The Rest Is PR

Jacki Vause & Lyle Fulton

Join PR guru and CEO of Dimoso, Jacki Vause, and actor, musician and content writer, Lyle Fulton, for an in-depth look at what is still one of the fastest, most varied industries in the professional world - PR.

Jacki and Lyle will be joined throughout the series by guests from a variety of industries, all of whom will present their own unique opinions on the world of PR and media relations. With a different area of the public relations landscape up for discussion each week, no stone will be left unturned!

What Jacki and Lyle discuss...can be chosen by you! Get in touch via info@dimoso.com, or head to www.therestispr.com for more info!

Views and opinions shared on this podcast are those of Jacki Vause and Lyle Fulton and do not reflect the views, opinions, or work undertaken by Dimoso PR.

Hosted on Acast. See acast.com/privacy for more information.

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The Rest Is...The Communication Strategy Behind President Donald Trump's Election Success

The Rest Is...The Communication Strategy Behind President Donald Trump's Election Success

This week, there really is only one place to start. Jacki and Lyle are discussing the election (or, indeed, re-election) of Donald Trump, who earlier this month became the 47th President of the United States. Trump had, of course, also been elected the 45th President of the United States before losing the next election to Joe Biden, a man who he in essence defeated along the way to his latest election victory. But it was Kamala Harris, who assumed the Democratic candidacy after a desperate performance from Biden in a televised debate, that Trump ultimately defeated in the election on the 5th November this year. And it is Trump who will be inaugurated in January next year, becoming President for the second time, in a comeback many have described as similar to the likes of Tiger Woods, who won The Masters out of nowhere in 2019. Jacki and Lyle discuss the differences between the communications strategies of Trump and Harris. Harris is said to have conducted an almost perfect campaign, and was praised for doing so, but both Jacki and Lyle agree that it was missing something when it came to competing with the timing and single-issue messaging of Trump's at times chaotic strategy. Issues that appeared to be dominating the nation's discussion in the run-up to the election were the economy, abortion rights and immigration, but Harris and her team at times ran a multi-issue strategy that ultimately failed to resonate with voters. Trump, meanwhile, maintained a steadfast commitment to these single issues and, as Jacki points out, was also able to turn apparent criticism from all sides into campaign-worthy moments that captured the attention of the electorate. Lyle outlines from the outset that he is very much NOT a Trump supporter, with Jacki agreeing, but both also agree that his garbage truck stunt as a response to Biden's assertion that 'the only garbage I see floating out there is his supporters' was strategically very astute, before Jacki also outlines the imagery that circulated after the assassination attempt on Trump's life earlier this year. Lyle takes us through some political trends that this most recent US election appears to have followed, such as Tony Blair's 'New Labour' win in 1997, Boris Johnson's 'Get Brexit Done' in 2019, and Ed Davey's success as Lib Dem leader throughout the most recent UK election. The Tony Hinchcliffe Puerto Rico incident is also mentioned, and Jacki raves about the podcast 'The Coming Storm' which had some fantastic coverage in the build up to the election itself. There is, as ever, time for a sporting analogy from Lyle, with this one being a pertinent one - Harris may have conducted a fine campaign, but that won't be being talked about in 6 months time. What will be, however, is that Donald J. Trump will be the next President of the United States, with Lyle asserting that history remembers those who win far longer than those who lose.You can listen to The Coming Storm here: https://www.bbc.co.uk/sounds/brand/m001324rArtwork & music by Lyle FultonGet in touch via lylefulton@hotmail.comMore information at www.therestispr.comFollow us on Twitter - @TheRestIsPR Hosted on Acast. See acast.com/privacy for more information.

Episodes

The Rest Is...The Communication Strategy Behind President Donald Trump's Election Success

The Rest Is...The Communication Strategy Behind President Donald Trump's Election Success

This week, there really is only one place to start. Jacki and Lyle are discussing the election (or, indeed, re-election) of Donald Trump, who earlier this month became the 47th President of the United States. Trump had, of course, also been elected the 45th President of the United States before losing the next election to Joe Biden, a man who he in essence defeated along the way to his latest election victory. But it was Kamala Harris, who assumed the Democratic candidacy after a desperate performance from Biden in a televised debate, that Trump ultimately defeated in the election on the 5th November this year. And it is Trump who will be inaugurated in January next year, becoming President for the second time, in a comeback many have described as similar to the likes of Tiger Woods, who won The Masters out of nowhere in 2019. Jacki and Lyle discuss the differences between the communications strategies of Trump and Harris. Harris is said to have conducted an almost perfect campaign, and was praised for doing so, but both Jacki and Lyle agree that it was missing something when it came to competing with the timing and single-issue messaging of Trump's at times chaotic strategy. Issues that appeared to be dominating the nation's discussion in the run-up to the election were the economy, abortion rights and immigration, but Harris and her team at times ran a multi-issue strategy that ultimately failed to resonate with voters. Trump, meanwhile, maintained a steadfast commitment to these single issues and, as Jacki points out, was also able to turn apparent criticism from all sides into campaign-worthy moments that captured the attention of the electorate. Lyle outlines from the outset that he is very much NOT a Trump supporter, with Jacki agreeing, but both also agree that his garbage truck stunt as a response to Biden's assertion that 'the only garbage I see floating out there is his supporters' was strategically very astute, before Jacki also outlines the imagery that circulated after the assassination attempt on Trump's life earlier this year. Lyle takes us through some political trends that this most recent US election appears to have followed, such as Tony Blair's 'New Labour' win in 1997, Boris Johnson's 'Get Brexit Done' in 2019, and Ed Davey's success as Lib Dem leader throughout the most recent UK election. The Tony Hinchcliffe Puerto Rico incident is also mentioned, and Jacki raves about the podcast 'The Coming Storm' which had some fantastic coverage in the build up to the election itself. There is, as ever, time for a sporting analogy from Lyle, with this one being a pertinent one - Harris may have conducted a fine campaign, but that won't be being talked about in 6 months time. What will be, however, is that Donald J. Trump will be the next President of the United States, with Lyle asserting that history remembers those who win far longer than those who lose.You can listen to The Coming Storm here: https://www.bbc.co.uk/sounds/brand/m001324rArtwork & music by Lyle FultonGet in touch via lylefulton@hotmail.comMore information at www.therestispr.comFollow us on Twitter - @TheRestIsPR Hosted on Acast. See acast.com/privacy for more information.

