More Than A Brand

Welcome back to season four of More Than The Brand! We're kicking off this season with a fresh perspective, inspired by the market's shift towards wanting to know the people behind the brands they support. A prime example of this shift is the reaction to Beyonce's haircare line, Sacred, which sparked discussions about the importance of personal connection with a brand.This season, we're diving deep into the stories of entrepreneurs who've chosen to align their brands with their personal identities. We'll explore their journeys, the decisions they've made to prioritize authenticity, and the impact it has had on their businesses and themselves.As your host, I'm committed to transparency and loyalty, and I'll continue to bring that energy to our conversations. Expect to hear real, multifaceted stories from a diverse group of entrepreneurs. We'll share laughs, maybe shed some tears, and most importantly, we'll uncover the human elements that make a brand truly resonate.So, get ready for a season of powerful conversations that will inspire you to showcase the real you in your brand. Join us as we delve into what it means to be More Than a Brand. See you in the next episode for our first heartfelt conversation!Connect on IG @fierceified.agencyFor more tips, connect with me on LinkedIn here: https://www.linkedin.com/in/lindsay-tramel-jones-fierceified/Learn more about Fierceified Creative and Consulting at https://fierceified.agency/Music Credit: Trust The Vibes by Vincent ToneA Podcast Launch Bestie production

In this episode I have the pleasure of chatting with my very own podcast producer, Angie M Jordan. Angie is the owner of Podcast Launch Bestie a podcast production and marketing company, and she has been in the online marketing space since 2008. We chat about who Angie is behind her brand, and also how being her most authentic self in her business has led to building a solid and recognizable brand, and how having a strong brand is key, especially in times where there are so many options or the market is struggling. In this conversation you'll be inspired to identify your core values in your life and business and you will hear us talk about how to infuse that into your brand. We also talk about how family and outside opinions can influence you in your business. Thanks for listening, and I hope to see you in the next episode. Connect on IG @fierceified.agencyFor more tips, connect with me on LinkedIn here: https://www.linkedin.com/in/lindsay-tramel-jones-fierceified/Learn more about Fierceified Creative and Consulting at https://fierceified.agency/Music Credit: Trust The Vibes by Vincent ToneA Podcast Launch Bestie production Connect w/ Angie here: Listen to her podcast here Follow her on Tiktok here

Tiffany Ellis is the owner of G Ann's juices, a raw juice company located in Atlanta, GA. Her company is changing the relationship that people have with raw juices by providing them with an option for people that don't the taste of vegetables, but know they need them.In this episode we discuss her journey to self-discovery beyond titles and accomplishments. She shares her creative nature, love for speaking, inspiring others through authenticity, and the value she places on relationships. Tiffany emphasizes the importance of honesty and doing your best and how that has influenced her way of doing business. You can purchase from G Ann's https://gannsjuices.com/ or get to know her more on Instagram @gannsjuicesConnect on IG @fierceified.agencyFor more tips, connect with me on LinkedIn here: https://www.linkedin.com/in/lindsay-tramel-jones-fierceified/Learn more about Fierceified Creative and Consulting at https://fierceified.agency/Music Credit: Trust The Vibes by Vincent ToneA Podcast Launch Bestie production

Laura Gregory, the founder of Laura Speaks Life is a forward thinking, spirit-led mindset coach that is teaching entrepreneurs who desire to leave their 9-5 how to shift their mindset and reach their goals. In this inspiring episode of More Than a Brand, I had the pleasure of speaking with Laura Gregory, a Mindset Coach and the founder of Laura Speaks Life. Laura shared her journey of becoming an "overcomer" and a beacon of hope, inspiring others to rise above their challenges. She emphasized the importance of mindset in achieving one's goals and how she never let anything stop her from pursuing her dreams.Laura's approach to coaching is rooted in the belief that tenacity, willingness, and a growth mindset are key values for success. She encourages her clients to continuously evolve and become their best selves every day. Laura also discussed the importance of being open to help and ready for change, as these are crucial for personal growth.Laura's services are aimed at visionary leaders who feel destined for more, helping them confront and overcome mental limitations to turn their dreams into reality. She can be found on various social media platforms, offering her expertise to those looking to conquer their goals and fulfill their desires.To get to know Laura more, visit her at www.lauraspeakslife.coach or on instagram @coachlauraspeakslifeConnect on IG @fierceified.agencyFor more tips, connect with me on LinkedIn here: https://www.linkedin.com/in/lindsay-tramel-jones-fierceified/Learn more about Fierceified Creative and Consulting at https://fierceified.agency/Music Credit: Trust The Vibes by Vincent ToneA Podcast Launch Bestie production

