PODCAST

The Product-Cast

Gift of the Year

Welcome to the Product-Cast, aka the Prod-Cast, brought to you by Gift of the Year and supported by the Giftware Association. The podcast shines a spotlight on the UK’s thriving gift industry, providing insight into all aspects of the creative and sales process, from concept to retail and everything in between. Each week you will meet a new key player from retail or supply and learn about their role within their business, their insights on the industry and, of course, to talk about their entry or previous winner in the Gift of the Year awards! The Prod-Cast is hosted by Alex Ryan - a marketing consultant and a gift/product marketing expert having spent 6 years as Head of Marketing at Paladone Products Ltd before launching his own agency, Marketing 101.https://marketing-101.co.uk/ The Gift of the Year awards are the most highly respected industry accolades, aimed at recognising the best new products, talent and inspiration in our industry each year.https://www.giftoftheyear.co.uk/ The Giftware Association is at the heart of the UK's gift and home industry with 70 unique years' experience. Listening to your needs and finding solutions to your problems. We can help you make money, save money and save time with our knowledge and contacts within the industry.https://www.ga-uk.org/
LinkedIn for Business with David Glenwright, JC Social Media
In this episode we're joined by David Glenwright, Head of Training at JC Social Media. As a trainer, David is about as up-to-date as you can get across a variety of social media platforms, so we decided to try and extract as much of his Linkedin knowledge as we can, specifically for business-to-business use, and even more specifically, within the gift, retail and FMCG industry. David covers a variety of topics, starting with the evolution and growth of Linkedin (one of the longest surviving social media platforms), how to match your behaviours and content to your audience and potential customers and, finally, how to make the most effective direct approach to potential buyers - this advice is gold dust!-----------------------Welcome to the Product-Cast, aka the Prod-Cast, brought to you by Gift of the Year and supported by the Giftware Association. The podcast shines a spotlight on the UK’s thriving gift industry, providing insight into all aspects of the creative and sales process, from concept to retail and everything in between.Each week you will meet a new key player from retail or supply and learn about their role within their business, their insights on the industry and, of course, to talk about their entry or previous winner in the Gift of the Year awards.The Prod-Cast is hosted by Alex Ryan - a marketing consultant and a gift/product marketing expert having spent 6 years as Head of Marketing at Paladone Products Ltd before launching his own agency, Marketing 101.The Gift of the Year awards are the most highly respected industry accolades, aimed at recognising the best new products, talent and inspiration in our industry each year.The Giftware Association is at the heart of the UK's gift and home industry with 70 unique years' experience. Listening to your needs and finding solutions to your problems. We can help you make money, save money and save time with our knowledge and contacts within the industry.LINKS;Guest; JC Social MediaDavid GlenwrightHost; The Product-Cast (website) The Giftware Association Gift of the Year Alex Ryan, Consultant Marketing 101, Agency The Gift StopInstagram;  Gift of the YearThe Giftware Association
3d ago
54 mins
LIVE from the London Stationery Show - Stationery Supplies with Sarah Laker
In our second live recording from the wonderful London Stationery Show we were joined on the Retail Matters stage by someone who was introduced to us as the VOICE of independent stationers - owner of 'Stationery Supplies' in Marple and Wilmslow, Sarah Laker. In this episode we hear all about why Sarah feels so passionately about bricks and mortar, independent stationery shops and the work she's been doing to support those retailers and bring awareness to their needs.-----------------------Welcome to the Product-Cast, aka the Prod-Cast, brought to you by Gift of the Year and supported by the Giftware Association. The podcast shines a spotlight on the UK’s thriving gift industry, providing insight into all aspects of the creative and sales process, from concept to retail and everything in between.Each week you will meet a new key player from retail or supply and learn about their role within their business, their insights on the industry and, of course, to talk about their entry or previous winner in the Gift of the Year awards.The Prod-Cast is hosted by Alex Ryan - a marketing consultant and a gift/product marketing expert having spent 6 years as Head of Marketing at Paladone Products Ltd before launching his own agency, Marketing 101.The Gift of the Year awards are the most highly respected industry accolades, aimed at recognising the best new products, talent and inspiration in our industry each year.The Giftware Association is at the heart of the UK's gift and home industry with 70 unique years' experience. Listening to your needs and finding solutions to your problems. We can help you make money, save money and save time with our knowledge and contacts within the industry.LINKS;Guest; Stationery Supplies WilmslowSarah LakerHost; The Product-Cast (website) The Giftware Association Gift of the Year Alex Ryan, Consultant Marketing 101, Agency The Gift StopInstagram;  Stationery Supplies WilmslowGift of the YearThe Giftware Association