The Rest Is...Working With Wikipedia (With Bill Beutler)

The Rest Is...Working With Wikipedia (With Bill Beutler)

This week, Jacki and Lyle are joined by the brilliant Bill Beutler! Bill is a PR consultant who has figured out how brands can update their own Wikipedia pages successfully (and stay out of trouble while doing it!) Bill is also the president of Beutler Ink, which has worked with Fortune 50 companies, Ivy League Universities, Members of Congress, and has built a whole digital agency with Wikipedia consulting as its core service. In an episode that leaves Lyle in particular absolutely mesmerised at the complexities of posting and editing on Wikipedia, Bill tells us a little about his career so far and how he came to found Beutler Ink and become an industry leader in Wikipedia consultancy. Jacki discusses her own history with Wikipedia and how she has on several occasions bowed to other people's better knowledge when asked to edit certain clients' Wikipedia pages! Jacki also asks what actors such as Lyle would need to do to establish their own Wikipedia page, with Bill taking the duo through the many rules, regulations and pitfalls that some professionals fall foul of when looking to post on Wikipedia. Bill also discusses some of the recent controversies involving Wikipedia, including how a city councillor and mayoral candidate in Portland, Oregon who, despite doing everything systematically above board when it comes to following due process in editing Wikipedia, has been found to have used taxpayer funds to do so resulting in a significant political scandal! Bill also mentions the ongoing legal battle between Wikipedia and India’s largest newswire service Asian News International (ANI), who said a paragraph in its description on Wikipedia falsely accuses it of being 'a propaganda tool for the incumbent [federal] government' and of 'distributing material from fake news websites'. ANI has now demanded the page be taken down and has filed a 20 million rupee suit against Wikipedia, with the story set to run and run! Lyle and Jacki don't quite have time to ask Bill about the impact of AI on Wikipedia, but he will definitely be appearing on an episode near you again very soon!Head to www.beutlerink.com for more info on the brilliant work Bill and the team are getting up to!Artwork & music by Lyle FultonGet in touch via lylefulton@hotmail.comMore information at www.therestispr.comFollow us on Twitter - @TheRestIsPR Hosted on Acast. See acast.com/privacy for more information.

The Rest Is...How the Menendez Brothers & Laci Peterson Changed America Forever

The Rest Is...How the Menendez Brothers & Laci Peterson Changed America Forever

This week, Jacki and Lyle discuss some of the more prominent documentaries that have appeared on the likes of Netflix and other platforms in recent months. Most notably, the pair focus on two highly significant documentaries that may ultimately affect the lives of the suspects involved - 'American Murder: Laci Peterson' and 'The Menendez Brothers', both of which are currently available on Netflix. Jacki discusses how, having also seen the dramatised series 'Monsters: The Lyle and Erik Menendez Story', her own perspective on the case of Lyle and Erik Menendez and the murder of their mother and father has continued to alter and shift. Lyle and Jacki both agree that we are now more compelled by documentaries of this kind than ever before. Lyle outlines the view that in the 90s and 2000s documentaries were seen as something to be afraid of when faced with a crisis or scandal due to their 'reality TV-style' nature, but we are now far more inclined to believe someone who delivers their story authentically directly to camera, and even if we remain sceptical we are still unerringly compelled by it! Lyle uses the example of Arsenal and their involvement with Amazon Prime's 'All Or Nothing' series, a behind the scenes look at the inner workings and relationships within the football club that yielded excellent results that have shaped the public's view of the club as a whole and, notably, its manager Mikel Arteta. Tottenham Hotspur also took part in this series with less impressive results for themselves and their then manager, José Mourinho, but Jacki goes further in mentioning the excellent of example of Netflix's 'Drive To Survive' which has again had a fantastic impact on the reputations of several Formula 1 drivers. Jacki analyses whether we must now consider the people-led art form that is 'the documentary' as arguably the most sought-after piece of PR media you can access, and discusses whether the likes of Phillip Schofield might have been better served involving himself with a documentary of his own rather than embarking on his ill-fated Cast Away experiment. There is time for Jacki to ask Lyle exactly how he has prepared previously for acting roles that depict real-life stories after the success experienced by Cooper Koch as Erik Menendez and Nicholas Alexander Chavez as Lyle Menendez in particular.Artwork & music by Lyle FultonGet in touch via lylefulton@hotmail.comMore information at www.therestispr.comFollow us on Twitter - @TheRestIsPR Hosted on Acast. See acast.com/privacy for more information.

