The Rest Is PR

Jacki Vause & Lyle Fulton

Join PR guru and CEO of Dimoso, Jacki Vause, and actor, musician and content writer, Lyle Fulton, for an in-depth look at what is still one of the fastest, most varied industries in the professional world - PR.

Jacki and Lyle will be joined throughout the series by guests from a variety of industries, all of whom will present their own unique opinions on the world of PR and media relations. With a different area of the public relations landscape up for discussion each week, no stone will be left unturned!

What Jacki and Lyle discuss...can be chosen by you! Get in touch via info@dimoso.com, or head to www.therestispr.com for more info!

Views and opinions shared on this podcast are those of Jacki Vause and Lyle Fulton and do not reflect the views, opinions, or work undertaken by Dimoso PR.

Hosted on Acast. See acast.com/privacy for more information.

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The Rest Is...Mohammed Al-Fayed - The Fallout, & What Next For Harrods

The Rest Is...Mohammed Al-Fayed - The Fallout, & What Next For Harrods

This week, Jacki and Lyle discuss a story that has dominated the headlines in the UK and all over the world - the incredibly serious allegations of rape, sexual assault and sexual harassment levelled at Egyptian billionaire businessman and former Harrods owner Mohammed Al-Fayed. Al-Fayed had owned a stake in House of Fraser, which owned Harrods, since 1984, before buying the entire company in 1985, and owning Harrods until a change of ownership in 2010. Al-Fayed himself died last August aged 94, and having been accused several times before of sexual harassment of Harrods employees, it was a BBC news report this month citing 20 women accusing him of sexual assault, with 5 of these women accusing him of rape, that ultimately led to these incredibly serious revelations. Out of respect to the, as of this week, now over 200 women who have come forward with allegations against Al-Fayed, Jacki and Lyle do not address these allegations in any great detail due to the sensitivity of the issue. Instead, our hosts address what is next for Harrods, and their current Managing Director Michael Ward as he looks to address the ongoing crisis and the impact it is having on Harrods and its employees. Jacki analyses what Harrods, and Ward, have done right so far in terms of their messaging, with Ward's quotes that Al-Fayed oversaw a 'toxic culture of secrecy and intimidation' pointing to an individual who appears intent on treating the allegations with the seriousness they warrant whilst also looking to humanise an institution that, as Lyle points out, has previously held the mantra of being somewhat elite. Lyle asks how a comms strategy in times of crisis can be affected by the involvement of the police, with Jacki emphasising that in these instances it is important to be cooperative and abide by the various rules the police will have in place regarding transparency and the sharing of information. Jacki and Lyle are careful not to speculate too readily given the circumstances, but Jacki offers one of her trademark predictions that others will be implicated in this scandal, with Lyle agreeing that is is unreasonable to believe that Al-Fayed was able to orchestrate such monstrous acts without anyone else being aware of his behaviour.TW - much as Lyle and Jacki do not address these allegations in detail, this episode does contain references to allegations of sexual assault, sexual harassment, and rape. Listener and viewer discretion is advisedArtwork & music by Lyle FultonGet in touch via lylefulton@hotmail.comMore information at www.therestispr.comFollow us on Twitter - @TheRestIsPR Hosted on Acast. See acast.com/privacy for more information.

Episodes

The Rest Is...Mohammed Al-Fayed - The Fallout, & What Next For Harrods

The Rest Is...Mohammed Al-Fayed - The Fallout, & What Next For Harrods

This week, Jacki and Lyle discuss a story that has dominated the headlines in the UK and all over the world - the incredibly serious allegations of rape, sexual assault and sexual harassment levelled at Egyptian billionaire businessman and former Harrods owner Mohammed Al-Fayed. Al-Fayed had owned a stake in House of Fraser, which owned Harrods, since 1984, before buying the entire company in 1985, and owning Harrods until a change of ownership in 2010. Al-Fayed himself died last August aged 94, and having been accused several times before of sexual harassment of Harrods employees, it was a BBC news report this month citing 20 women accusing him of sexual assault, with 5 of these women accusing him of rape, that ultimately led to these incredibly serious revelations. Out of respect to the, as of this week, now over 200 women who have come forward with allegations against Al-Fayed, Jacki and Lyle do not address these allegations in any great detail due to the sensitivity of the issue. Instead, our hosts address what is next for Harrods, and their current Managing Director Michael Ward as he looks to address the ongoing crisis and the impact it is having on Harrods and its employees. Jacki analyses what Harrods, and Ward, have done right so far in terms of their messaging, with Ward's quotes that Al-Fayed oversaw a 'toxic culture of secrecy and intimidation' pointing to an individual who appears intent on treating the allegations with the seriousness they warrant whilst also looking to humanise an institution that, as Lyle points out, has previously held the mantra of being somewhat elite. Lyle asks how a comms strategy in times of crisis can be affected by the involvement of the police, with Jacki emphasising that in these instances it is important to be cooperative and abide by the various rules the police will have in place regarding transparency and the sharing of information. Jacki and Lyle are careful not to speculate too readily given the circumstances, but Jacki offers one of her trademark predictions that others will be implicated in this scandal, with Lyle agreeing that is is unreasonable to believe that Al-Fayed was able to orchestrate such monstrous acts without anyone else being aware of his behaviour.TW - much as Lyle and Jacki do not address these allegations in detail, this episode does contain references to allegations of sexual assault, sexual harassment, and rape. Listener and viewer discretion is advisedArtwork & music by Lyle FultonGet in touch via lylefulton@hotmail.comMore information at www.therestispr.comFollow us on Twitter - @TheRestIsPR Hosted on Acast. See acast.com/privacy for more information.