In this episode of our podcast, we had the pleasure of hosting Renee Nicole, the marketing maven behind Renee Nicole Global. Renee shared her unique perspective on life and business, emphasizing the importance of reflection in both personal and professional growth.Renee opened up about her journey, revealing how she constantly questions the 'why' behind actions and decisions, which has significantly shaped her approach to business and life. She discussed the challenges of adhering to traditional paths and the liberation found in questioning established norms.A significant part of our conversation revolved around Renee's strategic pivot in her business. She explained her transition from a retainer-based service model to offering quarterly intensives, allowing her to work more sustainably given her personal commitments and health considerations. This shift not only catered to her needs but also aligned better with her business goals and client interactions.Get to know more about Renee by following her: FacebookInstagramThreadsLinkedInJoin the Down the Rabbithole Newsletter Connect on IG @fierceified.agencyFor more tips, connect with me on LinkedIn here: https://www.linkedin.com/in/lindsay-tramel-jones-fierceified/Learn more about Fierceified Creative and Consulting at https://fierceified.agency/Music Credit: Trust The Vibes by Vincent ToneA Podcast Launch Bestie production

In this episode of "More Than a Brand," I had the pleasure of sitting down with my dear friend and creative powerhouse, Jacq, also known as the copy whisperer. Jacq shared insights into her multifaceted career, which spans from professional cooking to copywriting, and how her creative endeavors extend into painting, directing, and even hosting dinner parties.Jacq opened up about her journey from being labeled merely as a copywriter to embracing a broader identity that encapsulates all her creative talents. She discussed the transformative nature of her work with clients, emphasizing the importance of authenticity and digging deep into personal and brand identities. This approach not only reshapes her clients' perspectives but also continuously molds her own personal and professional evolution.As we wrapped up, Jacq envisioned her future in the creative industry, aspiring to continue breaking barriers and supporting revolutionary voices in various sectors through her evolving business and creative endeavors.This episode was not just a conversation but a profound exploration of what it means to live authentically and embrace the full spectrum of one's identity, both personally and professionally. Jacq's journey and insights are a beacon for anyone looking to infuse more authenticity into their life and work.Learn more about Jacq atInstagramWebsiteConnect on IG @fierceified.agencyFor more tips, connect with me on LinkedIn here: https://www.linkedin.com/in/lindsay-tramel-jones-fierceified/Learn more about Fierceified Creative and Consulting at https://fierceified.agency/Music Credit: Trust The Vibes by Vincent ToneA Podcast Launch Bestie production

On this episode of More Than a Brand, Dr. Monica Cox discusses her identity beyond her professional titles, describing herself as complex and busy. She highlights her passion for equity, social justice, and inclusion, emphasizing the importance of clear policies to prevent harm from unjust practices. Dr. Cox reflects on how her focus on equity has been a consistent theme in her life, shaped by various experiences rather than a single defining moment.Connect on IG @fierceified.agencyFor more tips, connect with me on LinkedIn here: https://www.linkedin.com/in/lindsay-tramel-jones-fierceified/Learn more about Fierceified Creative and Consulting at https://fierceified.agency/Music Credit: Trust The Vibes by Vincent ToneA Podcast Launch Bestie production