The Rest Is...Giovanni Pernice - His First Interview & What's Next?

The Rest Is...Giovanni Pernice - His First Interview & What's Next?

This week, Jacki and Lyle react to Giovanni Pernice's first television interview since the release of the results of the BBC's internal investigation into allegations made by Amanda Abbington about her experience working with him on Strictly Come Dancing. Interviewed by Christine Lampard on Lorraine, Pernice gets his version of events across, explaining how he had only intended to push Abbington as hard as he did as he felt she stood a good chance of winning the competition, whilst acknowledging his tough training style and expressing his relief that, in his opinion, the most serious 11 of the 17 allegations were cleared by the BBC. Jacki and Lyle agree that Pernice performed solidly in the interview, although Lyle outlines his view that he wasn't 'sparkling' throughout whilst Jacki discusses how he was 'blindsided' by questions late in the interview that mentioned a statement from Abbington's solicitor and previous comments made by Laura Whitmore, who had previously also danced with Pernice on the show. Jacki asks Lyle what he would advise Pernice to do next, with both Jacki and Lyle agreeing that he and his team should take their time before deciding next steps after what was at times a chastening interview, with Lyle using the example of GB News as perhaps being an outlet his team should look to steer clear of! Christine Lampard's (formerly Bleakley) interview style also comes under scrutiny, with Jacki and Lyle agreeing that her body language was at times very closed off, and Jacki offering the opinion that there may have been a slight bias on display due to Lampard's friendships with Abbington, Whitmore and Ranvir Singh, who had also appeared on Strictly and partnered with Pernice in a previous series. The Irish ITV host's surname allows Lyle to, as ever, bring football into the conversation!Artwork & music by Lyle FultonGet in touch via lylefulton@hotmail.comMore information at www.therestispr.comFollow us on Twitter - @TheRestIsPR Hosted on Acast. See acast.com/privacy for more information.

The Rest Is...Amanda Abbington, Phillip Schofield, & What Is Good Advice?

The Rest Is...Amanda Abbington, Phillip Schofield, & What Is Good Advice?

This week, Jacki and Lyle discuss the recent developments in the situations involving both Amanda Abbington and Phillip Schofield, with a particular focus on the decisions they and their comms teams have made, and whether they have helped or hindered their respective reputations. Amanda Abbington recently received and apology from the BBC regarding the complaints she made about her Strictly Come Dancing professional dance partner Giovanni Pernice. However, whilst some of her claims were upheld, many of the allegations were thrown out by an independent investigation conducted by the BBC, leaving both sides feeling both vindicated and frustrated in equal measure. Abbington has since conducted more interviews explaining her situation and the experience she had on the hugely popular BBC programme, with Pernice using an entirely different tactic by remaining silent for much of the investigative process. Jacki discusses her belief that it is in fact Pernice who has conducted the better comms strategy by remaining largely out of the picture while the investigation was ongoing. She goes on to say Abbington has not come across well at all in any of her interview appearances, most notably in her interview with Krishnan Guru-Murthy in the immediate aftermath of these allegations coming to light. Lyle agrees with Jacki for the most part, with the pair analysing whether this was in fact the fault of the PR team around Abbington who should have advised her better when it came to these appearances. Conversation then turns to Schofield, with Jacki having had the chance to consume the second and third episodes of his Cast Away programme and Channel 5. The 'mic drop' at the end of the final episode did not impress Jacki and Lyle at all, with Lyle even going as far as to claim very few people will have paid too much attention to a gesture Schofield likely hoped would spark debate! Jacki again laments the decision-making of those around Schofield who, she believes, should have known better than to choose this particular programme for his return to our TV screens. There's time for many a 'first-person' statement from the pair in what is a particularly fiery episode!Artwork & music by Lyle FultonGet in touch via lylefulton@hotmail.comMore information at www.therestispr.comFollow us on Twitter - @TheRestIsPR Hosted on Acast. See acast.com/privacy for more information.

The Rest Is...The Gamelight Effect - Ad Tech & Rewarded Marketing (With Günay Aliyeva)

The Rest Is...The Gamelight Effect - Ad Tech & Rewarded Marketing (With Günay Aliyeva)