The Rest Is...The Power Of No, & The Importance Of Choosing The Best Opportunities

The Rest Is...The Power Of No, & The Importance Of Choosing The Best Opportunities

This week, Jacki and Lyle discuss a topic that has resonance throughout not just the PR industry but every industry worldwide. Namely - the power of saying no. This, on the surface, might seem a little reductive, but to be more specific this week our hosts analyse the importance of choosing the right opportunities out of the number of offers you may receive from the media. In an incredibly interesting episode, Lyle asks Jacki to discuss what her own thought process is when saying yes to certain speaking opportunities, with Jacki herself not realising she does take into consideration whether her saying yes would be the best course of action for the client as well as herself! Jacki discusses the importance of making the right decisions at all levels of the business world, and indicates that lower-level businesses such as brand new startups could take a leaf out of the books of larger businesses when ensuring they make a decision that stands to engage best with their key stakeholders, rather than electing to jump on the proverbial bandwagon of larger scaler opportunities such an interview with the BBC, Channel 4 or the like, or expanding into a territory that doesn't fit with their mission, vision and values. That holy triumvirate occurs a number of times throughout an episode that also mentions the likes of Taylor Swift and her uncanny savviness when it comes to selecting opportunities, as well as considerations made around the situations of Amanda Abbington, Huw Edwards, Philip Schofield and more. Jacki urges patience after what she calls a number of 'gaffes' throughout the episode, and Lyle is consistently plagued by a pesky fly - it's not to be missed!Artwork & music by Lyle FultonGet in touch via lylefulton@hotmail.comMore information at www.therestispr.comFollow us on Twitter - @TheRestIsPR Hosted on Acast. See acast.com/privacy for more information.

The Rest Is...Taylor Swift, Fake News, & The Power Of Generative-AI

The Rest Is...Taylor Swift, Fake News, & The Power Of Generative-AI

This week, Jacki and Lyle betray the trust of last week's guest, Alis Wyn Davies Fulton, by discussing another of her favourite subjects - Taylor Swift! That's right, this week our hosts delve into the power of TayTay, who has been making the news this week for her endorsement of Kamala Harris in the ongoing Presidential race in the United States. Swift had previously made news when it came to the election for other reasons, notably when she refused to reveal who she would be voting for an instead insisted everyone should make the choice that is right for them. She also spoke out on the dangers of generative-AI after a fake photo of her seemingly endorsing former President and Republican candidate Donald Trump was used by his campaign on his website. Jacki analyses how Swift's authenticity and the sincerity with which she goes about her day to day life make her an incredibly powerful global megastar, capable of swaying whole swathes of the general public on particular issues. Lyle and Jacki both agree that there is little to go after Swift for, especially when you consider the toxicity she has been met with throughout her career, before Lyle and Jacki both discuss another story which has centred on Swift and her current partner, Kansas City Chiefs player Travis Kelce, where and apparent 'fake contract' outlining a set date for their split was circulated around the media. Lyle finishes the episode by, as ever, extending an invitation to everyone mentioned in the pod, so watch out for Miss Americana appearing on an episode near you. Who knows? We may even make her new album!Artwork & music by Lyle FultonGet in touch via lylefulton@hotmail.comMore information at www.therestispr.comFollow us on Twitter - @TheRestIsPR Hosted on Acast. See acast.com/privacy for more information.

