Subject Line Mistakes That Can Hurt Your Deliverability (Season 2 Episode 94)

Everything Email Marketing

16-12-2022 • 7 mins

Did you know that certain popular buzzwords can actually hurt your deliverability when used in your email subject line? No, we’re not talking about so-called ‘spam trigger words’, although those are still a thing despite what some may say. And did you know that personalization in your email subject line (and even in your opening salutation) can also hurt your deliverability?

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