This week, Jacki and Lyle are joined by the brilliant Günay Aliyeva. Günay is the co-founder of Gamelight, the largest Rewarded Marketing Platform for Mobile Games, with over 10 years of experience in mobile gaming and ad-tech. She has also previously worked in multiple mobile app, game and ad-tech companies across Germany, andI it’s safe to say she knows stuff when it comes to the app economy, mobile marketing and AI! Günay is passionate about tech innovations, and Gamelight has disrupted the mobile marketing industry with a revolutionary AI algorithm. In a very enlightening and interesting episode, Günay discusses her career journey so far, how she came to found the exceptional Gamelight, and the unique functionality of its dashboard and app. Jacki asks Günay about how crucial it has been to maintain her vision and values when it comes to the PR of the company, and Günay herself explains the importance of the product when it comes to growing the company's reputation. Lyle outlines his belief that the product and the company's reputation go hand-in-hand, while Jacki discusses what Günay has planned for her own personal profile. Günay explains how Gamelight has ascended to the same pantheon as the likes of Google and Meta, whilst also outlining how her team's efficiency when it comes to A/B testing and conducting other data analysis is what sets Gamelight out from the abundance of other likeminded platforms looking to emulate its success. All this before we are even able to get into the fact that Günay can speak 5 languages, is learning a 6th, and what inspired her move to Hamburg in Germany for work!Artwork & music by Lyle FultonGet in touch via lylefulton@hotmail.comMore information at www.therestispr.comFollow us on Twitter - @TheRestIsPR Hosted on Acast. See acast.com/privacy for more information.

The Rest Is...Phillip Schofield - Cast Away

The Rest Is...Phillip Schofield - Cast Away

This week, Jacki and Lyle discuss Phillip Schofield's return to our TV screens in Cast Away - a Channel 5 programme that sends celebrities out into the relative wilderness in the form of an island off the coast of Madagascar - and discuss the possible reasons why he and his team chose to use this show as a vehicle for his return to the public eye. Jacki mentions that when she initially heard Schofield would be making a return she felt excited and intrigued, but that the choice of programme itself ultimately felt a little too self-serving. Lyle goes a step further in assessing whether it is possible to scrutinise yourself effectively on a TV show like this as opposed to the likes of I'm A Celebrity...Get Me Out Of Here! (which Schofield mentions on the first episode of Cast Away, discussing how it is hosted by his 'mates' Ant & Dec but how there are some organisations, referring to ITV, that you never go back to despite receiving an offer to appear). Lyle describes feeling unengaged throughout the first episode of Cast Away, particularly in the moments when Schofield attempts to address the affair that led to his sacking from ITV, with Jacki agreeing that the most dynamic parts of the episode were when we saw Schofield put his survivalist skills to the test! Lyle even goes as far as to say he felt more compelled by Schofield's interview with the BBC's Amol Rajan, and that a lot of the good will earned by that interview may well have evaporated as a result of this venture. There is an excellent analysis of the PR workings behind decisions like this one made my Schofield and his daughter, Molly, who has since become his agent, with Jacki and Lyle agreeing that you should always assess what you want out of choices such as this one. Lyle opines that Schofield might have chosen this route simply as a means of getting back on TV on his terms, whilst Jacki agrees that this choice may ultimately have backfired.Artwork & music by Lyle FultonGet in touch via lylefulton@hotmail.comMore information at www.therestispr.comFollow us on Twitter - @TheRestIsPR Hosted on Acast. See acast.com/privacy for more information.

The Rest Is...Mohammed Al-Fayed - The Fallout, & What Next For Harrods

The Rest Is...Mohammed Al-Fayed - The Fallout, & What Next For Harrods

This week, Jacki and Lyle discuss a story that has dominated the headlines in the UK and all over the world - the incredibly serious allegations of rape, sexual assault and sexual harassment levelled at Egyptian billionaire businessman and former Harrods owner Mohammed Al-Fayed. Al-Fayed had owned a stake in House of Fraser, which owned Harrods, since 1984, before buying the entire company in 1985, and owning Harrods until a change of ownership in 2010. Al-Fayed himself died last August aged 94, and having been accused several times before of sexual harassment of Harrods employees, it was a BBC news report this month citing 20 women accusing him of sexual assault, with 5 of these women accusing him of rape, that ultimately led to these incredibly serious revelations. Out of respect to the, as of this week, now over 200 women who have come forward with allegations against Al-Fayed, Jacki and Lyle do not address these allegations in any great detail due to the sensitivity of the issue. Instead, our hosts address what is next for Harrods, and their current Managing Director Michael Ward as he looks to address the ongoing crisis and the impact it is having on Harrods and its employees. Jacki analyses what Harrods, and Ward, have done right so far in terms of their messaging, with Ward's quotes that Al-Fayed oversaw a 'toxic culture of secrecy and intimidation' pointing to an individual who appears intent on treating the allegations with the seriousness they warrant whilst also looking to humanise an institution that, as Lyle points out, has previously held the mantra of being somewhat elite. Lyle asks how a comms strategy in times of crisis can be affected by the involvement of the police, with Jacki emphasising that in these instances it is important to be cooperative and abide by the various rules the police will have in place regarding transparency and the sharing of information. Jacki and Lyle are careful not to speculate too readily given the circumstances, but Jacki offers one of her trademark predictions that others will be implicated in this scandal, with Lyle agreeing that is is unreasonable to believe that Al-Fayed was able to orchestrate such monstrous acts without anyone else being aware of his behaviour.TW - much as Lyle and Jacki do not address these allegations in detail, this episode does contain references to allegations of sexual assault, sexual harassment, and rape. Listener and viewer discretion is advisedArtwork & music by Lyle FultonGet in touch via lylefulton@hotmail.comMore information at www.therestispr.comFollow us on Twitter - @TheRestIsPR Hosted on Acast. See acast.com/privacy for more information.