The Rest Is...Blake Lively, Justin Baldoni, & The 'It Ends With Us' Drama (With Alis Wyn Davies)

The Rest Is...Blake Lively, Justin Baldoni, & The 'It Ends With Us' Drama (With Alis Wyn Davies)

This week, Jacki and Lyle are finally joined by a guest they've been waiting to invite for a long, long time. That's right, the one and and only Alis Wyn Davies, also known as Alis Fulton and Lyle's wife, is on the podcast this week! Alis is an actress and writer who has performed on stage and screen across a number of high profile projects, including notably as Ophelia opposite Sir Ian McKellen in the Theatre Royal Windsor production of Hamlet in 2021. She joins Jacki and Lyle to discuss a topic that has been capturing her attention for the last few weeks - the fallout from the release of 'It Ends With Us', an adaptation of the book by Colleen Hoover which contains graphic depictions of domestic violence, directed by Justin Baldoni and starring himself and Blake Lively. Alis analyses the issues that have arisen since the release of the film, with Blake Lively coming under fire for the tone of her PR for the film where she has at times publicised her own haircare and cosmetic products, promoted her husband Ryan Reynolds' film 'Deadpool X Wolverine', and avoided questions pertaining to how she prepared for the issues surrounding domestic violence when she took the role. Alis mentions one particular example where Lively is alleged to have told prospective audience members to bring their daughters, wear floral dresses and drink prosecco at the film, only for audience members to walk out upon seeing the scenes of domestic abuse on screen. Jacki analyses how Baldoni has been able to rise above the drama, writing an open letter to victims of domestic violence, praising Lively and the rest of the cast, and generally getting his comms strategy right, while Lyle discusses the responsibility actors like Lively have as role models and icons in the industry to tell these stories truthfully, authentically and with empathy both on-screen and off it after the film has released. Alis breaks down where we are now with this situation, including the slightly bizarre scenario that has scene Lively and the wider cast seemingly conduct a separate press tour from Baldoni! It was a pleasure to finally have Mrs Fulton on the podcast, and Jacki and Lyle will be sure to ask for Alis' insight should this story continue to run and run!Artwork & music by Lyle FultonGet in touch via lylefulton@hotmail.comMore information at www.therestispr.comFollow us on Twitter - @TheRestIsPR Hosted on Acast. See acast.com/privacy for more information.

The Rest Is...The Jermaine Jenas Scandal & What The BBC Have Done Differently

The Rest Is...The Jermaine Jenas Scandal & What The BBC Have Done Differently

This week, Jacki and Lyle are discussing a topic that has had the whole country talking once again. No, it's not the Oasis reunion (although Lyle does his level best to mention this at every possible moment!) It is, in fact, the situation surrounding now former BBC presenter and Match Of The Day pundit, Jermaine Jenas, who was sacked last week after it was revealed by The Sun that he had sent inappropriate text messages to two female members of staff. Jenas later admitted to sending this messages in an interview with the same newspaper, something Jacki agrees was planned by Jenas' comms team who have reacted decisively to his sacking and the resulting fallout. Jenas may well be offered a lifeline if newspaper reports are to be believed, with TNT Sports, where he works as a freelance pundit and commentator, refusing to rule out his continued appearances after the upcoming international break. Tim Davie, meanwhile, is said to be 'deeply unhappy' with Jenas, and Jacki and Lyle praise the BBC's response to this scandal in this episode. Jacki outlines that the BBC have in essence behaved like any standard employer should when faced with this allegations about one of their employees, and Lyle agrees that, despite certain perspectives that Jenas has ultimately paid the price for the BBC getting their act together in times of crisis such as these, this is how everyone associated with the broadcaster should now expect to be dealt with should they behave improperly. Jacki analyses the continued fallout from the Strictly Come Dancing Scandal involving Giovanni Pernice and actress Amanda Abbington, with the latter coming under fire from Jacki for the interview she recently conducted with Krishnan Guru-Murthy. Lyle ultimately assesses the three different approaches taken by the people at the centre of the three most recent BBC scandals - Jenas and his immediate apology, Pernice and his coming-out-fighting approach, and Huw Edwards' ultimately futile silent strategy. All three approaches led to different levels of reporting on the repsective stories, although Lyle does admit the Oasis reunion may have helped Jenas' cause in this regard as well (he just couldn't help mentioning it again!)Artwork & music by Lyle FultonGet in touch via lyle@dimoso.comMore information at www.therestispr.comFollow us on Twitter - @TheRestIsPR Hosted on Acast. See acast.com/privacy for more information.

The Rest Is...What Makes A Great Spokesperson

The Rest Is...What Makes A Great Spokesperson

This week, Jacki and Lyle discuss the importance of having a good spokesperson within your organisation, and what it takes to become a great spokesperson in general. Lyle analyses how important it is to be authentic in the delivery and tone of your message as a spokesperson, and Jacki lists the many excellent spokespeople that have appeared on the podcast so far. These include the phenomenal Chloe Davies, who Jacki continues to catch up with regularly, as well as the likes of Impact Guru Esther Stanhope, AgencyWise's Laura West, and the incredible Beatka Wójciak who has had to learn how to be the best possible spokesperson she can be after being thrust into the limelight by the creation of Chaos Cookie and her involvement with Apple through her game, Squarelets. Lyle and Jacki also discuss bad examples of spokespeople, and the importance of ensuring you are as confident and informative as possible even if you don't wholeheartedly believe in the message you are delivering. Lyle draws on his experience as an actor to offer advice to prospective spokespeople, and there is even time for a truly remarkable story from Jacki about how she ended up taking a job after losing a game of backgammon!Artwork & music by Lyle FultonGet in touch via lyle@dimoso.com or info@therestispr.comMore information at www.therestispr.comFollow us on Twitter - @TheRestIsPR Hosted on Acast. See acast.com/privacy for more information.