In this episode of "More Than a Brand," I had the pleasure of speaking with Brandi Johnson, a renowned style expert who has made a significant shift from a career in education to becoming a stylist. Brandi shared her journey, starting as an executive in the learning and development field, focusing on education reform for Black and Brown children, to becoming a style and body image coach.Brandi emphasized the difference between fashion and style, explaining that while fashion is an industry-driven by trends and consumption, style is personal and a form of self-expression. She attributes her understanding of style to the strong matriarchs in her family, particularly her grandmother and great-grandmother, who taught her that style is about presenting oneself to the world confidently.Throughout the episode, Brandi provided valuable insights into how to embrace new body shapes, the importance of understanding fit, and the psychological aspects of style. She encouraged listeners to trust their intuition and to let go of clothes that no longer serve them, emphasizing that style should be fun and reflective of one's true self.For those interested in learning more from Brandi, she can be found on Instagram at @BrandeisNicole, and she also offers a free Facebook group called "Style for Smart Cookies." Additionally, Brandi announced the upcoming launch of her membership program, which will provide personalized style guidance and shoppable catalogs.This episode was filled with inspiring stories and practical advice, making it a must-listen for anyone looking to redefine their style and embrace their true selves. Thank you, Brandi, for sharing your journey and expertise with us!Website: https://www.brandeisnicole.com/

In this episode of "More Than a Brand," I had the pleasure of sitting down with someone incredibly special to me, Veronica Jackson—my Aunt Runt. We delved into her life beyond the titles of mother, sister, and grandmother, exploring who she is at her core. Aunt Runt shared her journey of self-discovery and wellness, emphasizing the importance of staying active and maintaining a healthy lifestyle, even at the age of 68.We discussed her daily routines, which include going to the gym, hiking, and attending the Stretch Lab. She also talked about her love for plants, a passion that started with a simple gift from her father. Aunt Runt's wellness journey is not just about physical health but also mental well-being, as she finds joy and motivation in small, achievable goals.Aunt Runt also touched on the impact of her dog, Molly, on her wellness routine, highlighting how pets can be both a challenge and a source of motivation. We reminisced about family memories and the lessons we've learned from each other, which inspired me to announce my upcoming memoir, "Lessons from my Aunties."Throughout our conversation, Aunt Runt offered valuable advice on wellness, stressing that it's a personal journey and what works for one person may not work for another. She encouraged listeners to find what suits their lifestyle and to make small, sustainable changes.To wrap up, Aunt Runt shared her email address for anyone seeking guidance on their wellness journey, demonstrating her willingness to help others step out of their comfort zones and embark on their own paths to health and happiness.Thank you for joining us on this heartfelt episode, and I look forward to bringing you more inspiring stories next week on "More Than a Brand."Connect on IG @fierceified.agencyFor more tips, connect with me on LinkedIn here: https://www.linkedin.com/in/lindsay-tramel-jones-fierceified/Learn more about Fierceified Creative and Consulting at https://fierceified.agency/Music Credit: Trust The Vibes by Vincent ToneA Podcast Launch Bestie production

In this episode of "More Than a Brand," I had the pleasure of hosting Patrice Brown, a master stylist and colorist, who I fondly refer to as the "abstract visionary." This episode marks a special occasion as it is our first time recording in person with two people in the same room.We began by discussing Patrice's unique approach to hairstyling and her commitment to educating her clients about proper hair care. Patrice shared her journey of self-discovery, emphasizing the importance of identifying who she is beyond her professional titles. She spoke about her healing process, which includes daily meditation and shadow work, and how these practices have helped her become more self-aware.Our conversation took an interesting turn as we delved into the challenges of unlearning ingrained behaviors, especially those rooted in our upbringing in the Bible Belt. Patrice and I discussed the importance of interpreting religious teachings in a way that promotes personal growth rather than judgment.We also touched on the significance of setting boundaries, particularly as entrepreneurs. Patrice shared her experience of learning to be accessible but not always available, a lesson that has helped her maintain a healthier work-life balance.As we explored our personal lives, Patrice revealed her interest in Latin ballroom dancing as a potential new hobby, while I considered learning how to do facials. We both acknowledged the difficulty of finding new activities that are unrelated to our professional lives but agreed on the importance of trying new things.The episode also covered the emotional toll of friendship breakups and the necessity of self-reflection in maintaining healthy relationships. Patrice's wisdom, particularly her childhood insight of asking "Can they and will they?" in relationships, resonated deeply with me.Finally, we discussed our future aspirations. Patrice aims to expand her salon and train the next generation of professional stylists, while I am preparing for my transition out of the army and exploring new interests.This episode was a heartfelt and enlightening conversation about personal growth, self-awareness, and the journey of healing. I hope our listeners find inspiration and valuable insights from our discussion.Connect with Patrice on IG: https://www.instagram.com/thedesignstudio_md/Web: https://www.thedesignstudiomd.com/Podcast: https://tr.ee/L2lpFzzIff