The Rest Is...The Power Of No, & The Importance Of Choosing The Best Opportunities

The Rest Is...The Power Of No, & The Importance Of Choosing The Best Opportunities

This week, Jacki and Lyle discuss a topic that has resonance throughout not just the PR industry but every industry worldwide. Namely - the power of saying no. This, on the surface, might seem a little reductive, but to be more specific this week our hosts analyse the importance of choosing the right opportunities out of the number of offers you may receive from the media. In an incredibly interesting episode, Lyle asks Jacki to discuss what her own thought process is when saying yes to certain speaking opportunities, with Jacki herself not realising she does take into consideration whether her saying yes would be the best course of action for the client as well as herself! Jacki discusses the importance of making the right decisions at all levels of the business world, and indicates that lower-level businesses such as brand new startups could take a leaf out of the books of larger businesses when ensuring they make a decision that stands to engage best with their key stakeholders, rather than electing to jump on the proverbial bandwagon of larger scaler opportunities such an interview with the BBC, Channel 4 or the like, or expanding into a territory that doesn't fit with their mission, vision and values. That holy triumvirate occurs a number of times throughout an episode that also mentions the likes of Taylor Swift and her uncanny savviness when it comes to selecting opportunities, as well as considerations made around the situations of Amanda Abbington, Huw Edwards, Philip Schofield and more. Jacki urges patience after what she calls a number of 'gaffes' throughout the episode, and Lyle is consistently plagued by a pesky fly - it's not to be missed!Artwork & music by Lyle FultonGet in touch via lylefulton@hotmail.comMore information at www.therestispr.comFollow us on Twitter - @TheRestIsPR Hosted on Acast. See acast.com/privacy for more information.

The Rest Is...Taylor Swift, Fake News, & The Power Of Generative-AI

The Rest Is...Taylor Swift, Fake News, & The Power Of Generative-AI

This week, Jacki and Lyle betray the trust of last week's guest, Alis Wyn Davies Fulton, by discussing another of her favourite subjects - Taylor Swift! That's right, this week our hosts delve into the power of TayTay, who has been making the news this week for her endorsement of Kamala Harris in the ongoing Presidential race in the United States. Swift had previously made news when it came to the election for other reasons, notably when she refused to reveal who she would be voting for an instead insisted everyone should make the choice that is right for them. She also spoke out on the dangers of generative-AI after a fake photo of her seemingly endorsing former President and Republican candidate Donald Trump was used by his campaign on his website. Jacki analyses how Swift's authenticity and the sincerity with which she goes about her day to day life make her an incredibly powerful global megastar, capable of swaying whole swathes of the general public on particular issues. Lyle and Jacki both agree that there is little to go after Swift for, especially when you consider the toxicity she has been met with throughout her career, before Lyle and Jacki both discuss another story which has centred on Swift and her current partner, Kansas City Chiefs player Travis Kelce, where and apparent 'fake contract' outlining a set date for their split was circulated around the media. Lyle finishes the episode by, as ever, extending an invitation to everyone mentioned in the pod, so watch out for Miss Americana appearing on an episode near you. Who knows? We may even make her new album!Artwork & music by Lyle FultonGet in touch via lylefulton@hotmail.comMore information at www.therestispr.comFollow us on Twitter - @TheRestIsPR Hosted on Acast. See acast.com/privacy for more information.

The Rest Is...Blake Lively, Justin Baldoni, & The 'It Ends With Us' Drama (With Alis Wyn Davies)

The Rest Is...Blake Lively, Justin Baldoni, & The 'It Ends With Us' Drama (With Alis Wyn Davies)

This week, Jacki and Lyle are finally joined by a guest they've been waiting to invite for a long, long time. That's right, the one and and only Alis Wyn Davies, also known as Alis Fulton and Lyle's wife, is on the podcast this week! Alis is an actress and writer who has performed on stage and screen across a number of high profile projects, including notably as Ophelia opposite Sir Ian McKellen in the Theatre Royal Windsor production of Hamlet in 2021. She joins Jacki and Lyle to discuss a topic that has been capturing her attention for the last few weeks - the fallout from the release of 'It Ends With Us', an adaptation of the book by Colleen Hoover which contains graphic depictions of domestic violence, directed by Justin Baldoni and starring himself and Blake Lively. Alis analyses the issues that have arisen since the release of the film, with Blake Lively coming under fire for the tone of her PR for the film where she has at times publicised her own haircare and cosmetic products, promoted her husband Ryan Reynolds' film 'Deadpool X Wolverine', and avoided questions pertaining to how she prepared for the issues surrounding domestic violence when she took the role. Alis mentions one particular example where Lively is alleged to have told prospective audience members to bring their daughters, wear floral dresses and drink prosecco at the film, only for audience members to walk out upon seeing the scenes of domestic abuse on screen. Jacki analyses how Baldoni has been able to rise above the drama, writing an open letter to victims of domestic violence, praising Lively and the rest of the cast, and generally getting his comms strategy right, while Lyle discusses the responsibility actors like Lively have as role models and icons in the industry to tell these stories truthfully, authentically and with empathy both on-screen and off it after the film has released. Alis breaks down where we are now with this situation, including the slightly bizarre scenario that has scene Lively and the wider cast seemingly conduct a separate press tour from Baldoni! It was a pleasure to finally have Mrs Fulton on the podcast, and Jacki and Lyle will be sure to ask for Alis' insight should this story continue to run and run!Artwork & music by Lyle FultonGet in touch via lylefulton@hotmail.comMore information at www.therestispr.comFollow us on Twitter - @TheRestIsPR Hosted on Acast. See acast.com/privacy for more information.