The Rest Is...Media Bias - Who Do You Trust?

The Rest Is...Media Bias - Who Do You Trust?

This week, Jacki and Lyle discuss the current media landscape, with a particular focus on the slant taken on certain stories by a cross section of broadcasters and news outlets in the UK over the last few weeks. In an episode that touches on some very tragic subjects and where viewer and listener discretion is advised, Jacki and Lyle discuss the reporting of the recent tragic murders of 3 young girls at a Taylor Swift themed dance class in Southport, and how the immediacy with which the killer's ethnicity and heritage were reported has since contributed to flashpoints and riots up and down the UK. Lyle compares this situation to that of Sarah Everard, and the fact that the information reported about her killer, Wayne Couzens, didn't have anywhere near the same focus on his heritage and ethinicity, instead concentrating on his job as a police officer. Jacki ultimately discusses how the apparent bias being perpetuated by the mainstream media has informed the rise of independent social media news outlets, such as Dylan Page (otherwise known as News Daddy) who her son follows on TikTok. Lyle asks the question as to whether the vacuum that has been created by this increased mainstream bias has in essence been filled by these independent news reporter influencers, before inserting his trademark sporting analogy in his mention of Manchester United fan channel, The United Stand!Artwork & music by Lyle FultonGet in touch via lyle@dimoso.com or info@therestispr.comMore information at www.therestispr.comFollow us on Twitter - @TheRestIsPR Hosted on Acast. See acast.com/privacy for more information.

The Rest Is...The Importance Of Reputation In The Corporate World

The Rest Is...The Importance Of Reputation In The Corporate World

This week, Jacki and Lyle discuss the importance of reputation in the corporate and business world, and how companies and individuals can take steps to manage their reputation in order to elevate their business. This follows hot on the heels of the Huw Edwards Scandal episode, where Jacki and Lyle started to discuss the idea of reputation when it comes to public figures and crisis communications. Lyle discusses his own opinion on the term reputation, including how he sees it as more of a vibe around a business or individual than something that businesses should be prioritising. Jacki responds to Lyle's point regarding how the C suite can have the best reputation in the world by agreeing that upholding your reputation throughout an organisation is important. She analyses how it used to be the customer service department of an organisation that fell foul of poor reputation management, but that now maintaining an excellent customer service reputation is seen as a priority by businesses! There is time for Jacki and Lyle to discuss some brilliant examples of customer service, such as the service delivered to Jacki by Apple recently over a subscription she wished to cancel, and the pair also discuss how maintaining an excellent reputation within the industry you operate in can elevate your business and help give you the competitive edge over your fellow organisations!Artwork & music by Lyle FultonGet in touch via lyle@dimoso.com or info@therestispr.comMore information at www.therestispr.comFollow us on Twitter - @TheRestIsPR Hosted on Acast. See acast.com/privacy for more information.

The Rest Is...The Huw Edwards Scandal & The Importance Of Crisis Preparedness

The Rest Is...The Huw Edwards Scandal & The Importance Of Crisis Preparedness

This week, Jacki and Lyle discuss a story that has dominated the UK news agenda in the latter half of this week, alongside the terrible events that took place in Southport. Huw Edwards, former BBC news presenter and, at one time, the third-highest paid BBC television employee, pleaded guilty on Wednesday to three counts of making indecent images of children. The BBC director general, Tim Davie, has since defended the decision not to sack Huw Edwards, despite knowing that the presenter had been arrested in November over what is considered to be the most serious category of indecent images of children. In an episode that contains references to this crime throughout and where listener and viewer discretion is advised, Jacki analyses the BBC's response to Edwards' charges being made public, again praising their swift response whilst also questioning why, once again, it has taken them this long to acknowledge this situation having known about it for several months. Lyle is conscious of treating the story itself with the sensitivity it requires in order to protect the victims in this case, but he does draw some parallels between this situation and the one the BBC found themselves in with the Strictly Come Dancing scandal, in that it has seemingly taken far too long for any wrongdoing to be acknowledged and ultimately dealt with. Jacki and Lyle then discuss the impact this will have had on the reputation of the BBC, with reference to a new Culture Secretary Lisa Nandy's concerns over the BBC's handling of the internal investigation into Edwards' behaviour, and the continued evidence that the corporation is not learning lessons from previous cases such as those involving the likes of Jimmy Saville and Rolf Harris. TW - this episode contains references to the crimes committed by Edwards, and mentions the likes of Jimmy Saville and Rolf Harris as other examples of this behaviour. Viewer and listener discretion is advised. If you or anyone you know has been affected by this story, the following charities continue to do amazing work helping people affected by child abuse and exploitation:Barnardo's - https://www.barnardos.org.uk/get-support/support-for-parents-and-carers/child-abuse-and-harm/child-sexual-abuse-and-exploitationMind - https://www.mind.org.uk/information-support/guides-to-support-and-services/abuse/Victim Support - https://www.victimsupport.org.uk/Artwork & music by Lyle FultonGet in touch via lyle@dimoso.com or info@therestispr.comMore information at www.therestispr.comFollow us on Twitter - @TheRestIsPR Hosted on Acast. See acast.com/privacy for more information.

