In this episode we sit down with Julie Uherek, Vice President, Consumer Goods Fairs, Messe Frankfurt to explore the multifaceted world of exhibitions and trade events. We learn about the latest trends in the industry, the impact of digital technology, and effective marketing strategies to attract high attendance.  Julie also highlights how trade shows are pivotal in networking and community building among industry professionals. Moreover, we explore the integration of interactive elements and technologies to boost attendee engagement and ensure a memorable experience. Listen in as we gain unique insights from Julia about what excites them in this evolving field and the future of trade shows.-----------------------Welcome to the Gift-Cast, previously know as the Product-Cast, brought to you by Gift of the Year and supported by the Giftware Association. The podcast shines a spotlight on the UK’s thriving gift industry, providing insight into all aspects of the creative and sales process, from concept to retail and everything in between.Each episode you will meet a new key player from retail, supply, events and beyond, learning about their role within their business, their insights on the industry and, of course, to talk about their relationship with the Giftware Association and/or the Gift of the Year awards.The Gift-Cast is hosted by Alex Ryan - a marketing consultant and a gift/product marketing expert having spent 6 years as Head of Marketing at Paladone Products Ltd before launching his own agency, Marketing 101.The Gift of the Year awards are the most highly respected industry accolades, aimed at recognising the best new products, talent and inspiration in our industry each year.The Giftware Association is at the heart of the UK's gift and home industry with 70 unique years' experience. Listening to your needs and finding solutions to your problems. We can help you make money, save money and save time with our knowledge and contacts within the industry.LINKS;Guest; Julia UherekAmbiente & Christmas WorldHost; The Gift-Cast (website) The Giftware Association Gift of the Year Alex Ryan, Consultant Marketing 101, Agency Instagram;  AmbienteChristmas WorldGift of the YearThe Giftware AssociationAlex RyanMarketing 101

In today’s episode we have the absolute pleasure of meeting Miranda Khadr, owner of Provide Finance. In a change to the usual guests, we’re introducing you to a supplier member of the Giftware Association - that being someone who provides services to our members, rather than being a product supplier, a retailer or an event manager within the gift trade. In this episode learn all about the amazing new finance platform that Miranda and her team have built, plus the options available to you for consolidating debt, garnering investment for growth, and much much more!-----------------------Welcome to the Product-Cast, aka the Prod-Cast, brought to you by Gift of the Year and supported by the Giftware Association. The podcast shines a spotlight on the UK’s thriving gift industry, providing insight into all aspects of the creative and sales process, from concept to retail and everything in between.Each episode you will meet a new key player from retail, supply, events and beyond, learning about their role within their business, their insights on the industry and, of course, to talk about their relationship with the Giftware Association and/or the Gift of the Year awards.The Prod-Cast is hosted by Alex Ryan - a marketing consultant and a gift/product marketing expert having spent 6 years as Head of Marketing at Paladone Products Ltd before launching his own agency, Marketing 101.The Gift of the Year awards are the most highly respected industry accolades, aimed at recognising the best new products, talent and inspiration in our industry each year.The Giftware Association is at the heart of the UK's gift and home industry with 70 unique years' experience. Listening to your needs and finding solutions to your problems. We can help you make money, save money and save time with our knowledge and contacts within the industry.LINKS;Guest; Miranda KhadrProvide FinanceHost; The Product-Cast (website) The Giftware Association Gift of the Year Alex Ryan, Consultant Marketing 101, Agency Instagram;  Provide FinanceGift of the YearThe Giftware AssociationAlex RyanMarketing 101