27-10-2021
29 mins
LIVE from the London Stationery Show - VENT for Change with Evan Lewis
This week on the Product-Cast we are joined by Evan Lewis, a social and environmental entrepreneur and owner of VENT for Change, a stationery supplier with ethical design and social responsibility at it's core. Recorded live on the 'Retail Matters' stage at London Stationery Show, we learn all about how Evan found himself so invested in ethical design over a decade prior to it's current global focus, as well as hearing about the various ways in which Evan has strived to ensure that VENT for Change delivers on it's environmental and social goals.-----------------------Welcome to the Product-Cast, aka the Prod-Cast, brought to you by Gift of the Year and supported by the Giftware Association. The podcast shines a spotlight on the UK’s thriving gift industry, providing insight into all aspects of the creative and sales process, from concept to retail and everything in between.Each week you will meet a new key player from retail or supply and learn about their role within their business, their insights on the industry and, of course, to talk about their entry or previous winner in the Gift of the Year awards.The Prod-Cast is hosted by Alex Ryan - a marketing consultant and a gift/product marketing expert having spent 6 years as Head of Marketing at Paladone Products Ltd before launching his own agency, Marketing 101.The Gift of the Year awards are the most highly respected industry accolades, aimed at recognising the best new products, talent and inspiration in our industry each year.The Giftware Association is at the heart of the UK's gift and home industry with 70 unique years' experience. Listening to your needs and finding solutions to your problems. We can help you make money, save money and save time with our knowledge and contacts within the industry.LINKS;Guest; VENT for ChangeEvan LewisHost; The Product-Cast (website) The Giftware Association Gift of the Year Alex Ryan, Consultant Marketing 101, Agency The Gift StopInstagram;  Vent for ChangeGift of the YearThe Giftware Association
14-10-2021
36 mins
Crowdfunding with Courtney Wood
On the Prod-Cast this week, we have our very first returning guest! Courtney Wood the CEO of Bubblegum Stuff - a wonderful gift and game company based in London is making a return to talk to us about how they were able to use crowdfunding, more specifically the website Kickstarter to make the launch of their board game Plant Based Riot a huge success. If you're considering running your own crowdfunding campaign then grab a notepad - plenty of tips and trick within, plus a few hazards to avoid!-----------------------Welcome to the Product-Cast, aka the Prod-Cast, brought to you by Gift of the Year and supported by the Giftware Association. The podcast shines a spotlight on the UK’s thriving gift industry, providing insight into all aspects of the creative and sales process, from concept to retail and everything in between.Each week you will meet a new key player from retail or supply and learn about their role within their business, their insights on the industry and, of course, to talk about their entry or previous winner in the Gift of the Year awards.The Prod-Cast is hosted by Alex Ryan - a marketing consultant and a gift/product marketing expert having spent 6 years as Head of Marketing at Paladone Products Ltd before launching his own agency, Marketing 101.The Gift of the Year awards are the most highly respected industry accolades, aimed at recognising the best new products, talent and inspiration in our industry each year.The Giftware Association is at the heart of the UK's gift and home industry with 70 unique years' experience. Listening to your needs and finding solutions to your problems. We can help you make money, save money and save time with our knowledge and contacts within the industry.LINKS;Guest; Bubblegum StuffCourtney WoodHost; The Product-Cast (website) The Giftware Association Gift of the Year Alex Ryan, Consultant Marketing 101, Agency The Gift StopInstagram;  Bubblegum StuffGift of the YearThe Giftware Association
24-09-2021
58 mins
LIVE on stage at Autumn Fair
