Iowa, Montana, Indiana, and Tennessee Join the Ranks of States with Email Opt-in Requirement in New Data Privacy Laws (Season 3 Episode 8)

Everything Email Marketing

27-06-2023 • 4 mins

New data privacy laws in Tennessee, Indiana, Montana, and Iowa put these states on par with Connecticut, Colorado, Virginia, Utah and Texas; all of them have new data privacy laws which, among other things, require affirmative opt-in and consent before you can use someone’s email address, such as adding it to a mailing list or using it for targeted advertising. It’s important to understand that this doesn’t just apply to businesses which are headquartered in those states; most of these state laws also apply to anyone doing business with someone in that state.


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