The Rest Is...The Jermaine Jenas Scandal & What The BBC Have Done Differently

The Rest Is...The Jermaine Jenas Scandal & What The BBC Have Done Differently

This week, Jacki and Lyle are discussing a topic that has had the whole country talking once again. No, it's not the Oasis reunion (although Lyle does his level best to mention this at every possible moment!) It is, in fact, the situation surrounding now former BBC presenter and Match Of The Day pundit, Jermaine Jenas, who was sacked last week after it was revealed by The Sun that he had sent inappropriate text messages to two female members of staff. Jenas later admitted to sending this messages in an interview with the same newspaper, something Jacki agrees was planned by Jenas' comms team who have reacted decisively to his sacking and the resulting fallout. Jenas may well be offered a lifeline if newspaper reports are to be believed, with TNT Sports, where he works as a freelance pundit and commentator, refusing to rule out his continued appearances after the upcoming international break. Tim Davie, meanwhile, is said to be 'deeply unhappy' with Jenas, and Jacki and Lyle praise the BBC's response to this scandal in this episode. Jacki outlines that the BBC have in essence behaved like any standard employer should when faced with this allegations about one of their employees, and Lyle agrees that, despite certain perspectives that Jenas has ultimately paid the price for the BBC getting their act together in times of crisis such as these, this is how everyone associated with the broadcaster should now expect to be dealt with should they behave improperly. Jacki analyses the continued fallout from the Strictly Come Dancing Scandal involving Giovanni Pernice and actress Amanda Abbington, with the latter coming under fire from Jacki for the interview she recently conducted with Krishnan Guru-Murthy. Lyle ultimately assesses the three different approaches taken by the people at the centre of the three most recent BBC scandals - Jenas and his immediate apology, Pernice and his coming-out-fighting approach, and Huw Edwards' ultimately futile silent strategy. All three approaches led to different levels of reporting on the repsective stories, although Lyle does admit the Oasis reunion may have helped Jenas' cause in this regard as well (he just couldn't help mentioning it again!)Artwork & music by Lyle FultonGet in touch via lyle@dimoso.comMore information at www.therestispr.comFollow us on Twitter - @TheRestIsPR Hosted on Acast. See acast.com/privacy for more information.

The Rest Is...What Makes A Great Spokesperson

The Rest Is...What Makes A Great Spokesperson

This week, Jacki and Lyle discuss the importance of having a good spokesperson within your organisation, and what it takes to become a great spokesperson in general. Lyle analyses how important it is to be authentic in the delivery and tone of your message as a spokesperson, and Jacki lists the many excellent spokespeople that have appeared on the podcast so far. These include the phenomenal Chloe Davies, who Jacki continues to catch up with regularly, as well as the likes of Impact Guru Esther Stanhope, AgencyWise's Laura West, and the incredible Beatka Wójciak who has had to learn how to be the best possible spokesperson she can be after being thrust into the limelight by the creation of Chaos Cookie and her involvement with Apple through her game, Squarelets. Lyle and Jacki also discuss bad examples of spokespeople, and the importance of ensuring you are as confident and informative as possible even if you don't wholeheartedly believe in the message you are delivering. Lyle draws on his experience as an actor to offer advice to prospective spokespeople, and there is even time for a truly remarkable story from Jacki about how she ended up taking a job after losing a game of backgammon!Artwork & music by Lyle FultonGet in touch via lyle@dimoso.com or info@therestispr.comMore information at www.therestispr.comFollow us on Twitter - @TheRestIsPR Hosted on Acast. See acast.com/privacy for more information.

The Rest Is...Media Bias - Who Do You Trust?

The Rest Is...Media Bias - Who Do You Trust?

This week, Jacki and Lyle discuss the current media landscape, with a particular focus on the slant taken on certain stories by a cross section of broadcasters and news outlets in the UK over the last few weeks. In an episode that touches on some very tragic subjects and where viewer and listener discretion is advised, Jacki and Lyle discuss the reporting of the recent tragic murders of 3 young girls at a Taylor Swift themed dance class in Southport, and how the immediacy with which the killer's ethnicity and heritage were reported has since contributed to flashpoints and riots up and down the UK. Lyle compares this situation to that of Sarah Everard, and the fact that the information reported about her killer, Wayne Couzens, didn't have anywhere near the same focus on his heritage and ethinicity, instead concentrating on his job as a police officer. Jacki ultimately discusses how the apparent bias being perpetuated by the mainstream media has informed the rise of independent social media news outlets, such as Dylan Page (otherwise known as News Daddy) who her son follows on TikTok. Lyle asks the question as to whether the vacuum that has been created by this increased mainstream bias has in essence been filled by these independent news reporter influencers, before inserting his trademark sporting analogy in his mention of Manchester United fan channel, The United Stand!Artwork & music by Lyle FultonGet in touch via lyle@dimoso.com or info@therestispr.comMore information at www.therestispr.comFollow us on Twitter - @TheRestIsPR Hosted on Acast. See acast.com/privacy for more information.