This VERY exciting episode was recorded live on stage at the Inspiring Retail corner of the Autumn Fair. Our host, Alex Ryan was joined by Hyve's own Head of Content Suzanne Ellingham, and from The Giftware Association, MD Sarah Ward and Head of Marketing Chris Workman.We review day 1 of the show, discuss our highlights and 'must see stands', learn all about the changes that Hyve have made since AF2019, and talk about the key themes that keep cropping up in our conversations from the aisles. Enjoy this great live and informal chat - we certainly did!-----------------------Welcome to the Product-Cast, aka the Prod-Cast, brought to you by Gift of the Year and supported by the Giftware Association. The podcast shines a spotlight on the UK’s thriving gift industry, providing insight into all aspects of the creative and sales process, from concept to retail and everything in between.Each week you will meet a new key player from retail or supply and learn about their role within their business, their insights on the industry and, of course, to talk about their entry or previous winner in the Gift of the Year awards.The Prod-Cast is hosted by Alex Ryan - a marketing consultant and a gift/product marketing expert having spent 6 years as Head of Marketing at Paladone Products Ltd before launching his own agency, Marketing 101.The Gift of the Year awards are the most highly respected industry accolades, aimed at recognising the best new products, talent and inspiration in our industry each year.The Giftware Association is at the heart of the UK's gift and home industry with 70 unique years' experience. Listening to your needs and finding solutions to your problems. We can help you make money, save money and save time with our knowledge and contacts within the industry.LINKS;Guest; Suzanne EllinghamSarah WardChris WorkmanAutumn FairHost; The Product-Cast (website) The Giftware Association Gift of the Year Alex Ryan, Consultant Marketing 101, Agency The Gift StopInstagram;  Autumn FairGift of the YearThe Giftware Association
06-09-2021
43 mins
Products of Change with Helena Mansell-Stopher
This week on the Product-Cast we're joined by the wonderful Helena Mansell-Stopher, founder and CEO of Products of Change, an organisation dedicated to building sustainable change in the licensing and consumer products industry through a collaborative approach from it's members who operate at every level of our trade. Join us for this fascinating insight and unique way of looking at the way we develop and manufacture products.-----------------------Welcome to the Product-Cast, aka the Prod-Cast, brought to you by Gift of the Year and supported by the Giftware Association. The podcast shines a spotlight on the UK’s thriving gift industry, providing insight into all aspects of the creative and sales process, from concept to retail and everything in between.Each week you will meet a new key player from retail or supply and learn about their role within their business, their insights on the industry and, of course, to talk about their entry or previous winner in the Gift of the Year awards.The Prod-Cast is hosted by Alex Ryan - a marketing consultant and a gift/product marketing expert having spent 6 years as Head of Marketing at Paladone Products Ltd before launching his own agency, Marketing 101.The Gift of the Year awards are the most highly respected industry accolades, aimed at recognising the best new products, talent and inspiration in our industry each year.The Giftware Association is at the heart of the UK's gift and home industry with 70 unique years' experience. Listening to your needs and finding solutions to your problems. We can help you make money, save money and save time with our knowledge and contacts within the industry.LINKS;Guest; Products of ChangeHelena Mansell-StopherHost; The Product-Cast (website) The Giftware Association Gift of the Year Alex Ryan, Consultant Marketing 101, Agency The Gift StopInstagram;  Products of ChangeGift of the YearThe Giftware Association
31-08-2021
53 mins
Creative Industry Association with Craig De Souza
Welcome to episode 41 of The Product-Cast where we are joined by the wonderful Craig De Souza - regular panellist of The Gift Stop and founder of The Creative Industry Association - an organisation who supports the UK's thriving craft industry. Today we'll learn all about Craig's passion for this wonderful industry and the ways in which his organisation works to help businesses within it thrive, through Covid and beyond. -----------------------Welcome to the Product-Cast, aka the Prod-Cast, brought to you by Gift of the Year and supported by the Giftware Association. The podcast shines a spotlight on the UK’s thriving gift industry, providing insight into all aspects of the creative and sales process, from concept to retail and everything in between.Each week you will meet a new key player from retail or supply and learn about their role within their business, their insights on the industry and, of course, to talk about their entry or previous winner in the Gift of the Year awards.The Prod-Cast is hosted by Alex Ryan - a marketing consultant and a gift/product marketing expert having spent 6 years as Head of Marketing at Paladone Products Ltd before launching his own agency, Marketing 101.The Gift of the Year awards are the most highly respected industry accolades, aimed at recognising the best new products, talent and inspiration in our industry each year.The Giftware Association is at the heart of the UK's gift and home industry with 70 unique years' experience. Listening to your needs and finding solutions to your problems. We can help you make money, save money and save time with our knowledge and contacts within the industry.LINKS;Guest; Creative Industry AssociationCraig De Souza (Linkedin)Host; The Product-Cast (website) The Giftware Association Gift of the Year Alex Ryan, Consultant Marketing 101, Agency The Gift StopInstagram;  Creative Industry AssociationGift of the YearThe Giftware Association
