#05 The Premium Paradox: Where Did All The Good Products Go?

Welcome back to another episode of the Nutricosmetics 2030 Show, where Uroš and Matic discussed the so-called “Premium Paradox”, where most products nowadays are labeled as premium or some other buzzword trying to separate them from the competition. They discuss what could premium really represent, from luxury, high pricing, and sustainability claims as a big part of product value propositions. They make the case for how simple, good products are the real premium products that do their job without all the blows and whistles that marketing teams invented to compete in a fiercely competitive marketplace. Enjoy!

***** NEW TO NUTRICOSMETICS 2030 SHOW? Dive into the world of the Nutricosmetics 2030 Show, a specialized podcast that offers a unique industry perspective. Join us to unfold the layers of the industry, from the intricacies of product creation and scientific research to the dynamics of marketing and business strategy. This podcast is an ideal destination for industry professionals, conscious consumers, and anyone eager to discover the innovative trends shaping the future of beauty and wellness. Matic Batagelj brings his insights as the marketing advisor for TOSLA Nutricosmetics, while Uroš Gotar, the Chief Innovation Officer, adds depth with his expertise in product innovation and development. https://toslanutricosmetics.com/ https://nutricosmetics2030.com/ ***** FILMED AND EDITED BY MUVI MEDIA https://muvi.media/