In this episode of the Product-Cast we meet the inspirational Rachel Wilkins who, after too many years in the corporate world of marketing, took the leap to take her side hustle and make it her own business. 2 years of saving up and Rachel was able to step out of her Paye role and become her own bsos, and the founder of Dinky Artist - taking children’s art and turning it into incredible giftware. -----------------------Welcome to the Product-Cast, aka the Prod-Cast, brought to you by Gift of the Year and supported by the Giftware Association. The podcast shines a spotlight on the UK’s thriving gift industry, providing insight into all aspects of the creative and sales process, from concept to retail and everything in between.Each episode you will meet a new key player from retail, supply, events and beyond, learning about their role within their business, their insights on the industry and, of course, to talk about their relationship with the Giftware Association and/or the Gift of the Year awards.The Prod-Cast is hosted by Alex Ryan - a marketing consultant and a gift/product marketing expert having spent 6 years as Head of Marketing at Paladone Products Ltd before launching his own agency, Marketing 101.The Gift of the Year awards are the most highly respected industry accolades, aimed at recognising the best new products, talent and inspiration in our industry each year.The Giftware Association is at the heart of the UK's gift and home industry with 70 unique years' experience. Listening to your needs and finding solutions to your problems. We can help you make money, save money and save time with our knowledge and contacts within the industry.LINKS;Guest; Rachel Wilkins (Linkedin)Dinky Artist (website)Host; The Product-Cast (website) The Giftware Association Gift of the Year Alex Ryan, Consultant Marketing 101, Agency Instagram;  Dinky ArtistGift of the YearThe Giftware Association

Here we are with the latest instalment of the beautiful Prod-Cast, and this time we're joined by Stacey McNeill of Fox Under The Moon - a progressive brand focussed on mental health and wellbeing, and ALSO the winner of the People's Choice Gift Of The Year award! We learn about Stacey's music side-hustle (find her on Spotify), her life on the road, and, of course, about her fantastic products and steadfast social media following.-----------------------Welcome to the Product-Cast, aka the Prod-Cast, brought to you by Gift of the Year and supported by the Giftware Association. The podcast shines a spotlight on the UK’s thriving gift industry, providing insight into all aspects of the creative and sales process, from concept to retail and everything in between.Each episode you will meet a new key player from retail, supply, events and beyond, learning about their role within their business, their insights on the industry and, of course, to talk about their relationship with the Giftware Association and/or the Gift of the Year awards.The Prod-Cast is hosted by Alex Ryan - a marketing consultant and a gift/product marketing expert having spent 6 years as Head of Marketing at Paladone Products Ltd before launching his own agency, Marketing 101.The Gift of the Year awards are the most highly respected industry accolades, aimed at recognising the best new products, talent and inspiration in our industry each year.The Giftware Association is at the heart of the UK's gift and home industry with 70 unique years' experience. Listening to your needs and finding solutions to your problems. We can help you make money, save money and save time with our knowledge and contacts within the industry.LINKS;Guest; Stacey McNeill (Linkedin)Fox Under The Moon (website)Host; The Product-Cast (website) The Giftware Association Gift of the Year Alex Ryan, Consultant Marketing 101, Agency Instagram;  Fox Under The MoonGift of the YearThe Giftware Association

Join us as we learn about one of the most progressive and exciting trade shows in the gift industry - the Brand Licensing shows! In this episode we speak to Ella Haynes who is Event Director at Brand Licensing Europe which is part of Informer Markets, a giant of a company who put on hundreds of events each year!-----------------------Welcome to the Product-Cast, aka the Prod-Cast, brought to you by Gift of the Year and supported by the Giftware Association. The podcast shines a spotlight on the UK’s thriving gift industry, providing insight into all aspects of the creative and sales process, from concept to retail and everything in between.Each episode you will meet a new key player from retail, supply, events and beyond, learning about their role within their business, their insights on the industry and, of course, to talk about their relationship with the Giftware Association and/or the Gift of the Year awards.The Prod-Cast is hosted by Alex Ryan - a marketing consultant and a gift/product marketing expert having spent 6 years as Head of Marketing at Paladone Products Ltd before launching his own agency, Marketing 101.The Gift of the Year awards are the most highly respected industry accolades, aimed at recognising the best new products, talent and inspiration in our industry each year.The Giftware Association is at the heart of the UK's gift and home industry with 70 unique years' experience. Listening to your needs and finding solutions to your problems. We can help you make money, save money and save time with our knowledge and contacts within the industry.LINKS;Guest; Brand Licensing EuropeInformer MarketsElla HaynesHost; The Product-Cast (website) The Giftware Association Gift of the Year Alex Ryan, Consultant Marketing 101, Agency Instagram;  Gift of the YearThe Giftware Association