17-08-2021
41 mins
British Craft Trade Fair with Margeret Bunn
In this, episode 40 of The Product-Cast we talk to a true legend of the industry - someone that has been championing the craft sector for over 30 years - Margeret Bunn. Join us as we learn all about Margeret's fascinating journey into the world of crafting before taking over The British Craft Fair, one of the highlights of the exhibition calendar.-----------------------Welcome to the Product-Cast, aka the Prod-Cast, brought to you by Gift of the Year and supported by the Giftware Association. The podcast shines a spotlight on the UK’s thriving gift industry, providing insight into all aspects of the creative and sales process, from concept to retail and everything in between.Each week you will meet a new key player from retail or supply and learn about their role within their business, their insights on the industry and, of course, to talk about their entry or previous winner in the Gift of the Year awards.The Prod-Cast is hosted by Alex Ryan - a marketing consultant and a gift/product marketing expert having spent 6 years as Head of Marketing at Paladone Products Ltd before launching his own agency, Marketing 101.The Gift of the Year awards are the most highly respected industry accolades, aimed at recognising the best new products, talent and inspiration in our industry each year.The Giftware Association is at the heart of the UK's gift and home industry with 70 unique years' experience. Listening to your needs and finding solutions to your problems. We can help you make money, save money and save time with our knowledge and contacts within the industry.LINKS;Guest; British Craft Trade FairMargeret Bunn Host; The Product-Cast (website) The Giftware Association Gift of the Year Alex Ryan, Consultant Marketing 101, Agency The Gift StopInstagram;  British Craft Trade FairGift of the YearThe Giftware Association
28-07-2021
46 mins
Beevive with Faye Whitley
Today we’re joined by the wonderful Faye Whitley, inventor and founder of Beevive and all round bee expert and activist! We first came across Faye and her product through the Gift of the Year awards where Faye was a finalist for multiple categories and made her mark by wearing a different outfit to each of the ceremonies! Beehive is a keyring that contains a lifesaving serum for tired bees. Learn all about it here on The Product-Cast!-----------------------Welcome to the Product-Cast, aka the Prod-Cast, brought to you by Gift of the Year and supported by the Giftware Association. The podcast shines a spotlight on the UK’s thriving gift industry, providing insight into all aspects of the creative and sales process, from concept to retail and everything in between.Each week you will meet a new key player from retail or supply and learn about their role within their business, their insights on the industry and, of course, to talk about their entry or previous winner in the Gift of the Year awards.The Prod-Cast is hosted by Alex Ryan - a marketing consultant and a gift/product marketing expert having spent 6 years as Head of Marketing at Paladone Products Ltd before launching his own agency, Marketing 101.The Gift of the Year awards are the most highly respected industry accolades, aimed at recognising the best new products, talent and inspiration in our industry each year.The Giftware Association is at the heart of the UK's gift and home industry with 70 unique years' experience. Listening to your needs and finding solutions to your problems. We can help you make money, save money and save time with our knowledge and contacts within the industry.LINKS;Guest; BeeviveFaye Whitley Host; The Product-Cast (website) The Giftware Association Gift of the Year Alex Ryan, Consultant Marketing 101, Agency The Gift StopInstagram;  BeeviveGift of the YearThe Giftware Association
13-07-2021
29 mins
Hyve Group & Autumn Fair with Julie Driscoll & Karin Hausmann
In this episode we welcome Julie and Karin from Hyve Group, the company behind some of the world's biggest events and trade shows, including landmarks of the gift industry, Spring & Autumn Fair. Today however, we only lightly touch on those events as we were keen to focus on their brand new wholesale market place that launched in May. It's been a roaring success so far, and no surprise - Hyve hold great trust within the industry and are perfectly positioned to match buyers to suppliers. -----------------------Welcome to the Product-Cast, aka the Prod-Cast, brought to you by Gift of the Year and supported by the Giftware Association. The podcast shines a spotlight on the UK’s thriving gift industry, providing insight into all aspects of the creative and sales process, from concept to retail and everything in between.Each week you will meet a new key player from retail or supply and learn about their role within their business, their insights on the industry and, of course, to talk about their entry or previous winner in the Gift of the Year awards.The Prod-Cast is hosted by Alex Ryan - a marketing consultant