The Rest Is...The Strictly Come Dancing Scandal, & Risk Assessment Comms

The Rest Is...The Strictly Come Dancing Scandal, & Risk Assessment Comms

This week, Jacki and Lyle discuss a scandal that has had the UK talking this week, and one that has dominated the build-up to one of the nation's most-watched TV shows - the Strictly Come Dancing scandal. Jacki and Lyle analyse what has allegedly taken place in the rehearsal rooms of one of the UK's most beloved entertainment shows, with allegations levelled at Graziano Di Prima and Giovanni Pernice by reality TV star Zara McDermott and actress Amanda Abbington respectively. Di Prima is alleged to have kicked, hit, and spat at McDermott during training sessions for the show, which have been revealed to last up to 10 hours on certain days as pro dancers and their celebrity partners vie for the coveted Strictly trophy. Abbington, meanwhile, has publicly accused Pernice of 'sexual bullying', most recently in an interview with Krishnan Guru-Murthy on Channel 4 News. The allegations are now being investigated by the BBC, and Director General Tim Davie revealed recently that the broadcaster had taken steps to ensure situations like this would not happen again, including having Strictly producers present at every training session to observe and ensure the safety of the contestants. Jacki and Lyle discuss how exactly it came to this, as well as the importance of risk assessing projects like this ahead of time. Jacki praises the response of the BBC, and Lyle agrees whilst also insisting that the better situation would have been for the BBC to have acknowledged these concerns sooner and adopted a more proactive risk assessment strategy as opposed to a reactive one. Jacki offers her own opinion on the merit, or lack of, in Abbington's interview with Channel 4, before she puts Lyle on the spot in asking whether he would take up the Strictly invite if offered! Previous Strictly scandals, of an ironically very different kind, are discussed, before Lyle's relative dancing talents are brought to the fore!Artwork & music by Lyle FultonGet in touch via lyle@dimoso.com or info@therestispr.comMore information at www.therestispr.comFollow us on Twitter - @TheRestIsPR Hosted on Acast. See acast.com/privacy for more information.

The Rest Is...Trump, The Assassination Attempt, & The Power Of The Media

The Rest Is...Trump, The Assassination Attempt, & The Power Of The Media

This week, Jacki and Lyle discuss the event that has shocked the world over the last week - the attempted assassination of former US President Donald Trump. Jacki and Lyle discuss the immediate aftermath of the assassination attempt, as well as how the respective teams of Biden and Trump have responded. Jacki analyses the impact the image of Trump standing up after being shot might well have on the upcoming Presidential election, whilst Lyle discusses the contrasts between Joe Biden and Donald Trump when it comes to reacting to significant moments in the campaign. This is all discussed through the lens of the power of the media and, crucially, the power of words, with Biden having spoken of 'putting Trump in the bullseye' merely days before the attempt on his life. Jacki uses the excellent example of the Johnny Depp vs. Amber Heard trial as an example of how words and emotions can drive a narrative, before Lyle asks her about her own experience of jury duty here in the UK. There's time for Lyle to demonstrate his accent skills before he embarks on an upcoming touring production, and the episode threatens to derail over a few impromptu gags!Artwork & music by Lyle FultonGet in touch via lyle@dimoso.com or info@therestispr.comMore information at www.therestispr.comFollow us on Twitter - @TheRestIsPR Hosted on Acast. See acast.com/privacy for more information.