The Rest Is...The Importance Of Reputation In The Corporate World

The Rest Is...The Importance Of Reputation In The Corporate World

This week, Jacki and Lyle discuss the importance of reputation in the corporate and business world, and how companies and individuals can take steps to manage their reputation in order to elevate their business. This follows hot on the heels of the Huw Edwards Scandal episode, where Jacki and Lyle started to discuss the idea of reputation when it comes to public figures and crisis communications. Lyle discusses his own opinion on the term reputation, including how he sees it as more of a vibe around a business or individual than something that businesses should be prioritising. Jacki responds to Lyle's point regarding how the C suite can have the best reputation in the world by agreeing that upholding your reputation throughout an organisation is important. She analyses how it used to be the customer service department of an organisation that fell foul of poor reputation management, but that now maintaining an excellent customer service reputation is seen as a priority by businesses! There is time for Jacki and Lyle to discuss some brilliant examples of customer service, such as the service delivered to Jacki by Apple recently over a subscription she wished to cancel, and the pair also discuss how maintaining an excellent reputation within the industry you operate in can elevate your business and help give you the competitive edge over your fellow organisations!Artwork & music by Lyle FultonGet in touch via lyle@dimoso.com or info@therestispr.comMore information at www.therestispr.comFollow us on Twitter - @TheRestIsPR Hosted on Acast. See acast.com/privacy for more information.

The Rest Is...The Huw Edwards Scandal & The Importance Of Crisis Preparedness

The Rest Is...The Huw Edwards Scandal & The Importance Of Crisis Preparedness

This week, Jacki and Lyle discuss a story that has dominated the UK news agenda in the latter half of this week, alongside the terrible events that took place in Southport. Huw Edwards, former BBC news presenter and, at one time, the third-highest paid BBC television employee, pleaded guilty on Wednesday to three counts of making indecent images of children. The BBC director general, Tim Davie, has since defended the decision not to sack Huw Edwards, despite knowing that the presenter had been arrested in November over what is considered to be the most serious category of indecent images of children. In an episode that contains references to this crime throughout and where listener and viewer discretion is advised, Jacki analyses the BBC's response to Edwards' charges being made public, again praising their swift response whilst also questioning why, once again, it has taken them this long to acknowledge this situation having known about it for several months. Lyle is conscious of treating the story itself with the sensitivity it requires in order to protect the victims in this case, but he does draw some parallels between this situation and the one the BBC found themselves in with the Strictly Come Dancing scandal, in that it has seemingly taken far too long for any wrongdoing to be acknowledged and ultimately dealt with. Jacki and Lyle then discuss the impact this will have had on the reputation of the BBC, with reference to a new Culture Secretary Lisa Nandy's concerns over the BBC's handling of the internal investigation into Edwards' behaviour, and the continued evidence that the corporation is not learning lessons from previous cases such as those involving the likes of Jimmy Saville and Rolf Harris. TW - this episode contains references to the crimes committed by Edwards, and mentions the likes of Jimmy Saville and Rolf Harris as other examples of this behaviour. Viewer and listener discretion is advised. If you or anyone you know has been affected by this story, the following charities continue to do amazing work helping people affected by child abuse and exploitation:Barnardo's - https://www.barnardos.org.uk/get-support/support-for-parents-and-carers/child-abuse-and-harm/child-sexual-abuse-and-exploitationMind - https://www.mind.org.uk/information-support/guides-to-support-and-services/abuse/Victim Support - https://www.victimsupport.org.uk/Artwork & music by Lyle FultonGet in touch via lyle@dimoso.com or info@therestispr.comMore information at www.therestispr.comFollow us on Twitter - @TheRestIsPR Hosted on Acast. See acast.com/privacy for more information.

The Rest Is...The Strictly Come Dancing Scandal, & Risk Assessment Comms

The Rest Is...The Strictly Come Dancing Scandal, & Risk Assessment Comms

This week, Jacki and Lyle discuss a scandal that has had the UK talking this week, and one that has dominated the build-up to one of the nation's most-watched TV shows - the Strictly Come Dancing scandal. Jacki and Lyle analyse what has allegedly taken place in the rehearsal rooms of one of the UK's most beloved entertainment shows, with allegations levelled at Graziano Di Prima and Giovanni Pernice by reality TV star Zara McDermott and actress Amanda Abbington respectively. Di Prima is alleged to have kicked, hit, and spat at McDermott during training sessions for the show, which have been revealed to last up to 10 hours on certain days as pro dancers and their celebrity partners vie for the coveted Strictly trophy. Abbington, meanwhile, has publicly accused Pernice of 'sexual bullying', most recently in an interview with Krishnan Guru-Murthy on Channel 4 News. The allegations are now being investigated by the BBC, and Director General Tim Davie revealed recently that the broadcaster had taken steps to ensure situations like this would not happen again, including having Strictly producers present at every training session to observe and ensure the safety of the contestants. Jacki and Lyle discuss how exactly it came to this, as well as the importance of risk assessing projects like this ahead of time. Jacki praises the response of the BBC, and Lyle agrees whilst also insisting that the better situation would have been for the BBC to have acknowledged these concerns sooner and adopted a more proactive risk assessment strategy as opposed to a reactive one. Jacki offers her own opinion on the merit, or lack of, in Abbington's interview with Channel 4, before she puts Lyle on the spot in asking whether he would take up the Strictly invite if offered! Previous Strictly scandals, of an ironically very different kind, are discussed, before Lyle's relative dancing talents are brought to the fore!Artwork & music by Lyle FultonGet in touch via lyle@dimoso.com or info@therestispr.comMore information at www.therestispr.comFollow us on Twitter - @TheRestIsPR Hosted on Acast. See acast.com/privacy for more information.