and a gift/product marketing expert having spent 6 years as Head of Marketing at Paladone Products Ltd before launching his own agency, Marketing 101.The Gift of the Year awards are the most highly respected industry accolades, aimed at recognising the best new products, talent and inspiration in our industry each year.The Giftware Association is at the heart of the UK's gift and home industry with 70 unique years' experience. Listening to your needs and finding solutions to your problems. We can help you make money, save money and save time with our knowledge and contacts within the industry.LINKS;Guest; Hyve GroupAutumn FairJulie DriscollKarin HausmannHost; The Product-Cast (website) The Giftware Association Gift of the Year Alex Ryan, Consultant Marketing 101, Agency The Gift StopInstagram;  Hyve GroupAutumn FairGift of the YearThe Giftware Association
30-06-2021
44 mins
Stephen Spencer + Associates with Stephen Spencer
Today we welcome Stephen Spencer onto the Prod-Cast for a wonderful talk and some brilliant tips all about customer experience. Also a regular at The Gift Stop, Stephen has great insight into customer behaviours and how to treat them both online and in physical stores. We also learn all about Stephen's fascinating career prior to setting up his current business, including the launch of the first ever gift shop at Buckingham Palace!----------------------- Welcome to the Product-Cast, aka the Prod-Cast, brought to you by Gift of the Year and supported by the Giftware Association. The podcast shines a spotlight on the UK’s thriving gift industry, providing insight into all aspects of the creative and sales process, from concept to retail and everything in between.Each week you will meet a new key player from retail or supply and learn about their role within their business, their insights on the industry and, of course, to talk about their entry or previous winner in the Gift of the Year awards.The Prod-Cast is hosted by Alex Ryan - a marketing consultant and a gift/product marketing expert having spent 6 years as Head of Marketing at Paladone Products Ltd before launching his own agency, Marketing 101.The Gift of the Year awards are the most highly respected industry accolades, aimed at recognising the best new products, talent and inspiration in our industry each year.The Giftware Association is at the heart of the UK's gift and home industry with 70 unique years' experience. Listening to your needs and finding solutions to your problems. We can help you make money, save money and save time with our knowledge and contacts within the industry.LINKS;Guest; Stephen Spencer + Associates websiteStephen Spencer LinkedinHost; The Product-Cast (website) The Giftware Association Gift of the Year Alex Ryan, Consultant Marketing 101, Agency The Gift StopInstagram;  Stephen Spencer + AssociatesGift of the YearThe Giftware Association
19-06-2021
47 mins
Whiz Kid Games with Heather Watherstone
Recorded back in March 2020, today we welcome the wonderful Heather Watherstone, former MD of Lagoon Group and founder of Gift of the Year winner Whiz Kid Games. Hear about her journey through freelancing to joining Lagoon Group, growing that business over 2 decades before making the move to go it alone with Whiz Kid Games and their educational, environmentally friendly product offering.  -----------------------   Welcome to the Product-Cast, aka the Prod-Cast, brought to you by Gift of the Year and supported by the Giftware Association. The podcast shines a spotlight on the UK’s thriving gift industry, providing insight into all aspects of the creative and sales process, from concept to retail and everything in between.Each week you will meet a new key player from retail or supply and learn about their role within their business, their insights on the industry and, of course, to talk about their entry or previous winner in the Gift of the Year awards.The Prod-Cast is hosted by Alex Ryan - a marketing consultant and a gift/product marketing expert having spent 6 years as Head of Marketing at Paladone Products Ltd before launching his own agency, Marketing 101.The Gift of the Year awards are the most highly respected industry accolades, aimed at recognising the best new products, talent and inspiration in our industry each year.The Giftware Association is at the heart of the UK's gift and home industry with 70 unique years' experience. Listening to your needs and finding solutions to your problems. We can help you make money, save money and save time with our knowledge and contacts within the industry.LINKS;Guest; Whiz Kid GamesHeather WatherstoneHost; The Product-Cast (website) The Giftware Association Gift of the Year Alex Ryan, Consultant Marketing 101, Agency Instagram;  Whiz Kid GamesGift of the YearThe Giftware Association
02-06-2021
32 mins
Resilient Retail Club with Catherine Erdly