We have a fascinating episode for you today as we learn all about the incredibly important work of the Genesis Initiative - a group made up of the leaders of 117 different trade associations across a huge variety of industries and trades who have a direct influence on the Government.We speak to two Directors of the Genesis Initiative, Adam Tyler who is Head of the Financial Intermediary and Broker Association and our very own CEO of the Giftware Association, Sarah Ward. We learn about the history of the Genesis Initiative, how it works, the influence it has over government decision making, as well as a few historical successes and their current key focusses. -----------------------Welcome to the Product-Cast, aka the Prod-Cast, brought to you by Gift of the Year and supported by the Giftware Association. The podcast shines a spotlight on the UK’s thriving gift industry, providing insight into all aspects of the creative and sales process, from concept to retail and everything in between.Each episode you will meet a new key player from retail or supply and learn about their role within their business, their insights on the industry and, of course, to talk about their entry or previous winner in the Gift of the Year awards.The Prod-Cast is hosted by Alex Ryan - a marketing consultant and a gift/product marketing expert having spent 6 years as Head of Marketing at Paladone Products Ltd before launching his own agency, Marketing 101.The Gift of the Year awards are the most highly respected industry accolades, aimed at recognising the best new products, talent and inspiration in our industry each year.The Giftware Association is at the heart of the UK's gift and home industry with 70 unique years' experience. Listening to your needs and finding solutions to your problems. We can help you make money, save money and save time with our knowledge and contacts within the industry.LINKS;Guest; Adam TylerGenesis Initiative Sarah WardHost; The Product-Cast (website) The Giftware Association Gift of the Year Alex Ryan, Consultant Marketing 101, Agency Instagram;  Gift of the YearThe Giftware Association

This week we're joined by Stephen Illingworth, Commercial Director of Widdop & Co. Join us as we learn about this incredible 140 year old company and it's family-run heritage. We learn about its origins  in fine clocks and jewellery, its war efforts in WW2 through to blazing a trail in the race to export from China back in the 1970's.In this fascinating episode Stephen bares all - the trails and tribulations of working with family and how that effects his life outside of work and, fascinatingly, Widdop & Co's recent drive to not just bring production into the UK, but a unique form of production that harnesses the values and versatility of Print On Demand for wholesale.Listen on and ENJOY!-----------------------Welcome to the Product-Cast, aka the Prod-Cast, brought to you by Gift of the Year and supported by the Giftware Association. The podcast shines a spotlight on the UK’s thriving gift industry, providing insight into all aspects of the creative and sales process, from concept to retail and everything in between.Each episode you will meet a new key player from retail or supply and learn about their role within their business, their insights on the industry and, of course, to talk about their entry or previous winner in the Gift of the Year awards.The Prod-Cast is hosted by Alex Ryan - a marketing consultant and a gift/product marketing expert having spent 6 years as Head of Marketing at Paladone Products Ltd before launching his own agency, Marketing 101.The Gift of the Year awards are the most highly respected industry accolades, aimed at recognising the best new products, talent and inspiration in our industry each year.The Giftware Association is at the heart of the UK's gift and home industry with 70 unique years' experience. Listening to your needs and finding solutions to your problems. We can help you make money, save money and save time with our knowledge and contacts within the industry.LINKS;Guest; Stephen IllingworthWiddop & CoHost; The Product-Cast (website) The Giftware Association Gift of the Year Alex Ryan, Consultant Marketing 101, Agency Instagram;  Gift of the YearThe Giftware AssociationWiddop & Co