The Rest Is...Trump, The Assassination Attempt, & The Power Of The Media

The Rest Is...Trump, The Assassination Attempt, & The Power Of The Media

This week, Jacki and Lyle discuss the event that has shocked the world over the last week - the attempted assassination of former US President Donald Trump. Jacki and Lyle discuss the immediate aftermath of the assassination attempt, as well as how the respective teams of Biden and Trump have responded. Jacki analyses the impact the image of Trump standing up after being shot might well have on the upcoming Presidential election, whilst Lyle discusses the contrasts between Joe Biden and Donald Trump when it comes to reacting to significant moments in the campaign. This is all discussed through the lens of the power of the media and, crucially, the power of words, with Biden having spoken of 'putting Trump in the bullseye' merely days before the attempt on his life. Jacki uses the excellent example of the Johnny Depp vs. Amber Heard trial as an example of how words and emotions can drive a narrative, before Lyle asks her about her own experience of jury duty here in the UK. There's time for Lyle to demonstrate his accent skills before he embarks on an upcoming touring production, and the episode threatens to derail over a few impromptu gags!Artwork & music by Lyle FultonGet in touch via lyle@dimoso.com or info@therestispr.comMore information at www.therestispr.comFollow us on Twitter - @TheRestIsPR Hosted on Acast. See acast.com/privacy for more information.

The Rest Is...Starmer, Southgate, & Stakeholder Communications

The Rest Is...Starmer, Southgate, & Stakeholder Communications

This week, Jacki and Lyle have two very important stories on their minds - the Labour Party's landslide victory in the UK General Election, and Gareth Southgate's England side and their impending trip to the Euro 2024 final after success over The Netherlands in this week's semi-final. However, not content with reliving the excitement of these recent victories, Jacki and Lyle are taking a look at these stories through the lens of stakeholder communications. In an at times very celebratory episode, Jacki and Lyle discuss what incoming Prime Minister Sr Keir Starmer can learn from Gareth Southgate's communications, both over the last 4-5 weeks as England prepared for and ultimately took part in the recent Euros, but also over his last 8 years as England manager. Jacki outlines how Southgate has built trust over those 8 years, and how his messaging has always remained calm and consistent despite receiving near constant criticism about his tactics and England's style of play. Lyle opens up on his own previous concerns about Southgate's managerial abilities, but agrees that Starmer can learn a thing or two from him about reconnecting the key stakeholders - in his case, the electorate - with the nation as a whole. There is time to analyse the complete mess the outgoing Conservative Party still find themselves in, and Lyle also draws comparisons between Southgate, Starmer, and directors he has worked with during his acting career. Finally, Lyle once again extends a podcast invitation to Mr Southgate, before both Jacki and Lyle confidently assert what we all hope will come true - that, finally, Football's Coming Home!Artwork & music by Lyle FultonGet in touch via lyle@dimoso.com or info@therestispr.comMore information at www.therestispr.comFollow us on Twitter - @TheRestIsPR Hosted on Acast. See acast.com/privacy for more information.

The Rest Is...Work Experience (With Sam Crowe-Lamont...and a very special guest!)

The Rest Is...Work Experience (With Sam Crowe-Lamont...and a very special guest!)

This week, Jacki and Lyle are joined by not one but two brilliant guests! Sam Crowe-Lamont is currently interning at Dimoso, working with the team on UA, UX, and the digital side of the agency. Our mystery special guest has also been doing some work experience with Dimoso, and he has a particularly close link to our very own Jacki Vause! Both guests discuss their own experiences of work experience both past and present, with Sam discussing how he has always been someone who has been keen to pursue the more business-oriented side of life as opposed to focussing too heavily on the educational side. He discusses his own foray into crypto-currency when he was 16, and how his suspension from school a year or so later for starting an unauthorised sales business was actually praised by his mum for showing entrepreneurial spirit! Our other special guest opens up on his recent work experience at Dimoso, including constructing a website entirely dedicated to football transfers, and his work creating assets on Canva. Lyle and Jacki discuss their own work experience history, including stories about sculpturing and local print journalism! There is also time for each of our guests to offer some words of wisdom for anyone about to embark on their own work experience journey.Artwork & music by Lyle FultonGet in touch via lyle@dimoso.com or info@dimoso.comMore information at www.dimoso.com and www.therestispr.comFollow us on Twitter - @TheRestIsPR Hosted on Acast. See acast.com/privacy for more information.