Mailing List Response Magnitude (MR) The Most Important Metric of All (Season 2 Episode 86)

Everything Email Marketing

01-12-2022 • 7 mins

Did you know that your mailing list’s MR is way more important than LS (List Size)? In fact, MR is one of the most important, if not the most important, metric of all, and yet it is often the most overlooked metric! Not familiar with ‘MR’? Read on!

Prefer to read it instead of listen to it?  Do that here:

The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to