This week we're joined by Zoë Bonser, Portfolio Director, Retail Division at Clarion Events, meaning she's responsible for the delivery for 30+ retail and home exhibitions around the world each year including the hugely popular Top Drawer, London and Home & Gift, Harrogate. Join us as we learn all about Zoë's journey into the world of event management, hear about Clarion's incredible and huge operation (offices in 13 countries!) with a focus on the future of Top Drawer and Home & Gift. -----------------------Welcome to the Product-Cast, aka the Prod-Cast, brought to you by Gift of the Year and supported by the Giftware Association. The podcast shines a spotlight on the UK’s thriving gift industry, providing insight into all aspects of the creative and sales process, from concept to retail and everything in between.Each week you will meet a new key player from retail or supply and learn about their role within their business, their insights on the industry and, of course, to talk about their entry or previous winner in the Gift of the Year awards.The Prod-Cast is hosted by Alex Ryan - a marketing consultant and a gift/product marketing expert having spent 6 years as Head of Marketing at Paladone Products Ltd before launching his own agency, Marketing 101.The Gift of the Year awards are the most highly respected industry accolades, aimed at recognising the best new products, talent and inspiration in our industry each year.The Giftware Association is at the heart of the UK's gift and home industry with 70 unique years' experience. Listening to your needs and finding solutions to your problems. We can help you make money, save money and save time with our knowledge and contacts within the industry.LINKS;Guest; Zoë BonserClarion EventsHost; The Product-Cast (website) The Giftware Association Gift of the Year Alex Ryan, Consultant Marketing 101, Agency Instagram;  Gift of the YearThe Giftware AssociationClarion Events

We're back at Spring Fair and this time running all over the various halls to catch up with those lucky companies and members who were shortlisted for the Gift of the Year awards! Featuring;Chris Workman (Giftware Association)Crumble & CoreIan Downes (Gift of the Year judge)Letterbox LoveNicole EldersRainbow DesignsWiddopWild OliveWilsow (2022 3x times winners!)Check out parts 1 & 2 of this special three-part episode for loads more interviews from the buzzing hub of the giftware scene, Spring Fair! -----------------------Welcome to the Product-Cast, aka the Prod-Cast, brought to you by Gift of the Year and supported by the Giftware Association. The podcast shines a spotlight on the UK’s thriving gift industry, providing insight into all aspects of the creative and sales process, from concept to retail and everything in between.Each episode you will meet a new key player from retail or supply and learn about their role within their business, their insights on the industry and, of course, to talk about their entry or previous winner in the Gift of the Year awards.The Prod-Cast is hosted by Alex Ryan - a marketing consultant and a gift/product marketing expert having spent 6 years as Head of Marketing at Paladone Products Ltd before launching his own agency, Marketing 101.The Gift of the Year awards are the most highly respected industry accolades, aimed at recognising the best new products, talent and inspiration in our industry each year.The Giftware Association is at the heart of the UK's gift and home industry with 70 unique years' experience. Listening to your needs and finding solutions to your problems. We can help you make money, save money and save time with our knowledge and contacts within the industry.LINKS;Host; The Product-Cast (website) The Giftware Association Gift of the Year Alex Ryan, Consultant Marketing 101, Agency The Gift StopInstagram;  Gift of the YearThe Giftware AssociationSmall Business CollaborativeSpring Fair

We're back at Spring Fair and this time running all over the various halls to catch up with those lucky companies and members who were shortlisted for the Gift of the Year awards! Featuring;Fizz CreationsFox Under The MoonGin Etc.Global JourneyMclaggan MugsNemesis NowCheck out parts 1 & 3 of this special three-part episode for loads more interviews from the buzzing hub of the giftware scene, Spring Fair! -----------------------Welcome to the Product-Cast, aka the Prod-Cast, brought to you by Gift of the Year and supported by the Giftware Association. The podcast shines a spotlight on the UK’s thriving gift industry, providing insight into all aspects of the creative and sales process, from concept to retail and everything in between.Each episode you will meet a new key player from retail or supply and learn about their role within their business, their insights on the industry and, of course, to talk about their entry or previous winner in the Gift of the Year awards.The Prod-Cast is hosted by Alex Ryan - a marketing consultant and a gift/product marketing expert having spent 6 years as Head of Marketing at Paladone Products Ltd before launching his own agency, Marketing 101.The Gift of the Year awards are the most highly respected industry accolades, aimed at recognising the best new products, talent and inspiration in our industry each year.The Giftware Association is at the heart of the UK's gift and home industry with 70 unique years' experience. Listening to your needs and finding solutions to your problems. We can help you make money, save money and save time with our knowledge and contacts within the industry.LINKS;Host; The Product-Cast (website) The Giftware Association Gift of the Year Alex Ryan, Consultant Marketing 101, Agency The Gift StopInstagram;  Gift of the YearThe Giftware AssociationSmall Business CollaborativeSpring Fair

