After George Eastman cut ties with his chief emulsion-maker-turned-saboteur, Henry Reichenbach, the Kodak company started to falter. Some batches of film literally fell apart on the shelves. Others seemed fine, but yielded blurry, unprintable photos.
Eastman had tried to find a suitable replacement for Reichbach, but no one was able to make a stable emulsion at the volume he needed. Eastman was starting to get desperate.
He knew that if he didn’t fix his film fast, his Kodak cameras would never amount to more than a passing fad. Eastman wasn’t just looking to get rich and get out. He was after a legacy that would stand the test of time. In order to do that, Eastman would not only have to make his product reliable, he’d have to continually innovate — constantly turning out one new demographically-targeted product after another. In the end, this strategy would make Kodak a household name, and then doom it to obsolescence.