In the podcast episode featuring Angela Williams, the discussion sheds light on the significant impact of mindset on one's brand, particularly during a transition from a neutral role to a personal brand. Angela shares her personal journey of transitioning from a psychotherapist, where she maintained a neutral presence, to a personal brand where visibility and sharing opinions were crucial.Transition Challenges: Angela's experience exemplifies the challenges individuals face when moving from a behind-the-scenes role to becoming the face of their brand. The shift required her to step out of her comfort zone, share her values, beliefs, and opinions, and be more visible to her audience.Mindset Shift: The transition demanded a substantial mindset shift. Angela had to overcome insecurities about being visible, sharing personal aspects, and being outspoken about her beliefs. This shift in mindset was vital for her to effectively represent her personal brand and connect authentically with her audience.Visibility and Consistency: Building a personal brand necessitates consistent visibility and sharing of opinions. This transition from a neutral role to a personal brand underscores the importance of mindset in embracing visibility, maintaining communication consistency, and confidently sharing expertise and values with the audience.Mastering Emotions: Angela stresses the importance of mastering emotions and mindset when stepping into the spotlight. The ability to navigate insecurities, handle the spotlight, and maintain clarity and perspective in sharing opinions and values is crucial for a successful transition to a personal brand.Impact on Brand: The episode highlights how mindset plays a pivotal role in shaping the perception of a personal brand. A positive and confident mindset can enhance brand authenticity, credibility, and audience connection, while a negative or insecure mindset can impede brand growth and impact.In conclusion, the episode featuring Angela Williams underscores how mindset significantly influences the transition from a neutral role to a personal brand. Embracing visibility, authentically sharing opinions, and mastering emotions are essential for building a successful personal brand that resonates with the audience.Connect on IG @fierceified.agencyFor more tips, connect with me on LinkedIn here: https://www.linkedin.com/in/lindsay-tramel-jones-fierceified/Learn more about Fierceified Creative and Consulting at https://fierceified.agency/Music Credit: Trust The Vibes by Vincent ToneA Podcast Launch Bestie production Visit Angela Williams on her website at  https://www.angelamarie.co or tune into her podcast The Bigger Braver Life Show on all major streaming platforms.

In the podcast episode, Angie M. Jordan takes over More Than a Brand and interviews Lindsay so the audience can get to know her more. Lindsay and Angie discussed the importance of being authentic and transparent about struggles and imperfections. Lindsay shared personal stories about her journey, including mistakes she made in her business, like forgetting to print addresses on wedding invitations. Despite the mishap, Lindsay highlighted the valuable lesson she learned from the experience - the importance of having a process and being organized to avoid similar mistakes in the future.The conversation emphasized that everyone faces challenges and makes mistakes, even successful entrepreneurs. By sharing these stories openly, it helps others feel less alone in their own journeys. Angie mentioned a prominent entrepreneur who appeared successful from the outside but had faced numerous setbacks and challenges in building their business. This example illustrated that success is often accompanied by struggles and imperfections behind the scenes.The key takeaway from the episode is that authenticity and transparency in sharing struggles can create a sense of connection and relatability with others. By being open about the ups and downs of entrepreneurship, individuals can inspire and support each other through shared experiences. This approach fosters a community where individuals feel understood, validated, and encouraged to keep moving forward despite setbacks. Ultimately, embracing authenticity and transparency can help individuals navigate challenges with resilience and empathy, knowing that they are not alone in their journey.Connect on IG @fierceified.agencyFor more tips, connect with me on LinkedIn here: https://www.linkedin.com/in/lindsay-tramel-jones-fierceified/Learn more about Fierceified Creative and Consulting at https://fierceified.agency/Music Credit: Trust The Vibes by Vincent ToneA Podcast Launch Bestie production Want to connect with Angie? Find her over on TikTok @angiemjordan