We're back at Spring Fair and this time running all over the various halls to catch up with those lucky companies and members who were shortlisted for the Gift of the Year awards! Featuring;Big Potato GamesCotton & GreyHome County CompanyMade HappyMetal MotifProfessor PuzzleCheck out parts 2 & 3 of this special three-part episode for loads more interviews from the buzzing hub of the giftware scene, Spring Fair! -----------------------Welcome to the Product-Cast, aka the Prod-Cast, brought to you by Gift of the Year and supported by the Giftware Association. The podcast shines a spotlight on the UK’s thriving gift industry, providing insight into all aspects of the creative and sales process, from concept to retail and everything in between.Each episode you will meet a new key player from retail or supply and learn about their role within their business, their insights on the industry and, of course, to talk about their entry or previous winner in the Gift of the Year awards.The Prod-Cast is hosted by Alex Ryan - a marketing consultant and a gift/product marketing expert having spent 6 years as Head of Marketing at Paladone Products Ltd before launching his own agency, Marketing 101.The Gift of the Year awards are the most highly respected industry accolades, aimed at recognising the best new products, talent and inspiration in our industry each year.The Giftware Association is at the heart of the UK's gift and home industry with 70 unique years' experience. Listening to your needs and finding solutions to your problems. We can help you make money, save money and save time with our knowledge and contacts within the industry.LINKS;Host; The Product-Cast (website) The Giftware Association Gift of the Year Alex Ryan, Consultant Marketing 101, Agency The Gift StopInstagram;  Gift of the YearThe Giftware AssociationSmall Business CollaborativeSpring Fair

With Spring Fair only just appearing in our rearview mirrors we grab two wonderful prod-cast veterans to tell us all about the return of this industry favourite trade show as well as some exciting changes to the Gift of the Year awards.Therese Oertenblad is the owner of Small Business Collaborative and Louise Welsby is the owner of Buy From creative agency AND they are both regular judges in the Gift of the Year awards. This year, for the very first time, the final round of judging took place live at the Spring Fair (it's usually behind closed doors at the Giftware Association HQ). Join us as we learn all about this fantastic show and how the judges and entrants felt about the new, revitalised Gift of the Year awards.-----------------------Welcome to the Product-Cast, aka the Prod-Cast, brought to you by Gift of the Year and supported by the Giftware Association. The podcast shines a spotlight on the UK’s thriving gift industry, providing insight into all aspects of the creative and sales process, from concept to retail and everything in between.Each week you will meet a new key player from retail or supply and learn about their role within their business, their insights on the industry and, of course, to talk about their entry or previous winner in the Gift of the Year awards.The Prod-Cast is hosted by Alex Ryan - a marketing consultant and a gift/product marketing expert having spent 6 years as Head of Marketing at Paladone Products Ltd before launching his own agency, Marketing 101.The Gift of the Year awards are the most highly respected industry accolades, aimed at recognising the best new products, talent and inspiration in our industry each year.The Giftware Association is at the heart of the UK's gift and home industry with 70 unique years' experience. Listening to your needs and finding solutions to your problems. We can help you make money, save money and save time with our knowledge and contacts within the industry.LINKS;Guest; Therese OertenbladSmall Business CollaborativeLouise WelsbyBuy FromHost; The Product-Cast (website) The Giftware Association Gift of the Year Alex Ryan, Consultant Marketing 101, Agency The Gift StopInstagram;  Gift of the YearThe Giftware AssociationSmall Business CollaborativeBuy From