The Rest Is...Starmer, Southgate, & Stakeholder Communications

The Rest Is...Starmer, Southgate, & Stakeholder Communications

This week, Jacki and Lyle have two very important stories on their minds - the Labour Party's landslide victory in the UK General Election, and Gareth Southgate's England side and their impending trip to the Euro 2024 final after success over The Netherlands in this week's semi-final. However, not content with reliving the excitement of these recent victories, Jacki and Lyle are taking a look at these stories through the lens of stakeholder communications. In an at times very celebratory episode, Jacki and Lyle discuss what incoming Prime Minister Sr Keir Starmer can learn from Gareth Southgate's communications, both over the last 4-5 weeks as England prepared for and ultimately took part in the recent Euros, but also over his last 8 years as England manager. Jacki outlines how Southgate has built trust over those 8 years, and how his messaging has always remained calm and consistent despite receiving near constant criticism about his tactics and England's style of play. Lyle opens up on his own previous concerns about Southgate's managerial abilities, but agrees that Starmer can learn a thing or two from him about reconnecting the key stakeholders - in his case, the electorate - with the nation as a whole. There is time to analyse the complete mess the outgoing Conservative Party still find themselves in, and Lyle also draws comparisons between Southgate, Starmer, and directors he has worked with during his acting career. Finally, Lyle once again extends a podcast invitation to Mr Southgate, before both Jacki and Lyle confidently assert what we all hope will come true - that, finally, Football's Coming Home!Artwork & music by Lyle FultonGet in touch via lyle@dimoso.com or info@therestispr.comMore information at www.therestispr.comFollow us on Twitter - @TheRestIsPR Hosted on Acast. See acast.com/privacy for more information.

The Rest Is...Work Experience (With Sam Crowe-Lamont...and a very special guest!)

The Rest Is...Work Experience (With Sam Crowe-Lamont...and a very special guest!)

This week, Jacki and Lyle are joined by not one but two brilliant guests! Sam Crowe-Lamont is currently interning at Dimoso, working with the team on UA, UX, and the digital side of the agency. Our mystery special guest has also been doing some work experience with Dimoso, and he has a particularly close link to our very own Jacki Vause! Both guests discuss their own experiences of work experience both past and present, with Sam discussing how he has always been someone who has been keen to pursue the more business-oriented side of life as opposed to focussing too heavily on the educational side. He discusses his own foray into crypto-currency when he was 16, and how his suspension from school a year or so later for starting an unauthorised sales business was actually praised by his mum for showing entrepreneurial spirit! Our other special guest opens up on his recent work experience at Dimoso, including constructing a website entirely dedicated to football transfers, and his work creating assets on Canva. Lyle and Jacki discuss their own work experience history, including stories about sculpturing and local print journalism! There is also time for each of our guests to offer some words of wisdom for anyone about to embark on their own work experience journey.Artwork & music by Lyle FultonGet in touch via lyle@dimoso.com or info@dimoso.comMore information at www.dimoso.com and www.therestispr.comFollow us on Twitter - @TheRestIsPR Hosted on Acast. See acast.com/privacy for more information.

The Rest Is...Working With An Agency

The Rest Is...Working With An Agency

This week, Jacki and I discuss what their advice would be for businesses looking to work with a PR agency. Jacki very much takes the lead on this one, having worked on both sides of this particular relationship throughout her career. She discusses the importance of businesses knowing what they want from a PR agency, and also having a very clearly established set of values, a clear mission, and strong messaging that they wish to communicate. Lyle discusses how crucial it is for businesses to be open to the advice PR agencies give them, given that PR agencies themselves and their employees possess an array of skills that reach past the areas of marketing and communications. Jacki opens up on some of the best working relationships she has had as the owner of an agency, including working with a client who know discusses every element of their business strategy with her, not just PR! It wouldn't be an episode of The Rest Is PR with a football analogy, with Jacki this time using Georgia's recent Euro 2024 victory over Portugal, and the 'Believe' banner their fans were holding, as an example of the importance of having belief in what you're doing, before Jacki emphasises the importance of respect and recognition on both sides of the client-agency partnership. There's time for a rant from Lyle about pilates in what is otherwise a very informative episode!Artwork & music by Lyle FultonGet in touch via lyle@dimoso.com or info@dimoso.comMore information at www.dimoso.com and www.therestispr.comFollow us on Twitter - @TheRestIsPR Hosted on Acast. See acast.com/privacy for more information.

The Rest Is...Responding To Your Comments!

The Rest Is...Responding To Your Comments!

This week, Jacki and Lyle are doing something they have never done before on The Rest Is PR. That's right - they are responding to some comments that you, the audience, have left on many of the most recent episodes! Jacki and Lyle discuss a comment recently left on the recent episode regarding Mark Davies, Head of Communications for the Post Office, and the evidence he gave at the Post Office Horizon IT Scandal inquiry, with one listener asking what the role of PR actually is and whether it is simply a case of defending those you work for. Jacki agrees with this particular audience member that more needs to be done to move away from the 'spin' element of PR, and that Davies himself should certainly have asked more questions and not defended Paula Vennells as much as he did, with Jacki later bemoaning the fact that Vennells was described as less of a CEO and 'more of a PR person', much to Lyle's dismay as well! Lyle responds to a particularly forthright comment on the episode involving the brilliant Amelia and Lydia Miller from Ivee regarding the gender pay gap, with this listener asking why more isn't being made of an apparent spending gap as well! Finally, Jacki and Lyle analyse the number of comments from apparent Reform UK voters that have been left on the recent episode on the UK General Election and the importance of visual PR, with one viewer mentioning that people could learn a thing or two about PR from Nigel Farage! A first-of-its-kind episode for the podcast, and one that will no doubt be repeated - keep those comments coming!Artwork by DimosoMusic by Lyle FultonGet in touch via lyle@dimoso.com or info@dimoso.comMore information at www.dimoso.com and www.therestispr.comFollow us on Twitter - @TheRestIsPR Hosted on Acast. See acast.com/privacy for more information.