Welcome back to More Than a Brand! In this highly anticipated season three, Lindsay reflects on the growth and evolution of the podcast. Season one was an introduction to podcasting, while season two was a personal journey of overcoming challenges in her career. Now, in season three, the focus is on taking businesses to the next level with expert advice and moving away from the hustle culture. Listeners are encouraged to embrace becoming thought leaders instead of solely being service providers. Throughout the season, Lindsay will bring on successful entrepreneurs to share their insights and help listeners shift their mindset and approach to running their businesses. Tune in for valuable advice and inspiration to take your business to new heights.Connect on IG @fierceified.agencyFor more tips, connect with me on LinkedIn here: https://www.linkedin.com/in/lindsay-tramel-jones-fierceified/Learn more about Fierceified Creative and Consulting at https://fierceified.agency/Music Credit: Trust The Vibes by Vincent ToneA Podcast Launch Bestie production Read it on the blog here: https://fierceified.agency/mastering-marketing-from-solopreneur-to-ceo

Your website should be doing the heavy lifting for your business. When social media was booming, so many people flocked to the ease and quick results it created and they forgot about building the foundations of their business. One of those foundations is your website. It's taking more touch points than ever to convert your audience to paying customers and if you are not using your website to help you get more touch points, then you are missing a huge opportunity. In this episode Lindsay dives into why it's not enough just to have a webiste, but that having a strategy is an even more crucial piece that connects your website and your entire marketing system and that leads to more conversions for your business. Connect on IG @fierceified.agencyFor more tips, connect with me on LinkedIn here: https://www.linkedin.com/in/lindsay-tramel-jones-fierceified/Learn more about Fierceified Creative and Consulting at https://fierceified.agency/Music Credit: Trust The Vibes by Vincent ToneA Podcast Launch Bestie production

This episode emphasizes the importance of treating your website as the heartbeat of your business. Lindsay describes the website as a living, breathing organism that evolves alongside your audience and business. It is not something to be set up and forgotten about; rather, it requires continuous nurturing and improvement.The website is seen as the central hub that brings together all aspects of your brand. It not only showcases your values and client journey but also serves as a platform for engaging with your audience and driving them to take action, such as booking services or making purchases. For example, if you have a podcast or social media platform, you would use these channels to connect with people, but ultimately direct them to your website for further engagement.Overall, this episode highlights the ongoing importance of nurturing and improving your website as the central hub of your business. It serves as a reflection of your brand and should be regularly evaluated and optimized to ensure its effectiveness in reaching and engaging with your audience.Link: https://fierceified.agency/scaling-a-business-using-website-data/Connect on IG @fierceified.agencyFor more tips, connect with me on LinkedIn here: https://www.linkedin.com/in/lindsay-tramel-jones-fierceified/Learn more about Fierceified Creative and Consulting at https://fierceified.agency/Music Credit: Trust The Vibes by Vincent ToneA Podcast Launch Bestie production

