Nurturing family through managing wealth, with Michael Aitken

Love Business with Alan Wick

03-04-2023 • 58 mins

Their business might be all about managing wealth, but their purpose is all about family.


Mike Aitken established Magus Wealth over 25 years ago. An independent, boutique Financial Planning and Investment Management business, they are proud to be a chartered firm - a status that only the UK’s best financial planning firms qualify for.

I love the story behind their logo. It’s the ‘Dara knot’, meaning ‘everything back to family’. It’s a sentiment close to their heart, and it runs through their business like a stick of rock.

For the Magus team, helping their clients to grow, protect and pass on their wealth is about more than money, it’s about building personal, lifelong relationships. Connecting, listening and understanding is at the heart of their business.


In this refreshing and warm interview, Mike


  • Reflects on how Magus Wealth has changed in the four years since I last interviewed him, and why they transformed the business's philosophy.

  • Describes the changes they made in the company’s board and leadership team, and sheds light on some of the impacts that these changes had, especially on the company’s culture.

  • Gives an in-depth explanation into the purpose of Magus Wealth’s ‘Academy’.

  • Talks about some learnings from this period of change, including the advantages of being brave, being open minded, and having conviction in yourself and your company.

  • Shares an insight into how his business partnership with Dante Peters functions, and how their different skills and approaches complement each other.

  • Contemplates the structure and position of Magus Wealth now, relating it to the metaphor of a family.

  • Discusses the importance of company culture in shaping the future growth and longevity of a company.

  • Manifests his hopes and his visions for the next one, three, and 10 years of the business.

  • Passes on some key learnings for entrepreneurs in the early stages of starting up a business.

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