In this episode we're joined by Catherine Edly, founder of the Resilient Retail Club. We learn all about the path Catherine took to end up launching her business (including some time spend living in the USA) and, of course, all about the RRC -  a group dedicated to the growth of product businesses, from start-ups to SMEs. We also discuss the significant change in buyer behaviours throughout the C19 pandemic. Enjoy!  ------  Welcome to the Product-Cast, aka the Prod-Cast, brought to you by Gift of the Year and supported by the Giftware Association. The podcast shines a spotlight on the UK’s thriving gift industry, providing insight into all aspects of the creative and sales process, from concept to retail and everything in between.Each week you will meet a new key player from retail or supply and learn about their role within their business, their insights on the industry and, of course, to talk about their entry or previous winner in the Gift of the Year awards.The Prod-Cast is hosted by Alex Ryan - a marketing consultant and a gift/product marketing expert having spent 6 years as Head of Marketing at Paladone Products Ltd before launching his own agency, Marketing 101.The Gift of the Year awards are the most highly respected industry accolades, aimed at recognising the best new products, talent and inspiration in our industry each year.The Giftware Association is at the heart of the UK's gift and home industry with 70 unique years' experience. Listening to your needs and finding solutions to your problems. We can help you make money, save money and save time with our knowledge and contacts within the industry.LINKS;Guest; Resilient Retail ClubCatherine ErdlyHost; The Product-Cast (website) The Giftware Association Gift of the Year Alex Ryan, Consultant Marketing 101, Agency Instagram;  Resilient Retail ClubGift of the YearThe Giftware Association
18-05-2021
46 mins
Buy-From with Louise Welsby
Today we're joined by the wonderful Louise Welsby, MD and Chief Motivator of creative agency Buy-From. We hear about Louise's fascinating career before Buy-From, the life-changing events that turned Louise in a new direction, and the way in which she has gone about setting up a business in which she is incredibly proud to work.  ------  Welcome to the Product-Cast, aka the Prod-Cast, brought to you by Gift of the Year and supported by the Giftware Association. The podcast shines a spotlight on the UK’s thriving gift industry, providing insight into all aspects of the creative and sales process, from concept to retail and everything in between.Each week you will meet a new key player from retail or supply and learn about their role within their business, their insights on the industry and, of course, to talk about their entry or previous winner in the Gift of the Year awards.The Prod-Cast is hosted by Alex Ryan - a marketing consultant and a gift/product marketing expert having spent 6 years as Head of Marketing at Paladone Products Ltd before launching his own agency, Marketing 101.The Gift of the Year awards are the most highly respected industry accolades, aimed at recognising the best new products, talent and inspiration in our industry each year.The Giftware Association is at the heart of the UK's gift and home industry with 70 unique years' experience. Listening to your needs and finding solutions to your problems. We can help you make money, save money and save time with our knowledge and contacts within the industry.LINKS;Guest; Buy-FromGareth RobertsonHost; The Product-Cast (website) The Giftware Association Gift of the Year Alex Ryan, Consultant Marketing 101, Agency Instagram;  Buy-FromGift of the YearThe Giftware Association
05-05-2021
42 mins
Design Pit with Gareth Robertson
Today we get creative with Design Pit and it's super-cool founder Gareth Robertson. With a unique perspective on the industry AND design, we learn about how Gareth ended up setting up  Design Pit, the wonders of packaging design, the importance of keeping a varied clientele, the key to happiness,  and I thoroughly enjoy hearing about his discomfort with the job title Creative Director that he chose for his Linkedin profile -  "Creative Directors don't drive pick-up trucks..." Enjoy!------  Welcome to the Product-Cast, aka the Prod-Cast, brought to you by Gift of the Year and supported by the Giftware Association. The podcast shines a spotlight on the UK’s thriving gift industry, providing insight into all aspects of the creative and sales process, from concept to retail and everything in between.Each week you will meet a new key player from retail or supply and learn about their role within their business, their insights on the industry and, of course, to talk about their entry or previous winner in the Gift of the Year awards.The Prod-Cast is hosted by Alex Ryan - a marketing consultant and a gift/product marketing expert having spent 6 years as Head of Marketing at Paladone Products Ltd before launching his own agency, Marketing 101.The Gift of the Year awards are the most highly respected industry accolades, aimed at recognising the best new products, talent and inspiration in our industry each year.The Giftware Association is at the heart of the UK's gift and home industry with 70 unique years' experience. Listening to your needs and finding solutions to your problems. We can help you make money, save money and save time with our knowledge and contacts within the industry.LINKS;Guest; Design PitGareth RobertsonHost; The Product-Cast (website) The Giftware Association Gift of the Year Alex Ryan, Consultant Marketing 101, Agency Instagram;  Design PitGift of the YearThe Giftware Association