This episode focuses on the significance of website visibility and the importance of leveraging the visibility trifecta. Lindsay emphasizes that relying solely on SEO and organic search is insufficient for achieving business success. Instead, the visibility trifecta, which includes social media, SEO, and one's network, is crucial for increasing website visibility.Lindsay also emphasizes the ongoing effort required to maintain and improve website visibility. Your website is a living representation of a brand that evolves over time. Therefore, consistently utilizing the visibility trifecta is necessary to remain visible and generate leads and sales.Overall, the episode underscores the significance of leveraging the visibility increase your brand awareness, website visibility and achieve business success.Connect on IG @fierceified.agencyFor more tips, connect with me on LinkedIn here: https://www.linkedin.com/in/lindsay-tramel-jones-fierceified/Learn more about Fierceified Creative and Consulting at https://fierceified.agency/Music Credit: Trust The Vibes by Vincent ToneA Podcast Launch Bestie production

This episode is all about thought leadership. Lindsay stresses that becoming a thought leader does not require excessive overthinking. If someone possesses extensive knowledge in their subject matter, they will naturally be recognized as a thought leader. The key is to consistently and authentically show up, both as oneself and for one's business.She also reminds listeners to leverage the visibility trifecta, incorporating elements discussed in episode 4 of this season.Overall, the episode highlights that thought leadership surpasses the realm of keywords and involves leveraging one's network in both online and offline spaces. By establishing oneself as a thought leader, individuals can enhance their visibility, credibility, and ultimately, the success of their business and website.Connect on IG @fierceified.agencyFor more tips, connect with me on LinkedIn here: https://www.linkedin.com/in/lindsay-tramel-jones-fierceified/Learn more about Fierceified Creative and Consulting at https://fierceified.agency/Music Credit: Trust The Vibes by Vincent ToneA Podcast Launch Bestie production

The episode delves into the experiences of high-performing women, particularly women of color, who often find themselves in situations where their ideas are credited to others. They express feeling unheard and undervalued in the workplace, leading to a sense of frustration and undervaluation.Coach, Daisy Jones-Brown shares her experience of seeing her ideas being implemented and recognized by others, but not receiving credit for them and how it encouraged her to coach women who are facing these same issues. If you are interested in the mindset shifts required to go from 9-5 employee to entrepreneur tune into this episode. Learn more about Daisy Jones-Brown at https://brownsugawellness.com/Link: https://fierceified.agency/internalized-oppression-of-black-women/Connect on IG @fierceified.agencyFor more tips, connect with me on LinkedIn here: https://www.linkedin.com/in/lindsay-tramel-jones-fierceified/Learn more about Fierceified Creative and Consulting at https://fierceified.agency/Music Credit: Trust The Vibes by Vincent ToneA Podcast Launch Bestie production

In this episode, I speak to Stacey Reed of Stacy Zeal and Co to discuss the importance of having a strong web presence and how it ties into effective marketing. We highlight the need for websites that are both visually appealing and optimized for conversions. The conversation emphasizes the integration of marketing and web design, debunking the notion that they are separate entities. Listeners will gain insights into the significance of a well-designed website in driving sales and attracting customers. This episode is part of the "More Than a Brand" podcast season, focusing on big girl business and hiring.Connect on IG @fierceified.agencyFor more tips, connect with me on LinkedIn here: https://www.linkedin.com/in/lindsay-tramel-jones-fierceified/Learn more about Fierceified Creative and Consulting at https://fierceified.agency/Music Credit: Trust The Vibes by Vincent ToneA Podcast Launch Bestie production

In this podcast episode, Lindsay discusses her business journey and how she transitioned to become a thought leader. She reflects on the challenges she faced in 2020 and how she used that downtime to learn and improve her skills. She emphasizes the importance of creating a customer experience, rather than just a pretty website, and shares her passion for helping clients in a deep and meaningful way. This episode previews the trajectory of Fierceified Creative and consulting and what to expect when working with us. Connect on IG @fierceified.agencyFor more tips, connect with me on LinkedIn here: https://www.linkedin.com/in/lindsay-tramel-jones-fierceified/Learn more about Fierceified Creative and Consulting at https://fierceified.agency/Music Credit: Trust The Vibes by Vincent ToneA Podcast Launch Bestie production