The Rest Is...The UK General Election 2024, & The Importance of Visual PR

The Rest Is...The UK General Election 2024, & The Importance of Visual PR

This week, Jacki and Lyle discuss the subject everyone in the UK, and beyond, is talking about at the moment. No, not the European Championships in Germany (although that's certainly got Lyle excited!) It is, in fact, the general election taking place in the United Kingdom on July 4th. Current UK Prime Minister, Rishi Sunak, announced the election in bizarre fashion in May, seemingly not anticipating the inclement weather and persevering with his announcement outside Number 10 Downing Street without any protection from an intense rainstorm. This is where Jacki and Lyle begin this episode which also touches on the importance of visuals when it comes to pursuing a successful election campaign. Jacki discusses how the image of Sunak walking back into 10 Downing Street soaked through has become the image of the Conservative Party's campaign so far, with Lyle emphasising that things haven't got much better when it comes to the visuals of the Tory campaign. The Labour Party, meanwhile, have elected for a very simple message which is coming across a lot clearer thus far in the form of their campaign slogan 'Change'. Jacki and Lyle analyse Ed Davey's approach to the Lib Dem campaign, which has centred on some very strong visual representations of certain policies within their manifesto, before the conversation inevitably turns to Nigel Farage and his snap announcement as leader of the breakaway Reform UK party, a right-wing offshoot of the Conservative Party. Farage recently had a milkshake thrown over him whilst leaving a pub in Clacton where he is running as an MP, with many theorising the party may well have set the whole thing up! Jacki discusses similarities between the way Farage delivers his message and the strategies employed by someone Farage himself admires a great deal - Donald Trump! With just a few weeks to go until the election itself, this episode covers all of this and more!Artwork by DimosoMusic by Lyle FultonGet in touch via lyle@dimoso.com or info@dimoso.comMore information at www.dimoso.com and www.therestispr.comFollow us on Twitter - @TheRestIsPR Hosted on Acast. See acast.com/privacy for more information.

The Rest Is...The Donald Trump Trial, & Is Any New Really Good News?

The Rest Is...The Donald Trump Trial, & Is Any New Really Good News?

This week, Jacki and Lyle discuss how high profile individuals in the public eye interpret the news, with a particular focus on Donald Trump and how he has managed the fallout of being found guilty of all 34 counts of falsifying business records in his hush money trial. Stormy Daniels alleges that she and Trump had sex in 2006, and that she was paid money to stay quiet about the relationship in the build up to the 2016 election, which Mr Trump ultimately won. In an at time chaotic episode, Jacki and Lyle discuss Trump's ability to spin pretty much every piece of news into a positive for himself, at least from his perspective, and how he appears to be unflappable when it comes to consistently delivering his messages to his followers and the American people as a whole. Jacki outlines that there are certain facets of Trump's confidence and message delivery that other leaders could take something from, although she does emphasise that there is also a huge amount of evidence of what not to do as well! Lyle finishes the episode by saying that, in actuality, the American public have a very difficult decision to make later this year as neither candidate fills him with confidence! He also discusses the importance of having self-belief when it comes to assuming a leadership position, as that belief will then resonate strongly with your employees and other professionals you work with. Richard Branson, David Attenborough and even an idol of Lyle's, Sir Alex Ferguson, are all given honourable mentions, as is a particularly infamous policy involving a wall!Artwork by DimosoMusic by Lyle FultonGet in touch via lyle@dimoso.com or info@dimoso.comMore information at www.dimoso.com and www.therestispr.comFollow us on Twitter - @TheRestIsPR Hosted on Acast. See acast.com/privacy for more information.