This week we're joined by Michael Apter, owner of one of Scotlands' best-known card and gift stores, Paper Tiger. Join us as we learn about the 40-year-old history of Paper Tiger, how they discover and meet new suppliers, and how they plan to celebrate 2022, the Chinese year of the Tiger with a huge fundraising campaign.-----------------------Welcome to the Product-Cast, aka the Prod-Cast, brought to you by Gift of the Year and supported by the Giftware Association. The podcast shines a spotlight on the UK’s thriving gift industry, providing insight into all aspects of the creative and sales process, from concept to retail and everything in between.Each week you will meet a new key player from retail or supply and learn about their role within their business, their insights on the industry and, of course, to talk about their entry or previous winner in the Gift of the Year awards.The Prod-Cast is hosted by Alex Ryan - a marketing consultant and a gift/product marketing expert having spent 6 years as Head of Marketing at Paladone Products Ltd before launching his own agency, Marketing 101.The Gift of the Year awards are the most highly respected industry accolades, aimed at recognising the best new products, talent and inspiration in our industry each year.The Giftware Association is at the heart of the UK's gift and home industry with 70 unique years' experience. Listening to your needs and finding solutions to your problems. We can help you make money, save money and save time with our knowledge and contacts within the industry.LINKS;Guest; Michael ApterPaper TigerHost; The Product-Cast (website) The Giftware Association Gift of the Year Alex Ryan, Consultant Marketing 101, Agency The Gift StopInstagram;  Gift of the YearThe Giftware AssociationPaper Tiger

This week we are joined by a product developer in a very unique position! Linda Goodchild is right on the cusp of placing her first ever order of her first ever product - The Healthcare Companion. Join us as we learn all about the inspiration behind the product, Linda's 4 year journey to bring it to market, and some sound advice for anyone who's thinking about developing their first ever product.-----------------------Welcome to the Product-Cast, aka the Prod-Cast, brought to you by Gift of the Year and supported by the Giftware Association. The podcast shines a spotlight on the UK’s thriving gift industry, providing insight into all aspects of the creative and sales process, from concept to retail and everything in between.Each week you will meet a new key player from retail or supply and learn about their role within their business, their insights on the industry and, of course, to talk about their entry or previous winner in the Gift of the Year awards.The Prod-Cast is hosted by Alex Ryan - a marketing consultant and a gift/product marketing expert having spent 6 years as Head of Marketing at Paladone Products Ltd before launching his own agency, Marketing 101.The Gift of the Year awards are the most highly respected industry accolades, aimed at recognising the best new products, talent and inspiration in our industry each year.The Giftware Association is at the heart of the UK's gift and home industry with 70 unique years' experience. Listening to your needs and finding solutions to your problems. We can help you make money, save money and save time with our knowledge and contacts within the industry.LINKS;Guest; Linda GoodchildHealthcare Companionemail - linda@healthcarecompanion.co.uk Host; The Product-Cast (website) The Giftware Association Gift of the Year Alex Ryan, Consultant Marketing 101, Agency The Gift StopInstagram;  Gift of the YearThe Giftware Association

In this episode we're joined by an iconic business within the gift industry, the wonderful Kikkerland and the Country Manager for the UK, Andy McLellan. Join us as Andy tells us how he, a Scot, ended up living in Norway working for Kikkerland. He pulls back the curtain on what it's like working for Kikkerland, how C19 has affected their business, and all about their amazing altruistic activities including a dollar-match campaign raising funds for Doctors Without Borders. -----------------------Welcome to the Product-Cast, aka the Prod-Cast, brought to you by Gift of the Year and supported by the Giftware Association. The podcast shines a spotlight on the UK’s thriving gift industry, providing insight into all aspects of the creative and sales process, from concept to retail and everything in between.Each week you will meet a new key player from retail or supply and learn about their role within their business, their insights on the industry and, of course, to talk about their entry or previous winner in the Gift of the Year awards.The Prod-Cast is hosted by Alex Ryan - a marketing consultant and a gift/product marketing expert having spent 6 years as Head of Marketing at Paladone Products Ltd before launching his own agency, Marketing 101.The Gift of the Year awards are the most highly respected industry accolades, aimed at recognising the best new products, talent and inspiration in our industry each year.The Giftware Association is at the heart of the UK's gift and home industry with 70 unique years' experience. Listening to your needs and finding solutions to your problems. We can help you make money, save money and save time with our knowledge and contacts within the industry.LINKS;Guest; Andy McLellan KikkerlandHost; The Product-Cast (website) The Giftware Association Gift of the Year Alex Ryan, Consultant Marketing 101, Agency The Gift StopInstagram;  Gift of the YearThe Giftware Association Kikkerland

