App Revenue Growth Podcast with Michael Stysin

In this episode, we talk with Vahe Bagdasaryan, Sr. Growth Marketing Manager at CoinStats - leading crypto prices and portfolio tracker app with more than 1M MAU. Vahe shares his views on subsciption monetization, pricing, and A/B experiments to increase conversion and user retention rates. LinkedIn: https://www.linkedin.com/in/vahebaghdasaryan/ Twitter: https://twitter.com/vahebagdasar Subscription optimization course with Vahe: https://maven.com/vahe-baghdasaryan/subscriptionoptimization01:20 What is CoinStats? 02:54 Subscription is the biggest revenue stream for CoinStats 04:10 How to define the most profitable pricing options for subscription apps 10:39 How to test subscription duration 12:40 Paywall and onboarding A/B testing 14:27 Crucial A/B hypotheses to test 17:45 Video paywall that converts 23:49 Retention tips

In this episode, we talk with Jesse Lempiäinen, CEO & Co-Founder at Geeklab. Together, we delve into the world of app optimization and explore the power of A/B testing. Discover valuable tips and strategies for enhancing your app's performance, as well as gaining insights on how to validate your app idea before diving into development. You can connect with Jesse on LinkedIn: https://www.linkedin.com/in/jesselempiainen/https://geeklab.app/ 00:27 What is Geeklab? 01:31 How to test a potential interest before developing an app 02:17 What metrics is possible to optimize with Geeklab 06:18 How to test an app name, screenshots, icons, descriptions, reviews, etc. 07:48 Geklab vs. App Store Custom Product Pages 09:48 What kind of apps are working best now? 12:42 A/B testing with Facebook 13:49 Why you need to start A/B test early

In this episode, we explore influencer marketing for subscription apps. Our guest is Kristina Nikeenko. Kristina is the Head of Influencer Marketing at Zorka.Agency. She is an expert in helping apps leverage influencer marketing to promote their apps on popular social media, including Instagram, TikTok, YouTube, Twitch, Twitter. Feel free to contact Kristina if you are interested in influencer marketing: https://www.linkedin.com/in/kristina-nikeenko-33976a18a/https://www.facebook.com/kristina.nikeenko k.nikeenko@zorka.agency We cover finding relevant influencers, defining campaign goals, budgeting, platform selection, measuring campaign results, using promo codes and product reviews, and more: 01:28 How to find relevant influencers to promote your app? 04:20 What is more expensive: to use 3rd party tools and marketplaces or hire agency 05:08 How to define the goal for influencer marketing campaigns: brand awareness, performance, subscription metrics-oriented campaigns 7:43 Should you support influencer campaigns with other paid channels 8:30 Do you have rights to the creatives created by the blogger 9:50 The most effective platforms for Influencer marketing 11:20 How to use incentives for influencer marketing campaigns - promo codes, ruffles, etc 12:56 Successful influencer marketing campaigns examples 15:00 Does it worth using influencer campaigns while launching an app? 16:33 How to attribute influencer marketing campaigns? 18:25 The ideal budget for influencer marketing campaigns and how often to launch 20:29 Performance marketing vs. Influencer marketing: audiobooks case 24:00 Always check bloggers for fake subscribers

In this episode, we sit down with Manson Chen, ex-growth marketer at Calm and Cash App, and now founder of Parabolica agency, to discuss the secrets of successful ad creatives for mobile apps. Tune in as Manson shares his experience and specific tips on launching and testing ad creatives for mobile apps on channels like Facebook, Instagram and others. How can you make your app stand out in a crowded market? How can generative AI help you create effective ads? Check Manson's agency and connect: https://goparabolica.com/https://www.linkedin.com/in/manson-chen/ 0:00 Introduction 02:12 Analytics toolset and team structure to run ads at Calm 03:37 Creatives at Calm: how to win the attention game 04:39 Testing 50-75 ad creatives weekly & tracking cost per trial, trial to subscriber, CPI 07:09 Creative control elements: duration, size, sound, scrypt for creative experimentation 12:55 Creative rotation: cost per trial, LTV/CAC 14:13 What changed after Apple's ATT introduction. Leveraging Android platform. 16:30 Lessons from Cash App for fintech vertical 17:40 Channel mix and other tips from Cash App experience 20:00 should you dedicate your creatives to AI? 22:00 Stable Diffusion and other tools for text to video creative