29-04-2021
42 mins
Small Business Collaborative with Therese Oertenblad
In this episode we're joined by the truly wonderful Therese Oertenblad, owner of the Small Business Collaborative and super active member of our wonderful community. Therese originally worked on the retail side with businesses like NPW, Sweet William and Paperstyle Books before deciding to go it alone as a business consultant, coach and mentor. As a true champion  of small businesses Therese has a fascinating take on various parts of our industry, including, of course, the current hot topic - trade shows!  ------  Welcome to the Product-Cast, aka the Prod-Cast, brought to you by Gift of the Year and supported by the Giftware Association. The podcast shines a spotlight on the UK’s thriving gift industry, providing insight into all aspects of the creative and sales process, from concept to retail and everything in between.Each week you will meet a new key player from retail or supply and learn about their role within their business, their insights on the industry and, of course, to talk about their entry or previous winner in the Gift of the Year awards.The Prod-Cast is hosted by Alex Ryan - a marketing consultant and a gift/product marketing expert having spent 6 years as Head of Marketing at Paladone Products Ltd before launching his own agency, Marketing 101.The Gift of the Year awards are the most highly respected industry accolades, aimed at recognising the best new products, talent and inspiration in our industry each year.The Giftware Association is at the heart of the UK's gift and home industry with 70 unique years' experience. Listening to your needs and finding solutions to your problems. We can help you make money, save money and save time with our knowledge and contacts within the industry.LINKS;Guest; Small Business CollaborativeTherese OertenbladHost; The Product-Cast (website) The Giftware Association Gift of the Year Alex Ryan, Consultant Marketing 101, Agency Instagram;  Small Business CollaborativeGift of the YearThe Giftware Association
20-04-2021
45 mins
The Bottled Baking Co with Greg Fraser
Today we meet a gentlemen on a very exciting journey - Greg Fraser, founder of The Bottled Baking Co. Whilst the business was first set up about 5 years ago, it's seen an incredible amount of growth in the last year, to the point at with Greg is now having to revisit the balance between his full-time day job and his baking business. We'll hear all about the struggles of work-life/work-life balance and Greg's plans for the future!  ------  Welcome to the Product-Cast, aka the Prod-Cast, brought to you by Gift of the Year and supported by the Giftware Association. The podcast shines a spotlight on the UK’s thriving gift industry, providing insight into all aspects of the creative and sales process, from concept to retail and everything in between.Each week you will meet a new key player from retail or supply and learn about their role within their business, their insights on the industry and, of course, to talk about their entry or previous winner in the Gift of the Year awards.The Prod-Cast is hosted by Alex Ryan - a marketing consultant and a gift/product marketing expert having spent 6 years as Head of Marketing at Paladone Products Ltd before launching his own agency, Marketing 101.The Gift of the Year awards are the most highly respected industry accolades, aimed at recognising the best new products, talent and inspiration in our industry each year.The Giftware Association is at the heart of the UK's gift and home industry with 70 unique years' experience. Listening to your needs and finding solutions to your problems. We can help you make money, save money and save time with our knowledge and contacts within the industry.LINKS;Guest; The Bottled Baking CoGreg FraserHost; The Product-Cast (website) The Giftware Association Gift of the Year Alex Ryan, Consultant Marketing 101, Agency Instagram;  The Bottled Baking CoGift of the YearThe Giftware Association
14-04-2021
36 mins
Giving & Living Show with Mike Anderson
The Giving and Living trade show is a true staple of the gift industry's calendar and focal point for coastal and tourism products. In this episode we meet MD Mike Anderson to behind-the-scenes and learn all about the small team that deliver such an impactful event. We get the low-down on the upcoming online event (10-12th May), get a full overview of the usual, real world event (for those of you that haven't previously attended) and we also learn a bit about Mike's non-work life, including his small-holding of pigs! ------  Welcome to the Product-Cast, aka the Prod-Cast, brought to you by Gift of the Year and supported by the Giftware Association. The podcast shines a spotlight on the UK’s thriving gift industry, providing insight into all aspects of the creative and sales process, from concept to retail and everything in between.Each week you will meet a new key player from retail or supply and learn about their role within their business, their insights on the industry and, of course, to talk about their entry or previous winner in the Gift of the