This episode is going to be super-useful for the majority of our listeners as our guest, Stuart Lorimer, an independent consultant specialising in Online Marketplaces, helps us understand about both B2C and B2B marketplaces, how to use them, how they can benefit us, and what to expect when signing up - commission, subscriptions fees and much much more. If you're struggling to get on board with online marketplaces or would like to refine your presence, then this is the episode for you! -----------------------Welcome to the Product-Cast, aka the Prod-Cast, brought to you by Gift of the Year and supported by the Giftware Association. The podcast shines a spotlight on the UK’s thriving gift industry, providing insight into all aspects of the creative and sales process, from concept to retail and everything in between.Each week you will meet a new key player from retail or supply and learn about their role within their business, their insights on the industry and, of course, to talk about their entry or previous winner in the Gift of the Year awards.The Prod-Cast is hosted by Alex Ryan - a marketing consultant and a gift/product marketing expert having spent 6 years as Head of Marketing at Paladone Products Ltd before launching his own agency, Marketing 101.The Gift of the Year awards are the most highly respected industry accolades, aimed at recognising the best new products, talent and inspiration in our industry each year.The Giftware Association is at the heart of the UK's gift and home industry with 70 unique years' experience. Listening to your needs and finding solutions to your problems. We can help you make money, save money and save time with our knowledge and contacts within the industry.LINKS;Guest; Stuart LorimerEmail - stuart.lorimer@lidproject.comHost; The Product-Cast (website) The Giftware Association Gift of the Year Alex Ryan, Consultant Marketing 101, Agency The Gift StopInstagram;  Gift of the YearThe Giftware Association

Today we're joined by Alan Cheesley, founder of the marketing company Flow Online, a man with a very unique perspective on sales and marketing. Through his own experience and research Alan has honed in on the qualities that lay within a successful sales person and used this knowledge to create a business focused on delivering results through online marketing. Grab a pen and paper because we have a lot of very useful tips within!Here's the link to the eBook that Alan has kindly offered to you, our listeners, free of charge. Once downloaded, you'll also see the link to book your complimentary strategy call; http://flow-online.co.uk/more-leads-ga/-----------------------Welcome to the Product-Cast, aka the Prod-Cast, brought to you by Gift of the Year and supported by the Giftware Association. The podcast shines a spotlight on the UK’s thriving gift industry, providing insight into all aspects of the creative and sales process, from concept to retail and everything in between.Each week you will meet a new key player from retail or supply and learn about their role within their business, their insights on the industry and, of course, to talk about their entry or previous winner in the Gift of the Year awards.The Prod-Cast is hosted by Alex Ryan - a marketing consultant and a gift/product marketing expert having spent 6 years as Head of Marketing at Paladone Products Ltd before launching his own agency, Marketing 101.The Gift of the Year awards are the most highly respected industry accolades, aimed at recognising the best new products, talent and inspiration in our industry each year.The Giftware Association is at the heart of the UK's gift and home industry with 70 unique years' experience. Listening to your needs and finding solutions to your problems. We can help you make money, save money and save time with our knowledge and contacts within the industry.LINKS;Guest; Flow OnlineAlan CheesleyHost; The Product-Cast (website) The Giftware Association Gift of the Year Alex Ryan, Consultant Marketing 101, Agency The Gift StopInstagram;  Gift of the YearThe Giftware Association Flow Online

In this episode we're joined by David Glenwright, Head of Training at JC Social Media. As a trainer, David is about as up-to-date as you can get across a variety of social media platforms, so we decided to try and extract as much of his Linkedin knowledge as we can, specifically for business-to-business use, and even more specifically, within the gift, retail and FMCG industry. David covers a variety of topics, starting with the evolution and growth of Linkedin (one of the longest surviving social media platforms), how to match your behaviours and content to your audience and potential customers and, finally, how to make the most effective direct approach to potential buyers - this advice is gold dust!-----------------------Welcome to the Product-Cast, aka the Prod-Cast, brought to you by Gift of the Year and supported by the Giftware Association. The podcast shines a spotlight on the UK’s thriving gift industry, providing insight into all aspects of the creative and sales process, from concept to retail and everything in between.Each week you will meet a new key player from retail or supply and learn about their role within their business, their insights on the industry and, of course, to talk about their entry or previous winner in the Gift of the Year awards.The Prod-Cast is hosted by Alex Ryan - a marketing consultant and a gift/product marketing expert having spent 6 years as Head of Marketing at Paladone Products Ltd before launching his own agency, Marketing 101.The Gift of the Year awards are the most highly respected industry accolades, aimed at recognising the best new products, talent and inspiration in our industry each year.The Giftware Association is at the heart of the UK's gift and home industry with 70 unique years' experience. Listening to your needs and finding solutions to your problems. We can help you make money, save money and save time with our knowledge and contacts within the industry.LINKS;Guest; JC Social MediaDavid GlenwrightHost; The Product-Cast (website) The Giftware Association Gift of the Year Alex Ryan, Consultant Marketing 101, Agency The Gift StopInstagram;  Gift of the YearThe Giftware Association