Karan Tibdewal is a Growth Consultant Expert focusing on Mobile Retention. He is current advisor of Ada Health, Blinkist, Deezer, Blacklane, ad other successful apps, helping them with long-term user retention, subscription optimization & monetization. Check out Karan's profile: https://www.linkedin.com/in/karantibdewal/ 01:30 what’s behind of 27% improvement in win-back campaign results 04:50 channels to use for win-back campaigns 07:50 push notifications should be super actionable, and Duolingo is a good reference 08:37 what to offer to a client during a win-back campaign 10:30 perfect win-backs and cancellation flows: Spotify, Class Pass, Elevate Labs, Fabulous app 14:54 specific of win-back campaigns for the apps with seasonal trends 16:40 win-back hacks for dating apps 17:15 what to expect from client retention management campaigns: 40-200%+ revenue increase 19:17 CRM tools recommendations

02:30 - Google Analytics vs. Amplitude: what's the difference 10:30 - the value of reverse trials 12:20 - Product-Led Growth and why marketers are shifting to product 19:41 - longevity of trial is critical 21:20 - analytics plus experimentation is a recurring loop to make your product better 25:00 - Amplitude removed the gap between marketing data and product data (full-funnel data from user acquisition to product usage and retention) 32:00 - BeReal uses Amplitude to improve their app https://amplitude.com/startups

Bruno Rocha is an iOS developer at Spotify. Bruno also develops the Burnout Buddy app as an indie developer. The app aims to prevent smartphone addiction.  Check the app here https://burnoutbuddy.io/ Follow Bruno Twitter https://twitter.com/rockbruno_ and check out his blog https://swiftrocks.com/  01:20 coming up with the idea for Burnout Buddy app  3:50 iOS 16 API enabling control over the iPhone from an app  6:00 indie app monetization thoughts  08:11 why subscriptions are more fair monetization strategy for both sides - developers and users  11:27 advice to indie developers   16:00 how app size and startup time is linked to user retention   20:00 tracking app crashes and thoughts on using 3rd party SDKs

02:10 why onboarding is important   03:52 benefits of good onboarding   06:14 onboarding that increases users prompt opt-in rates 09:32 who is in charge of onboarding flow: product or marketing?   11:15 how to measure effectiveness of onboarding flow  14:00 should you show paywall during the onboarding?  16:20 referral program for apps: does it make sense?    Lorenzo's onboarding ebook:  https://rplg.io/mobile-app-onboarding-e-book/

01:40 - when to diversify UA channels 03:20 - TikTok CPI vs. Facebook and other channels  08:24 - SKAdNetwork 4 and attribution 2023   10:48 - MMPs vs. native Facebook reporting   12:17 - Google App Campaigns for Android vs. iOS   15:20 - Creatives: how to produce and test   19:50 - 2023 predictions Matej blog and podcast: https://lancaric.me/

00:45 - how to become data analyst  02:07 - MyFitnessPal analytics team structure  03:50 - subscription app analytics toolset  04:50 - comments on tableau  06:40 - top 3 crucial metrics for subscription apps  08:00 - MyFitnessPal's north start metric  09:40 - A/B testing: tools and processes  14:26 - subscription pricing A/B testing   20:16 - retention  27:00 - win back campaigns   Olga Berezovsky is Top 25 Data Science and Analytics influencers and content creators by IBM and Databand.ai. MyFitnessPal is #5 is in rating of the best weight loss apps and fitness apps, helping nearly 1 million members reach their nutrition and fitness goals every year.  Check out https://qonversion.io/, the leading mobile subscription management platform.

Niels Beenen from Singular explains how mobile attribution works for iOS and Android apps, what you need to know to prepare your tech stack for a fully private world, and why you need focus on retention. 01:00 How to get accurate attribution data 02:39 How does Google attribution works 05:59 SKAdNetwork 4.0. 08:59 How to set up marketing attribution with Singular 10:30 What does the reporting looks like on Singular 12:30 Google Privacy Sandbox 15:11 UA Channels recommendations 22:01 ATT prompts and users’ benefits of being tracked

Megan Dean, Growth Director at Yodel Mobile,  shares her insights on user acquisition and retention,  and why a lack of attribution is leading to a new era of product development. 02:22 how to start audit the app and key metrics to track  13:29 UA to improve retention  17:00 Tik Tok attribution 20:00 future of product development Yodel Mobile: https://yodelmobile.com/

Mobile consultant Ryan Kelley (Gummicube, NP Digital, Phiture) shares his perspective on 2022 user acquisition trends and offers his predictions for 2023. 02:15 - new trends in App Store and ASA 04:10 -  Apple Search Ads analytics 10:00 - budget allocation across paid UA channels 11:00 - ASA tests for different markets 12:06 - Tik Tok  14:03 - Google App Campaigns  17:10 - new Apple Search Ads ad placements 21:00 - how to measure Apple Search Ads 23:00 - 2023 User Acquisition predictions