The Rest Is...Mark Davies & The Post Office Horizon IT Scandal Inquiry

The Rest Is...Mark Davies & The Post Office Horizon IT Scandal Inquiry

This week, Jacki and Lyle discuss the recent evidence presented by the Post Office's former Head of Public Relations, Mark Davies, to the Post Office Horizon IT Scandal inquiry. The most widely report comment made by Davies was that, in hindsight, a series of emails denying problems with Horizon 'look ridiculous'. Jacki and Lyle discuss Mark Davies' part in the scandal, considered to be one of the worst miscarriages of justice in British history, and whether he could have asked more pertinent questions of those higher up in the organisation in order to better understand the situation as it was unfolding. Lyle and Jacki address the more 'jokey' emails Davies sent to his colleagues throughout the affair and whether these are an accurate indicator about his thoughts on the situation as it stands now, and Jacki asks what more Davies could have done considering the likes of Paula Vennells, who has herself recently given very controversial evidence to the inquiry, had already made their feelings clear on what action to take. Lyle then asks the incredibly tricky question - would Jacki work with mark Davies in a PR environment knowing what she knows now? The disagreements of the previous episodes are a thing of the past as Lyle and Jacki agree that Davies' only real mistake is continuing to defend those within the Post Office who must be considered indefensible when it comes to the impact they have had on innocent people's lives.For more on Davies' evidence to the inquiry, head to: https://www.bbc.co.uk/news/live/crgyyedx4lztArtwork by DimosoMusic by Lyle FultonGet in touch via lyle@dimoso.com or info@dimoso.comMore information at www.dimoso.com and www.therestispr.comFollow us on Twitter - @TheRestIsPR Hosted on Acast. See acast.com/privacy for more information.

The Rest Is...Baby Reindeer, Piers Morgan Uncensored & The Real Martha: Part 2

The Rest Is...Baby Reindeer, Piers Morgan Uncensored & The Real Martha: Part 2

This week, Jacki and Lyle embark on the follow-up to the recent episode discussing Baby Reindeer, and Fiona Harvey's recent appearance on Piers Morgan Uncensored on TalkTV. Dubbed 'The Real Martha', Harvey was interviewed by Piers Morgan, who asked her about her side of the Baby Reindeer story, including how she met Richard Gadd in the first place, what her views are on the Netflix series, and whether she did in fact send 41,000 emails, 350 hours of voice messages, 744 tweets, 48 Facebook messages, and 106 letters as Gadd claims in his Oliver Award-winning script. In a rare occurrence for the podcast, Jacki and Lyle disagree when it comes to Harvey's believability, with Jacki leaning towards supporting her and her side of the story, and Lyle arguing that it is likely Harvey was being dishonest in her interview with Morgan in an attempt to defend herself. They do, however, both agree that this interview was at best unethical and at worst exploitative of someone who demonstrated a lack of media training and a limited understanding of the consequences of agreeing to this interview. Lyle brings up the rumour that Fiona Harvey is seeking up to £1 million from Piers Morgan for her appearance on his show, with Morgan later replaying that it's not the money she wants but 'an agent'. Lyle tries desperately to not sit on the fence, possibly to no avail depending on your view!Watch Piers Morgan's extraordinary interview with 'The Real Martha', Fiona Harvey, here: https://www.youtube.com/watch?v=mK-isQXd_QwArtwork by DimosoMusic by Lyle FultonGet in touch via lyle@dimoso.com or info@dimoso.comMore information at www.dimoso.com and www.therestispr.comFollow us on Twitter - @TheRestIsPR Hosted on Acast. See acast.com/privacy for more information.

The Rest Is…PR & Startups (With Beatka Wójciak)

The Rest Is…PR & Startups (With Beatka Wójciak)

This week, Jacki and Lyle are delighted to welcome the absolutely brilliant Beatka Wójciak. Beatka is the Founder & CEO of Chaos Cookie, an Art & Games studio which has recently produced the phenomenal game Squarelets! Chaos Cookie also focuses on empowering women in STEM jobs (science, technology, engineering and mathematics), with a particular focus on the gaming industry. Beatka is a software engineer with a passion for creating elegant, user-centered designs, and she has previously worked for Google as a Senior Software Engineer before founding Chaos Cookie! She was also a volunteer for UEFA during Euro 2012, which Lyle was particularly interested in! She has been mentored by the one and only Jacki Vause since heading out on her own with Chaos Cookie! In an incredibly insightful episode, Beatka discusses her career so far, including what it was like to take the leap of faith that was setting up her own company and leaving Google. She discusses how she is someone who always has a plan for any situation, stating that she has a Plan A - Chaos Cookie - right down to a plan Y and Z already established in her mind! Beatka opens up on how she came to create Squarelets, stating that it was an idea she had at University that started to take shape as a prototype during a stint in hospital. Squarelets has been an absolute revelation in the industry, being named a Game Changer by Games London last year, winner at Patch Of Approval also last year, being named an official selection at the London Games Festival earlier this year! Jacki and Beatka discuss the importance of having a PR frame of mind when embarking on founding a startup, and Lyle is inspired by Beatka's analogy of constantly testing yourself on higher springboards, in the knowledge that there isn't really such a thing as failure if your committed to following your passion.For more information on the incredible work Beatka has been doing at Chaos Cookie, head to: https://www.chaoscookie.games/And for Squarelets specifically, head to: https://www.chaoscookie.games/squareletsArtwork by DimosoMusic by Lyle FultonGet in touch via lyle@dimoso.com or info@dimoso.comMore information at www.dimoso.com and www.therestispr.comFollow us on Twitter - @TheRestIsPR Hosted on Acast. See acast.com/privacy for more information.