In our second live recording from the wonderful London Stationery Show we were joined on the Retail Matters stage by someone who was introduced to us as the VOICE of independent stationers - owner of 'Stationery Supplies' in Marple and Wilmslow, Sarah Laker. In this episode we hear all about why Sarah feels so passionately about bricks and mortar, independent stationery shops and the work she's been doing to support those retailers and bring awareness to their needs.-----------------------Welcome to the Product-Cast, aka the Prod-Cast, brought to you by Gift of the Year and supported by the Giftware Association. The podcast shines a spotlight on the UK’s thriving gift industry, providing insight into all aspects of the creative and sales process, from concept to retail and everything in between.Each week you will meet a new key player from retail or supply and learn about their role within their business, their insights on the industry and, of course, to talk about their entry or previous winner in the Gift of the Year awards.The Prod-Cast is hosted by Alex Ryan - a marketing consultant and a gift/product marketing expert having spent 6 years as Head of Marketing at Paladone Products Ltd before launching his own agency, Marketing 101.The Gift of the Year awards are the most highly respected industry accolades, aimed at recognising the best new products, talent and inspiration in our industry each year.The Giftware Association is at the heart of the UK's gift and home industry with 70 unique years' experience. Listening to your needs and finding solutions to your problems. We can help you make money, save money and save time with our knowledge and contacts within the industry.LINKS;Guest; Stationery Supplies WilmslowSarah LakerHost; The Product-Cast (website) The Giftware Association Gift of the Year Alex Ryan, Consultant Marketing 101, Agency The Gift StopInstagram;  Stationery Supplies WilmslowGift of the YearThe Giftware Association

This week on the Product-Cast we are joined by Evan Lewis, a social and environmental entrepreneur and owner of VENT for Change, a stationery supplier with ethical design and social responsibility at it's core. Recorded live on the 'Retail Matters' stage at London Stationery Show, we learn all about how Evan found himself so invested in ethical design over a decade prior to it's current global focus, as well as hearing about the various ways in which Evan has strived to ensure that VENT for Change delivers on it's environmental and social goals.-----------------------Welcome to the Product-Cast, aka the Prod-Cast, brought to you by Gift of the Year and supported by the Giftware Association. The podcast shines a spotlight on the UK’s thriving gift industry, providing insight into all aspects of the creative and sales process, from concept to retail and everything in between.Each week you will meet a new key player from retail or supply and learn about their role within their business, their insights on the industry and, of course, to talk about their entry or previous winner in the Gift of the Year awards.The Prod-Cast is hosted by Alex Ryan - a marketing consultant and a gift/product marketing expert having spent 6 years as Head of Marketing at Paladone Products Ltd before launching his own agency, Marketing 101.The Gift of the Year awards are the most highly respected industry accolades, aimed at recognising the best new products, talent and inspiration in our industry each year.The Giftware Association is at the heart of the UK's gift and home industry with 70 unique years' experience. Listening to your needs and finding solutions to your problems. We can help you make money, save money and save time with our knowledge and contacts within the industry.LINKS;Guest; VENT for ChangeEvan LewisHost; The Product-Cast (website) The Giftware Association Gift of the Year Alex Ryan, Consultant Marketing 101, Agency The Gift StopInstagram;  Vent for ChangeGift of the YearThe Giftware Association