In this episode,  Sabina Shukyurova, Analytics Lead, Gaming, Google UK talks about what Google App Campaigns are, why 60-70% of campaigns’ success is driven by Creatives, and how to make yours work. Additionally, she covers how to avoid the most common mistakes while setting up campaigns. 01:30 - what are Google App Campaigns 02:54 - what do you need to start acquiring users for Google App Campaigns and how it works 05:48 - how to set up a campaign goal when launching a new app 07:40 - what works in creatives   08:49 - minimum amount of video creatives to launch campaigns 09:41 - what works with google app campaigns 16:21 - what not to do while launching app campaigns 20:51 - how to understand whether you spend an appropriate budget for your campaigns  28:00 - the importance of localisations, market research, and creatives

Alice Muir, App Marketer 2022, Retention Squad Lead, Phiture, talks about comprehensive approaches to measure churn, defining correct retention metrics for app optimization, and the role of product and marketing in retention. Phiture - Award-winning mobile growth consultancy working with the teams behind apps like Soundcloud, Headspace, VISCO, Red Bull TV, Adobe Express, and many others. 01:50 tactics to audit the app 03:30 how to choose the correct retention metrics 04:13 how to identify core retention problems 06:00 importance of onboarding 06:28 key reasons of churn 08:10 user acquisition channels and how they influence retention 10:30 techniques to increase retention rate 15:30 subscription stack Check out https://qonversion.io/, the leading mobile subscription management platform. LinkedIn:  https://www.linkedin.com/company/qonversion/ Twitter: https://twitter.com/Qonversion_io

In this episode, together with the Managing Director and Co-Founder of App Radar Thomas Kriebernegg, we talk about how to choose the most profitable category for your app,  how to launch your app in Apple Store and Google Play, how to define the perfect keywords & visuals sets, how to create customized user journey and predict upcoming app trends based on retrospective analysis. Thomas is Managing Director and Co-Founder of App Radar. He is an app enthusiast with over 15 years of experience in online marketing. Among App Radar's clients are big game publishers like Ironhide (Kingdom Rush), Wargaming (War of Ships), and language-learning app Chatterbug 00:45 what is App Radar02:12 the most trending categories for launching apps (Games & Fintech)03:35 must have things you should remember when launching an app in app stores04:11 retrospective trends research to define the best category for your app  В ШОРТС ПРО ТРЕНДЫ И ТОП ГАН до 5,1106:27 how to define the perfect keywords set for both title and description09:20 tools to use to find keywords10:40 optimization of visuals (icons, screenshots)12:11 how to build customized user journeys with custom product pages14:31 research capabilities of Apple Search Ads15:31 when is the right time to experiment with other paid user acquisition channels19:00 whether incentiveced downloads are a good ranking strategy The podcast is supported by Qonversion Inc., the leading European revenue & analytics platform for mobile apps with subscriptions. LinkedIn YouTube

Mateusz Wrzeszcz, ASO lead at Klarna and ex-Phiture. In this episode, we'll discuss what A/B testing really is, what are the most common pitfalls and misconceptions regarding A/B testing, which tools to use, and how to test to get fair results.  In this episode: 01:08 What should mobile apps A/B tests?01:32 Why testing everything is a bad idea02:48 How to approach data/statistics when doing A/B testing03:30 The difference between simple A/B testing and advanced A/B testing with probabilistic methods06:14 The most common pitfalls & misconceptions when it comes to A/B testing and how to avoid them12:40 Best practices for A/B testing 14:00 How to validate the results of A/B testing18:39 A/B testing tools21:00 Case study The podcast is supported by Qonversion Inc., the leading european revenue & analytics platform for mobile apps with subscriptions. LinkedIn YouTube

In this episode, together with Dominic Gallello, managing director, Bridgepoint, ex-CMO Bumble, Badoo, we discuss how to achieve sustainable apps’ growth in highly competitive categories, what you should heavily invest - brand or performance marketing, why building multi-touch attribution is a waste of time, and what makes marketer great: MBA or community. Dominic Gallello is an ex-CMO Bumble, and now he is Managing Director at Bridgepoint 2022. As a Chief Marketing Officer of Bumble Inc. he served as part of the team that led the company through an acquisition by Blackstone in 2020, and a NASDAQ IPO in 2021. Before this, Dominic held various marketing roles at consumer internet companies like Airtime and Spotify, as well as in brand and go-to-market consultancies where he worked with partners like PayPal, Braintree and Coca-Cola. MBA Insead. In this episode: 03:38 - monetization streams at Bumble07:22 - how to define optimal pricing/duration for subscriptions08:45 - north star metric for a consumer subscription app11:45 - CMOs’ everyday dashboards13:42 - what made apps like Bumble and Tinder stand out and win over others17:00 - how to build community19:00 - how to choose the optimal marketing channel mix20:00 - full-funnel view on marketing: attribution approaches The podcast is supported by Qonversion Inc., the leading european revenue & analytics platform for mobile apps with subscriptions.  LinkedIn YouTube