Year awards.The Prod-Cast is hosted by Alex Ryan - a marketing consultant and a gift/product marketing expert having spent 6 years as Head of Marketing at Paladone Products Ltd before launching his own agency, Marketing 101.The Gift of the Year awards are the most highly respected industry accolades, aimed at recognising the best new products, talent and inspiration in our industry each year.The Giftware Association is at the heart of the UK's gift and home industry with 70 unique years' experience. Listening to your needs and finding solutions to your problems. We can help you make money, save money and save time with our knowledge and contacts within the industry.LINKS;Guest; Giving & LivingMike AndersonHost; The Product-Cast (website) The Giftware Association Gift of the Year Alex Ryan, Consultant Marketing 101, Agency Instagram;  Giving & LivingGift of the YearThe Giftware Association
06-04-2021
38 mins
Blue Eyed Sun with Jeremy Corner
Finally, we manage to grab an hour of the wonderful Jeremy Corner's time! Not only is he MD of Blue Eyed Sun (winner of 5, yes FIVE, Gift of the Year awards in 2021), but he also an Export Champion for the Department of International Trade, a member (and ex-chairman) of the Giftware Association's National Committee, and recipient of the Queens Award for International Trade which means he's actually met Her Maj!Join me on this extra special, extra long episode of the Product-Cast as we get to learn all about Jeremy's business, experience in the world of cards and gift, and his fascinating outlook on our industry.  ------  Welcome to the Product-Cast, aka the Prod-Cast, brought to you by Gift of the Year and supported by the Giftware Association. The podcast shines a spotlight on the UK’s thriving gift industry, providing insight into all aspects of the creative and sales process, from concept to retail and everything in between.Each week you will meet a new key player from retail or supply and learn about their role within their business, their insights on the industry and, of course, to talk about their entry or previous winner in the Gift of the Year awards.The Prod-Cast is hosted by Alex Ryan - a marketing consultant and a gift/product marketing expert having spent 6 years as Head of Marketing at Paladone Products Ltd before launching his own agency, Marketing 101.The Gift of the Year awards are the most highly respected industry accolades, aimed at recognising the best new products, talent and inspiration in our industry each year.The Giftware Association is at the heart of the UK's gift and home industry with 70 unique years' experience. Listening to your needs and finding solutions to your problems. We can help you make money, save money and save time with our knowledge and contacts within the industry.LINKS;Guest; Blue Eyed SunHost; The Product-Cast (website) The Giftware Association Gift of the Year Alex Ryan, Consultant Marketing 101, Agency Instagram;  Blue Eyed SunGift of the YearThe Giftware Association
31-03-2021
1 hr 4 mins
London Stationery Show with Alex Butler
It's with HUGE relief that we begin to see the confirmation of various trade shows and exhibitions throughout the rest of 2021 and London Stationery Show was one of the very first to confirm their dates (5th-6th October '21). The show (the largest dedicated stationery show in the UK) is overseen by the Event Director, Alex Butler, who joins us on the show today. We learn about what Alex and her team delivered in place of the show in 2020 and what they have in store for us at the 2020 show. We, of course, also learn a bit more about Alex and the company that owns London Stationery Show - Ocean Media Group.  ------  Welcome to the Product-Cast, aka the Prod-Cast, brought to you by Gift of the Year and supported by the Giftware Association. The podcast shines a spotlight on the UK’s thriving gift industry, providing insight into all aspects of the creative and sales process, from concept to retail and everything in between.Each week you will meet a new key player from retail or supply and learn about their role within their business, their insights on the industry and, of course, to talk about their entry or previous winner in the Gift of the Year awards.The Prod-Cast is hosted by Alex Ryan - a marketing consultant and a gift/product marketing expert having spent 6 years as Head of Marketing at Paladone Products Ltd before launching his own agency, Marketing 101.The Gift of the Year awards are the most highly respected industry accolades, aimed at recognising the best new products, talent and inspiration in our industry each year.The Giftware Association is at the heart of the UK's gift and home industry with 70 unique years' experience. Listening to your needs and finding solutions to your problems. We can help you make money, save money and save time with our knowledge and contacts within the industry.LINKS;Guest; Alex ButlerLondon Stationery ShowOcean Media GroupHost; The Product-Cast (website) The Giftware Association Gift of the Year Alex Ryan, Consultant Marketing 101, Agency Instagram;  London Stationery ShowGift of the YearThe Giftware Association
24-03-2021
35 mins

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