roles? Will humans still be needed? .........The Public Relations Podcast will be back for series 6 soon, in about a month. It'll be better, more focused and more useful in any comms role. Speak soon, Richard.

In this episode, journey with me into the heart of Seoul, South Korea, as I discuss global public relations, cultural insights, and an impactful conversation on how to voice an organization's opinion on social and political issues without alienating your audience. I'm sharing some of what I learned from my dinner conversation with a local freelance TV reporter who navigates both journalism and PR fields, revealing valuable insights into how to become part of conversations already happening and how to leverage timeliness to turn a dull story into an engaging narrative. Also in this episode, we hear from James Wright, global CEO of Havas PR, about the art of being a cause-based business and successfully managing the sensitive terrain of political and social issues today. If you would like the notes from this to show them subscribe to the newsletter at ThePublicRelationsPodcast.com

Will these things be the future of PR? Diversification, Martech mastery... and storytelling? In this episode, I talk to Damian Frances, a journalist who studies PR and comms. Damian is also the Editorial Director of Mumbrella, the organisers of CommsCon 2023, the biggest PR-focused event in Australia. He invited The Public Relations Podcast along to the recent event in Sydney. Once the sessions were over, we sat down for a chat to discuss what we had heard. The conversation moved from fax machines and press clippings to modern strategies involving diversification and digital. We look at how the general mindset around marketing is likely to change. We look at PR and the problem of measurement with MarTech and how that will help but also talk about the problem of agreeing on measurement standards. And, we talk about this event and how it is helping to inspire people for the future of PR.

In this episode, I dive into the world of influencer marketing with Maria Jordan from Fireflies Management, discussing her experience working with a family of influencers and the importance of aligning their brand values with their partnerships. We also explore a thought-provoking article by Trevor Thomas about the rise of anti-hero brands and the potential rewards of taking risks with organizational avatars. Plus, we share insights on how PR trips, content creation, and targeted pitching have evolved in the travel industry. It's a fascinating topic.

If you want to get your story across to the traditional media then you need to get your pitch right. There is almost a checklist you can go through to make sure you cover all the bases. It ranges from a good headline to making sure you have the right pictures in the details. Jeroen Bos, the CEO of PR.co, joined me for a chat about our experiences with bad pitches and what you need to do to get it right. Then as the episode goes on, I share more of my thoughts on this and break down a recent press release as well, to show what's wrong with so many approaches.

I've just got off the phone with a seasoned journalist where we were talking about the problem reporters find today or getting back to research in-depth stories. As the media landscape evolves, it raised the question as to whether PR professionals could help in this process but not just by pitching an idea and sitting back but by getting actively involved in helping the journalist's career without compromising their integrity. Let me know what you think. You can reach me on LinkedIn. Details in the episode.