The 90 Second Podcast

Ed Palmer

The 90 Second Podcast is all about helping everyone to make better content. Ed Palmer is an award winning presenter and comedy creator and this podcast series contains everything you need to transform the impact of your content. Get in touch! ed@212radio.co.uk read less
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Episode 16: I think content might be dead?
03-08-2023
Episode 16: I think content might be dead?
What will be the impact of a deluge of AI generated content? Surely it'll be apathy, so what dies that mean for marketing?
Episode 16: I think content might be dead?
03-08-2023
Episode 16: I think content might be dead?
What will be the impact of a deluge of AI generated content? Surely it'll be apathy, so what dies that mean for marketing?
Episode 15: The Importance of Storytelling
17-07-2023
Episode 15: The Importance of Storytelling
Why and how to use storytelling in your content. This one is important.... I should have done it ages ago.    All in 90 seconds. If you'd like to get in touch - ed@212radio.co.uk
Episode 14: Should you try and be funny in your content?
03-07-2023
Episode 14: Should you try and be funny in your content?
This is potentially upsetting content. Especially for middled aged men like me who think we're hilarious. Should we be trying to make the audience laugh, probably not and here's why...   ...in 90 secs, obvs   212radio.co.uk
Episode 13: Can AI Make Us Cry?
23-06-2023
Episode 13: Can AI Make Us Cry?
A short experiment to test the impact of AI generated content... whereby I accidentally discover the key to comedy and tragedy.
Episode 10: Just do the thing.
23-06-2023
Episode 10: Just do the thing.
In this 90 second episode I explain why you should ignore the advice of this podcast.   Get in touch - ed@212radio.co.uk
Episode 12: Vulnerability.
15-06-2023
Episode 12: Vulnerability.
How "the power of vulnerability" is guaranteed to improve your content.   All in 90 seconds.
Episode 11: Authentic podcast content = authentic guests
05-06-2023
Episode 11: Authentic podcast content = authentic guests
Jenny Shaw explains why your guest policy reflects you as a person... and she does so very quickly
Episode 9: Can A.I. make great content? Part 1.
17-05-2023
Episode 9: Can A.I. make great content? Part 1.
As content creators, writers, communication and engagement specialists, is A.I. going to steal everything we hold dear? Get in touch: ed@212radio.co.uk
Episode 8: Why you shouldn’t try to make content that everyone likes.
09-05-2023
Episode 8: Why you shouldn’t try to make content that everyone likes.
The urge to create something that no one is going to hate is the road to content hell. All explained in 90 seconds. Get in touch, ed@212radio.co.uk
Episode 7: Empathy
21-03-2022
Episode 7: Empathy
How make your content have more impact by thinking like a Stand Up Comic. All explained in 90 seconds. ed@212radio.co.uk
Episode 6: Consistency
15-03-2022
Episode 6: Consistency
How do you adopt what is, perhaps, the single most important ingredient when it comes to successful content? Be like a soap opera! Here's 90 seconds explaining what/why/how.   ed@212radio.co.uk
Episode 5: Be Provocative
07-03-2022
Episode 5: Be Provocative
Being provocative is vital in terms of making content memorable. But in this context, being provocative may not mean what you think it does. Would love to hear your thoughts.
Episode 4: We Need to Talk About Corporate BS
07-03-2022
Episode 4: We Need to Talk About Corporate BS
How is your content unintentionally alienating your audience? This 90 seconds will help you find out. If you'd like to chat, get in touch: ed@212radio.co.uk
Episode 3: Content is a Transaction.
07-03-2022
Episode 3: Content is a Transaction.
So what does 'Content is a Transaction' mean? Here's 90 seconds exploring that question and the importance of providing real value. A fact that often gets drowned out by other objectives. Any thoughts or questions, get in touch; ed@212radio.co.uk
Episode 2: No Trance Language!
04-03-2022
Episode 2: No Trance Language!
Remember kids, say no to Trance.   What is "trance language" and how will it stop your content making an impact?
Episode 1: Authenticity
04-03-2022
Episode 1: Authenticity
The key to all good communication is authenticity.  But what does that mean in practice? And what does 'inauthentic' content sound like?